Mazagan

What Mazagan does

Mazagan is an independent public affairs and European affairs consulting firm founded in Paris in 2017 by Marine Elgrichi, former head of Spotify's European public affairs department. The firm advises enterprises and organisations in the digital and cultural sectors on navigating French and EU political and regulatory environments, delivering three interconnected service lines: Veille & analyse (political intelligence and risk/opportunity analysis), Stratégies d'influence (influence strategy and stakeholder engagement with public authorities), and Coalition & mobilisation (coalition building and amplification of client positions). Services span legislative audits, strategic counsel, stakeholder meeting facilitation, parliamentary drafting, and legislative monitoring, delivered on a bespoke project basis. The firm has no proprietary technology platform; its product is expert advisory grounded in the team's prior institutional experience at Spotify, FEP-FEE, the European Parliament, Image 7, Hanbury Strategy, Taddeo, and Pergamon.

The firm operates from a Paris headquarters (6 bis rue du Quatre Septembre, 75002) and a Brussels office (Rue du Commerce 31), giving it structural coverage of both French national politics and EU institutions — a positioning it markets explicitly. The 5-person team is composed entirely of senior practitioners: founder Marine Elgrichi (Paris), Director Mathilde Renou (Brussels, joined 2022, AI/digital/copyright specialist), Director Conseil Camiel Estany (Paris, joined 2023), and two consultants added in 2024 (Raphaëlle Hollocou in Brussels, Baptiste Coté in Paris). No external funding, parent company, or M&A activity has been disclosed; ownership appears to remain entirely with the founder.

Commercially, Mazagan runs a sales-led direct advisory engagement model with no marketplace, channel, or recurring product distribution. Client acquisition relies on the founders' professional networks, LinkedIn visibility, and the firm's website as a credibility anchor. Pricing is bespoke and quote-based per engagement, with no publicly disclosed rate cards. The firm maintains a public recruitment channel ([email protected]) consistent with continued organic hiring. Customer logos are anonymised on the website (10 reference marks shown), and no client names or revenue figures are disclosed, constraining external due diligence.

Name

Mazagan

Legal name

Mazagan

Website

https://mazagan.eu

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Mazagan is an independent public affairs consulting firm founded in 2017, advising digital and cultural sector organisations on French and EU political, regulatory, and influence strategy from offices in Paris and Brussels.

Ownership category

akta.pro rank

Product category

Public Affairs Consulting

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Public Affairs, Government Relations & Lobbying (BPAFADAB)

akta.pro secondary industry

Public Sector & Policy Consulting (BPAHACAN)

Keywords

• Public affairs consulting
• Regulatory advisory services
• European lobbying services
• Political intelligence analysis
• Stakeholder engagement consulting

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Public Affairs Advisory Services: Consulting fees for advisory engagements covering political and legislative analysis, strategic influence planning, coalition building, and regulatory navigation. Services are tailored and provided on a bespoke basis for each client organization.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Mazagan is an independent public and European affairs consulting firm that advises companies and organizations in the digital and cultural sectors on political, regulatory, and legislative matters in France and at the EU level. The firm provides three core service lines: political intelligence and risk/opportunity analysis (Veille & analyse), influence strategies and stakeholder engagement with public authorities (Stratégies d'influence), and coalition building and mobilization to amplify client positions (Coalition & mobilisation). Services are delivered as bespoke engagements including political and legislative audits, strategic counsel, meeting facilitation, and parliamentary drafting and monitoring.

Product overview

Mazagan is an independent public and European affairs consulting firm offering a unified suite of advisory services. The firm provides three interconnected core services: Veille & analyse (political intelligence and analysis), Stratégies d'influence (influence strategies and stakeholder engagement), and Coalition & mobilisation (coalition building and mobilization). Services range from legislative audits and strategic counsel to organizing meetings and parliamentary follow-up work. The firm operates offices in Paris and Brussels.

Differentiator

Problem solved

Functional benefit

Products and services

• Veille & analyse (Political Intelligence and Analysis) Political intelligence and risk/opportunity analysis services that decrypt and anticipate political opportunities and risks for clients in the digital and cultural sectors, helping them navigate and defend their strategic interests in French and EU regulatory environments.
• Stratégies d'influence (Influence Strategy and Stakeholder Engagement) Influence strategy services that prepare client communications and connect organizations in the digital and cultural sectors with public authorities and stakeholders. The service covers political and legislative audits, strategic counsel, organization of meetings with public authorities, and parliamentary drafting and monitoring work.
• Coalition & mobilisation (Coalition Building and Mobilization) Coalition building and mobilization services that amplify the actions and positions of client organizations and coalitions of actors in the digital and cultural sectors, enabling them to achieve their advocacy objectives in French and EU political and regulatory arenas.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• FTI Consulting (Strategic Communications): Global professional services firm with a substantial public affairs and strategic communications practice in Paris and Brussels. Competes for the same digital and cultural sector clients but with vastly greater scale, geographic reach, and crisis-communications capabilities.
• Brunswick Group: Global advisory firm focused on critical issues and stakeholder communications. Operates a strong Paris/Brussels public affairs practice serving technology, media, and platform clients that overlap directly with Mazagan's target verticals.
• FleishmanHillard: Global public relations and public affairs agency with deep European operations. Competes for digital-sector public affairs mandates across both French national and EU tracks, but as part of a much broader integrated communications portfolio.
• Burson (BCW): Global public relations and public affairs firm formed from the merger of Burson-Marsteller and BCW. Operates significant EU digital-policy advisory teams in Brussels and competes directly for technology-sector public affairs engagements.
• Havas (Public Affairs & Communications): Global communications group with public affairs capabilities in Paris and Brussels. Founder Marine Elgrichi previously worked at Havas Worldwide Paris, and Havas remains a comparable large-scale player in the same French institutional-relations market.

Direct peers

• Taddeo: Paris-based public affairs and strategic communications consultancy. Direct competitor: Camiel Estany, now Mazagan's Director Conseil, previously worked at Taddeo, indicating overlap in service offering and client base across French institutional relations.
• Image 7: Paris public affairs and communications consultancy. Direct competitor in the French institutional relations market: Raphaëlle Hollocou and Baptiste Coté both worked at Image 7 before joining Mazagan, signaling overlapping client sectors and service models.
• Cabinet DN: Independent French public affairs consultancy headquartered in Paris. Comparable boutique offering focused on institutional relations and regulatory strategy, competing for the same French digital and cultural sector clients as Mazagan.
• Hanbury Strategy: London/Brussels strategic communications and public affairs consultancy. Direct competitor in EU digital policy advisory: Raphaëlle Hollocou previously worked at Hanbury Strategy's Brussels office, where she developed her digital-policy expertise now leveraged at Mazagan.
• Pergamon (Public Affairs): French public affairs consultancy. Direct competitor: Camiel Estany previously worked at Pergamon before joining Mazagan. Operates in the same French institutional-strategy market with comparable boutique positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mazaganeu

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mazagan