Pepinieres La Gaume

What Pepinieres La Gaume does

Pépinières La Gaume is a Belgian social cooperative (coopérative à finalité sociale) and Entreprise de Travail Adapté (ETA) founded in 1981 in Breuvanne (Tintigny), Belgium, employing approximately 90 workers including people with and without disabilities. The firm operates through five specialized departments: Jardinerie (retail garden center offering plants, BIO vegetables, seeds, tools, and decorations), Espaces Verts (landscaping design, installation, and maintenance for individuals, professionals, and public authorities), Eco-construction (roof insulation and finishing using bio-sourced cellulose wadding and wood fiber), Gaumat (wholesale and retail construction materials with over 7,500 product references plus tool rental through a Boels partnership), and Apibel (beekeeping equipment and supplies).

Underlying technical components are rooted in organic and eco-friendly horticultural and construction practices: pesticide-free plant production, local and BIO sourcing, bio-sourced thermal and acoustic insulation, and adapted work methods for workers with disabilities. The firm holds the 'Jardiner sans pesticide' (Pesticide-free Gardening) commitment label and is an accredited installer for Walloon Region (SPW) eco-construction subsidies covering up to 90% of insulation costs for eligible households.

The business model is multi-stream: one-time retail sales at the on-site garden center, professional services revenue from landscaping and eco-construction projects (quote-based pricing), hardware sales of construction materials, and usage-based tool rental through the Boels online platform. Pricing is primarily pay-as-you-go with free personalized quotes for services. Go-to-market is sales-led via physical storefront (Monday–Saturday 9AM–5PM), department-specific phone and email contacts, seasonal promotional campaigns, and a Facebook page. Customers span individual homeowners, professional contractors and landscapers, and public authorities across the Wallonia region, with operational coverage in Virton, Arlon, Florenville, Libramont, and surrounding municipalities.

Name

Pepinieres La Gaume

Legal name

Pépinière La Gaume

Website

https://pepiniereslagaume.be

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

1–10 employees

Short description

Belgian social cooperative operating a garden center, landscaping services, eco-construction insulation, construction materials retail, and beekeeping supplies across five departments, serving individuals, professionals, and public authorities in the Wallonia region.

Ownership category

akta.pro rank

Product category

Garden Center & Landscaping Services

NAICS

Greenhouse, Nursery, and Floriculture Production (1114), Support Activities for Crop Production (11511), Apiculture (11291)

SIC

Agricultural Services (700), Agricultural Production-Crops (100), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Greenhouse, Nursery & Horticulture Labor Staffing (AFACAHAI)

Keywords

• Garden center retail
• Landscaping services
• Eco-construction insulation
• Construction materials supply
• Beekeeping equipment

Headquarters

HQ city

Tintigny

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Garden Center Sales: Retail sales of plants, vegetables, tools, garden decorations, seeds, and fertilizers through the on-site garden center open to the public
2. Landscaping and Green Space Services: Design, construction, and maintenance services for outdoor spaces including planting, fencing, terraces, masonry, and lawn installation
3. Eco-construction Services: Insulation, cladding, terrace construction, and finishing work using bio-sourced materials for residential energy efficiency
4. Construction Materials Sales: Wholesale and retail sales of fencing, gates, pond equipment, garden wood, and outdoor construction materials through Gaumat department
5. Tool and Equipment Rental: Rental of tools and small construction equipment through Boels partnership for DIY projects

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Pépinières La Gaume operates a multi-department horticultural and construction business: a retail garden center selling plants, BIO vegetables, tools, seeds, and fertilizers; a landscaping department providing garden design, planting, fencing, terraces, and maintenance; an eco-construction department offering bio-sourced roof insulation, cladding, and finishing using cellulose wadding and wood fiber; a construction materials depot (Gaumat) supplying fencing, gates, pond equipment, and garden wood with over 7,500 product references; and an Apibel beekeeping supplies division. All operations are delivered through a Belgian social cooperative and Entreprise de Travail Adapté employing approximately 90 workers.

Product overview

Pepinieres La Gaume is a social cooperative with four specialized departments operating as a unified garden center and landscaping business. The core offering consists of the Jardinerie (garden center) providing plants, seeds, and tools; Espaces Verts (landscaping) handling garden design and maintenance; Eco-construction offering sustainable insulation and finishing services; and Gaumat providing construction materials and tool rental. The company also operates Apibel as a specialized beekeeping supplies department. Services are available to individuals, professionals, and public authorities, with the company functioning as an adapted work enterprise (ETA) employing approximately 90 workers including those with disabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Apibel: Specialized department for beekeeping equipment and supplies serving amateur and professional beekeepers.
• Gaumat

Products and services

• Jardinerie (Garden Center) Retail garden center offering a wide selection of perennials, annuals, trees, shrubs, fruit trees and roses, plus BIO vegetable plants, gardening tools, decorations, conventional and organic seeds, and fertilizers, sold on-site to individuals and hobby gardeners.
• Espaces Verts (Green Spaces / Landscaping) Professional landscaping and garden design services including conception, planting, fence and gate installation, terraces and masonry, lawn establishment, and recurring maintenance for residential, commercial, and public-sector clients.
• Eco-construction (Bio-sourced Insulation and Finishing) Sustainable construction services specializing in roof insulation using bio-sourced materials (cellulose wadding and wood fiber), weatherstripping, cladding, terraces, attic conversion, and interior finishing for residential and commercial properties, eligible for Walloon Region subsidies.
• Gaumat (Construction Materials) Retail and wholesale supply of outdoor construction materials including fences, privacy screens, gates (steel, aluminum, wood, composite), pond equipment (pumps, geotextiles, filters), garden wood (posts, stakes, planks), with over 7,500 product references serving professionals and individual consumers.
• Apibel (Beekeeping Supplies) Specialized department selling beekeeping equipment and supplies, offering a complete range of products for amateur and professional beekeepers, including solutions for bee breeding and hive management.
• Location d'outillages (Tool Rental Service) Tool and equipment rental service operated in partnership with Boels, offering high-performance and well-maintained equipment with expert advice for selecting appropriate tools for DIY, gardening, and small to medium construction projects.

Quantifiable outcome

• Up to 90% of eco-construction costs covered by Walloon Region subsidies for eligible households
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• ACD (Serres ACD)minorGTM or Marketing Partner · 2 March 2026Spring promotional partnership offering 2 free accessories with purchase of ACD Prestige greenhouse. Marketing collaboration active from March 2 to April 24, 2026.
• BoelsminorChannel Partner/ Reseller/ DistributorPartnership with Boels equipment rental company providing online tool and machinery rental services through the La Gaume branded platform at lagaume.boels.com. Offers tools for small to medium DIY and construction work.
• ApibelcoreOthersSpecialized department within La Gaume focused on beekeeping equipment sales, serving amateur and professional beekeepers with complete apiculture solutions.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Gamma: Gamma is a major Belgian DIY retail chain combining hardware, garden, and outdoor construction materials. Comparable to the Gaumat construction materials depot on fencing, gates, and outdoor building products, though at broader scale and across more Belgian locations.
• Hubo: Hubo is a Belgian DIY retail chain offering construction materials, tools, and garden supplies. Comparable to the Gaumat materials depot on outdoor construction products and tool-related categories, and to the Jardinerie on basic garden inputs, with significantly broader geographic reach.
• Botanic: Botanic is a French garden center chain with Belgian stores focused on organic gardening, BIO plants, and eco-friendly products. Botanic mirrors the Jardinerie's BIO / pesticide-free positioning and nursery product mix at substantially larger scale, representing both a competitor and a benchmark for the eco-friendly positioning.
• AVEVE: AVEVE is the largest Belgian garden center and rural lifestyle retail chain with ~250 points of sale. It is broadly comparable to Pépinières La Gaume's Jardinerie and Espaces Verts operations as a national-scale garden retailer, though AVEVE does not replicate the social cooperative / ETA model or the eco-construction focus.
• Brico: Brico is one of Belgium's largest DIY retail chains with significant garden supply, fencing, and construction materials assortments. Its garden and outdoor materials categories directly overlap with Pépinières La Gaume's Gaumat materials depot and Jardinerie retail operations, though at much larger scale and without social-cooperative positioning.
• Big Mat: Big Mat is a European construction materials retailer with Belgian stores focused on professional and prosumer building supplies. Comparable to the Gaumat materials depot on outdoor construction products like fencing, gates, and pond equipment, but serving a broader professional customer base across more locations.
• Recticel: Recticel (which absorbed Unilin Insulation) is a Belgian insulation manufacturer and solutions provider with a strong presence in roof and wall insulation products. Comparable to the Eco-construction department on residential insulation, though Recticel operates at industrial scale and primarily in conventional insulation technologies.

Emerging players

• IsoHemp: IsoHemp is a Belgian manufacturer of hempcrete blocks and hemp-based insulation products used in bio-sourced construction. It is directly comparable to the Eco-construction department's cellulose and wood-fiber insulation services and operates in the same bio-based insulation category.
• Steico: Steico is a European manufacturer of wood fiber insulation and other bio-based building materials. Its wood-fiber and cellulose insulation products directly overlap with the Eco-construction department's cellulose wadding and wood-fiber roof insulation offerings, serving the same sustainability-focused retrofit segment.

Regional players

• Intratuin: Intratuin is a Dutch garden center chain with several Belgian locations emphasizing inspirational garden retail and lifestyle positioning. Comparable to the Jardinerie on plant selection and garden retail experience, but operating primarily in the Netherlands rather than competing directly in rural Wallonia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pepiniereslagaume.be
• LinkedInlinkedin.com/company/pepinieres-la-gaume

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pepinieres La Gaume