What ArborCarbon does

ArborCarbon Pty Ltd is a privately held environmental technology company founded in 2010 in Perth, Western Australia, by Dr Paul Barber (Managing Director) and Professor Giles Hardy (Technical Director). The company provides remote sensing, vegetation management, and biosecurity services to local and state government agencies, utilities, forestry operators, agricultural growers, mining companies, First Nations organisations, and other land managers across Australia, the United Kingdom, and New Zealand.

Its core technology stack centres on the proprietary ArborCam airborne imaging system, which combines multispectral, hyperspectral, and thermal sensing deployed via crewed aircraft and UAVs, and is complemented by Cubert ULTRIS series hyperspectral cameras that ArborCarbon distributes across Australasia. A web-based geospatial user interface with a companion mobile field-scouting app serves as the data delivery layer, while deep-learning pipelines handle automated tree crown delineation, species classification, Vegetation Condition Index (VCI) benchmarking, and anomaly detection. The portfolio is rounded out by Abingdon Health diagnostic kits and MEDICAP/PHOSCAP tree nutrient implants for which ArborCarbon holds ANZ distribution rights.

ArborCarbon monetises through three streams: science-led professional consulting and field services for urban forest, biosecurity, and carbon/biodiversity projects; hardware distribution of sensors, diagnostic kits, and tree implants; and subscription or licence-based access to its geospatial platform. Go-to-market is enterprise field sales targeting government procurement cycles, supported by content marketing, webinars, and industry forums. Notable reference customers include the City of Sydney (multi-cycle monitoring 2017-2024), City of Melbourne, NSW Department of Planning, Housing and Infrastructure (33-council platform across 500,000 hectares), City of Wagga Wagga, City of Melville, Hancock & Midway, WA Sandalwood, Te Roroa Group (NZ), and a UK utilities manager, with multiple industry awards earned in 2022-2023.

Name

ArborCarbon

Legal name

Arbor Carbon Pty Ltd

Website

https://arborcarbon.com.au

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

ArborCarbon provides remote sensing, vegetation management, and biosecurity services using proprietary airborne imaging, AI analytics, and environmental consulting for government, utilities, forestry, agriculture, and mining clients across Australia, the UK, and New Zealand.

Ownership category

akta.pro rank

Product category

Environmental Consulting and Remote Sensing Services

NAICS

Geophysical Surveying and Mapping Services (54136), Environmental Consulting Services (54162), Support Activities for Forestry (115310)

SIC

Services-Commercial Physical & Biological Research (8731), Forestry (800)

akta.pro primary industry

Remote Sensing & Geospatial Vision (satellite/drone imagery) (HDAAAEAL)

akta.pro secondary industries

Soil & Biomass Carbon Measurement (Soil Sampling, Forest Inventory, Blue Carbon) (EUABACAH), Environmental Monitoring, Data & Reporting (Air/Water/Soil) (BPAIAMAC), Forest Health Management (Pest, Disease & Invasive Species Control) (AFAMAAAE), Forest Inventory, Mapping & Monitoring (GIS/Remote Sensing/MRV) (IMAMAJAB)

Keywords

• Remote sensing services
• Vegetation health monitoring
• Hyperspectral imaging solutions
• Biosecurity risk management
• Environmental consulting

Headquarters

HQ city

Murdoch (Perth)

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Environmental Consulting Services: Science-led consulting for vegetation management, urban forest strategies, biosecurity risk management, and environmental planning. Involves expert consultation, site assessments, and strategic planning engagements with governments and enterprises.
2. Products (Sensors, Diagnostic Kits, Tree Implants): Sale of hyperspectral cameras (Cubert ULTRIS series), Abingdon Health Pocket Diagnostic test kits, and MEDICAP/PHOSCAP tree nutrient implants. ArborCarbon is Australasian distributor for Cubert cameras and ANZ distributor for Abingdon Health products.
3. Software Platform Access: Web-based geospatial user interface trusted by government agencies and private companies. Subscription or licence-based access to monitoring platform and dashboards.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

ArborCarbon provides science-led environmental monitoring services combining its proprietary ArborCam airborne remote sensing platform, hyperspectral and multispectral imaging, AI-driven deep learning analytics, and decades of environmental science expertise to detect and manage vegetation stress, disease, and dieback. The company delivers urban forest and canopy mapping, biosecurity risk management, forest health and carbon assessments, pathology and laboratory diagnostics, and tree nutrient implant solutions for government agencies, councils, and enterprise clients across Australia, the UK, and New Zealand.

Product overview

ArborCarbon is an environmental technology company offering an integrated vegetation health management platform combining proprietary airborne imaging systems, specialized diagnostic instruments, and expert consulting services. The core product is the ArborCam airborne imaging system deployed via aircraft for remote sensing data collection, supplemented by a range of Cubert hyperspectral snapshot cameras (ULTRIS X20, ULTRIS X20 Plus, ULTRIS XMR, ULTRIS 5 Series, and ULTRIS SWIR 1) available as standalone or integrated solutions for UAV and ground-based applications. The product portfolio includes specialized tree health diagnostic products including Abingdon Pocket Diagnostic test kits and a range of Medicap/PHOSCAP nutrient implants (Fe, MD, MN, ZN, and High Phosphate). These hardware and software offerings are supported by a cloud-hosted web-based geospatial user interface with companion mobile app, deep learning-powered data processing analytics, and a comprehensive suite of expert consulting services spanning arboricultural services, biosecurity risk management, pathology and field assessment, diagnostic laboratory services, and strategy and planning. The platform is distinguished by its integration of proprietary ArborCam airborne imaging technology, Cubert hyperspectral camera distribution, AI-powered analytics, and decades of environmental science expertise.

Differentiator

Problem solved

Functional benefit

Products and services

• ArborCam Airborne Imaging System Proprietary airborne multi and hyperspectral imaging system deployed via crewed aircraft for real-time vegetation monitoring, canopy mapping, and predictive environmental insight across urban forests, agriculture, and biosecurity applications. Delivered as a remote sensing service to government and enterprise clients.
• Web-based Geospatial Monitoring Platform (Web UI and Companion Mobile App) Cloud-hosted, fully customisable web-based geospatial interface with companion mobile app for in-situ data capture and synchronisation with central datasets. Trusted by 50+ Local and State Government Agencies and Private Companies across Australia and overseas for canopy mapping, vegetation monitoring, and reporting.
• Mobile Field Scouting App Companion mobile application supporting field data capture and synchronisation with central datasets for streamlined analysis and reporting of vegetation monitoring data.
• Cubert ULTRIS X20 Hyperspectral Camera Scientific-grade hyperspectral camera with real-time data cubes and native image resolution of 410x410 pixels across 164 spectral bands (350-1000nm). Compatible with ENVI and CUVIS SDK analysis tools. Sold by ArborCarbon as the Australasian Cubert distributor to UAV, ground, and laboratory applications.
• Cubert ULTRIS X20 Plus Hyperspectral Camera First HSI camera based on light field technology with Ultra-HD CMOS sensor (20MP), native image resolution of 400x400 pixels with 100 spectral channels covering 450-850nm wavelength range. Distributed by ArborCarbon as Cubert Australasian distributor.
• Cubert ULTRIS XMR Hyperspectral Camera Highest native resolution Cubert camera with 1-Megapixel spatial resolution across 61 spectral bands (430-910nm range), supporting real-time hyperspectral video and AI-assisted material classification. Distributed by ArborCarbon as Cubert Australasian distributor.
• Cubert ULTRIS 5 Series Hyperspectral Cameras (S5, SR5, H5, HR5) Entry-level compact hyperspectral cameras with Sony IMX264 sensor, spatial resolution of 290x275 pixels, 51 spectral bands in visible to near-infrared range (450-850nm). Distributed by ArborCarbon as Cubert Australasian distributor.
• Cubert ULTRIS SWIR 1 Short-Wave Infrared Hyperspectral Camera Short-wave infrared hyperspectral camera covering 980-1650nm range with snapshot acquisition at up to 80Hz frame rate, 38 spectral bands, and spatial resolution of 200x200 pixels using Sony IMX990 sensor. Distributed by ArborCarbon as Cubert Australasian distributor.
• Abingdon Pocket Diagnostic Test Kits Rapid lateral flow diagnostic test kits for quick in-field identification of common plant pathogens including Phytophthora, Erwinia amylovora, Ralstonia solanacearum, and Potato Virus Y. Distributed by ArborCarbon as the ANZ distributor for Abingdon Health.
• Medicap Fe (Iron) Tree Nutrient Implant Water-soluble iron implant for treating iron deficiency in trees where soil or foliage application is ineffective. Distributed by ArborCarbon as Australasian distributor for the MEDICAP range.
• Medicap MD Tree Nutrient Implant Special blend of highly water-soluble nutrients designed to stimulate tree growth, including trace elements for healthy green foliage production. Effective for several years after a single application. Distributed by ArborCarbon as Australasian MEDICAP distributor.
• Medicap MN (Manganese) Tree Nutrient Implant Manganese implant for trees where manganese deficiencies are difficult to control with soil or foliage application. Commonly used for maple, peach, ornamental cherry, citrus, and deciduous fruit trees. Distributed by ArborCarbon as Australasian MEDICAP distributor.
• Medicap ZN (Zinc) Tree Nutrient Implant Zinc implant effective for trees where zinc deficiencies are difficult to control by soil or foliage application. Commonly used for citrus, peach, nectarine, eucalypts, avocado, walnut, and nut-producing trees. Distributed by ArborCarbon as Australasian MEDICAP distributor.
• PHOSCAP High Phosphate (0-50-30) Tree Nutrient Implant High water-soluble phosphate, potassium, and trace element implant designed to stimulate tree foliage, enhance protein and carbohydrate synthesis, and increase plant tolerance to heat, cold, and drought. Distributed by ArborCarbon.
• Arboricultural Consulting Services Field-level arboriculture consulting delivered to local councils, government agencies, and enterprise clients combining on-ground tree management expertise with remote sensing-informed insights. Heavily represented in engagements with City of Sydney, City of Melbourne, City of Canning, City of Melville, and City of Wagga Wagga.
• Biosecurity Risk Management Services Early warning systems for detection and eradication of plant pests using remote sensing, spread modelling, and ground diagnostics. Includes the City of Melville PSHB (Polyphagous Shot Hole Borer) monitoring engagement that won the 2023 National Parks and Leisure Australia Award for Best Use of Technology.
• Pathology and Field Assessment Services Plant pathology assessments combining field inspections, remote sensing data (e.g., ArborCam imagery), and laboratory diagnostics to support dieback treatment trials, biosecurity programmes, and forestry health assessments.
• Diagnostic and Laboratory Services Laboratory-based diagnostic and pathology testing services applying 100+ combined years of pathology expertise to plant pathogen identification, treatment validation, and environmental monitoring samples.
• Strategy and Planning Consulting Services Strategic planning consulting services for urban forest strategy, urban cooling strategies, vegetation management plans, and environmental planning, underpinned by ArborCam remote sensing analytics and deep learning data. Includes award-winning work such as the City of Wagga Wagga Urban Cooling Strategy 2022-2052.

Quantifiable outcome

• City of Melville won 2023 National Parks and Leisure Australia Award for Best Use of Technology
• +2 more outcomes

Named customers10 records

Segments9 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Dieback Working Group (DWG)coreStrategic or Co-development PartnerDWG coordinated funding, logistics, and stakeholder engagement for the dieback treatment project. ArborCarbon led experimental design and field implementation developing and monitoring trials. Collaboration resulted in breakthrough treatment method for dieback-affected materials.
• Murdoch University's Harry Butler InstitutecoreStrategic or Co-development PartnerConducted laboratory testing and environmental monitoring to validate outcomes of dieback treatment trials. Research and validation partner for environmental monitoring projects.
• Department of Biodiversity, Conservation and Attractions (DBCA)coreStrategic or Co-development PartnerProvided technical support, inoculum preparation, and diagnostics for dieback treatment project. Vegetation Health Service division supports technical and diagnostic requirements.
• Culford Agri IndustryminorImplementation/ SI/ Consulting PartnerManaged gravel processing, fumigation, and site safety systems for dieback treatment trials.
• Main Roads WAminorImplementation/ SI/ Consulting PartnerSupported testing and application pathways for industry use in dieback treatment and rehabilitation applications.
• KONEKSIcoreStrategic or Co-development PartnerCollaborative R&D program participation supporting environmental monitoring innovation for First Nations communities.
• PhytoFortifAIcoreStrategic or Co-development PartnerTechnology partnership for agricultural and horticultural clients combining monitoring with deep ecological insight to reduce environmental risk and enhance productivity.
• First Nations Partners (Green Card Programme)coreStrategic or Co-development PartnerExtended training and cultural integration through the DWG Green Card Programme. Co-designed monitoring frameworks with First Nations-led organisations.
• CUAVAminorStrategic or Co-development PartnerResearch partner with environmental science institutions for urban greening and environmental monitoring innovation.
• Curtin UniversityminorStrategic or Co-development PartnerCollaborative research with Curtin University and CSIRO on mining ecosystem restoration.
• CSIROminorStrategic or Co-development PartnerCollaborative research on mining ecosystem restoration with Curtin University and CSIRO.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Overstory: Vegetation intelligence platform that uses satellite imagery and ML to monitor vegetation risk for utilities, infrastructure operators, and asset managers. Directly comparable to ArborCarbon in applying remote sensing and AI to vegetation/canopy management for enterprise and government customers.
• LiveEO: Satellite-based vegetation and infrastructure monitoring focused on vegetation encroachment for rail and utilities across Europe. Comparable to ArborCarbon's ArborCam/VCI offering for vegetation risk on linear infrastructure (e.g., Ash Dieback monitoring for UK utilities).
• AiDash: Satellite + AI platform for vegetation management, infrastructure monitoring, and ESG reporting across utilities and distributed assets. Overlaps ArborCarbon's use of geospatial analytics, hyperspectral/multispectral imagery, and asset-level decision support for vegetation-heavy infrastructure.

Emerging players

• Sylvera: Satellite-based carbon credit ratings and MRV for forestry and nature-based projects. Closely adjacent to ArborCarbon's Carbon & Biodiversity and Forestry solutions, applying remote sensing to verify forest carbon outcomes at scale.
• Pachama: Carbon credit MRV platform using satellite imagery, LiDAR, and AI to monitor nature-based carbon projects. Adjacent peer to ArborCarbon's forestry carbon and natural-capital offerings, competing for the same MRV-grade vegetation/forestry monitoring demand.
• Dendra Systems: Aerial analytics and AI platform for ecosystem restoration and biodiversity monitoring at scale. Comparable in the mining-rehabilitation and natural-capital restoration use cases ArborCarbon targets with CSIRO and Curtin University.
• Near Space Labs: Stratospheric balloon-based high-resolution Earth imagery offered as a subscription service. Comparable technology layer to ArborCam in providing ultra-high-resolution aerial imagery for vegetation and asset monitoring, with a different delivery mechanism.

Broad incumbents

• Planet Labs: Public satellite imagery company offering daily global coverage with analytics products for agriculture, forestry, and government. Broad incumbent alternative source of vegetation/canopy data that competes with ArborCarbon's aerial imaging pipeline at scale.
• Maxar Technologies: Large geospatial intelligence and satellite imagery provider serving government and commercial markets globally. Broad incumbent in high-resolution Earth observation that increasingly overlaps ArborCarbon's vegetation/canopy analytics use cases.

Regional players

• Aerometrex: Australian aerial imagery and LiDAR provider serving government, mining, and engineering customers. Comparable as a regional peer in the Australian aerial-imagery market for urban canopy mapping and large-area environmental monitoring.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/arborcarbon

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ArborCarbon