Mind The Body

What Mind The Body does

Mind the Body BV is a Netherlands-based leadership, team, and organizational development training firm founded in 2020 by Gerben Roosink and headquartered in Soest. The company delivers programs that fuse psychology-based behavioral frameworks (Lencioni's Team Pyramid, Tuckman's Group Phases, Self-Determination Theory) with physical-challenge techniques drawn from the founder's experience in the Korps Mariniers. Its branded methodology, "Tough Love Leadership," uses physical and mental exercises to surface hidden team behavioral patterns under pressure and is being codified through a forthcoming book by Roosink.

The product portfolio is structured in three tiers: (1) individual leader offerings, including a €4,500 six-element coaching trajectory and one-day public training programs (Leiderschap Onder Druk at €995, Vitaal Leiderschap launched 2026 at €475-€995); (2) team-level offerings, including custom team training and multi-phase MT team trajectories; and (3) organization-level offerings, including a five-session Cultuur Scan and bespoke Maatwerk Organisatie programs. Distribution is entirely domestic Netherlands and is executed through a direct-sales consultation model, with a free 12-question Leiderschap Onder Druk Scan functioning as the primary lead-generation tool and a growing content footprint (newsletter, YouTube, blog, book pre-orders) supporting inbound demand.

Mind the Body is a privately held BV owned by three co-owners (Gerben Roosink, Sander Hooijman, Merijn van Bussel) with no external institutional investors, no funding rounds, and no parent company identified. The team page lists approximately 18 trainers and support staff drawing from military, professional sport, osteopathy, therapy, and corporate backgrounds; the firmographic lists 1-10 employees. The company reports 350+ teams trained since founding and displays marquee Dutch enterprise logos (ASML, Philips, ABN AMRO, Adidas, Siemens, PicNic, Swapfiets, Gemeente Amsterdam, Feyenoord) alongside documented engagements with Gasunie, Xelvin, FysioExpert, and O2Life. Revenue is not publicly disclosed.

Name

Mind The Body

Legal name

Mind the Body BV

Website

https://mindthebody.life

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Mind the Body BV is a Netherlands-based leadership, team, and organizational development training firm that combines Korps Mariniers physical challenges with psychology-based behavioral frameworks to serve Dutch enterprises and individual leaders.

Ownership category

akta.pro rank

Product category

Leadership & Team Development Training

NAICS

Professional and Management Development Training (61143)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Leadership Assessment, 360 Feedback & Development Planning (EDABAAAK)

akta.pro secondary industries

Coaching, Feedback & Mentoring Skills (EDABAMAM), People Management & Supervisory Skills (EDABAAAB)

Keywords

• Leadership development training
• Team building programs
• Organizational development services
• Executive coaching programs
• Corporate culture transformation

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Open Leadership Training: One-day public training programs (Leiderschap Onder Druk and Vitaal Leiderschap) sold at €995 per participant. Participants register individually or organizations send multiple leaders. Revenue recognized per participant.
2. Individual Coaching Trajectory: Comprehensive 6-element coaching program including intake, three-party conversation, Leadership Circle Profile scan, 7 coaching sessions, Saboteur Test, and two live training days. Priced at €4,500 excluding VAT.
3. Custom Organizational Training: Tailored team development, MT-team trajectories, and organization-wide culture programs delivered in-company. Pricing varies based on duration, number of participants, and program complexity. Quote-based pricing.
4. Book Sales - Tough Love Leadership: Book publication (currently in development) with free first three chapters available for download and pre-orders accepted.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Mind the Body delivers leadership, team, and organizational development training programs for Dutch leaders, teams, and organizations. The company combines psychological frameworks (Lencioni's Pyramid, Tuckman's Group Phases, Basic Psychological Needs) with physical challenge exercises inspired by Korps Mariniers (Netherlands Marine Corps) techniques to make hidden behavioral patterns under pressure visible and changeable. Offerings span individual coaching trajectories, one-day open leadership trainings, custom in-company team and management team programs, and organization-wide culture scans.

Product overview

Mind The Body is a leadership and teambuilding training organization offering a portfolio of coaching and training programs built around the Tough Love Leadership philosophy. The core offering spans three levels: (1) individual programs including the Individueel Coachingstraject and open training days (Leiderschap Onder Druk and Vitaal Leiderschap); (2) team programs including Teamontwikkeling Training and Traject voor MT-Teams; and (3) organizational programs including Cultuur Scan and Maatwerk Organisatie. Supporting offerings include the Leiderschap Onder Druk Scan (free online assessment), Workshop Eigenaarschap In Teams (online workshop), and the Tough Love Leadership book. All programs combine physical and mental challenges with psychological frameworks (Lencioni Pyramid, Tuckman group phases, Basic Psychological Needs) and radical reflection to make behavior under pressure visible and drive lasting change.

Differentiator

Problem solved

Functional benefit

Products and services

• Individueel Coachingstraject (Individual Coaching Program) One-on-one coaching program for leaders to break personal patterns, develop self-leadership, and strengthen communication and team dynamics. Includes intake, three-party conversation, Leadership Circle Profile assessment, Saboteur Test, seven coaching sessions, and two live training days over approximately seven months.
• Leiderschap Onder Druk (Leadership Under Pressure) One-day training for leaders to recognize their behavior patterns under stress, develop self-awareness, and learn to lead teams more effectively when pressure increases. Delivered at external venues with individual registration.
• Vitaal Leiderschap (Vital Leadership) One-day training focused on physical and mental resilience, teaching leaders to lead from calm, regulate energy, set boundaries, and maintain sustainable performance under pressure.
• Teamontwikkeling Training (Team Development Training) Custom team training using physical and mental exercises to reveal team patterns, combined with psychological frameworks (Lencioni, Tuckman, Basic Psychological Needs) and reflection to break ineffective behavior.
• Traject voor MT-Teams (MT Team Trajectory) Multi-phase custom trajectory for management teams including results commitment sessions, two-day personal development, 360-degree Leadership Scan, and modular leadership training with individual coaching.
• Cultuur Scan (Culture Scan) Five-session process to map organizational culture patterns, involving conversations, deepening sessions, workshops, and presentations to create a Culture Compass defining leadership and behavioral norms.
• Maatwerk Organisatie (Custom Organization Program) Custom organizational programs connecting behavior, collaboration, and leadership, delivered in-company or as onboarding, designed for new energy or structural change aligned with the organization's phase and ambitions.
• Leiderschap Onder Druk Scan (Leadership Under Pressure Scan) Free 12-question assessment scan that reveals whether a leader activates fight, flight, or freeze stress patterns, providing a personal report with insights and first steps for more effective leadership under pressure.
• Workshop Eigenaarschap In Teams (Workshop: Ownership In Teams) Online workshop building a system for team ownership based on three pillars: strategy (attracting ownership-minded people), structure (ownership-promoting frameworks), and behavior (clarifying missing behaviors).
• Tough Love Leadership Boek (Tough Love Leadership Book) Book by Gerben Roosink exploring behavior patterns in management teams, psychological dynamics, and how to build teams that function without relying solely on leadership, with free first three chapters available for download.

Quantifiable outcome

• More direct and honest communication, increased trust between team members, problems solved faster under pressure with less impact
• +4 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Harthill Consulting: UK-based leadership development and team coaching consultancy focused on executive team effectiveness. Comparable in delivering bespoke MT-team trajectories and leadership development to senior leaders, with similar boutique positioning in the European market.
• Impact Factory: UK-based boutique training firm offering leadership, communication, and team development programs to corporate clients. Comparable as a small, methodology-driven boutique competitor in the European leadership training market.
• Schouten Global: Dutch leadership development and coaching firm with deep presence in the Netherlands, delivering team coaching, leadership programs, and organizational development. Closely comparable as a domestic Dutch peer competing for the same mid-market and enterprise leadership training budgets.

Others

• Noomii: Online directory and marketplace connecting individuals and organizations with executive coaches and leadership development providers. Comparable as an ecosystem participant in the leadership coaching space, though it operates as a marketplace rather than a direct competitor.

Broad incumbents

• Center for Creative Leadership (CCL): Research-driven leadership development provider offering open-enrollment programs, custom enterprise programs, and coaching. Comparable in addressing leadership behavior under pressure, though focused on classroom-based experiential learning rather than Mind the Body's physical-challenge approach.
• Korn Ferry: Global organizational consulting firm with a substantial leadership development and executive coaching practice. Comparable as it sells leadership development and team effectiveness solutions to large enterprises, though it competes more on assessment-driven consulting than on experiential physical-challenge methodologies.
• Vlerick Business School: Belgium-based business school offering executive education, leadership development, and custom corporate programs. Comparable in delivering leadership and team development to European enterprise clients, though via a degree-bearing academic institution model rather than a practitioner-led training firm.
• BTS Group AB: Swedish-listed consulting firm specializing in leadership development, strategy execution, and sales transformation, with significant operations across Europe. Comparable in targeting enterprise leadership and team effectiveness outcomes, though BTS typically blends simulation-based learning with consulting rather than physical challenges.
• Development Dimensions International (DDI): Global leadership and talent development firm providing leadership training, assessment, and coaching to large multinational clients. Comparable in addressing leadership behavior change and team dynamics, though delivered through digital and classroom-based programs rather than experiential physical challenges.
• FranklinCovey: Global leadership and organizational effectiveness training firm offering frameworks like 'The 7 Habits' and leadership development programs. Comparable to Mind the Body in delivering leadership and team development training to enterprise clients, though operating at vastly larger scale and primarily through licensed content rather than physical-challenge methodologies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mind-the-body

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mind The Body