Ma Langue Au Chat

What Ma Langue Au Chat does

Ma Langue Au Chat is a Paris-based private communication agency, founded in the mid-2000s (firmographic data cites 2004, company history cites 2009), that designs and produces bespoke game-based events for corporate, institutional, and public-sector clients in France. Its portfolio spans four core service lines: internal communication and team building, change management, public communication, and brand communication, with extensions into individual consumer events and smartphone applications. The company claims to have organized more than 3,000 events engaging over 2 million cumulative players over a 20+ year operating history, with marquee clients including La Banque Postale, Crédit Agricole, Natixis, EDF, ENEDIS, Crédit Agricole, Château de Versailles, Mairie de Paris, Matignon, Samsung, Lenovo, and Disneyland Paris.

The agency's core production capability rests on custom narrative and game design by in-house authors, combined with deployment of professional actors (comédiens) embedded in real environments — offices, museums, public spaces — to deliver high-fidelity immersive experiences. Its technology stack includes custom mobile applications (notably the 2024 AR-enabled 'Ombres sur Versailles' app for the Château de Versailles, externally developed by Furet Company), digital escape games playable via video conference, cross-media campaigns combining physical, digital, and social channels, and bespoke chatbots. The company has documented large-scale simultaneous event capacity, including a 'largest treasure hunt in the world' for Secours Populaire Français engaging 70,000 children across 85 departments.

Revenue is generated through custom event design and production services billed on a quote-based, per-project basis, plus standardized 'clé en main' game packages and one-time smartphone application development fees. Go-to-market is sales-led and event-driven, relying on a portfolio of case studies, the Fédération Française de Team Building affiliation, and direct enterprise and institutional outreach with no self-serve or e-commerce channel. With 1-10 employees, the firm operates as a boutique creative agency that subcontracts production talent (comedians, hostesses) at scale, retaining creative IP and client relationships in-house.

Name

Ma Langue Au Chat

Legal name

Ma Langue Au Chat

Website

https://malangueauchat.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Ma Langue Au Chat is a Paris-based private agency that designs bespoke game-based events — escape games, treasure hunts, and immersive experiences — for corporate team building, change management, public communication, and brand campaigns across France.

Ownership category

akta.pro rank

Product category

Corporate Events & Team Building Services

NAICS

Advertising Agencies (541810), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Advertising Agencies (7311), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Brand Activations & Experiential Campaign Design (MPAAAGAA)

akta.pro secondary industry

Serious Games & Simulation Studios (Training, Defense, Enterprise) (MPAFAAAH)

Keywords

• Corporate team building
• Game-based events
• Live escape games
• Immersive brand experiences
• Change management games

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Event Design & Production (Sur-mesure): The primary revenue stream is bespoke event design and production. Ma Langue Au Chat writes custom scenarios, produces game materials (roadbooks, props, digital tools), and deploys professional comedians and game masters to deliver immersive experiences. Pricing is quote-based and varies by scope, duration, number of participants, and production complexity.
2. Off-the-Shelf / Key-in-Hand Game Events (Clefs en main): Standardized game formats (escape games, treasure hunts, digital investigations) offered as ready-to-deploy packages. Clients select from existing formats adapted to their context. Lower customization cost than fully bespoke events.
3. Digital/Remote Game Experiences: Virtual escape games, visio-conference team building, and AI-themed serious games delivered remotely. These represent a growing segment, particularly post-COVID, for remote and hybrid team cohesion.
4. Smartphone Application Development: Development and deployment of branded smartphone game applications (e.g., Ombres sur Versailles). One-time or license-based development fees, with ongoing maintenance.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Ma Langue Au Chat designs and produces game-based events and serious games for corporate team building, organizational change management, public communication, and brand marketing campaigns. The agency creates bespoke live escape games, treasure hunts, digital investigations, murder parties, and rallyes, deploying professional comedians as live game masters in offices, museums, and public spaces. Deliverables span physical events, virtual/video-conference games, AI-themed experiences, and custom smartphone applications for clients across France and internationally.

Product overview

Ma Langue Au Chat is a game-based communication agency offering a portfolio of playful experience products centered around team building, brand communication, public engagement, and change management. The core offerings include Live Escape Games, treasure hunts (chasses au trésor), digital investigations, rally games, and custom-designed immersive experiences. Key product lines are Communication Interne & Team Building (including sur mesure, AI-themed, and video conference variants), Conduite du Changement (serious games for organizational change), Communication de Marque (brand experiences), and Communication Publique (heritage/civic games). The company also develops specific digital products like the 'Ombres sur Versailles' smartphone app and has created custom chatbots and mobile applications for clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Communication Interne & Team Building Live escape games, rallyes, treasure hunts, digital investigations, and other playful events for corporate internal communication and team cohesion across France.
• Conduite du Changement (Change Management Serious Games) Serious games for organizational training, digital transformation, and change management that engage employees through playful learning experiences.
• Communication de Marque (Brand Communication) Immersive brand experiences including product launches with puzzles, secret press relations, and influencer marketing campaigns designed to create memorable brand moments.
• Communication Publique (Public Communication) Playful discovery experiences for the general public showcasing heritage, institutions, and local territories through treasure hunts and interactive city games.
• Team Building en Visio (Virtual Team Building) Virtual team building activities delivered via video conference, including digital escape games (Visio Escape / SOS Télétravail) designed for remote and hybrid team cohesion.
• Team Building avec IA (AI-themed Team Building) Team building experiences incorporating artificial intelligence themes and tools, including AI-focused escape games and digital workshops.
• Événements Sur Mesure (Bespoke Custom Events) Fully custom-designed events that transpose specific corporate objectives, brand identity, and audience into personalized adventure games with bespoke narrative and mechanics.
• Particuliers (Private Individual Games) Treasure hunts and investigative games for private individuals, including bachelor/bachelorette parties (enterrement de vie de célibataire) and birthday celebrations.
• Ombres sur Versailles (Smartphone App) Free smartphone game app for the Château de Versailles combining interactive historical storytelling ('History Where You Are the Hero'), augmented reality images, and observation games. Players follow Primi Visconti through the palace solving enigmas.
• Paris Musées Mobile Application Mobile application extending Paris Musées museum exhibition visits into interactive detective games across Paris neighborhoods. Developed by Ma Langue Au Chat in partnership with smartapps.

Quantifiable outcome

• 98% satisfaction rate (Satisfied to Very Satisfied) for the CFDT Social Media Militantisme 2.0 event with 180 militants and employees.
• +4 more outcomes

Named customers36 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Fédération Française de Team BuildingcoreStrategic or Co-development PartnerOfficial member/affiliate of the French Federation of Team Building, displayed on the company website footer. This affiliation provides industry credibility, standards endorsement, and visibility within the professional team building community in France.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Cegos: International training and development company with a serious games and digital learning portfolio. Comparable to Ma Langue Au Chat's serious games for change management and corporate training use cases, though Cegos operates as a broader professional training provider.
• Publicis Live: Live events and experiential arm of Publicis Groupe. Provides event design, production, and amplification for global brands; comparable in delivering experiential brand campaigns but as part of a much larger advertising holding company portfolio.
• Havas Sports & Entertainment: Global experiential marketing and sports/entertainment activation arm of Havas. Operates across brand experiences, sponsorships, and live events for major advertisers, overlapping with Ma Langue Au Chat's brand communication and event production offerings but at significantly larger scale and broader scope.

Regional players

• Get Out (escape game operator): French escape game brand operating physical venues for team building and B2B entertainment. Comparable in the escape game format used for team building, though operating its own venues rather than designing custom events for clients like Ma Langue Au Chat.

Direct peers

• Auditoire & Co: French live event and experiential agency producing brand experiences, conventions, and immersive events for corporate clients. Comparable in service-based delivery model and B2B experiential focus, though broader in scale.
• Mad Forest: Paris-based gamification and team building agency designing bespoke games, escape games, and digital investigations for corporate and institutional clients. Closely comparable to Ma Langue Au Chat in offering, customer type, and French market focus.
• Wild Immersion: Producer of immersive VR/AR nature experiences deployed in zoos, museums, and brand activations. Comparable as a French-based experiential content creator that delivers immersive branded and cultural experiences with technology-augmented storytelling.
• Uzik: French digital and experiential agency specializing in interactive brand experiences, events, and creative campaigns. Comparable in serving enterprise clients with bespoke experiential and event-based communications in France.

Others

• Designing Digitally: US-based custom serious games and simulation developer for corporate training and enterprise learning. Thematically adjacent as a custom serious games supplier but does not directly compete in the French live experiential market.
• The Game Agency: Provider of gamification platforms and custom game-based learning solutions for corporate training and marketing. Adjacent as an enabling technology and content vendor to the gamification/serious games space, but not a direct French-market competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/malangueauchat

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ma Langue Au Chat