JUICE CONCEPTS LIMITED

What JUICE CONCEPTS LIMITED does

Juice Concepts Limited is a Canadian fresh juice producer and distributor headquartered at 411 Horner Ave in Etobicoke, Ontario, serving the Greater Toronto Area (GTA). Founded approximately four decades ago (around 1984 per company-sourced materials; a firmographic record states 1979), the company produces and distributes freshly squeezed and cold-pressed juices, raw smoothies, lemonades, and iced teas. It operates through two distinct brands: the Juice Concepts wholesale brand serving food service businesses (restaurants, bars, hotels, and coffee shops) in larger bulk formats (946mL to 10L), and the Go Real retail sub-brand selling smaller individual servings (236mL and 355mL) to on-the-go consumers.

The company's core technology is a cold-press hydraulic extraction process that yields nutrient-rich juice without oxidation, positioning the product as a premium alternative to conventional juicing methods. The product portfolio spans fresh squeezed citrus juices (orange, grapefruit, tangerine), raw smoothies (blueberry, cocoa oat, mango banana pineapple, four berry, strawberry), cold-pressed wellness blends (Sweet Beet, Heart Beet, Energy Boost, Turmeric Elixir, Four the Green), and a wide range of lemonades and iced teas. All products are described as made from whole fruits and vegetables with nothing added or taken away. The company also offers multi-serving booster packs (Immune, Workout, Reset, Mixology) at CA$46.70–CA$57.30 as bundled retail offerings.

Revenue is generated through a hybrid B2B/B2C model. Wholesale customers purchase directly via a dedicated orders team with custom blend and private label capabilities, supported by next-day deliveries Monday to Friday. Retail customers order through the e-commerce website (juiceconcepts.ca/shop) with a CA$40 minimum order, and Go Real products are also distributed through cafes and coffee shops throughout the city. Individual retail units are priced between CA$9.00 and CA$14.45. The company operates with 11–50 employees, is privately held with no institutional investors or funding rounds disclosed, and donates 1–2% of profits annually to local charities.

Name

JUICE CONCEPTS LIMITED

Legal name

Juice Concepts

Website

https://juiceconcepts.ca

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Juice Concepts Limited is a Toronto-area producer and distributor of freshly squeezed and cold-pressed juices, smoothies, and lemonades, serving wholesale food service accounts under the Juice Concepts brand and retail consumers under the Go Real brand via e-commerce and cafes.

Ownership category

akta.pro rank

Headquarters

HQ city

Etobicoke

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Juice Distribution: Bulk sales of freshly squeezed and cold-pressed juices to restaurants, bars, hotels, and coffee shops under the Juice Concepts brand. Available in larger sizes (946mL, 2L, 4L, 10L) for wholesale purposes.
2. Retail Direct Sales (Go Real Brand): Direct-to-consumer sales through e-commerce website under the Go Real retail brand. Products sold in smaller individual serving sizes (236mL, 355mL) for on-the-go consumers.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels3 records

Core offering

Juice Concepts Limited produces and distributes freshly squeezed and cold-pressed juices, raw smoothies, lemonades, and iced teas. Under the wholesale Juice Concepts brand, it supplies bulk formats (946mL to 10L) to restaurants, bars, hotels, and coffee shops with custom blends and private label options. Under the retail Go Real brand, it sells single-serve and multi-pack products (236mL and 355mL) directly to consumers through its e-commerce site and partner cafes. The company also produces targeted multi-bottle booster packs (Immune, Workout, Reset, Mixology) and offers flavour consultations, custom development, and next-day GTA delivery.

Product overview

Juice Concepts Limited is a fresh juice and smoothie company operating two distinct brands: Juice Concepts (wholesale) and Go Real (retail). The company produces freshly squeezed and cold-pressed juices using a hydraulic press that extracts vitamin and nutrient-rich juice without oxidizing the product. The core product portfolio includes Fresh Squeezed Citrus juices (Orange, Grapefruit, Lemon, Lime, Tangerine), Raw Smoothies (Mango Banana, Strawberry Banana, Four Berry, Cocoa Oat), Cold Pressed juices (Heart Beet, Turmeric Elixir, Energy Boost, Glow Boost, Refresh Mint, Watermelon Wave), and Lemonades/Ice Teas (Blue Majik, Charcoal, Pineapple Thai Chili, Hibiscus, Watermelon, Maple varieties plus Peach, Citrus, and Raspberry Ice Teas). The company also offers Booster multi-packs (Immune, Workout, Reset, Mixology) for retail sale. Products are made from whole fruits and vegetables with nothing added or taken away, available in individual serving sizes (236mL and 355mL) and wholesale sizes (946mL to 10L). The company has been operating for over 40 years serving the GTA area with custom blends, private labels, and next-day deliveries.

Differentiator

Problem solved

Functional benefit

Brands

• Go Real: Retail brand line of products that are real, with nothing added and nothing taken away, and easy to enjoy on the go. Available in smaller serving sizes for customers to purchase directly from cafes, coffee shops and other spots throughout the city.

Products and services

• Orange Juice Fresh squeezed orange juice made from whole fruits with nothing added or taken away; sold as a core retail SKU under the Go Real brand.
• Grapefruit Juice Fresh squeezed grapefruit juice made from whole fruits with nothing added or taken away; retail SKU under the Go Real brand.
• Tangerine Juice Fresh squeezed tangerine juice; gluten-free, vegetarian, and vegan. Retail SKU under the Go Real brand.
• Apple Juice Fresh apple juice priced at CA$9.80 for retail sale under the Go Real brand.
• Blueberry Smoothie Raw smoothie made with real blueberries, priced at CA$13.60.
• Charcoal Lemonade Fresh squeezed lemon juice with filtered water, cane sugar, black charcoal powder, and pink Himalayan salt, priced at CA$10.65.
• Cocoa Oat Smoothie Oat milk blended with bananas, hemp hearts, cocoa powder, cinnamon, and dates, priced at CA$13.80.
• Cold Combat Cold-pressed immune support blend, priced at CA$14.45.
• Energy Boost Cold pressed apple, cucumber, pineapple, and ginger, blended with spinach and spirulina for energy, priced at CA$13.00.
• 4 Berry Smoothie Raspberry puree blended with blueberries, cranberries, strawberry puree, and pomegranate juice, priced at CA$13.25.
• Four the Green Green cold-pressed juice blend, priced at CA$12.35.
• Mango Banana Pineapple Tropical smoothie blend priced at CA$13.50.
• Mango Spinach Smoothie Mango puree blended with fresh squeezed orange juice, bananas, and spinach, priced at CA$13.15.
• Pineapple Turmeric Cold-pressed pineapple juice blended with turmeric, priced at CA$13.05.
• Raspberry Lemonade Lemonade with pureed raspberries and cane sugar, priced at CA$9.50.
• Refresh Mint Cold pressed pineapple and apple blended with fresh squeezed lemon juice and mint, priced at CA$13.75.
• Strawberry Smoothie Strawberry smoothie priced at CA$12.30.
• Sweet Beet Cold pressed veggie blend of beets, carrot, and cucumber with cold pressed green apple juice and lemon juice, priced at CA$12.10.
• Think Pink Strawberry rosewater passionfruit lemonade priced at CA$13.10.
• Turmeric Elixir Cold pressed carrot juice blended with fresh squeezed orange juice, mango puree, ginger, and turmeric root, priced at CA$12.75.
• Heart Beet Cold pressed beet, apple, and ginger root blend for heart health support.
• Glow Boost Cold pressed carrot and apple with ground turmeric for skin and wellness support.
• Watermelon Wave Cold-pressed watermelon and pineapple blended with pureed strawberries.
• Blue Majik Lemonade Fresh squeezed lemon juice with filtered water, cane sugar, and blue majik spirulina powder.
• Hibiscus Passionfruit Lemonade Fresh squeezed lemon juice with hibiscus infused water, passionfruit puree, and cane sugar.
• Maple Lemonade Fresh squeezed lemon juice with filtered water and maple syrup.
• Peach Ice Tea Brewed tea blended with cane sugar, peach puree, and fresh squeezed lemon juice.
• Citrus Ice Tea Brewed tea water with cane sugar, fresh squeezed lemon, grapefruit, and orange juice.
• Raspberry Ice Tea Brewed tea water with cane sugar and pureed raspberries.
• Immune Booster Pack Multi-serving immune support bundle including Cold Combat, Spicy Pineapple, Turmeric Elixir, Four the Green, and Lemon Ginger Agave shots, priced at CA$46.70.
• Workout Booster Pack Multi-serving booster pack for fitness support, priced at CA$47.90.
• Reset Booster Pack Multi-serving detox reset booster pack, priced at CA$56.30.
• Mixology Booster Pack Multi-serving booster pack for mixology or cocktail applications, priced at CA$57.30.
• Custom Blend & Private Label Juice Production Bespoke juice recipe development and private label packaging services for wholesale food service customers in the GTA.
• Wholesale Fresh Juice Distribution Bulk distribution of freshly squeezed and cold-pressed juices in 946mL, 2L, 4L, and 10L formats to restaurants, bars, hotels, and coffee shops under the Juice Concepts brand, with samples before purchase and next-day GTA delivery.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/juiceconceptsltd/?hl=en
• LinkedInlinkedin.com/company/juice-concepts

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JUICE CONCEPTS LIMITED