Mural Music & Arts Project

Name

Mural Music & Arts Project

Legal name

Mural Music & Arts Project

Website

https://muralmusicarts.org

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Youth Arts Education

NAICS

Fine Arts Schools (611610)

akta.pro industry

PRIMARYEDAMAAAA

Visual Arts Instruction (Drawing, Painting, Sculpture)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Arts & Creative Enrichment (Visual Arts, Music, Theater, Dance)

SECONDARYEDAMAAAH

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Arts & Creative Enrichment (Visual Arts, Music, Theater, Dance)

SECONDARYEDAGALAK

Children’s & Youth Educational Entertainment (Edutainment)

Education/Educational Publishing & Learning Content/Educational Media & Multimedia (Video, Audio, Interactive)

Keywords

• Youth arts education
• Community mural programs
• Hip hop education
• Public art commissions
• Nonprofit youth development

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Individual Donations: Tax-deductible donations from individuals at various giving levels including Community Champion ($5000), Public Art Historian ($1000), Microphone Maverick ($500), and Paintbrush Pioneer ($100).
2. Public Art Consulting Commissions: Revenue generated from fulfilling public and private art commissions. The PAC program employs teens to work alongside professional artists to complete commissioned murals, tile mosaics, and sculptures throughout the Bay Area.
3. Corporate and Foundation Grants: Funding from corporations (Google, Adobe, Nvidia, Cisco, Wells Fargo, Bank of America), private foundations (Hewlett Foundation, James Irvine Foundation, Grove Foundation), and government programs (Department of Justice).
4. Teen Employment Wages: MMAP provides summer employment and after-school job opportunities for teens, funded through program budgets and commissions, allowing youth to develop job skills while earning wages.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Mural Music & Arts Project (MMAP) operates a portfolio of youth arts education programs that teach underserved middle and high school students to research, design, and install public murals, write and record original hip hop music, and produce community-focused visual and performing art. Core offerings include the Teen Mural Program (TMP), History through Hip Hop (HHH), Health Education through Art (HEArt), the Graffiti Arts Program (GAP), and Public Art Consulting (PAC), delivered as paid teen employment and after-school programming in East Palo Alto, eastern Menlo Park, and San Francisco.

Product overview

Mural Music & Arts Project (MMAP) operates as a platform of interconnected youth arts programs. The core offerings include the Teen Mural Program (TMP) as the flagship program for mural creation, the History through Hip Hop (HHH) program for music production and performance, Health Education through Art (HEArt) for health literacy, Public Art Consulting (PAC) for professional art commissions, and the Graffiti Arts Program (GAP) for prevention and intervention. Supporting programs include Ravenswood City School District Professional Development, FIT Zones anti-violence initiative, and summer programs (Gateway to Science, Open Studios, Summer Bridge, Know Our Hood). Together, these programs form a comprehensive youth development ecosystem using arts as the unifying platform to educate, empower, and inspire underserved youth.

Differentiator

Problem solved

Functional benefit

Products and services

• Teen Mural Program (TMP) Youth development program and paid summer employment opportunity that teaches high school students to research, design, and install large public art murals through a 12-week embedded curriculum focusing on artistic skill development and local history. Free to participants; for underserved East Palo Alto, eastern Menlo Park, and San Francisco teens.
• History through Hip Hop (HHH) Youth prevention and intervention program teaching students to write, record, and perform original music as a tool for positive self-expression and an alternative to risky behaviors, including lyricism, DJ'ing, music production, and dance. Free to participants; targets school retention and literacy.
• Health Education through Art (HEArt) Program that educates students about complex health issues and empowers them to make healthy decisions through art, using the 'Healthy Lifestyles for Youth' curriculum to build self-efficacy and advocacy skills. Free to youth participants.
• Public Art Consulting (PAC) Fee-for-service program that employs teens to fulfill public and private art commissions (murals, tile mosaics, sculptures, music production) for corporate and institutional clients, giving artistic teens professional experience while generating revenue to sustain MMAP operations.
• Graffiti Arts Program (GAP) Youth prevention and intervention program teaching graffiti art as a tool for positive self-expression and an alternative to unsafe behaviors, collaborating with local law enforcement and supported by the U.S. Department of Justice. Free to youth participants.
• Ravenswood City School District Professional Development Professional development program providing Ravenswood City School District staff with training to deliver Visual and Performing Arts and STEAM skills, including monthly workshops addressing Common Core State Standards and English Language Development. Provided to RCSD as a contracted service.
• FIT Zones Public health and anti-violence initiative in partnership with the East Palo Alto Police Department, involving mural installations in parks to increase healthy behavior and strengthen police-community relations. Implemented in East Palo Alto.
• Gateway to Science Six-week summer program where students use hip hop as a medium for science instruction, partnering with Stanford researchers to produce science tracks and music videos. Free to participants.
• Open Studios Program offering structured individual and small group projects building creative design and critical thinking skills through various artistic forms including graffiti, sculpture, and mixed media installation. Free to participants.
• Summer Bridge Week-long program targeting incoming freshmen at East Palo Alto Academy, using art projects and team building exercises to explore culture, identity, and creativity. Free to participants.

Quantifiable outcome

• Since 2001, over 2,445 MMAP youth have installed 180 murals and produced 100 original songs, reaching thousands through exhibits and performances
• +5 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

24 partnerships are on record, tiered core and minor.

• YMCA of San FranciscocoreStrategic or Co-development PartnerCollaborating organization providing community center locations for programs including Urban Services YMCA. MMAP conducts Open Studios programs at BGCP locations and collaborates on youth development initiatives.
• Sequoia Union High School DistrictcoreStrategic or Co-development PartnerServes high school students through Teen Mural Program and History through Hip Hop programs at Carlmont, Menlo-Atherton, Sequoia, and Woodside High Schools.
• Ravenswood City School DistrictcoreStrategic or Co-development PartnerPrimary educational partner providing access to K-8 schools for arts education and professional development. MMAP provides STEAM curriculum and teacher training where district lacks arts education.
• East Palo Alto Police DepartmentcoreStrategic or Co-development PartnerCollaboration on FIT Zones public health and anti-violence initiative. MMAP installs murals in parks to support the program and strengthen police-community relations.
• San Francisco District Attorney's OfficeminorStrategic or Co-development PartnerFunder and collaborative partner supporting youth prevention programs and community safety initiatives.
• Boys & Girls Club of the PeninsulacoreStrategic or Co-development PartnerOpen Studios partnership program where MMAP offers structured creative design and critical thinking projects at BGCP locations.
• East Palo Alto Police Athletics League (PAL)minorStrategic or Co-development PartnerCollaborating organization supporting youth development and police-community relations through athletics and arts.
• Youth United for Community ActionminorStrategic or Co-development PartnerPart of Know Our Hood coalition working with East Palo Alto youth organizations on systemic change initiatives.
• Rebooting HistoryminorStrategic or Co-development PartnerPart of Know Our Hood coalition teaching youth about systemic change through arts, service, community organizing, and media production.
• Foundation for College EducationminorStrategic or Co-development PartnerPart of Know Our Hood coalition supporting college preparation and youth development in East Palo Alto.
• One East Palo AltominorStrategic or Co-development PartnerCommunity organization focused on East Palo Alto development and youth empowerment.
• Live in PeacecoreStrategic or Co-development PartnerEast Palo Alto organization where MMAP artist Justin Phipps serves as Director of Art and Music, teaching music classes and running student bands.
• Eastside College PreparatoryminorStrategic or Co-development PartnerCharter school partner serving East Palo Alto youth with college preparation programs.
• Stanford New SchoolsminorStrategic or Co-development PartnerStanford University initiative supporting school development and innovation.
• EPACenter ArtsminorStrategic or Co-development PartnerArts organization in East Palo Alto providing cultural programming and community arts events.
• Stanford University Haas Center for Public ServicecoreStrategic or Co-development PartnerStrategic partner providing volunteers, curriculum development support, and connection to Stanford student leaders for MMAP programs.
• Stanford University John W. Gardner Center for Youth and Their CommunitiescoreStrategic or Co-development PartnerConsultation partner for youth development curriculum and research, including Milbrey McLaughlin's involvement as Board of Directors member.
• Stanford University Center for Educational ResearchcoreStrategic or Co-development PartnerAcademic partner supporting research-based curriculum development for MMAP's arts education programs.
• Stanford University Center for Comparative Studies in Race and EthnicitycoreStrategic or Co-development PartnerAcademic partner contributing to culturally relevant curriculum design and STEAM integration approach.
• Orrick, Herrington & Sutcliffe LLPcoreStrategic or Co-development PartnerBoard member Eugene Clark-Herrera is partner at firm. Multiple mural commissions completed including Diversity mural. Legal and strategic support.
• Bingham McCutchen LLPminorStrategic or Co-development PartnerLegal firm partner providing pro bono support and community engagement.
• Ravenswood Family Health CentercoreStrategic or Co-development PartnerHealthcare partner where MMAP painted 18 outdoor panel murals for community garden in 2017, in partnership with College Track youth.
• College TrackminorStrategic or Co-development PartnerCollege preparation organization partnering with MMAP on mural projects for RFHC community garden.
• Imprint.CityminorStrategic or Co-development PartnerCo-organized 2nd Annual Bayview LIVE festival and concert in October 2017 featuring Talib Kweli.

Scale indicators20 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Youth Speaks: San Francisco nonprofit that uses spoken word, poetry, and hip-hop as platforms for youth empowerment and literacy. Highly comparable to MMAP's HHH program and shared youth-arts-education orientation in the Bay Area.
• Destiny Arts Center: Oakland-based nonprofit offering youth arts programs including dance, music, and visual arts with a focus on underserved communities. Directly comparable to MMAP in mission, youth-development-via-arts model, and Bay Area geography.
• Youth in Arts: San Rafael nonprofit offering visual and performing arts education to youth, including mural and public art components. Comparable to MMAP in youth arts education, including visual arts/mural instruction focus.
• Performing Arts Workshop: San Francisco nonprofit providing arts education residencies to underserved K-12 youth. Closely aligned with MMAP's arts-education-for-underserved-youth mission and San Francisco geography.
• Community Music Center: San Francisco nonprofit providing music education and performance opportunities to youth and adults. Comparable to MMAP's HHH program and the broader Bay Area nonprofit arts-education landscape.
• Eastside Arts Alliance: Oakland-based cultural arts organization focused on social justice through arts, particularly in communities of color. Comparable to MMAP's culturally-rooted, public-art-for-empowerment model in the Bay Area.

Emerging players

• 826 Valencia: San Francisco nonprofit supporting under-resourced students with writing, tutoring, and publishing programs. Comparable to MMAP in serving underserved Bay Area youth through creative platforms, though focused on literary rather than visual/performing arts.
• Fresh Lifelines for Youth: Bay Area nonprofit providing youth development, legal education, and leadership programs to at-risk youth. Comparable to MMAP in targeting high-risk Bay Area youth and drawing on DOJ and foundation funding, though via different programmatic channels.

Others

• National Guild for Community Arts Education: National membership organization supporting community arts-education providers. Adjacent to MMAP as an industry association serving the same population of nonprofit arts-education providers, useful for benchmarking and funding context.

Broad incumbents

• Mural Arts Philadelphia: National leader in public mural programs with deep city-government and corporate partnerships. Comparable to MMAP as a larger, more established mural-focused organization that has scaled public art commissions and youth engagement nationwide.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/muralmusicarts
• YouTubeyoutube.com/muralmusicarts
• Facebookfacebook.com/pages/Mural-Music-Arts-Project/6744749628?ref=ts

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mural Music & Arts Project