Lunzer Wine Limited
Lunzer Wine Group Limited is a London-based, founder-led firm that designs bespoke hosted wine experiences for corporate clients and runs a curated online wine shop and wine investment advisory, serving UK enterprises, HNW individuals, and private consumers under Peter Lunzer's 35-year industry expertise.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Lunzer Wine Limited does
Lunzer Wine Group Limited, trading as Lunzer Wine, is a London-based private company founded in 2015 that designs and hosts bespoke wine experiences for corporate clients alongside a curated direct-to-consumer wine shop and wine investment advisory services. The firm is founder-led by Peter Lunzer, who brings 35 years of wine industry experience and is described by partner WineFi's CEO as "one of the world's leading authorities on fine wine." The proposition is positioned around "The Art of Intelligent Hosting," an experiential differentiator rather than a technology one.\n\nThe portfolio of products spans four core lines: Corporate Wine Events (hosted tastings and dinners for client entertainment, leadership gatherings, partner evenings and team events), the Lunzer Dining Club (intimate high-end dining experiences at partner venues), Wine Investment Services (advisory and managed portfolios powered by the WineFi platform), and a Shopify-fronted Wine Shop offering curated cases priced from £179 to £495+. Supporting add-ons include Virtual Wine Tastings, Dinner Party Solutions and Corporate Gift Solutions. No proprietary technology platform was identified; the underlying stack is built on Shopify with a broad set of payment integrations (Visa, Mastercard, Amex, Apple Pay, Google Pay, Shop Pay, Maestro, Diners, Discover, Union Pay).\n\nRevenue is generated through three mechanics: bespoke enterprise event fees, e-commerce unit pricing on wine sales and gifting, and professional-services advisory fees for wine investment guidance. The go-to-market combines direct enterprise sales for corporate engagements with self-serve e-commerce for retail and gift purchases, plus an event-driven dining club channel. The named client base spans financial services (BlackRock, Lloyds Bank Commercial Banking, Silverfleet Capital, GE Commercial Finance), asset management (Bell Rock), legal (Osborne Clarke), consulting (Tobal), and government (HM Treasury/HMRC), with operations concentrated in London and UK-only shipping as standard.
Lunzer Wine Limited firmographics
Firmographics- Name
- Lunzer Wine Limited
- Legal name
- Lunzer Wine Group Limited
- Website
- https://lunzerwine.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lunzer Wine Group Limited is a London-based, founder-led firm that designs bespoke hosted wine experiences for corporate clients and runs a curated online wine shop and wine investment advisory, serving UK enterprises, HNW individuals, and private consumers under Peter Lunzer's 35-year industry expertise.
- Ownership category
- akta.pro rank
Lunzer Wine Limited industry classification
Industry- Product category
- Corporate Wine Hospitality Services
- NAICS
- Beer, Wine, and Liquor Retailers (445320), Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Wine Bars (THAFAEAF)
- akta.pro secondary industries
- Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Wine Shops (Off-Premise) (CRANAAAB), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)
Keywords
Where Lunzer Wine Limited is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Lunzer Wine Limited business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Corporate Event Services: Bespoke wine experiences for corporate clients including client dinners, leadership gatherings, partner evenings and team events. Revenue generated through service fees for event design, hosting, and wine curation.
- Wine Retail (E-commerce): Sale of curated wines through online shop including dinner party solutions, gift selections, and individual bottles. Revenue from direct consumer and corporate gift purchases.
- Wine Investment Advisory: Wine investment consultancy services including portfolio management, wine selection advice, and storage guidance. Partnered with WineFi for technology-enabled investment solutions. Revenue from advisory fees and portfolio management services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Corporate Events - bespoke pricing |
| Unit Pricing | Pay-as-you-go | Dinner Party Solution No. 3 |
| Unit Pricing | Pay-as-you-go | Marqués de Murrieta Tinto Gran Reserva 2016 |
| Unit Pricing | Pay-as-you-go | Chateau Lynch Bages Vertical Flight Dinner |
| Other | Pay-as-you-go | Standard UK Delivery |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Lunzer Wine Limited product offering
Product offeringCore offering
Lunzer Wine Limited designs and hosts bespoke corporate wine experiences for UK enterprise clients, including client dinners, leadership gatherings, partner evenings and team events, under its 'Art of Intelligent Hosting' philosophy. It complements these services with a curated online wine shop for direct consumer purchases and a wine investment advisory practice (powered by partner WineFi) offering portfolio construction and collection management for HNW investors.
Product overview
Lunzer Wine Limited operates as a London-based corporate events and wine experiences company offering a portfolio of services built around the 'Art of Intelligent Hosting' philosophy. The core offering comprises Corporate Wine Events (tailored hosted wine experiences for client dinners, leadership gatherings, partner evenings and team events) and the Lunzer Dining Club (intimate high-end dining experiences). Supporting these are the Wine Shop (e-commerce for hand-selected wines), Wine Investment Services (powered by WineFi, offering managed portfolios and syndicates), and supplementary products including Virtual Wine Tastings, Dinner Party Solutions, and Corporate Gift Solutions. The company also provides wine investment guidance on selection, storage, and long-term planning, with recommendations for bonded warehouse storage through third-party providers.
Differentiator
Problem solved
Functional benefit
Brands
- Lunzer Dining Club: Intimate, high-end dining experiences featuring curated wines, exceptional food and refined hosting.
Products and services
- Corporate Wine Events Bespoke hosted wine experiences tailored to client dinners, leadership gatherings, partner evenings and team events for UK enterprise clients, delivered under the 'Art of Intelligent Hosting' philosophy with expert storytelling and curated wine selection.
- Lunzer Dining Club Intimate, high-end dining experiences featuring curated wines, exceptional food and refined hosting, offered as an exclusive hosted-dinner experience at partner venues such as L'Escargot in Soho.
- Curated Wine Shop E-commerce wine shop selling hand-selected wines for delivery across the UK, ranging from everyday favourites to rare discoveries, including curated Dinner Party Solutions and corporate gift cases such as the Marqués de Murrieta Tinto Gran Reserva 2016 6x75cl case (£288).
- Wine Investment Services Personalised wine investment advisory and collection/cellar management service for HNW investors, powered by the WineFi platform, offering individual fine wine portfolios and WineFi Syndicates for investment-grade wine, supported by bonded warehouse storage referrals (e.g. Nexus).
Quantifiable outcome
- Over £88 million invested successfully to date through wine investment services
- +1 more outcomes
Companies that use Lunzer Wine Limited
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Lunzer Wine Limited technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Lunzer Wine Limited partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- WineFicoreWineFi provides the technology platform powering Lunzer Wine Investments, combining advanced data-driven investment analytics with Peter Lunzer's 35 years of market expertise. WineFi delivers transparency, analytics, and intelligent portfolio construction for fine wine investment services.
- NexusminorNexus provides bonded warehouse storage facilities for wine investments with temperature and humidity controlled environments. Recommended to clients for proper wine storage to maintain condition for maturing fine wines.
- Springboard AdvisoryminorFeatured as a trusted partner/advisory relationship on the wine investment page, contributing expertise to the investment consultancy offering.
- L'Escargot RestaurantminorPartner venue for dining club events and special wine dinners, such as the Chateau Lynch Bages vertical tasting dinner at 48 Greek Street, Soho, London.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Lunzer Wine Limited competitors and assessment
Company assessmentDirect peers
- Corney & Barrow: UK fine wine merchant with a long-standing corporate hospitality, events, and trade client base. Comparable mix of curated retail, trade supply, and high-end client entertaining similar to Lunzer's proposition.
- Lay & Wheeler: Established UK fine wine merchant selling curated wines direct-to-consumer and to corporate clients. Overlaps with Lunzer on curated e-commerce retail, gifting, and corporate wine experiences.
- Cult Wines: Global wine investment platform with managed portfolios and cellar services for HNW clients. Direct competitor for the wine-investment-advisory wallet share that Lunzer targets.
- Berry Bros. & Rudd: Britain's oldest fine wine and spirits merchant (est. 1698), combining an online wine shop, in-person events, and a wine investment/ cellar advisory practice. Closest UK analogue to Lunzer Wine's blended events + retail + investment model.
- WineFi: Wine investment platform and Lunzer's explicit technology partner, offering individual portfolios and WineFi Syndicates. Directly comparable on the wine-investment-advisory revenue stream that Lunzer delivers.
Emerging players
- Slurp: UK online wine retailer offering curated, mixed-case selections and gift options. Overlaps with Lunzer's e-commerce wine shop and dinner-party/gifting SKUs at a more accessible price point.
- Honest Grapes: Independent UK online wine merchant focused on small-producer, curated selections. Comparable to Lunzer's wine shop on curation-led DTC retail, though without the corporate-events pillar.
Broad incumbents
- Majestic Wine: UK's largest high-street wine retailer with a nationwide store footprint and broad customer base. Overlaps with Lunzer's e-commerce wine shop but serves a much wider, less luxury-concentrated audience.
- The Whisky Exchange: Specialist UK online and London-store retailer of premium alcoholic beverages, with corporate gifting and tasting events. Adjacent premium-spirits analogue of Lunzer's curated-retail-plus-experiences approach.
Regional players
- D&D London: London-based luxury restaurant and hospitality group operating premium venues frequently used for high-end corporate entertaining. Comparable as a venue/hosting competitor for corporate hospitality budgets, but without the wine-curation specialism.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Lunzer Wine Limited social profiles
Digital presenceLunzer Wine Limited financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lunzer Wine Limited leadership team
Management profileNumber of profiles
Profiles2 records
Lunzer Wine Limited funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lunzer Wine Limited M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lunzer Wine Limited
What does Lunzer Wine Limited do?
Lunzer Wine Limited designs and hosts bespoke corporate wine experiences for UK enterprise clients, including client dinners, leadership gatherings, partner evenings and team events, under its 'Art of Intelligent Hosting' philosophy. It complements these services with a curated online wine shop for direct consumer purchases and a wine investment advisory practice (powered by partner WineFi) offering portfolio construction and collection management for HNW investors.
Is Lunzer Wine Limited a public or private company?
Lunzer Wine Limited is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lunzer Wine Limited founded?
Lunzer Wine Limited was founded in 2015. It employs 1 to 10 people.
Where is Lunzer Wine Limited based?
Lunzer Wine Limited is headquartered in London, United Kingdom, in the Europe region.
How does Lunzer Wine Limited make money?
Three revenue lines are on record. Corporate Event Services are the primary driver. The others are wine Retail (E-commerce) and wine Investment Advisory.
Who are Lunzer Wine Limited's main competitors?
Direct peers on record are Corney & Barrow, Lay & Wheeler, Cult Wines, Berry Bros. & Rudd and WineFi. Emerging players are Slurp and Honest Grapes. Broad incumbents are Majestic Wine and The Whisky Exchange. D&D London is listed as a regional player.
Does Lunzer Wine Limited have an API?
No public API is recorded for Lunzer Wine Limited.
What industry is Lunzer Wine Limited in?
Lunzer Wine Limited's product category is Corporate Wine Hospitality Services. Its primary akta.pro industry code is THAFAEAF, Wine Bars, with a secondary code of CRANABAB, Wine Retail (Bottle Shops & Wine Merchants). Its NAICS code is 445320 and its SIC code is 8742.