Our Place Magazine

What Our Place Magazine does

Our Place Magazine is a privately held hyperlocal print and digital magazine founded in 2018 by co-founders Christopher and Rachelle Duffy and headquartered in Tauranga, in New Zealand's Bay of Plenty region. The publication covers authentic, inclusive local stories about people, food, culture, and lifestyle across Tauranga, Mount Maunganui, Papamoa, and surrounding areas, organized into editorial sections including Features, Kōrero (Māori-focused storytelling with te reo Māori integration), Recipes, Opinion, Our Community, and What's Up. Content is produced by a small core team supplemented by contracted editors and designers, including editor Sarah Nicholson across 49 issues.

The underlying technology stack is conventional: a print magazine production pipeline supported by a Webflow-hosted website (ourplacemagazine.co.nz), an Instagram social channel, and a Substack newsletter at ourplacemagazine.substack.com. The business operates with no disclosed external funding, no parent company, and no subsidiary structure; Christopher Duffy serves as creative director, drawing on more than 20 years of design experience.

The business model combines three revenue streams: one-time print copy sales distributed through cafes and local businesses (which also serve as pickup points), display advertising sold primarily to Bay of Plenty small and medium businesses plus at least one national brand (Nandos New Zealand), and recurring digital subscriptions via the Substack newsletter. Pricing is not publicly disclosed. Distribution is hybrid — physical print placement at regional cafes and direct-to-home subscriptions, plus global digital access through Substack — while go-to-market leans on community relationships the founders built through their prior events business, Little Big Events, and on organic social and editorial amplification by featured local businesses.

Name

Our Place Magazine

Legal name

Our Place Magazine

Website

https://ourplacemagazine.co.nz

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Our Place Magazine is a privately held, founder-run hyperlocal print and digital magazine covering people, food, and culture in New Zealand's Bay of Plenty region, serving local readers and SMB advertisers through print distribution and a Substack newsletter.

Ownership category

akta.pro rank

Product category

Regional Print and Digital Magazine Publishing

NAICS

Newspaper Publishers (513110), Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

akta.pro secondary industries

Newsletter Publishing Platforms (MPACAIAA), Magazine & Newspaper Subscriptions / Delivery Retail (CRALAAAH)

Keywords

• Hyperlocal print magazine
• Community journalism publishing
• Local digital newsletter
• Editorial content production
• Magazine advertising sales

Headquarters

HQ city

Mount Maunganui

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Print Magazine Sales: Physical magazine distributed to local cafes, businesses, and subscribers throughout Bay of Plenty.
2. Advertising: Local businesses advertise in the print magazine, with display advertising and sponsorship opportunities.
3. Newsletter Subscriptions: Digital newsletter via Substack platform with email updates and exclusive content.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Our Place Magazine publishes a hyper-local print magazine and companion digital newsletter serving the Bay of Plenty region of New Zealand. The publication covers local people, food, culture, and community through recurring editorial sections including Features, Kōrero (Māori storytelling), Recipes, Opinion, Our Community, What's Up, Seasonal Kitchen, Delicious, Grow Together, and Photo essay. Distribution combines free pickup at local cafes and businesses, paid home/office delivery subscriptions, and a Substack email newsletter.

Product overview

Our Place Magazine is a single-edition print and digital publication focused on Bay of Plenty, New Zealand. The magazine operates through a unified platform featuring multiple content sections: Features (in-depth local stories), Kōrero (Māori cultural content), Recipes (culinary content), Opinion (commentary), Our Community (business profiles), What's Up (local news), Seasonal Kitchen, Delicious, Grow Together, and Photo essay sections. Content is distributed both via print copies and digital platforms including the website and Substack newsletter.

Differentiator

Problem solved

Functional benefit

Products and services

• Our Place Magazine (Print Edition) A hyper-local print magazine offering authentic, inclusive, and stimulating content about the Bay of Plenty region of New Zealand. It covers local people, food, culture, and community stories and is distributed free at local cafes and businesses, with paid home/office subscription delivery available for dedicated readers and businesses.
• Substack Newsletter (Digital Edition)

Quantifiable outcome

• Reached 50th issue milestone
• +1 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• NZ House & Garden: NZ House & Garden is a premium New Zealand lifestyle magazine covering local design, food, and culture. It shares Our Place Magazine's print-first premium positioning, lifestyle content focus, and curated local perspective for a New Zealand audience.
• Time Out: Time Out is a global city-focused media brand that originated as a print magazine covering local culture, food, and community in major cities. Its hyperlocal city content model and print-to-digital evolution closely parallels Our Place Magazine's approach of producing curated local stories for a defined geographic audience.
• Monocle: Monocle is a premium lifestyle magazine covering culture, design, and travel with curated editorial content and a dedicated subscriber base. It shares Our Place Magazine's premium print-first positioning, multi-channel distribution model, and emphasis on locally rooted storytelling.
• North & South (NZ magazine): North & South is a long-running New Zealand current affairs and lifestyle magazine. It is comparable as a New Zealand-based print magazine producing in-depth local features and cultural storytelling aimed at engaged national readers.

Broad incumbents

• The Spinoff: The Spinoff is a major New Zealand digital media outlet covering culture, politics, and local stories. It is comparable as a New Zealand-based media brand competing for the same audience attention around local storytelling and culture, though it operates at national digital scale rather than hyperlocal print.
• Stuff: Stuff is New Zealand's largest news media company operating newspapers, digital platforms, and regional titles across the country. It is a broad incumbent that overlaps with Our Place Magazine in the local news and community storytelling category, particularly through its regional news coverage.
• NZME (NZ Herald): NZME publishes the NZ Herald and operates regional New Zealand newspapers and digital media properties. As a major New Zealand media incumbent with regional and local news operations, it is comparable to Our Place Magazine as a publisher of local content serving defined New Zealand geographies.

Regional players

• The Restaurant (formerly Auckland Life): The Restaurant and related Auckland lifestyle publications cover New Zealand hospitality, food, and culture. They share Our Place Magazine's focus on local food culture, cafe distribution, and SMB advertising partnerships in New Zealand regional markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/ourplacemagazine
• LinkedInlinkedin.com/company/ourplacemagazine

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Our Place Magazine