National Real Estate Associates (NREA)

What National Real Estate Associates (NREA) does

National Real Estate Associates (NREA) is a veteran-owned real estate brokerage headquartered in Argyle, Texas, licensed to operate across four major Texas metros — Dallas-Fort Worth, Houston, Austin, and San Antonio. The firm provides residential and commercial brokerage, property management, and dedicated relocation services through a small team of named agents led by Broker/Owner Jeff Parkerson, with Josh Jackson, Carlos Santos-Cuyugan, and Jennifer Kelly covering specialized roles. Its flagship differentiator is the Lead the Way Home Savings Program, which returns $1,500 of commission to qualifying service members (military, police, fire, teachers, medical, and ministry personnel), positioning the firm on a veteran-owned, integrity-led ("Moral Compass") brand identity.

Name

National Real Estate Associates (NREA)

Legal name

National Real Estate Associates

Website

https://nrea-realty.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

NREA is a veteran-owned Texas real estate brokerage based in Argyle that provides residential and commercial brokerage, property management, and relocation services across DFW, Houston, Austin, and San Antonio, anchored by its Lead the Way Home service-member savings program.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE), Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

Keywords

• Residential real estate
• Property management services
• Real estate brokerage
• Home buying selling
• Relocation services

Headquarters

HQ city

Argyle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Real Estate Commission - Buying & Selling: NREA earns commission on real estate transactions when agents help clients buy or sell properties. Commission is typically a percentage of the transaction value, paid at closing.
2. Property Management Services: Full-service property management for investors across DFW, Houston, Austin, and San Antonio, generating recurring management fees.
3. Relocation Services: Dedicated relocation services for families moving across Texas, potentially generating service fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

National Real Estate Associates is a veteran-owned residential real estate brokerage that helps clients buy, sell, and invest in homes across major Texas metros including DFW, Houston, Austin, and San Antonio. The firm also provides full-service property management for investors and dedicated relocation assistance for families moving within Texas.

Product overview

National Real Estate Associates (NREA) is a veteran-owned real estate brokerage offering a unified suite of services centered on residential buying, selling, relocation, and property management across Texas. The core offering comprises real estate transaction services (buying, selling, investment properties), ongoing property management for investors, relocation assistance for families, and home valuation tools. These services are supported by a property listing platform powered by IDX Broker and complemented by the Lead the Way Home Savings Program, which provides commission savings for service professionals. The company operates across major Texas markets (DFW, Houston, Austin, San Antonio) with a team of specialized agents.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Buying & Selling Services Full-service residential real estate brokerage assisting clients with buying and selling properties across Texas markets including DFW, Houston, Austin, and San Antonio, provided by dedicated NREA agents.
• Relocation Services Dedicated relocation assistance for families moving across DFW, Houston, Austin, San Antonio and beyond, with agents specializing in helping clients transition to new areas.
• Property Management Full-service property management for real estate investors, handling tenant relations, maintenance, and property oversight across major Texas metros including DFW, Houston, Austin, and San Antonio.
• Investment Properties Services Specialized services for clients seeking to build wealth through strategic property acquisitions, with agents providing expertise in investment real estate across Texas.
• Home Valuation Property valuation services to help buyers and sellers understand market values for real estate transactions across Texas.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Lead the Way Home Savings ProgramcoreGTM or Marketing PartnerAll NREA Realtors are proud partners of the Lead the Way Home Savings Program. The partnership returns $1,500 of NREA's commission to those who dedicate their lives to serving others. Qualifying service members include Police, Fire, Military, Teachers, Medical, and Ministry. This is a flagship partnership that provides tangible savings to the company's service-focused customer segment.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Compass: Tech-enabled residential brokerage operating across major U.S. metros including Texas. Compass competes directly with NREA for agents and listings, but operates at vastly greater scale with proprietary technology, marketing platform, and capital. Useful comparison for evaluating how a tech-first brokerage model pressures traditional independents.
• eXp Realty: Cloud-based brokerage with a high commission split and virtual model that has aggressively recruited agents nationwide, including in Texas. Direct competitor for agent talent and listings, and a benchmark for the kind of low-overhead scale NREA would need to match to grow nationally.
• Redfin: Tech-enabled brokerage and portal operating across Texas with salaried plus bonus agent model. Competes for the same buyer and seller customers as NREA, with stronger digital marketing and a built-in listing funnel through redfin.com traffic.
• HomeSmart International: Commission-focused brokerage with a high-split model similar to eXp and a strong U.S. footprint including Texas. Targets independent agents looking for better economics, making it a direct competitor for NREA's current and prospective agents.
• Realty ONE Group: Fast-growing flat-fee/commission-friendly brokerage with meaningful Texas presence. Competes for agent talent with attractive splits and offers residential brokerage services that overlap directly with NREA's core offering.

Broad incumbents

• Coldwell Banker: Established national brokerage franchise with significant Texas footprint. Comparable in offering residential brokerage, relocation, and luxury home services — directly overlapping with NREA's stated service mix and luxury home specialization.
• Century 21: Global residential real estate franchise with widespread agent networks across Texas. Direct competitor for residential transactions and a benchmark for franchise-supported brokerage economics versus NREA's independent model.
• Keller Williams Realty: Largest U.S. brokerage by agent count with deep Texas penetration, especially in the metros NREA serves. Operates a market-center model where independent teams operate under shared brand, analogous in structure to how NREA's agents work under one roof.
• RE/MAX: Global franchise brokerage with strong Texas presence across DFW, Houston, Austin, and San Antonio. Competes for the same residential buyer/seller audience and offers similar agent-based service plus franchise-level brand recognition and marketing.

Emerging players

• Opendoor: iBuyer operating in multiple Texas metros that offers sellers instant cash offers, bypassing traditional agents. While not a brokerage substitute, Opendoor directly competes for sellers — a primary customer of NREA — and represents the kind of tech-enabled disruption that pressures traditional brokerage models.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/national-real-estate-associates-nrea-

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Real Estate Associates (NREA)