Les Herbes Hautes

What Les Herbes Hautes does

Les Herbes Hautes is a French eco-responsible floral design atelier headquartered in Nantes, founded in 2013 by Hélène and co-led with Pauline. The company specializes in scenographic floral installations for weddings, corporate events, and tributes, using seasonal flowers sourced from local French farms (including a core partnership with Paonya, within 10km of the workshop) and avoiding floral foam. It operates from a permanent boutique at 9 rue Voltaire in the Graslin quarter, which combines client consultation, a DIY workshop space, and a retail corner for French artisan products. Its core product lines are wedding floristry (entry-level packages starting at €2,000, ranging up to €7,000+ for destination weddings), corporate and event floristry for brand clients (Valentino, Dior, YSL, L'Oréal, Guerlain, Printemps), floral workshops (max 4 participants), professional reconversion training, and memorial florals.

The business model is service-based professional services revenue, supplemented by retail and workshop fees. Go-to-market is direct-to-consumer and direct-to-enterprise, supported by Instagram and a blog for top-of-funnel visual content, Mariages.net listings, and referral partnerships with wedding planners (Lush & Loved, Peony Moments, Quorum Events). The company is incorporated as a SARL under French law (SIREN 823975529), is founder-owned and bootstrapped with no disclosed external funding, and currently operates with a lean two-person core team following a 2022 restructuring during relocation from Paris to the Nantes region. Cumulative scale since 2013 includes 420+ weddings and 190+ corporate events, with active service across the Grand Ouest and destination weddings nationwide, including the Loire Valley, Côte d'Azur, and Normandy.

Name

Les Herbes Hautes

Legal name

LES HERBES HAUTES

Website

https://lesherbeshautes.fr

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Les Herbes Hautes is a Nantes-based eco-responsible floral design atelier creating scenographic wedding, corporate event, and tribute florals using local seasonal French flowers for couples, luxury brands, and event planners across France.

Ownership category

akta.pro rank

Product category

Wedding & Event Floristry

NAICS

Florists (4593)

akta.pro industry

PRIMARYHSACABAH

Wedding Design, Decor & Floral Planning

Home & Personal Services/Event & Personal Concierge Services/Wedding Planning & Bridal Services

SECONDARYHSACAOAA

Event Floral Design & Arrangements

Home & Personal Services/Event & Personal Concierge Services/Event Decor, Floral & Styling Services

SECONDARYHSACAAAC

Floral & Event Installations

Home & Personal Services/Event & Personal Concierge Services/Event Planning & Coordination

Keywords

• Wedding floral design
• Eco-responsible floristry
• Event floral scenography
• Floral art workshops
• Local seasonal flowers

Headquarters

HQ city

Nantes

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Wedding floral services: Design and installation of complete floral scenographies for weddings including bridal bouquets, ceremony decorations, cocktail and reception decor, and cortège accessories. Service includes custom design, sourcing of seasonal flowers, and on-site installation.
2. Event floral services: Floral design for corporate events, store windows, team-building workshops, product launches, and office decoration. Includes scenographic installations for professional settings.
3. Floral workshops / DIY: Floral art courses and DIY workshops teaching participants to create their own fresh or dried flower compositions. Intimate groups of up to 4 people for personalized learning.
4. Boutique retail: Retail corner selling locally-made artisan products including ceramics, jewelry, candles, soaps, scarves, teas, seed packets, botanical prints, and dried flower creations from French creators.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Les Herbes Hautes is a Nantes-based floral design atelier that creates eco-responsible floral scenographies for weddings, corporate events, brand activations, team-building workshops, and memorial tributes across France. It designs and installs custom bouquets, ceremony and reception décor, store windows, and product launch installations using 100% seasonal flowers sourced from nearby French farms, and also runs hands-on floral art workshops and professional florist retraining courses at its Nantes boutique.

Product overview

Les Herbes Hautes operates as a single atelier-based studio offering four integrated service lines: (1) Fleuriste Mariage — full wedding floristry from bridal bouquets to large-scale ceremony and reception scenographies; (2) Fleuriste Événementiel — corporate and professional event floristry including store displays and team-building; (3) Atelier DIY — floral workshops for individuals and groups; and (4) Formation Reconversion Fleuriste — professional florist training. All services are unified by an eco-responsible approach using local, seasonal French flowers sourced from nearby flower farms. A fifth line, Fleuriste Deuil, serves memorial and tribute needs. The company does not offer a SaaS platform or modular software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Fleuriste Mariage (Wedding Floristry) Full-service wedding floristry for couples, including bridal bouquets, bridal party accessories, ceremony décor, cocktail arrangements, and reception florals. Designs are eco-responsible using local, seasonal French flowers and tailored to each couple's story and venue. Service includes consultation, custom design, sourcing, creation, and on-site installation across Grand Ouest and destination venues throughout France.
• Fleuriste Événementiel (Event Floristry) Professional floral scenography for corporate events, store displays, team-building workshops, product launches, and office décor. Creates customized floral installations for B2B clients including luxury fashion, cosmetics, retail, and media brands.
• Atelier DIY (Floral Workshops) Hands-on floral art courses teaching participants to create their own fresh or dried flower arrangements. Held at the Nantes studio or in Grandchamp-des-Fontaines in intimate groups (max 4 people) for a personalized learning experience. Open to individuals and groups (including corporate team-building).
• Formation Reconversion Fleuriste (Professional Florist Training) Professional reconversion training for aspiring florists, taught by founders Hélène and Pauline. Covers eco-responsible techniques, client relationships, digital communication, and event floristry skills. Small group sessions (max 4 participants) held at the Nantes studio.
• Fleuriste Deuil (Funeral Floristry) Memorial and tribute floral services using local seasonal flowers, designed with respect for nature and the emotions of the bereaved. Creates meaningful floral compositions for loved ones.

Quantifiable outcome

• 420+ weddings completed since founding in 2013
• +2 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Collectif de la Fleur FrançaisecoreStrategic or Co-development Partner · 1 January 2022Official member since 2022 of the collective promoting local, seasonal, and eco-responsible French floriculture. The collective geolocates and connects committed industry actors. Les Herbes Hautes is listed in their member directory, actively promoting the floral revolution in France.
• Paonya (Estelle's flower farm)coreOthersLocal flower farmer near Nantes growing organic flowers. The team visits the farm to harvest together before events, ensuring freshness and quality. Estelle's farm provides flowers within 10km of the workshop for many events.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Mona Fleurs: French floral designer specializing in bespoke weddings and corporate events with a strong visual brand. Comparable premium positioning, customer base, and atelier-based service model.
• Cécile Védère: Established French floral designer recognized for high-end wedding and event scenography. Comparable in customer segment (luxury weddings, brands), creative positioning, and precedent of serving premium venues across France.
• Au Nombril de Vénus: Paris-based floral designer specializing in weddings and corporate events with a contemporary, scenographic aesthetic. Directly comparable in target customer (premium couples and luxury brands), service offering (full scenography), and visual-brand positioning.
• Dejah Paris: Paris-based floral designer with a portfolio spanning weddings, brand events, and editorial work. Comparable in luxury fashion and brand client base, scenographic design approach, and event-driven service delivery.
• Atelier Loli: French floral designer focused on bespoke weddings and events. Comparable creative sensibility, customer segment (premium couples and corporate), and event-driven service model.
• Pigalle Fleurs: French floral designer offering wedding and event floral design with a contemporary, design-forward aesthetic. Comparable in target customer and creative positioning.

Others

• Collectif de la Fleur Française: Industry collective promoting local, seasonal French floriculture of which Les Herbes Hautes is a founding member. Connected as an ecosystem/standards body rather than a competitor; shapes the eco-responsible positioning category.
• Paonya Flower Farm: Local organic flower farm near Nantes that supplies Les Herbes Hautes. Not a competitor but a supply-chain partner; relevant as a comparable for the local floriculture supply ecosystem the studio depends on.

Broad incumbents

• Aquarelle: Large French online florist with nationwide delivery and event-related services. Comparable end-customer base but offers standardized rather than bespoke scenographic design.
• Interflora France: Largest French flower delivery network serving consumers and businesses nationally. Operates in the same floral services market but as a scaled delivery platform rather than a bespoke design atelier; represents the broad incumbent alternative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lesherbeshautes
• LinkedInlinkedin.com/company/les-herbes-hautes
• Instagraminstagram.com/atelier_lesherbeshautes

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Les Herbes Hautes