Locus Development Group, Llc

What Locus Development Group, Llc does

Locus Development Group, LLC is a Reno, Nevada-based private land developer focused on long-term, value-driven real estate projects across industrial, commercial, residential, storage, and mixed-use asset classes. The company's portfolio includes C3: Comstock Commercial Center (an 839-acre industrial park in the Tahoe Reno Industrial Center with anchor tenants Redwood Materials and Microsoft), McCarran Business Park (101,000 SF of flex industrial), Park at McCarran (1.35 million SF industrial park on formerly agricultural land), Park Lane Storage (1,247 self-storage units managed by Public Storage), Rancharrah (a 141-acre master-planned residential community on the historic Bill Harrah estate with approximately 500 homes and a private social club), and the Reno Experience District (RED), a 49-acre mixed-use redevelopment of the former Park Lane Mall featuring luxury apartments, a 170-key Marriott Element Hotel, and over 60,000 sq ft of planned retail. The company operates with a lean team of approximately seven employees and leverages its Nevada tax advantages, strategic highway-adjacent locations, and relationships with regional economic development authorities to attract enterprise tenants.

The business model generates revenue through a diversified mix of long-term commercial and industrial leasing, residential lot and home sales, self-storage rental income (channeled through Public Storage), hospitality revenue from the Marriott Element and luxury apartments, and retail leasing at RED. Industrial leasing is conducted through direct enterprise sales to large tenants and via LoopNet for mid-market space; residential is sold via direct sales and dedicated real estate platforms; storage is operated by Public Storage under a channel partnership. The company holds no proprietary technology and relies on traditional land development, entitlement, and asset management practices.

Locus Development Group was founded by Joel Grace, who has been active in Northern Nevada commercial real estate since 2002 and previously held senior roles at Reno Land, Inc., Starbucks Real Estate Development in Australia, Umpqua Bank, and EDAWN. The senior team includes Brad Mamer (SVP Development, 30+ years experience, former CEO of Wingfield Nevada Group), Cheri Wulforst (CFO, licensed CPA), and David Lee (SVP Construction, LEED certified, $2B+ in managed construction). The leadership team sits on multiple civic and industry boards including the City of Reno Trustees, Reno-Tahoe Airport Authority, NAIOP Northern Nevada, and EDAWN, providing strong regional influence and deal-flow access.

Name

Locus Development Group, Llc

Legal name

Locus Development Group, LLC

Website

https://locusdevgroup.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Locus Development Group is a Reno, Nevada-based private land developer building industrial, residential, storage, and mixed-use real estate projects, including the 839-acre C3 Comstock Commercial Center, the 141-acre Rancharrah master-planned community, and the RED mixed-use district. It serves enterprise tenants, home buyers, and hospitality guests across Northern Nevada.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Development

NAICS

Land Subdivision (23721), Land Subdivision (2372)

akta.pro primary industry

Transitional/Development Land Brokerage (Entitled, In-Path-of-Growth) (BPAJADAJ)

akta.pro secondary industries

Land & Development Site Brokerage (BPAJABAG), Industrial Land & Build-to-Suit Site Brokerage (BPAJACAJ), Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL), Land Acquisition, Site Preparation & Civil Works (Geotech, Grading, Roads, Drainage) (EUACAGAL)

Keywords

• Commercial real estate development
• Industrial property development
• Master-planned communities
• Mixed-use real estate
• Land development services

Headquarters

HQ city

Reno

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Commercial/Industrial Property Leasing: Long-term leasing of industrial warehouse, distribution, and flex space to commercial tenants. Includes C3 Comstock Commercial Center (839 acres), McCarran Business Park (101,000 SF), Park at McCarran (1.35 million SF), and commercial spaces at RED.
2. Residential Home Sales: Sale of approximately 500 homes across eight neighborhoods in the Rancharrah master-planned community. Entitled for 712 units on 141 acres.
3. Storage Unit Rental: Rental income from Phase I (812 units) and Phase II (435 units) at Park Lane Storage. Managed by Public Storage.
4. Mixed-Use Development: Revenue from luxury apartments, Marriott Element Hotel (170 keys), and retail spaces at the Reno Experience District (RED). Over 60,000 sq ft of retail planned.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Locus Development Group is a Reno, NV based land developer focused on long-term, value-driven real estate opportunities. The company develops and operates a portfolio of industrial parks (C3 Comstock Commercial Center, McCarran Business Park, Park at McCarran), a master-planned residential community (Rancharrah with The Club at Rancharrah), a self-storage facility (Park Lane Storage managed by Public Storage), and a mixed-use redevelopment (Reno Experience District / RED) featuring luxury apartments, a Marriott Element Hotel, and retail.

Product overview

Locus Development Group is a Reno, NV based land developer focused on long-term value-driven opportunities for its investors. The company operates as a portfolio of distinct real estate development projects rather than a unified software platform. Its core offerings include: C3: Comstock Commercial Center (an 839-acre industrial park in the Tahoe Reno Industrial Center), McCarran Business Park (a 101,000 s.f. flex industrial facility), Park at McCarran (a 104-acre, 1.35 million s.f. industrial park), Park Lane Storage (a 1,247-unit self-storage development managed by Public Storage), Rancharrah (a 141-acre master-planned residential community with approximately 500 homes), The Club at Rancharrah (a 35,000 s.f. social club), and RED (Reno Experience District), a 49-acre mixed-use redevelopment featuring luxury apartments, a Marriott Element Hotel, retail, and public amenities. These projects span industrial, commercial, residential, hospitality, and mixed-use real estate development.

Differentiator

Problem solved

Functional benefit

Products and services

• C3: Comstock Commercial Center An 839-acre industrial park located in McCarran, NV within the Tahoe Reno Industrial Center, providing state-of-the-art warehouse and distribution space for enterprise tenants such as Redwood Materials and Microsoft.
• McCarran Business Park A 7-acre flex industrial project with 101,000 sq ft of space across two buildings at the entrance of McCarran Business Park, offering smaller tenants access to I-80 and 395 via the South East Connector and a retail presence at Mill Street and McCarran.
• Park at McCarran A 104-acre big box and mid-bulk industrial park featuring 1.35 million sq ft of industrial space across three buildings on approximately 60 acres in the Reno-Tahoe International Airport submarket, transforming previously agricultural and research land.
• Park Lane Storage Modern self-storage facility development with Phase I comprising 812 storage units over approximately 90,000 sq ft and Phase II adding 435 units, managed and operated by Public Storage for secure and convenient storage solutions.
• Rancharrah A 141-acre master-planned residential community on the historic Bill Harrah estate, featuring approximately 500 homes (entitled for 712 units) across eight neighborhoods with a private social club, spa, shopping, and dining village offering luxury resort-style living in south Reno.
• The Club at Rancharrah A 35,000 sq ft social club converted from a remodeled residence serving Rancharrah residents and external members, with a restaurant, bar, fitness center, spa, event spaces, ceremony sites, swimming pool, cantina poolside, pickle ball courts, and bocce courts.
• Reno Experience District (RED) A 49-acre mixed-use redevelopment of the former Park Lane Mall featuring five luxury apartment buildings, a 170-key Marriott Element Hotel, a 2-acre public park, jumbo LED screens, fitness amenities, club areas, co-working spaces, outdoor stage, over 60,000 sq ft of planned retail, and 18 acres of future development.

Named customers3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• Reno Ice / Greater Reno Community Ice Skating Association (GRCISA)minorOthersLocus Development is a sponsor and strong supporter of Reno Ice, a Community Ice Arena operated by the non-profit GRCISA. LDG's Joel Grace serves as Board of Directors President. Provides year-round recreation for people of all ages.
• NAIOP (National Association of Industrial and Office Properties)coreOthersLocus Development is a member, sponsor, and strong supporter of NAIOP, the leading organization for commercial real estate developers, owners and investors. LDG's Joel Grace serves on the Board of Directors for the Northern Nevada Chapter.
• Builders Association of Northern Nevada (BANN)coreOthersMember, sponsor, and strong supporter of BANN, a non-profit affiliated with NAHB. Committed to educating and representing the building industry. LDG's Joel Grace serves as Board VP for Northern Nevada Chapter.
• Economic Development Authority of Western Nevada (EDAWN)coreStrategic or Co-development PartnerEDAWN is committed to adding quality jobs by recruiting new companies, supporting existing companies, and assisting new companies to diversify the economy. Locus Development collaborates with EDAWN on business attraction and development initiatives.
• Boys & Girls Club of Truckee MeadowsminorOthersLocus Development Group sponsors the Boys & Girls Club of Truckee Meadows, which enhances quality of life for children ages 0-18 and enables young people to reach their full potential.
• Reno Sparks Chamber of CommerceminorOthersThe Chamber is the voice for business in Washoe County focusing on Advocacy, Information, and Connectivity. Locus Development has been a member since 2022.
• Public StoragecoreChannel Partner/ Reseller/ DistributorPublic Storage manages and operates Park Lane Storage facilities, including Phase I (812 units) and Phase II (435 units). Locus Development leverages Public Storage's operational expertise and customer distribution.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Basin Street Properties: Reno/Tahoe-based commercial real estate owner and developer of office, industrial, and mixed-use product in Northern Nevada; closest same-metro comparable that competes for the same local opportunities and tenants.

Broad incumbents

• Prologis: Global industrial REIT that both develops and owns logistics real estate; broader incumbent footprint than Locus but operates in the same industrial distribution category and competes for the same anchor tenants relocating to Reno.
• Lincoln Property Company: Diversified national developer/operator with deep multifamily and mixed-use practice; comparable as an incumbent building the same luxury multifamily-plus-retail product at RED at scale across multiple markets.
• Trammell Crow Company: Major diversified commercial real estate developer with industrial, office, and mixed-use practices; relevant as an incumbent operating across the same product types (industrial, multifamily, mixed-use) as Locus in similar growth markets.

Direct peers

• Panattoni Development Company: One of the largest privately held industrial developers in the US, focused on build-to-suit and speculative industrial; comparable in product type (warehouse/distribution) and tenant-driven leasing motion similar to C3's Redwood Materials and Microsoft anchor wins.
• Wood Partners: National multifamily developer known for ground-up luxury and Class A apartment communities; directly comparable to the five luxury apartment buildings at RED and the high-end residential product at Rancharrah.
• Lewis Group of Companies: Long-tenured master-planned community developer building large-scale residential and mixed-use projects with resort-style amenities; very close comparable in product type (500+ home master plan with private club) to Rancharrah.
• Dermody Properties: National industrial/logistics developer that builds, leases, and operates big-box distribution parks; directly comparable as both develop and hold industrial product similar to Locus's C3 and Park at McCarran (1.35M SF across three buildings).
• U.S. Development Group: Specialized industrial developer focused on rail-served logistics, fuel, and bulk terminals; comparable in development-driven, entitlement-heavy industrial model with single large tenant anchors similar to Locus's C3 strategy.
• Sun Belt Holdings: Las Vegas-based master-planned community developer with a century-long track record in residential and mixed-use ground-up development; closely analogous in combining residential master planning, commercial pads, and resort/club amenities similar to Rancharrah and RED.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/locus-development-group-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Locus Development Group, Llc