Nova Smar Sa
Nova Smar SA is a Brazilian industrial automation company designing measurement transmitters, valve positioners, control platforms (including O-PAS-compliant systems), and software for process industries such as sugar/ethanol, oil and gas, chemicals, and general manufacturing.
- Company typePrivate
- Founded2017
- HeadquartersSertãozinho, Brazil
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What Nova Smar Sa does
Nova Smar SA (legal name NOVA SMAR S/A) is a Brazilian industrial automation company headquartered in the Ribeirão Preto region of São Paulo state (Sertãozinho/Ribeirão Preto, Brazil). Founded in 2017 as a corporate restructuring of the legacy SMAR Technology Company brand, the firm designs, manufactures, and sells a comprehensive portfolio of industrial measurement instruments, control platforms, and software for process automation across multiple verticals including sugar and ethanol, oil and gas, chemical, food and beverage, and general manufacturing. The company self-describes as a leader in industrial automation in Brazil, though no specific market share or revenue figures are disclosed.
The company's product architecture spans measurement instruments (TT, TD, TP, LD, RD series transmitters for temperature, density, position, pressure, and level), actuation products (FY-series valve positioners and ACP300 pneumatic actuators), control platforms (DFI302 distributed control system, LC800 PLC, CD600Plus multiloop controller, and the NOVA O-PAS system based on the Open Process Automation Standard), and the Studio302 software suite covering configuration, HMI/SCADA, historian, asset management, and IIoT/cloud integration. Proprietary technical assets include the System302 platform, the SmarFB function block library, and FB Stack communication stack, with native support for HART, Foundation Fieldbus, PROFIBUS PA, and WirelessHART protocols. Products carry hazardous-area certifications from CENELEC, FM, CSA, and CEPEL, qualifying them for safety-critical deployments in explosive atmospheres.
The firm generates revenue through a mix of industrial instrumentation hardware sales, control platform sales, software licensing (Studio302, ProcessView, AssetView, etc.), and service revenue from technical support, commissioning, training, and repairs. Distribution combines direct enterprise sales (quote-based, via [email protected]) with a representative network managed through a restricted partner portal. Nova Smar holds memberships in Fieldcomm Group, The Open Group O-PAS initiative, and PROFIBUS International, and participates in Brazilian industry events (FENASUCRO, Rio Oil & Gás, ATALAC) plus international venues (FEW USA, Meorga Austria). An investor relations section exists on the corporate site, but no public financial disclosures, funding rounds, or revenue figures are available in the source material.
Nova Smar Sa firmographics
Firmographics- Name
- Nova Smar Sa
- Legal name
- NOVA SMAR S/A
- Website
- https://smar.com.br
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Short description
- Nova Smar SA is a Brazilian industrial automation company designing measurement transmitters, valve positioners, control platforms (including O-PAS-compliant systems), and software for process industries such as sugar/ethanol, oil and gas, chemicals, and general manufacturing.
- Ownership category
- akta.pro rank
Nova Smar Sa industry classification
Industry- Product category
- Industrial Automation Instrumentation
- NAICS
- Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Other Measuring and Controlling Device Manufacturing (334519)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Measuring & Controlling Devices, Nec (3829)
- akta.pro primary industry
- Instrumentation, Controls & Automation (DCS/PLC/SCADA, SIS, Metering) (EUAEAFAC)
- akta.pro secondary industries
- Industrial Automation Software (SCADA, HMI, MES, Historian) (IMAHAHAJ), Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers) (IMAHAHAH), SCADA/HMI Platforms (IMAGABAB)
Keywords
Where Nova Smar Sa is headquartered
LocationHeadquarters
- HQ city
- Sertãozinho
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Nova Smar Sa business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Industrial Instrumentation Hardware: Sale of measurement and control instruments including temperature transmitters, pressure transmitters, position transmitters, valve positioners, and flow measurement systems.
- Control Platforms and Systems: Sale of automation platforms (DFI302, LC800, CD600Plus), controllers, and remote I/O systems.
- Software Licenses: Licensing of software products including Studio302 suite, ProcessView HMI/SCADA, HistoryView historian, AssetView asset management, and academic licenses.
- Technical Services: Technical assistance, commissioning, loop testing, start-up, assisted operation, metrology, and product repairs.
- Training Services: Smar Academy training programs and educational products including didactic plants, kits, and academic software licenses.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Nova Smar Sa product offering
Product offeringCore offering
Nova Smar Sa designs, manufactures, and sells industrial automation hardware (measurement transmitters, valve positioners, controllers, PLCs, and pneumatic actuators) and supporting software (HMI/SCADA, configuration suites, asset management, historians) for process control. Its portfolio is centered on FOUNDATION Fieldbus, PROFIBUS PA, HART, and WirelessHART-enabled instrumentation, the proprietary System302 and O-PAS platforms, and the Studio302 software suite for configuration, simulation, and asset management.
Product overview
Nova Smar Sa is a Brazilian industrial automation company offering a comprehensive portfolio of measurement instruments, actuation and control systems, and software solutions. The product portfolio includes: (1) Measurement Instruments - TT300/TD300/TP300/LD300/LD400 Series transmitters for temperature, density, position, pressure, and level measurement supporting HART, FOUNDATION Fieldbus, and PROFIBUS PA protocols; (2) Actuation and Control - FY300/FY400/FY500 valve positioners and ACP300 pneumatic actuators for valve automation; (3) Systems and Platforms - DFI302 distributed control platform, LC800 PLC, CD600Plus multiloop controller, and the new NOVA O-PAS system based on Open Process Automation Standard; (4) Software Suite - Studio302 configuration tools (SYSCON, SimulationView, AspectView), ProcessView/ProcessView64 HMI/SCADA, HistoryView data historian, AssetView asset management, KPIView dashboards, AnalyticsView, OrchestrationView workflow automation, iIoTView cloud integration, OPC/OPC UA communication, and DevComDroid mobile communicator; (5) Accessories - Interfaces, signal converters, remote indicators, field networks, power supplies, and maintenance tools. The company also provides Solution Provider technology components including SmarFB function blocks library and FB Stack for embedding Fieldbus in third-party devices.
Differentiator
Problem solved
Functional benefit
Products and services
- TT300 Series Temperature Transmitters
Companies that use Nova Smar Sa
Customer profileSegments5 records
Ideal customer profiles4 records
Nova Smar Sa technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Nova Smar Sa partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Mitsubishi ElectricminorMitsubishi Electric mobile showroom was installed at Nova Smar facilities, suggesting a collaborative relationship between the two companies in the industrial automation space.
- Fieldcomm GroupcoreMember of Fieldcomm Group, supporting HART, WirelessHART, and Foundation Fieldbus communication protocols. Products are registered with and certified by Fieldcomm Group for interoperability.
- The Open Group (O-PAS)coreParticipant in the Open Process Automation Standard (O-PAS) initiative managed by The Open Group. Nova Smar develops O-PAS compliant products including the NovaCSB configuration tool.
- PROFIBUS InternationalcoreMember and supporter of PROFIBUS International. Products include PROFIBUS PA compatible transmitters and accessories.
- Foundation FieldbuscoreRegistered member of Fieldbus Foundation. TT302 transmitter is registered and approved by Fieldbus Foundation with ITK certification.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Nova Smar Sa competitors and assessment
Company assessmentBroad incumbents
- Schneider Electric (EcoStruxure): Schneider's EcoStruxure Plant architecture, Modicon PLCs, and AVEVA software compete with Nova Smar's automation and software suites, especially in hybrid/process applications targeting water, food & beverage, and chemicals.
- Siemens Process Automation: Siemens' SIMATIC PCS 7 / PCS neo DCS, SITRANS instrumentation, and SCALANCE industrial networking compete with Nova Smar's full stack, but as part of a much broader digital industries portfolio that includes drives, PLM, and factory automation.
- Rockwell Automation: Rockwell's Logix/PlantPAx DCS and FactoryTalk software compete with Nova Smar's LC800 PLC and ProcessView SCADA, particularly in discrete-hybrid and process applications; broader portfolio spans motion, safety, and lifecycle services.
Direct peers
- ABB Process Automation: ABB's System 800xA and Measurement Products portfolio is a direct competitor across DCS, PLCs, valve positioners, and pressure/temperature transmitters, with overlapping coverage in oil & gas, chemicals, and utilities where Nova Smar also competes.
- Yokogawa Electric: Yokogawa's CENTUM DCS and field instruments compete head-on with Nova Smar's DFI302 platform and TT/LD transmitters, particularly in oil & gas and process industries across Latin America with shared Foundation Fieldbus protocol alignment.
- Honeywell Process Solutions: Honeywell's Experion PKS and field instrumentation directly overlap with Nova Smar's DCS and transmitter portfolio, competing for the same enterprise process automation buyers in oil & gas, chemicals, and pulp & paper across the Americas.
- Emerson Automation Solutions (Rosemount): Emerson's Rosemount and DeltaV lines are direct competitors to Nova Smar's TT/LD/DT transmitters and DFI302/O-PAS control systems, targeting the same process industries (oil & gas, chemicals, sugar/ethanol) with overlapping fieldbus and HART protocol support.
- Endress+Hauser: Endress+Hauser is a leading process instrumentation vendor whose pressure, temperature, level, and flow transmitters directly compete with Nova Smar's LD300/LD400, TT300, and RD500 lines across the same HART/Fieldbus protocol ecosystem.
Emerging players
- Pepperl+Fuchs: Pepperl+Fuchs is a specialist in fieldbus infrastructure, intrinsic safety barriers, and HART/Fieldbus connectivity devices, with significant product overlap in FOUNDATION Fieldbus components that Nova Smar also supports and licenses.
Regional players
- WEG Automação: Brazilian peer WEG offers drives, PLCs, and motor/automation solutions competing with Nova Smar's LC800 PLC and broader portfolio in the same Brazilian industrial market, with deep local presence and overlapping sugar/ethanol and oil & gas vertical coverage.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Nova Smar Sa social profiles
Digital presenceNova Smar Sa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nova Smar Sa leadership team
Management profileNumber of profiles
Profiles1 record
Nova Smar Sa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nova Smar Sa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nova Smar Sa
What does Nova Smar Sa do?
Nova Smar Sa designs, manufactures, and sells industrial automation hardware (measurement transmitters, valve positioners, controllers, PLCs, and pneumatic actuators) and supporting software (HMI/SCADA, configuration suites, asset management, historians) for process control. Its portfolio is centered on FOUNDATION Fieldbus, PROFIBUS PA, HART, and WirelessHART-enabled instrumentation, the proprietary System302 and O-PAS platforms, and the Studio302 software suite for configuration, simulation, and asset management.
Is Nova Smar Sa a public or private company?
Nova Smar Sa is a private company. It is classified as unknown and is currently operating.
When was Nova Smar Sa founded?
Nova Smar Sa was founded in 2017.
Where is Nova Smar Sa based?
Nova Smar Sa is headquartered in Sertãozinho, Brazil, in the Latin America region.
How does Nova Smar Sa make money?
Five revenue lines are on record. Industrial Instrumentation Hardware is the primary driver. The others are control Platforms and Systems, software Licenses, technical Services and training Services.
Who are Nova Smar Sa's main competitors?
Broad incumbents on record are Schneider Electric (EcoStruxure), Siemens Process Automation and Rockwell Automation. Direct peers are ABB Process Automation, Yokogawa Electric, Honeywell Process Solutions, Emerson Automation Solutions (Rosemount) and Endress+Hauser. Pepperl+Fuchs is listed as an emerging player. WEG Automação is listed as a regional player.
Does Nova Smar Sa have an API?
No public API is recorded for Nova Smar Sa.
What industry is Nova Smar Sa in?
Nova Smar Sa's product category is Industrial Automation Instrumentation. Its primary akta.pro industry code is EUAEAFAC, Instrumentation, Controls & Automation (DCS/PLC/SCADA, SIS, Metering), with a secondary code of IMAHAHAJ, Industrial Automation Software (SCADA, HMI, MES, Historian). Its NAICS code is 334513 and its SIC code is 3823.