Zagłębie Lubin S.A.

What Zagłębie Lubin S.A. does

Zagłębie Lubin S.A. is a Polish professional football club headquartered at the KGHM Zagłębie Arena in Lubin, Poland, operating continuously since its founding in 1945. The club competes in PKO BP Ekstraklasa, Poland's top-flight football league, and runs a parallel reserve team (KGHM Zagłębie II Lubin) in the Betclic 3. Liga along with a youth academy branded Akademia (akademiakghm.com). As a privately-held joint-stock company, Zagłębie Lubin functions as a hybrid sporting and entertainment enterprise, with its operating identity ('KGHM Zagłębie Lubin') and stadium naming rights anchored by title sponsor KGHM Polska Miedź, one of the world's largest copper and silver producers, and its technical kit and apparel supplied by Nike.

The business is structured around five revenue streams: matchday ticket sales through an online portal (bilety.zaglebie.com) and physical kupbilet.pl points; centralized PKO BP Ekstraklasa broadcasting rights distributions; multi-tier sponsorship income from title partner KGHM, technical partner Nike, and a tiered set of gold and silver sponsors (R-gol, betclic, Staropolanka, Koleje Dolnośląskie, Miedziowe Centrum Zdrowia, Związek Pracodawców Polska Miedź, Toyota Lubin, Uzdrowiska Kłodzkie); merchandise sales through a dedicated e-commerce fanshop (sklep.zaglebie.com) at price points ranging from 20 PLN accessories to 379 PLN jerseys; and season ticket subscriptions, with an active Autumn 2026 campaign. Go-to-market is event-driven around home fixtures at KGHM Zagłębie Arena, supported by an omnichannel marketing stack across Facebook, X, YouTube, Instagram, the official website, an email newsletter, and Zagłębie TV video content.

The club also pursues community engagement through CSR programs branded under the 'Zagłębiak' umbrella (health, safety, environmental, and first-aid initiatives), and supports player development through its academy pipeline and reserve team. Financial figures are not publicly disclosed; ownership and control reside primarily with KGHM Polska Miedź as the strategic parent and title sponsor, with the club functioning as both a sporting institution and a regional brand asset for its backer.

Name

Zagłębie Lubin S.A.

Legal name

Zagłębie Lubin S.A.

Website

https://zaglebie.com

Company type

Private

Founded year

1945

Operating status

Operating

Short description

Zagłębie Lubin S.A. is a privately-held Polish professional football club competing in PKO BP Ekstraklasa, headquartered at KGHM Zagłębie Arena in Lubin, backed by title sponsor KGHM Polska Miedź, and serving regional fans through matchday operations, broadcasting, sponsorships, merchandise, and youth academy programs.

Ownership category

akta.pro rank

Product category

Professional Football Club / Sports Entertainment

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

akta.pro primary industry

Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.) (MPAKABAD)

akta.pro secondary industries

Association Football (Soccer) Leagues (MPAKAAAA), Team & League Branded Merchandise Retail (Non-Apparel) (CRAMAOAF), Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE), Soccer/Football Footwear & Apparel Retail (CRAMACAC)

Keywords

• Professional football club
• Match ticket sales
• Football merchandise
• Season tickets
• Youth football academy

Headquarters

HQ city

Lubin

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Matchday Revenue: Revenue from ticket sales for home matches at KGHM Zagłębie Arena in PKO BP Ekstraklasa and cup competitions
2. Broadcasting Rights: Revenue from TV broadcasting rights as a member of PKO BP Ekstraklasa
3. Sponsorship: Revenue from title sponsor KGHM Polska Miedź, technical partner Nike, and various gold and silver sponsors including R-gol, betclic, Staropolanka, Koleje Dolnośląskie
4. Merchandise Sales: Online fanshop sales of official merchandise including jerseys, accessories, and commemorative items (80th anniversary products)
5. Season Tickets: Season ticket sales for full season or partial packages (Jesień 2026 - Autumn 2026 packages available)

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Zagłębie Lubin S.A. operates a professional football club competing in Poland's PKO BP Ekstraklasa, managing senior teams, a reserve team, and a youth academy (Akademia KGHM). The club generates revenue through matchday ticket sales at KGHM Zagłębie Arena, season ticket packages, branded merchandise sold via an online fanshop, corporate sponsorships, and broadcasting rights derived from league membership.

Product overview

Zagłębie Lubin S.A. is a Polish professional football club competing in PKO BP Ekstraklasa. The organization operates a website providing match tickets, merchandise (fanshop), video content (Zagłębie TV), photo galleries, news articles, and information about the club, its history, academy, and stadium (KGHM Zagłębie Arena). The website functions as a digital platform for fan engagement rather than a technology product offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Matchday Tickets Single-match tickets for home games played at KGHM Zagłębie Arena in PKO BP Ekstraklasa and cup competitions, sold by seating category through the online ticket portal and physical points of sale.
• Season Tickets (Karnety) Season-long or partial-season ticket packages (including the Autumn 2026 round of the 2026/2027 season) granting holders access to home matches during the covered period.
• Official Club Merchandise Branded jerseys, training apparel, scarves, keychains, bags, balls, and commemorative items (e.g., 80th anniversary products) distributed through the official online fanshop and priced in PLN.

Quantifiable outcome

• Multiple teams at different league levels

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and major.

• NikecoreTechnology or IntegrationTechnical partner supplying official match kits, training equipment, and apparel. Nike is the global sportswear brand providing technical equipment and branded merchandise to the club.
• R-golmajorChannel Partner/ Reseller/ DistributorSports equipment retailer and sponsor providing additional commercial support and equipment distribution services.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Legia Warszawa: Poland's most successful and commercially valuable football club, competing in the same PKO BP Ekstraklasa. Operates an identical revenue model (matchday, broadcasting, sponsorship, merchandise, season tickets) and competes directly for league position, talent, and sponsor budgets.
• Raków Częstochowa: Polish Ekstraklasa club with recent title-contending performance and modernized commercial operations. Direct peer for league competition, sponsor negotiations, and broadcasting revenue allocation within Ekstraklasa.
• Śląsk Wrocław: Lower Silesian rival competing in PKO BP Ekstraklasa. Operates a comparable business model with similar regional sponsorship dynamics and directly competes with Zagłębie Lubin for in-region fan support and corporate partners.
• Pogoń Szczecin: Established PKO BP Ekstraklasa club with comparable mid-tier commercial scale and traditional revenue streams. Directly competes in the same league and for similar tier of regional and category sponsors.
• Korona Kielce: Polish Ekstraklasa club with similar operational scale and regional fan base. Direct peer for league competition, broadcast revenue share, and mid-tier commercial sponsorships.
• Lech Poznań: Top-tier Polish Ekstraklasa club with a strong corporate sponsor portfolio and large fan base. Directly comparable multi-stream revenue model and competes with Zagłębie Lubin for league placement, sponsor revenue, and Polish football talent.
• Górnik Zabrze: Historic Silesian Ekstraklasa club originally established as a mining-industry club, making it the closest structural analog to Zagłębie Lubin's KGHM/copper-backed model. Competes in the same league with similar revenue mix and regional industrial identity.
• Jagiellonia Białystok: Polish Ekstraklasa club with similar operational scale and revenue mix, drawing on a regional fan base. Direct peer in league competition, broadcast revenue pool, and youth academy development.
• Cracovia: Historic Kraków-based Ekstraklasa club operating the same multi-stream revenue model. Direct competitor for league position, sponsorships, and Polish football talent at a similar operational scale.
• Piast Gliwice: Silesian Ekstraklasa club with comparable scale, regional identity, and traditional revenue streams. Directly competes with Zagłębie Lubin within the same league and broader Silesian talent and sponsor pool.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/zaglebielubin
• YouTubeyoutube.com/channel/UCyFHostPnDjCl2ZTPr26_rQ
• Facebookfacebook.com/zaglebie.lubin
• Instagraminstagram.com/zaglebielubin
• LinkedInlinkedin.com/company/zaglebielubin

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zagłębie Lubin S.A.