Name

NORSK BOTANISK FORENING

Legal name

Norsk Botanisk Forening

Website

https://botaniskforening.no

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

1–10 employees

Short description

Norwegian voluntary membership-based non-profit founded in 1935 dedicated to the study, conservation, and public awareness of wild plants, mosses, and lichen, serving individual members through 14 nationwide regional associations and the quarterly journal Blyttia.

Ownership category

akta.pro rank

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: Primary revenue stream from membership subscriptions. Members pay annual fees ranging from 300-650 NOK depending on membership type, which includes access to the quarterly journal Blyttia for full members.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Norsk Botanisk Forening is a voluntary, nationwide non-profit membership organization that promotes understanding, conservation, and knowledge of Norwegian wild plants, mosses, and lichens. It sells annual memberships that include the quarterly Blyttia journal, and delivers botanical education, citizen-science flora mapping, conservation monitoring of threatened species, and community events such as hikes, courses, excursions, and youth programs across 14 regional associations.

Product overview

Norsk Botanisk Forening (NBA) is a voluntary, nationwide organization founded in 1935 for people interested in wild plants, mosses, and lichen in Norway. The organization operates as a platform-plus-programs model, with core offerings including the Blyttia scientific journal, Artsdatabase (species database), and Ressursdatabase (resource database). NBA's conservation work encompasses Floravokteri (flora monitoring), Kartlegging (flora mapping), and invasive species management. Educational programs include Ung Botaniker (youth project), Barnas Blomstereng (children's flower meadows), and Villblomstenes dag (annual Wild Flower Day). The association is governed through a network of 14 regional grunnorganisasjoner (regional associations) and 2 specialized national organizations (Moseklubben and Norsk Lavforening), with activities coordinated through a main board and national meeting (Landsmøte).

Differentiator

Problem solved

Functional benefit

Products and services

• Blyttia (Scientific Journal) Quarterly scientific journal featuring botanical research articles, wildflower features, and professional botanical content, distributed to full members of the association.
• Artsdatabase (Species Database) Online database maintained by the association providing species information and observations related to Norwegian flora.
• Ressursdatabase (Resource Database) Online resource database providing educational materials and information about Norwegian flora for members and the public.
• Villblomstenes dag (Wildflower Day) Shared Nordic annual event with numerous guided tours across Norway to celebrate wild flowers, organized by the association.
• Årets villblomst (Wildflower of the Year) Annual competition since 2016 in which member organizations nominate wild flowers and members vote for their favorite, with associated articles and promotion.
• Floravokteri (Flora Monitoring) Conservation program for monitoring and surveillance of Norway's most vulnerable plant species, delivered through regional associations and volunteer work.
• Barnas Blomstereng (Children's Flower Meadow) Educational program that helps schoolchildren create and maintain flower meadows at their schools as a way to engage children with wild plants.
• Kartlegging (Flora Mapping) Systematic mapping and documentation of Norwegian flora conducted by the association and its regional branches as a citizen-science effort.
• Skjøtsel (Habitat Management) Management and restoration activities for protected nature areas, including management of red-listed species and invasive species control.
• Fremmede arter (Invasive Species) Project addressing invasive alien plants threatening native Norwegian nature through removal efforts and ongoing monitoring, including the national "pøbelgrandugnad".
• Ung Botaniker (Young Botanist) Youth program organizing botanical activities, courses, and excursions for young people and students, run by young people for young people.
• Annual Membership Subscription Annual membership that grants access to the Blyttia journal (depending on tier), events, and programs. Tiers include full membership with Blyttia at 650 NOK, full membership without Blyttia at 450 NOK, student membership at 300 NOK, and household add-on membership at 200 NOK.

Quantifiable outcome

• Hundreds of field activities organized annually through regional networks
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Artsdatabanken (Norwegian Biodiversity Information Centre)coreStrategic or Co-development Partner · 1 January 2005Regular collaboration with Artsdatabanken to advocate for development of services like Artsobservasjoner (species observation platform) and Artskart (species mapping tool). NBF contributes citizen science data and advocates for platform improvements.
• SABIMA (Samarbeidsrådet for biologisk mangfold)coreStrategic or Co-development Partner · 1 January 1996SABIMA serves as a umbrella organization for biological associations in Norway. NBF participates as a member organization, using SABIMA as a common lobbying platform toward authorities and as a funding channel for projects. This partnership has significantly strengthened cooperation with other biological associations.
• Norsk Botanisk Forening Naturhistorisk museumcoreStrategic or Co-development Partner · 1 January 1935Long-standing partnership with the Natural History Museum in Oslo, where the association's headquarters is located. The museum serves as the base for botanical research and herbarium activities.
• Nordic Botanical AssociationsminorStrategic or Co-development Partner · 1 January 1935Cooperation with botanical associations in Sweden, Denmark, Finland, and Iceland over the last 20 years. Joint activities include Villblomstenes dag (Wildflower Day) as a common Nordic event with numerous field trips across all countries.

Scale indicators3 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Finnish Botanical Society (Suomen Kasvitieteellinen Seura): Finnish national botanical society and Nordic Wildflower Day partner. Operates scientific publications, membership activities, and botanical research similar to NBF's Blyttia journal and citizen science programs.
• Swedish Botanical Society (Botaniska Föreningen): Sweden's national botanical society that collaborates with NBF on the joint Nordic Villblomstenes dag (Wildflower Day). Operates a similar membership, journal, and field excursion model focused on Nordic flora.
• Norwegian Entomological Society (Norsk Entomologisk Forening): Norwegian society for insect study, also a SABIMA member organization. Shares NBF's volunteer-led regional structure, scientific journal, and conservation focus on Norwegian biodiversity.
• Botanical Society of Britain and Ireland (BSBI): The UK's national botanical society for the study and recording of wild plants, with a similar federated structure of regional vice-counties, publications, and volunteer-led recording and conservation activities - directly comparable to NBF's model.
• Norwegian Ornithological Society (NOF / BirdLife Norge): Fellow Norwegian nature membership organization and co-member of SABIMA. Operates a parallel national-regional structure with publications, citizen science (bird counts), and conservation programs - highly comparable governance and revenue model.
• Danish Botanical Society (Dansk Botanisk Forening): Denmark's national botanical society and another Nordic Wildflower Day partner with NBF. Engages members in plant identification, conservation, and citizen science of Danish flora through a comparable non-profit structure.

Broad incumbents

• National Audubon Society: Major US non-profit nature membership organization with regional chapters, citizen science (e.g., Christmas Bird Count), conservation advocacy, and educational programs - structurally analogous to NBF but at vastly larger scale and with bird-focused scope.
• Royal Society for the Protection of Birds (RSPB): Large UK nature conservation membership charity with over a million members. While its species focus is birds, it parallels NBF's model of membership subscriptions, regional volunteer networks, conservation programs, and youth engagement initiatives.
• The Wildlife Trusts (UK): The UK's largest nature conservation membership organization with 46 local trusts, a much larger member base, and broader wildlife focus. Shares the federated regional membership model and citizen science approach but operates at significantly greater scale.

Others

• SABIMA (Samarbeidsrådet for biologisk mangfold): Norwegian umbrella organization for biological associations of which NBF is a member. Provides NBF with a common lobbying platform toward authorities and serves as a funding channel - an enabling ecosystem participant rather than a peer or competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BotaniskForening
• Instagraminstagram.com/botaniskforening
• LinkedInlinkedin.com/company/norsk-botanisk-forening

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NORSK BOTANISK FORENING