Mitts And Merrill L.p.

What Mitts And Merrill L.p. does

Mitts and Merrill L.P. is a privately held, family-owned limited partnership founded in 1899 and headquartered in Tavares, Florida. The company is the sole North American distributor of FRÖMAG (Frömdenberg/Ruhr, Germany) keyseating and broaching machinery and also manufactures tooling in the USA for legacy Mitts & Merrill keyseaters. Its product portfolio spans electromechanical and CNC keyseating machines (Rapida E, Rapida CNCE), vertical and table-up broaching machines (FSR, FTR series), a patented short-stroke broaching system, and custom horizontal slotting machines capable of running up to twelve simultaneous tools.

The underlying technology replaces traditional hydraulics with servo-driven electromechanical axes for stroke and infeed, delivering high dynamic behavior, precision reversals, lower energy use, and elimination of hydraulic maintenance. The APC2 CNC control features a 15-inch multilingual touch screen with no programming required, supported by automatic no-contact workpiece recognition, servo-driven indexing tables for bores from 10 to 900 mm, and an encrypted FRÖMAG Remote Router for remote diagnostics. The company holds a patent on the short broaching procedure.

Mitts and Merrill generates revenue through one-time capital equipment sales (new and used machines), recurring tooling and cutter sales, subcontracting services, maintenance and repair, and a retrofit program that upgrades legacy machines with the latest APC2 control (claiming 30% faster setup and 10% energy savings). Go-to-market is direct enterprise field sales via phone, email, and website inquiry forms, with no intermediaries or resellers. End customers are industrial manufacturers and precision machining shops producing keyways, splines, profiles, and broached features in components ranging from 0.4 kg to 6,800 kg.

Name

Mitts And Merrill L.p.

Legal name

Mitts and Merrill L.P.

Website

https://mitts-merrill.com

Company type

Private

Founded year

1899

Operating status

Operating

Short description

Mitts and Merrill L.P. is the sole North American distributor of FRÖMAG keyseating and broaching machinery, serving industrial manufacturers and machining shops with electromechanical machines, tooling, subcontracting, and retrofit services from Tavares, Florida.

Ownership category

akta.pro rank

Product category

Industrial Metalworking Machinery

NAICS

Saw Blade and Handtool Manufacturing (332216)

SIC

Machine Tools, Metal Cutting Types (3541)

akta.pro primary industry

Metal Cutting Tools, Tooling & Workholding (Cutters, Inserts, Chucks, Fixtures) (IMAHADAB)

Keywords

• Keyseating machinery
• Broaching equipment
• Industrial cutting tools
• CNC keyway machines
• Machining services

Headquarters

HQ city

Tavares

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Keyseating and Broaching Machines: Sale of new FRÖMAG keyseating, profiling, and broaching machines including Rapida E, Rapida CNCE, FSR broaching machines, FTR broaching machines, and special machines. Machines are sold directly to industrial customers.
2. Tooling and Cutters: OEM Mitts & Merrill and FRÖMAG tooling, cutters, and additional equipment. Products include standard nut tools (Typ A, Typ P, Zoll Typ AA, Zoll Typ AP), Vielkeil nut tools (DIN ISO 14, DIN ISO 5471, DIN ISO 5472), and tooling equipment. Also reverse engineering of cutters for Morton, Morrison, and Starr keyseater types.
3. Subcontracting Services: Keyseating cutter manufacturing and keyway machining subcontracting services. Keyway cutting available through Germany operations. Provides list of companies in USA that use Mitts & Merrill machines for outside work.
4. Maintenance and Repair Services: Commissioning, maintenance, and repair of FRÖMAG and Mitts & Merrill equipment. Tool selection and setup services.
5. Retrofit Program: FRÖMAG retrofit program bringing existing machines up to date. Includes mechanical component refurbishment, technical updates, and latest APC2 control installation. Retrofit available on select FRÖMAG models.
6. Used Machines: Sale of overhauled and well-maintained used machines in perfect condition directly from the manufacturer.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Mitts And Merrill L.p. designs, manufactures, and distributes industrial keyseating and broaching machinery, related tooling, and provides subcontract machining services. The company is the sole North American distributor for parent FRÖMAG (Maschinenfabrik FRÖMAG GmbH & Co. KG) and also offers its own legacy product lines, retrofit/automation upgrades, and contract keyseating and broaching work.

Product overview

Mitts & Merrill L.P. is the North American distributor of FRÖMAG industrial machinery and maintains a product line of tooling for legacy Mitts & Merrill USA-made keyseaters. The company offers a portfolio of electromechanical and CNC keyseating and broaching machines including the Rapida E (basic electromechanical), Rapida CNCE (CNC programmable), FSR vertical broaching, FTR table-up broaching, short stroke broaching, and custom horizontal slotting machines. Supporting products include tooling and cutters (OEM and reverse-engineered), used machines, a retrofit program for existing equipment, comprehensive service and support, subcontracting services, indexing tables, remote router support, and automation equipment. The machines are used for internal splines, multiple keyways, conical and helical keyways, tangential keyways, and various profile machining applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Rapida E Electromechanical Keyseating Machine An electromechanical keyseating machine used to cut keyways in shafts and similar components; designed for industrial manufacturers needing precision keyway machining without hydraulic systems.
• Rapida CNCE CNC Keyseating Machine A CNC-controlled keyseating machine offering automated, programmable keyway cutting for higher-volume and tighter-tolerance industrial applications.
• FSR Series Vertical Internal Broaching Machine A vertical internal broaching machine used for cutting internal splines, keyways, and shaped profiles inside cylindrical workpieces; serves manufacturers requiring internal broaching operations.
• FTR Series Table-Up Broaching Machine A table-up broaching machine designed for surface and external broaching operations on medium-to-large industrial workpieces.
• Short Broaching Machine A compact broaching machine for shorter-stroke broaching operations, suited to smaller parts and lower-volume production environments.
• Electromechanical Horizontal Slotting Machine A horizontal slotting machine used to cut internal keyways, slots, and shaped profiles in large workpieces that cannot be rotated on a lathe.
• Tooling and Cutters Replacement broaches, keyseat cutters, and related consumable tooling for keyseating and broaching machines.
• Used Machines Pre-owned and refurbished keyseating, broaching, and slotting machinery offered for sale to cost-sensitive buyers.
• Retrofit Program Service program to upgrade or refurbish existing keyseating, broaching, and slotting machines, including controls and mechanical updates.
• Subcontracting (Machining) Services Contract keyseating, broaching, and slotting services performed on customer-supplied parts at the company's facility.
• Automation Equipment and Indexing Tables Indexing tables and ancillary automation equipment used to integrate keyseating and broaching machines into automated production cells.
• Service and Support (Field Service) Installation, training, maintenance, and repair services for the company's installed base of keyseating and broaching machines.

Quantifiable outcome

• Machines working reliably for 50 years and more
• +4 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• FRÖMAG (Maschinenfabrik FRÖMAG GmbH & Co. KG)coreChannel Partner/ Reseller/ DistributorMitts & Merrill is a member of the FRÖMAG group and serves as the sole North American distributor and partner of FRÖMAG keyseating and broaching machinery and tooling. FRÖMAG manufactures machines in Fröndenberg/Ruhr, Germany and has been developing CNC machines for keyseating, profiling, and broaching for over 70 years.
• FRÖMAG GroupcoreStrategic or Co-development PartnerMitts & Merrill operates as a member of the FRÖMAG group, sharing values around innovation, quality, and sustainability. The partnership combines FRÖMAG's 70+ years of German manufacturing expertise with Mitts & Merrill's 125+ years of industry experience and North American market presence.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Kennametal: Global manufacturer of metalworking tools and wear-resistant solutions serving aerospace, defense, transportation, and industrial markets. Comparable as a broad incumbent in industrial cutting tooling with overlapping end customers.
• Gleason Corporation: Global leader in gear manufacturing machinery and tools, including related broaching and finishing equipment for gear production. A larger, established player with overlapping capabilities but a much broader portfolio than Mitts & Merrill.
• Sandvik Coromant: Global industrial cutting tools manufacturer offering metal cutting inserts, tooling systems, and machining solutions. Comparable as a broad incumbent supplying cutting tooling to the same industrial manufacturers Mitts & Merrill serves.

Direct peers

• Karl Heinz Mönninghoff Maschinenfabrik: German specialist in broaching technology, keyseating machines, and precision drive components. Comparable as a European peer with similar product focus and customer overlap.
• Colonial Tool Group: North American manufacturer of broaches, keyway cutters, and special cutting tools used in keyseating and broaching applications. Comparable as a complementary toolmaker serving the same installed base and use cases.
• Apex Broaching Systems: US-based manufacturer of vertical and horizontal broaching machines, broaching tools, and fixtures. Direct competitor serving automotive, aerospace, and general industrial customers with similar broaching machinery and tooling.
• American Lapointe (Lapointe Broach Company): Long-established US manufacturer of broaching machines and broach cutting tools. Direct competitor in both broaching machines and metal-cutting tooling used in keyway and spline production.
• FRÖMAG (Maschinenfabrik FRÖMAG GmbH & Co. KG): German manufacturer of CNC keyseating, profiling, and broaching machines — and the parent/sole supplier of Mitts & Merrill's machine line. Direct comparability: same product category (keyseaters and broaching machines), same target market (industrial manufacturers), same heritage.
• National Broach & Machine: US manufacturer of broaching machines, broaches, and gear cutting tools serving automotive, aerospace, and heavy equipment customers. Direct competitor with comparable product portfolio and industrial customer base.
• Broaching Machine Specialties (BMS): US manufacturer of vertical and horizontal broaching machines and rebuild services for legacy broaching equipment. Direct competitor in the same niche with overlapping service and retrofit offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights5 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mitts And Merrill L.p.