Neufeld, O'Leary & Giusto

What Neufeld, O'Leary & Giusto does

Neufeld, O'Leary & Giusto is a privately held, multi-disciplinary New York law firm founded in 1990 and operating under the trade name NOG Law. The firm delivers traditional legal services across five core practice areas: estate and trust planning, estate and trust administration, trust and estate litigation, commercial litigation, and small business law. Its client base consists of individuals needing wills, trusts, healthcare proxies, and Surrogate's Court representation, as well as small businesses across transportation, retail, restaurants, real estate, manufacturing, and professional services requiring formation, governance, contract, employment, and dispute work. The firm serves clients through direct office consultations at its Midtown Manhattan headquarters (60 East 42nd Street) and a secondary Garden City, Long Island location, with no technology platform, API, or AI tooling — service delivery is attorney-led, fee-for-service, and supported by a content-marketing blog and LawPay online payments.

The firm is owned and operated by its named attorneys — Michael Giusto, Denis O'Leary, TrieuVan Nguyen, and Vasilios Tzanides — with no external investors, parent company, or disclosed funding. The brand evolved from 'Neufeld & O'Leary' to its current form, reflecting partner expansion rather than a structural transaction. There is no evidence of M&A activity, partnerships, or material capital infusion; the firm relies on operating cash flow and incremental attorney hiring for growth. Marketing is content-driven, with regular blog posts on business law, real estate, co-ops/condos, trusts and estates, tax, and litigation topics, complemented by an email subscription funnel. The website is WCAG 2.1 Level AA compliant, and client payments are processed through LawPay.

The firm competes in a crowded New York legal-services market against larger full-service firms, boutique estates practices, and increasingly AI-enabled legal-tech platforms targeting document drafting and review. Its positioning rests on personal partner attention, multi-disciplinary capability spanning transactional and litigation work, and established Surrogate's Court coverage across Nassau, Suffolk, New York, Queens, Kings, Westchester, and Orange counties. With 1–10 employees, the firm operates as a lean, partner-led practice without technology differentiators, scale advantages, or recurring-revenue contracts.

Name

Neufeld, O'Leary & Giusto

Legal name

Neufeld, O'Leary & Giusto

Website

https://noglaw.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Neufeld, O'Leary & Giusto (NOG Law) is a privately held, multi-disciplinary New York law firm founded in 1990 serving individuals and small businesses across estate planning, estate administration, trust litigation, commercial litigation, and small business law through offices in Manhattan and Garden City.

Ownership category

akta.pro rank

Product category

Legal Services

NAICS

Offices of Lawyers (541110), Legal Services (5411), Trusts, Estates, and Agency Accounts (52592), Offices of Lawyers (54111), All Other Legal Services (541199)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Estate Planning & Trust Structuring Advisory (FSAEAKAC)

akta.pro secondary industries

Family & Private Client (Trusts & Estates) Law (BPAHAAAK), Trust & Estate Tax Planning & Compliance (FSAEAKAE), Personal Trust & Fiduciary Administration (FSAEAKAA), Trust & Estate Dispute Resolution & Fiduciary Litigation Support (FSAEAKAJ), Real Estate & Construction Law (BPAHAAAE)

Keywords

• Estate planning services
• Trust administration
• Commercial litigation
• Small business law
• Real estate law

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Legal Services - Professional Fees: The firm generates revenue through legal fees for services across multiple practice areas including business law, real estate transactions, estate planning and administration, trust litigation, commercial litigation, small business counsel, corporate matters, employment law, insurance matters, leasing, matrimonial law, sports law, tax advice, torts, wills, and zoning matters. As a law firm, fees are typically charged on an hourly basis or flat fees for specific legal matters.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Neufeld, O'Leary & Giusto is a multi-disciplinary New York law firm delivering traditional legal services across five core practice areas: Estate and Trust Planning (wills, trusts, estate tax planning), Estate and Trust Administration (fiduciary representation, Surrogate's Court proceedings), Trust and Estate Litigation (will contests, trust disputes, guardianship matters), Commercial Litigation (business disputes, contract litigation in state and federal courts), and Small Business Law (formation, governance, contracts, and regulatory compliance). The firm serves individuals, small businesses, and not-for-profit organizations primarily in the New York metropolitan area.

Product overview

Neufeld, O'Leary & Giusto is a multi-disciplinary New York law firm offering legal services across five core practice areas: Estate and Trust Planning (wills, trusts, estate tax planning), Estate and Trust Administration (fiduciary representation), Trust and Estate Litigation (will contests, trust disputes), Commercial Litigation (business disputes, contract litigation), and Small Business Law (formation, governance, compliance). The firm does not operate as a technology platform but provides traditional legal services to individuals, businesses, and not-for-profit organizations in New York.

Differentiator

Problem solved

Functional benefit

Products and services

• Estate and Trust Planning
• Estate and Trust Administration

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Herrick Feinstein: Larger NYC full-service law firm with established trusts and estates, real estate, litigation, and business practices. Larger incumbent with overlapping practice areas but broader portfolio and deeper institutional resources.
• Patterson Belknap Webb & Tyler: Larger NYC law firm with a significant trusts and estates practice alongside litigation, real estate, and corporate law. Broader incumbent that competes for similar high-net-worth estate planning and Surrogate's Court work.

Direct peers

• Davidoff Hutcher & Citron: NYC multi-disciplinary firm offering trusts and estates, business law, real estate, and commercial litigation. Comparable mid-sized New York firm serving similar individual and small-business clientele.
• Borah Goldstein Altschuler Nahins & Goidel: Manhattan-based boutique firm with parallel practice mix in estate planning, estate litigation, commercial litigation, and small business law serving individuals and closely-held businesses.
• Morrison Cohen: NYC mid-sized law firm with closely aligned practice areas including trusts and estates, business law, real estate transactions, and commercial litigation. Comparable mid-market positioning and client base.
• Certilman Balin Adler & Hyman: Long Island-based multi-disciplinary law firm with comparable practice mix spanning trusts and estates, business law, real estate, and litigation. Strong overlap in geographic footprint (Long Island + NYC) and small-to-mid business client base.
• Ruskin Moscou Faltischek: Long Island/NYC law firm with strong trusts and estates, corporate, real estate, and litigation practices. Closely comparable in geographic dual-market footprint (Manhattan + Long Island).
• Tannenbaum Helpern Syracuse & Hirschtritt: NYC-based multi-practice law firm covering trusts and estates, business transactions, real estate, and litigation. Comparable practice breadth and New York focus.

Emerging players

• Wrobel & Schatz: Smaller NYC boutique focused on trusts and estates, real estate, and small business law serving individuals and closely-held entities. Comparable in size and niche specialization, emerging as a similarly-positioned competitor.

Regional players

• Greenbaum Rowe Smith & Davis: New Jersey-based multi-disciplinary firm with parallel trust/estate, business, real estate, and litigation practices serving closely-held businesses and high-net-worth individuals in the tri-state area. Comparable in size and service mix, with adjacent rather than overlapping geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Neufeld, O'Leary & Giusto