What Orkidea does

Orkidea OÜ is a privately held consultancy founded in 2018 and registered in Estonia, operating from Tallinn while delivering services to clients in Nordic countries, Spain, and Latin America. The company specializes in implementing international geriatric assessment standards — interRAI, ICOP, HL7, ICD-11, and INVIMA — alongside GDPR-compliant mental health evaluation systems, and positions itself as a bridge for Nordic AgeTech firms and geriatric organizations seeking entry into Spanish-speaking jurisdictions (LATAM and Spain). Its core service portfolio consists of four advisory offerings: geriatric assessment standard implementation, mental health evaluation systems, market entry advisory for Spanish-speaking markets, and regulatory compliance consulting.

The company's technical surface combines consulting expertise with a small proprietary software footprint: an interRAI-based assessment application aligned with Helsinki's Senior Services model, and an open-source Whisper-small variant (whisper-small-guc) for transcribing the Wayuunaiki indigenous language, hosted on Hugging Face and contributed to Mozilla Common Voice. In August 2025, Orkidea published a downloadable interRAI equivalences PDF mapping CPS/ADL/IADL scales to MMSE, MoCA, Barthel, Katz, and Lawton instruments to accelerate clinical adoption in LATAM and Spain. Distribution is direct and consultation-led via Google Calendar booking, with content marketing on a Spanish-language blog and LinkedIn presence anchored by founder Juan P. Correa.

The business model is project-based professional services with no publicly disclosed pricing. The firm has three named reference clients — Días con Vida (Colombia), Inforesidencias (Spain), and Infoelder (Spain) — alongside a recurring strategic partnership with Inforesidencias that includes co-organized study trips to Finnish care facilities (four iterations through 2025, including Kustaankartano in Helsinki). Headcount is reported at 1–10 with no external funding rounds, no institutional investors, and no M&A activity disclosed; ownership and operations remain founder-led.

Name

Orkidea

Legal name

Orkidea OÜ

Website

https://orkidea.eu

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Orkidea OÜ is an Estonian-registered consultancy that helps Nordic AgeTech firms and geriatric organizations implement international assessment standards (interRAI, HL7, ICD-11, ICOP) and enter Spanish-speaking markets in LATAM and Spain, with founder-led advisory services and small proprietary AI tools.

Ownership category

akta.pro rank

Product category

Gerontechnology Consulting Services

NAICS

Management Consulting Services (54161), Other Scientific and Technical Consulting Services (54169)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Local Entity Setup & Expansion Advisory (Market Entry, Subsidiary Formation) (BPACAHAM)

Keywords

• Gerontechnology consulting
• AgeTech advisory
• Geriatric assessment standards
• Mental health evaluation
• Healthcare interoperability

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Gerontechnology Consulting Services: Advisory services for AgeTech companies and geriatric/mental health organizations seeking to expand into Spanish-speaking markets. Includes implementation of international assessment standards, regulatory compliance consulting, and market entry strategy.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Orkidea is a boutique consultancy that advises AgeTech companies and geriatric/mental health organizations on implementing international geriatric assessment standards (interRAI, ICOP, HL7, ICD-11) and on expanding into Spanish-speaking markets (LATAM and Spain). Its deliverables include regulatory compliance (GDPR), interoperability consulting, mental health evaluation system implementation, and market entry strategy. The firm has also built a proprietary interRAI-based assessment application aligned with the Helsinki Senior Services model and an open-source Wayuunaiki voice transcription model.

Product overview

Orkidea is a consultancy firm specializing in the implementation of international geriatric and mental health assessment standards for Spanish-speaking markets (LATAM and Spain), facilitating the entry of Nordic AgeTech technologies and organizations. Its service portfolio comprises four core consulting offerings: international geriatric assessment standard implementation (interRAI, ICOP, ICD-11), mental health evaluation systems (GDPR-compliant), strategic market expansion advisory for Spanish-speaking jurisdictions, and regulatory compliance consulting. Orkidea also offers supplementary intellectual resources including an interRAI equivalences guide (PDF) that maps its assessment framework to traditional geriatric scales (MMSE, MoCA, Barthel, Katz, Lawton) for clinical adoption support. The company has also developed an open-source Wayuunaiki voice transcription model as a language preservation project. Orkidea operates from Finland (Tallinn) and serves the Nordic, Spanish, and Latin American markets.

Differentiator

Problem solved

Functional benefit

Brands

• Wayuunaiki Transcription Project: AI-powered speech recognition model for transcribing the indigenous Wayuunaiki language spoken in Colombia and Venezuela, developed in collaboration with Mozilla Common Voice.

Products and services

• Implementation of Geriatric Assessment Standards (interRAI, ICOP, ICD-11) Consulting service that implements international geriatric assessment standards (interRAI, ICOP, ICD-11) with interoperability and GDPR compliance, enabling Spanish-speaking healthcare organizations to adopt validated multi-dimensional evaluation frameworks covering cognition, ADL, IADL, mood, behavior, pain, and risk.
• Mental Health Evaluation Systems Development and implementation of GDPR-compliant mental health evaluation systems designed for geriatric and mental health organizations operating in Spanish-speaking jurisdictions.
• Spanish-Speaking Market Expansion Advisory Strategic consulting advisory for AgeTech companies and geriatric/mental health organizations seeking to expand into Latin American and Spanish markets, providing cultural and regulatory market entry support.
• Regulatory Compliance Consulting (GDPR, Interoperability) Regulatory compliance consulting encompassing interoperability, GDPR adaptation, and compliance with Spanish-speaking jurisdictional requirements for healthcare technology implementations.
• interRAI Assessment App (Helsinki Model) A proprietary application implementing the interRAI framework, aligned with Helsinki's Senior Services model, enabling standardized multi-dimensional geriatric assessment (cognition, ADL, IADL, social, economic, emotional dimensions) with outcome scales and Client Assessment Protocols (CAPs) for personalized care planning.
• interRAI Equivalencias Guide A downloadable PDF reference guide mapping interRAI scales (CPS, ADL-H, IADL-H) to traditional geriatric instruments (MMSE, MoCA, Barthel, Katz, Lawton) for clinical communication and adoption support in LATAM and Spain.
• Wayuunaiki Voice Transcription Model (whisper-small-guc) An open-source speech-to-text model (fine-tuned Whisper small variant) for transcribing Wayuunaiki indigenous language audio to text, developed for language preservation and accessibility and published on Hugging Face.

Quantifiable outcome

• Platform implementations supporting multiple international and local standards (ICOP, interRAI, HL7, ICD-11, INVIMA)

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability6 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• InforesidenciascoreStrategic or Co-development PartnerStrategic partnership for organizing professional study trips to Finland to learn about Finnish elderly care models. Jointly developed and delivered multiple geroassistential trips to Finland, including visits to Helsinki senior services centers and co-housing projects. Inforesidencias provides Spanish market access while Orkidea provides Nordic connections and expertise.
• Kustaankartano CentercoreStrategic or Co-development PartnerHelsinki's largest elderly care facility visited as part of organized professional trips. Orkidea organizes visits to this center as part of its educational program on Finnish care models, enabling Spanish healthcare professionals to learn from best practices.
• Common Voice (Mozilla)minorStrategic or Co-development PartnerCollaboration to include Wayuunaiki language in Mozilla's Common Voice project for building open-source speech recognition database for low-resource languages. Goal is to create public dataset for Wayuunaiki speech and transcription.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Regional players

• EuroAgeNet: European academic-clinical network focused on falls prevention and aging research, including dissemination of best practices across European countries. Comparable to Orkidea's cross-border knowledge transfer role, though academic/public-sector in nature.
• ActiveAdvice: EU-funded European AgeTech advisory initiative providing market-entry guidance for aging-technology vendors. Directly comparable service offering (AgeTech market-entry consulting in Europe), though with public-funding model rather than private consultancy.

Others

• Global Coalition on Aging: International advocacy and policy organization focused on aging population issues, including cross-border dialogue on elder care policy. Adjacent to Orkidea's policy and standards thought leadership but oriented toward advocacy rather than commercial consulting.

Broad incumbents

• EIT Health: European Union-supported health innovation network with consulting and acceleration services across digital health, including aging-related segments. Overlaps with Orkidea's healthcare-innovation bridge role between Nordic Europe and broader markets, but at much larger institutional scale.
• Deloitte Healthcare Consulting: Global management consultancy with a substantial healthcare practice providing digital health strategy, regulatory compliance, and interoperability advisory. Represents the scaled incumbent that Orkidea's niche services compete against in the LATAM/Spain standards advisory market.
• AgeTech Collaborative (formerly Aging2.0): US-based, sponsor-supported network and accelerator program for the AgeTech ecosystem. Overlaps with Orkidea's mission of connecting aging-technology innovation to real-world deployment, but operates at network/ecosystem scale rather than niche advisory.
• Centre for Aging + Brain Health Innovation (CABHI): Canadian accelerator/consultancy focused on aging and brain health innovation, supporting implementation of new models of care. Comparable to Orkidea in bridging gerontechnology innovation with healthcare delivery, though with broader institutional backing.

Direct peers

• K4Health: Healthcare knowledge management and standards-implementation consultancy supporting global health programs, including cross-border data interoperability (HL7, ICD). Comparable in standards-implementation advisory work, though focused on global health programs rather than elder care.
• Aging Analytics Agency: UK-based consultancy producing market intelligence and strategic advisory in the AgeTech and Longevity sector. Closest direct comparable — also a niche advisory firm targeting aging-technology stakeholders with specialized consulting and published analytical content.

Emerging players

• Hatch (AgeTech Innovation): AgeTech-focused consultancy and venture-building firm working with healthcare organizations on aging-related innovation strategy. Closely comparable in consulting model and target buyer profile, though broader in geographic scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/orkidea

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orkidea