Netstar, Inc.
NetSTAR provides AI-driven URL, IP, web application, and threat intelligence as OEM-embedded technology for firewall, DNS, endpoint, telco, and AdTech vendors worldwide, licensing its categorization and threat feeds to 275+ partners.
- Company typePrivate
- Founded2001
- HeadquartersSalt Lake City, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Netstar, Inc. does
NetSTAR, Inc. operates as a privately held OEM intelligence provider founded in 2001, headquartered in Salt Lake City with regional headquarters in Tokyo (APAC) and London (EMEA). The company delivers URL, IP, web application, and threat intelligence as embeddable components for security, networking, and analytics vendors rather than as standalone end-user products.
The core platform combines inCompass (URL/IP categorization across 48B+ URLs, 200+ content categories, and 12 security categories), WebApp Compass (SaaS/app categorization across 9,500+ applications and 18+ operational behaviors), inSITE (real-time threat intelligence feeds processing 150M+ threats daily, updated every 5 minutes), ip/Compass (IPv4/IPv6 reputation and geolocation), and inCompass ADVantage (IAB 2.0 categorization and brand safety for AdTech). Technology is built around machine learning models trained on telemetry from 1.8B+ global endpoints, augmented by 250+ content analysis engines, 80+ malware scanners, honeypots, sandboxes, and human reviewers. Deployment options include Cloud API, Hybrid (local seed with cloud lookups), Local SDK, and JSON data feeds, with pre-built support for Linux, FreeBSD, CentOS, Debian, and Windows and integration via iCAP, gRPC, DNS, and standard SDKs (Python, C/C++, Go, Java). Recent additions include PhishCompass (June 2025, AI-supported phishing detection) and announced inCompass 4.0 and NetSTAR Scout (2026).
The business model is OEM-centric: NetSTAR licenses its categorization and threat intelligence technology to 275+ OEM partners worldwide — including firewall vendors, DNS platforms, endpoint security providers, telco operators, SD-WAN providers, CASB/DLP vendors, email security vendors, and AdTech platforms — under annual subscription contracts with quote-based pricing and optional usage-based API consumption. The company reports a 98% OEM partner retention rate and supports customers with 24/7.365 multilingual service. Strategic alliances with the Internet Watch Foundation, Anti-Phishing Working Group, Project Arachnid, and (as of March 2026) Varist anchor the threat intelligence and child-safety positioning that underwrites regulatory-compliance use cases for telco and ISP customers.
Netstar, Inc. firmographics
Firmographics- Name
- Netstar, Inc.
- Legal name
- NetSTAR, Inc.
- Website
- https://netstar-inc.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- NetSTAR provides AI-driven URL, IP, web application, and threat intelligence as OEM-embedded technology for firewall, DNS, endpoint, telco, and AdTech vendors worldwide, licensing its categorization and threat feeds to 275+ partners.
- Ownership category
- akta.pro rank
Netstar, Inc. industry classification
Industry- NAICS
- Computer Systems Design and Related Services (54151), Computer Systems Design and Related Services (5415)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Attack Detection & Response for Cloud/SaaS (SOC for Cloud) (HDADAGAJ)
- akta.pro secondary industry
- Data Security & Privacy for Cloud (DLP, DSPM, Tokenization) (HDABAHAK)
Keywords
Where Netstar, Inc. is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Netstar, Inc. business model
Business model- GTM type
- B2B
- Offering type
- Software
Revenue model
- OEM Licensing and SDK Licensing: NetSTAR licenses its categorization and threat intelligence technology to OEM partners who embed it into their security, networking, and analytics products. Revenue generated through licensing fees based on deployment type (Cloud API, Local SDK, Hybrid)
- Threat Intelligence Data Feeds: Real-time JSON data feeds for threat intelligence (inSITE) and web app intelligence, delivered via continuous data streams updated as often as every 5 minutes. Subscription-based feed access
- API and Cloud Services: Cloud API access for categorization and threat intelligence lookup services. Scalable, low-latency RESTful JSON APIs for real-time categorization
- Professional Services and Support: 24/7.365 support services with solution engineering for OEM partners. Technical integration support and customization services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise OEM Licensing - Custom pricing based on deployment type and volume |
| Subscription | Annual | Threat Intelligence Feeds - JSON data feed subscriptions |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Netstar, Inc. product offering
Product offeringCore offering
NetSTAR develops and licenses an OEM intelligence platform that provides URL, IP, and web application categorization, reputation scoring, and real-time threat intelligence to security vendors, DNS platforms, telco operators, endpoint providers, and AdTech companies. The technology is delivered via Cloud API, Local SDK, Hybrid, and JSON feed models and is embedded by 275+ OEM partners to power filtering, policy enforcement, threat detection, and brand safety. The core platform covers 48B+ categorized URLs, 9,500+ applications, 1.8B+ endpoint visibility, and 150M+ daily threat analyses.
Product overview
Netstar, Inc. (NetSTAR) provides a unified OEM intelligence platform combining URL/IP categorization, web application intelligence, threat intelligence feeds, and AdTech categorization into an integrated product portfolio. The core inCompass platform powers URL and IP categorization with AI-driven classification across 200+ content categories and 12 security categories, supported by the inSITE threat intelligence feed (150M+ daily threats) and ip/Compass IP intelligence. WebApp Compass adds SaaS/web app categorization and operational visibility (9,500+ apps, 18+ operation types). inCompass ADVantage extends the platform for AdTech with IAB taxonomy support and brand safety. All products leverage 1.8B+ global endpoint telemetry and are delivered via flexible deployment options (Cloud API, Local SDK, Hybrid) to 275+ OEM partners across security, networking, telco, and AdTech verticals.
Differentiator
Problem solved
Functional benefit
Brands
- inCompass™: AI-driven URL and IP categorization and reputation scoring solution. Powers filtering, security enforcement, and policy management with over 48B+ categorized URLs and real-time threat classification.
- WebApp Compass™
- inSITE™
- ip/Compass™
- inCompass ADVantage™
- PhishCompass™
- NetSTAR Scout™
Quantifiable outcome
- 98% OEM partner retention rate demonstrates high customer satisfaction and switching difficulty
- +4 more outcomes
Companies that use Netstar, Inc.
Customer profileNamed customers11 records
Segments8 records
Netstar, Inc. technology and API
TechnologyAPI detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature7 records
Netstar, Inc. partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship and core.
- VaristflagshipStrategic alliance between NetSTAR and Varist, a pioneer in AI-scale malware detection, designed to strengthen cybersecurity defenses against generative AI-powered threats. The collaboration involves sharing intelligence data to combat AI-driven cyber threats more effectively.
- Internet Watch Foundation (IWF)coreNetSTAR partners with IWF to support child safety online. The partnership enables URL categorization to help operators comply with government regulations regarding minor access to certain content, specifically protecting children from harmful online material.
- Anti-Phishing Working Group (APWG)coreNetSTAR collaborates with APWG, the global coalition unified by a vision to eliminate phishing and other forms of crimeware that compromise email communication and network integrity. Partnership advances global phishing threat intelligence sharing.
- Project Arachnid by the Canadian Centre for Child ProtectioncoreNetSTAR partners with Project Arachnid to keep children safe online by identifying and categorizing URLs containing child sexual abuse material, enabling network-level blocking and enforcement.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Netstar, Inc. competitors and assessment
Company assessmentDirect peers
- Sophos (XG Firewall / Web Intelligence): Sophos delivers URL filtering, web app control, and threat intelligence inside its firewall and endpoint suites — directly competing with NetSTAR-powered OEM offerings in the firewall/SWG space.
- Forcepoint (URL Filtering / Threat Intelligence): Forcepoint's web security and URL filtering product lines use NetSTAR-like categorization and threat intelligence inputs and historically competed with NetSTAR on web filtering intelligence feeds.
- Brightcloud (OpenText / Webroot): Brightcloud provides URL categorization, IP reputation, and web classification feeds to security vendors and ISPs — the closest direct competitor to NetSTAR's inCompass / ip/Compass OEM intelligence model.
- Cyren Threat Intelligence: Cyren historically delivered URL categorization and threat intelligence feeds used by security vendors and ISPs, overlapping directly with NetSTAR's OEM feed business before its intelligence operations were wound down.
Broad incumbents
- Recorded Future (Mastercard): Recorded Future sells enterprise threat intelligence platforms and feeds to security operations teams, sitting in the same buyer/segment as NetSTAR's inSITE products at the higher end of the market.
- Cloudflare (Threat Intelligence / URL Filtering): Cloudflare bundles URL categorization and threat intelligence into its security and zero-trust products at hyperscaler scale, representing the bundling risk NetSTAR's OEM partners face.
- Trend Micro (Smart Protection Network): Trend Micro operates a large global threat intelligence and URL reputation network underpinning its broad security platform — a larger incumbent competing across the same OEM and enterprise threat-data categories.
- Cisco Talos Threat Intelligence: Cisco Talos is one of the largest commercial threat intelligence operations, providing IP/URL/domain reputation data consumed internally and increasingly externally — overlapping with NetSTAR's intelligence-feed positioning.
- Zscaler (Threat Intelligence / URL Filtering): Zscaler's cloud security stack includes proprietary URL categorization and threat intelligence — making it both a potential competitor in the data layer and a potential customer or partner for NetSTAR's categorization IP.
Emerging players
- Anomali Threat Intelligence Platform: Anomali aggregates threat intelligence feeds and operates a TIP that competes for the same SIEM/SOC budget that NetSTAR's inSITE feeds serve, with greater platform breadth but narrower OEM data scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Netstar, Inc. social profiles
Digital presenceNetstar, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Netstar, Inc. leadership team
Management profileNumber of profiles
Netstar, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Netstar, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Netstar, Inc.
What does Netstar, Inc. do?
NetSTAR develops and licenses an OEM intelligence platform that provides URL, IP, and web application categorization, reputation scoring, and real-time threat intelligence to security vendors, DNS platforms, telco operators, endpoint providers, and AdTech companies. The technology is delivered via Cloud API, Local SDK, Hybrid, and JSON feed models and is embedded by 275+ OEM partners to power filtering, policy enforcement, threat detection, and brand safety. The core platform covers 48B+ categorized URLs, 9,500+ applications, 1.8B+ endpoint visibility, and 150M+ daily threat analyses.
Is Netstar, Inc. a public or private company?
Netstar, Inc. is a private company. It is currently operating.
When was Netstar, Inc. founded?
Netstar, Inc. was founded in 2001. It employs 101 to 250 people.
Where is Netstar, Inc. based?
Netstar, Inc. is headquartered in Salt Lake City, United States, in the North America region.
How does Netstar, Inc. make money?
Four revenue lines are on record. OEM Licensing and SDK Licensing is the primary driver. The others are threat Intelligence Data Feeds, API and Cloud Services and professional Services and Support.
Who are Netstar, Inc.'s main competitors?
Direct peers on record are Sophos (XG Firewall / Web Intelligence), Forcepoint (URL Filtering / Threat Intelligence), Brightcloud (OpenText / Webroot) and Cyren Threat Intelligence. Broad incumbents are Recorded Future (Mastercard), Cloudflare (Threat Intelligence / URL Filtering), Trend Micro (Smart Protection Network), Cisco Talos Threat Intelligence and Zscaler (Threat Intelligence / URL Filtering). Anomali Threat Intelligence Platform is listed as an emerging player.
Does Netstar, Inc. have an API?
Yes. NetSTAR offers RESTful JSON APIs for cloud-based categorization and threat intelligence access. The API enables scalable, low-latency lookups for URL categorization, IP reputation, web app intelligence, and threat feeds. Deployment options include Cloud API, Hybrid Model (local seed database with cloud lookups), and Local SDK. Simple integration supported via cURL, Python, C/C++, Go, Java, and more. Pre-built support for Linux, FreeBSD, CentOS, Debian, and Windows environments. Customizable content schemas include NetSTAR taxonomy, IAB, or partner-defined taxonomies. Response times target sub-20ms with cache optimization.
What industry is Netstar, Inc. in?
Its primary akta.pro industry code is HDADAGAJ, Attack Detection & Response for Cloud/SaaS (SOC for Cloud), with a secondary code of HDABAHAK, Data Security & Privacy for Cloud (DLP, DSPM, Tokenization). Its NAICS code is 54151 and its SIC code is 7371.