What Parama S.r.l. does

Parama S.r.l. is an Italian direct-to-consumer e-commerce retailer operating the storefront paramashop.it from Nardò (Lecce), Italy. The company sells home furnishings across five horizontal verticals — bathroom (arredo bagno), interior (arredo interno), garden (arredo giardino), kitchen (cucina), and SPA/wellness — with a catalog spanning shower enclosures and trays, bathtubs, sanitary ware, faucets, bathroom furniture and mirrors, heated towel rails, indoor chairs and tables, garden sheds and outdoor furniture, saunas, and hydromassage spas. Its go-to-market is exclusively online through its own storefront, supported by organic social (Facebook, Instagram, LinkedIn), email/newsletter, a content blog, and a Trustpilot review integration; it does not sell through third-party marketplaces or distributors.

The business operates on a unit-pricing, one-time-transaction revenue model with no subscription or recurring component. Pricing is set per SKU, with free shipping on orders above €249.99 (excluding disadvantaged locations and Italian islands), promotional discounts of 8–36% on selected items, and a €20 first-order discount above a €599 spend threshold. Parama integrates a broad set of payment options — credit card, PayPal, Apple Pay, Google Pay, Klarna, Scalapay, HeyLight, bank transfer, and cash on delivery — to lower purchase friction, particularly on higher-ticket bathroom and SPA items. The company is a privately held Italian Società a responsabilità limitata with a stated paid-in share capital of €21,000, no disclosed external funding, no institutional investors, and a headcount of 1–10; its customers are exclusively individual retail consumers across Italy.

Name

Parama S.r.l.

Legal name

Parama S.r.l.

Website

https://paramashop.it

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Parama S.r.l. is an Italian direct-to-consumer e-commerce retailer (paramashop.it) selling bathroom, kitchen, interior, garden, and SPA furnishings to retail consumers across Italy, operating from Nardò with a 1–10 employee team and no external funding disclosed.

Ownership category

akta.pro rank

Product category

Home Furnishings E-commerce Retail

NAICS

Furniture and Home Furnishings Retailers (4491)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Bathroom Organization Retail (Shower Caddies, Over-toilet, Vanity organizers) (CRAIAJAM)

akta.pro secondary industry

Pools, Spas & Hot Tubs Retail (Chemicals, Accessories) (CRAIAIAK)

Keywords

• Bathroom fixtures
• Home furnishings retail
• Shower enclosures
• SPA and wellness products
• Garden furniture online

Headquarters

HQ city

Nardò

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Parama generates revenue through direct online sales of home furnishings and fixtures including bathroom products, interior furniture, garden furnishings, kitchen items, and SPA products. Revenue is primarily one-time transactional from individual product purchases, with no recurring subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Parama S.r.l. operates paramashop.it, an Italian e-commerce platform that retails home furnishings across bathroom (shower enclosures, shower trays, bathtubs, sanitary ware, sinks, faucets, bathroom furniture, mirrors, heated towel rails), interior (chairs, tables), garden (sheds, outdoor furniture, canopies, greenhouses), kitchen (faucets), and SPA/wellness (saunas, hydromassage tubs) categories. The company sources products directly from manufacturers and sells them online to Italian consumers with nationwide delivery from its Nardò logistics hub.

Product overview

Parama S.r.l. operates paramashop.it, an Italian e-commerce platform specializing in home furnishings across five main categories: bathroom furniture (arredo bagno), interior design (arredo interno), garden/outdoor (arredo giardino), kitchen (cucina), and SPA/wellness (SPA). The product portfolio includes shower enclosures (Box Doccia), shower trays (Piatti Doccia), bathtubs (Vasche da Bagno), sanitary ware, sinks (Lavabi), faucets (Rubinetteria), bathroom furniture, mirrors, heated towel rails, indoor furniture (chairs and tables), garden sheds, and wellness products including saunas and hydromassage spas. The company collaborates directly with manufacturers to offer design-oriented, durable products at competitive prices, positioning itself as a design and convenience-focused online home furnishings retailer.

Differentiator

Problem solved

Functional benefit

Products and services

• Box Doccia (Shower Enclosures) Shower enclosures including angular, walk-in, niche, three-sided, semicircular, and hydromassage variants, sold online to Italian consumers.
• Piatti Doccia (Shower Trays) Shower trays in fiberglass, resin, ceramic, and stone-effect finishes for residential bathrooms.
• Vasche da Bagno (Bathtubs) Bathtubs available in freestanding, wall-mounted, and floor-level configurations, with hydromassage options.
• Sanitari (Sanitary Ware) Ceramic sanitary ware including wall-hung, floor-level, and combined toilet and bidet sets.
• Lavabi (Sinks) Sinks in built-in, countertop, freestanding, and wall-mounted variants.
• Rubinetteria (Faucets and Plumbing Fixtures) Faucets and plumbing fixtures for bathroom, kitchen, and shower applications, including shower columns and panels.
• Mobili da Bagno (Bathroom Furniture) Bathroom furniture including wall-mounted, floor-standing, and modular storage solutions.
• Specchi da Bagno (Bathroom Mirrors) Bathroom mirrors including LED-backlit and polished-edge variants.
• Termoarredi (Heated Towel Rails) Heated towel rails available in hydraulic and electric versions.
• Saune (Saunas) Saunas including infrared, Finnish, and outdoor variants sold to consumers.
• Vasche Idromassaggio (Hydromassage Spas) Indoor and outdoor hydromassage spas and mini-pools for residential SPA and wellness use.
• Casette da Giardino (Garden Sheds) Garden sheds available in galvanized steel, wood, and polypropylene materials.
• Sedie da Interno (Indoor Chairs) Indoor chairs for residential interior furnishing.
• Tavoli da Interno (Indoor Tables) Indoor tables for residential interior furnishing.
• Rubinetteria Cucina (Kitchen Faucets) Kitchen faucets and sink fixtures for residential kitchens.
• Promozioni (Special Offers) Special offers and discounted promotional products across the home furnishings catalog.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Westwing Italia: Online-first home furnishings and lifestyle retailer with an Italian site operating a curated, design-driven assortment across indoor furniture, décor, bathroom, and outdoor. Closest direct peer: design-led D2C home e-commerce targeting similar Italian consumers.
• Bricofer: Italian home improvement and DIY retail chain operating stores and an e-commerce site covering bathroom, garden, tools, and household goods. Comparable as a domestic omnichannel competitor for Parama's garden and household furnishing categories.
• Brico io: Italian home improvement and DIY chain with both physical stores and online operations, covering tools, garden, bathroom, and household furnishing categories. Comparable as a domestic competitor with overlapping assortment and Italian customer base.
• ManoMano Italia: European online marketplace specializing in home improvement, DIY, bathroom, garden, and outdoor products — directly competing with Parama's garden sheds, bathroom fixtures, and outdoor furniture categories through a marketplace model.
• Bricoman Italia: Italian home-improvement retail chain with strong garden, outdoor, bathroom, and building-product assortments, serving both DIY consumers and trade customers. Comparable on category overlap and Italian D2C reach, with both physical stores and online sales.
• Maisons du Monde Italia: French-born design-led home furnishings retailer with a strong Italian e-commerce presence, selling furniture, décor, bathroom, and outdoor products directly to consumers. Direct comparable on positioning (design-forward, online D2C, multi-category home furnishings).

Broad incumbents

• Leroy Merlin Italia: Italy's largest home-improvement retailer, operating nationwide stores and a robust online channel with deep bathroom, garden, and SPA assortments. Comparable as a competing destination for the same broad home-furnishing basket Parama serves, but at vastly greater scale and omnichannel footprint.
• IKEA Italia: Global furniture and home furnishings giant with a strong Italian store and e-commerce presence, including bathroom, kitchen, indoor furniture, and outdoor categories. Overlaps directly with Parama's interior and bathroom assortments, though IKEA competes primarily through flat-pack value and physical showrooms.
• Amazon Italia: Italy's largest online marketplace, carrying bathroom fixtures, indoor furniture, garden structures, and SPA/wellness items from third-party and private-label sellers. Competes with Parama across essentially every category through scale, Prime delivery, and assortment depth.

Emerging players

• Home24 Italia: European online furniture and home furnishings retailer with an Italian storefront, primarily focused on indoor furniture and décor but increasingly extending into adjacent home categories. Partial overlap as an online-only furniture/home e-tailer, though less focus on bathroom and garden than Parama.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/paramashop.it
• LinkedInlinkedin.com/company/paramasrl
• Instagraminstagram.com/paramashop.it

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parama S.r.l.