Verde & Azul Urbanismo

What Verde & Azul Urbanismo does

Verde & Azul Urbanismo, operating through its legal entity Floresta Verde Empreendimentos Imobiliários e Participações SPE LTDA, is a privately held Brazilian real estate developer headquartered in Tijucas, Santa Catarina. The company was founded in 2016 by descendants of two centenary Tijucas families (Bayer and Gallotti), whose regional roots extend back to 1883, and it specializes in sustainable master-planned urban development. Its single asset of consequence is the Reserva Royal eco-district, an intermunicipal masterplan spanning more than 4 million m² that links the municipalities of Tijucas and Porto Belo and embeds over 1 million m² of preserved Mata Atlântica forest. Phase 1 comprises 455 residential and commercial lots with a minimum size of 250 m², supported by a 10,000 m² central services area, a 300,000 m² Orchid Park, and a 200,000 m² linear park connecting the two cities.

The underlying technology is conventional smart-city infrastructure rather than a proprietary software platform: underground cabling, LED street lighting, free public WiFi in public spaces, stormwater and fluvial management for flood protection, and a security system featuring a monitoring room with facial recognition and OCR cameras. The company's commercial stack is similarly traditional for the real estate sector, consisting of a consultant-driven direct-sales team, a WhatsApp-led lead-conversion channel, a physical concept store opened in central Tijucas in 2022, and supporting content channels (YouTube, blog, newsletter, earned media, and event marketing such as the Corrida Verde Azul race).

The business model is the sale of titled land/lot units within the Reserva Royal project on a quote-based, one-time-payment basis. Pricing is not publicly disclosed and requires direct inquiry through the website contact form or WhatsApp. The customer base is segmented between nature-oriented end-user homebuyers and real estate investors, with the company positioning the project as the #1 urban development in Santa Catarina and part of the largest Urban Park in Southern Brazil. Sales opened in 2023, expected delivery is 2025, and the company has no disclosed institutional investors, patents, or external capital; it remains entirely family-controlled.

Name

Verde & Azul Urbanismo

Legal name

Floresta Verde Empreendimentos Imobiliários e Participações SPE LTDA

Website

https://verdeazulurbanismo.com.br

Company type

Private

Founded year

2016

Operating status

Operating

Short description

Verde & Azul Urbanismo is a privately held Brazilian real estate developer building Reserva Royal, a 4+ million m² eco-district masterplan connecting Tijucas and Porto Belo in Santa Catarina with 1+ million m² of preserved Atlantic Forest and 455 lots in Phase 1.

Ownership category

akta.pro rank

Product category

Real Estate Development

NAICS

Landscape Architectural Services (54132), Landscaping Services (561730)

SIC

Land Subdividers & Developers (No Cemeteries) (6552), Real Estate (6500), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Urban & Regional Planning (Land Use, Zoning, Master Planning) (BPAIANAD)

akta.pro secondary industries

Regional & Land Use Planning (BPAHAKAE), Retail & Mixed-Use Commercial Construction (IMAFACAB)

Keywords

• Sustainable urban development
• Real estate development
• Eco-district planning
• Residential lot sales
• Smart city infrastructure

Headquarters

HQ city

Tijucas

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Others

Revenue model

1. Land/Lot Sales: Sale of residential and commercial lots within the Reserva Royal urban development project. Phase 1 includes 455 lots starting from 250m².

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Verde & Azul Urbanismo develops and sells residential and commercial lots within the Reserva Royal Eco-District, an innovative sustainable urban development project in Santa Catarina, Brazil. Phase 1 includes 455 lots starting from 250m², set within a 4 million m² intermunicipal masterplan between Tijucas and Porto Belo that preserves over 1 million m² of Mata Atlântica and integrates smart city infrastructure such as facial recognition security, LED lighting, underground cabling, free public WiFi, and stormwater management systems.

Product overview

Verde & Azul Urbanismo is a real estate urban development company specializing in innovative, sustainable urban projects. The company's core product is the Reserva Royal Eco-District, an intermunicipal masterplan spanning over 4 million square meters of land between Tijucas and Porto Belo in Santa Catarina, Brazil. Reserva Royal represents the company's flagship project, offering residential and commercial lots with extensive green infrastructure including parks, a central area, and preserved Atlantic Forest.

Differentiator

Problem solved

Functional benefit

Brands

• Reserva Royal: An eco-district project urbanístico spanning over 1 million square meters of preserved Atlantic Forest, part of a 4 million square meter masterplan linking Tijucas and Porto Belo.

Products and services

• Reserva Royal An innovative urbanistic Eco-District project forming part of an intermunicipal masterplan connecting Tijucas and Porto Belo in Santa Catarina, Brazil. Includes over 1 million square meters of preserved Atlantic Forest, residential and commercial lots starting from 250m², a central area, Orchid Park, linear park, and integrated smart infrastructure (underground cabling, LED lighting, free WiFi, facial recognition security, stormwater management). Targeted at nature-focused homebuyers and real estate investors.

Quantifiable outcome

• Reserva Royal positioned as #1 project in Santa Catarina and part of largest Urban Park in Southern Brazil

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators8 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Trisul: Brazilian residential developer active across multiple Brazilian states including São Paulo — comparable in mid-market real estate developer profile and project-launch cadence.
• Direcional Engenharia: Brazilian real estate developer focused on standardized residential communities, with operations that overlap the horizontal-loteamento model used by Verde & Azul.
• Gafisa: Historic Brazilian developer with significant horizontal-loteamento operations; comparable in business model and direct-to-consumer lot sales to Verde & Azul.
• Tecnisa: Brazilian residential developer with high-end urban developments — relevant peer in product positioning and Brazilian premium real estate segment.
• Eztec Empreendimentos: São Paulo-based developer with focus on residential master planned developments in Brazilian metro regions — comparable in urban-development orientation to Verde & Azul.
• Cyrela Brazil Realty: One of Brazil's largest residential and commercial real estate developers, operating across premium urban developments nationwide — directly comparable to Verde & Azul's premium-lot, master-planned urbanism model in Santa Catarina.
• Even Construtora: Brazilian residential developer with focus on vertical and horizontal developments across southern Brazil — relevant peer given geographic and product overlap with Verde & Azul's Tijucas/Porto Belo focus.
• Helbor: Brazilian residential and commercial real estate developer with multi-regional presence — comparable in scale and direct-sales-led marketing model to Verde & Azul.
• MRV Engenharia: Brazil's largest residential developer with extensive horizontal-community (loteamento) and vertical developments — a direct comparable for Verde & Azul's loteamento-style sales motion in Brazil.

Broad incumbents

• JHSF: Brazilian luxury real estate and hospitality operator focused on premium integrated developments — a broad incumbent comparable for Verde & Azul's premium eco-district and sustainability-focused positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UClvk-2uTATX8BDSUgyfd7jQ
• LinkedInlinkedin.com/company/verde-azul-urbanismo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verde & Azul Urbanismo