H.I.S. Americas
H.I.S. Americas Inc. is the Americas regional subsidiary of Japan's H.I.S. Co., Ltd., operating 11+ travel-agency offices across the US and Latin America. It delivers retail and corporate MICE travel services, destination-representation deals, and hospitality ventures (UKA restaurant, Bread Espresso & café, XploreRide XR tours).
- Company typePrivate
- Founded-
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What H.I.S. Americas does
H.I.S. Americas Inc. (formerly H.I.S. U.S.A. Holding, Inc.) is a wholly-owned subsidiary of H.I.S. Co., Ltd., one of Japan's largest travel agencies, operating as the regional holding entity for all H.I.S. branches across the Americas. The company maintains offices in Los Angeles (regional headquarters), Sunnyvale, New York, Nevada, Hawaii, and Guam in the United States, and in Mexico City, Cancún, São Paulo, La Paz, and Lima in Latin America — part of a parent-network footprint of 157 branches across 60 countries and 112 cities, supported by 40+ years of US presence. Its core business is travel agency services (flight, hotel, tour, and package bookings) for individual travelers and corporate clients, supplemented by MICE (meetings, conventions, incentive travel) services delivered through a partnership with the Hawai'i Tourism Authority and Meet Hawai'i, and destination representation agreements such as the official Mexico City Tourism Promotion role in Japan.
The company has expanded beyond traditional travel agency operations into hospitality and experience products. UKA, a Japanese kaiseki restaurant in Hollywood, operates through the Japan Hospitality LLC joint venture with Dentsu Entertainment USA. Bread, Espresso &, a Japanese bakery cafe, opened its first US location in Redondo Beach, California in January 2025. XploreRide, launched in July 2025, is Hawaii's first cross-reality (XR) sightseeing bus tour on O'ahu. The company also operates Mālama Hawaii Tours and the Mālama Station regenerative tourism hub under a partnership with Hawaii Tourism Japan, and holds exclusive three-year sales rights for Space Perspective carbon-neutral spaceflight experiences in the Japanese market and for overseas Japanese nationals.
Revenue is generated through travel agency commissions and transaction fees on bookings, packaged tour sales, B2B corporate travel management on a professional-services basis, restaurant and bakery-cafe operations, and exclusive distribution fees from space tourism sales. Strategic venture investments in Space Perspective, REGENT Craft (electric seagliders), and the United Airlines Ventures Sustainable Flight Fund round out a diversification strategy into next-generation transportation and tourism. The customer base spans individual leisure travelers, corporate MICE clients, and government tourism boards; go-to-market combines owned retail branches, enterprise field sales, tourism-authority partnerships, and authorized distribution for specialty products.
H.I.S. Americas firmographics
Firmographics- Name
- H.I.S. Americas
- Legal name
- H.I.S. Americas Inc.
- Website
- https://his-americas.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- H.I.S. Americas Inc. is the Americas regional subsidiary of Japan's H.I.S. Co., Ltd., operating 11+ travel-agency offices across the US and Latin America. It delivers retail and corporate MICE travel services, destination-representation deals, and hospitality ventures (UKA restaurant, Bread Espresso & café, XploreRide XR tours).
- Ownership category
- akta.pro rank
H.I.S. Americas industry classification
Industry- Product category
- Travel Agency Services
- NAICS
- Travel Agencies (561510), Tour Operators (561520)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Inbound/Local Retail Travel Agencies (Destination Booking Offices) (THAKABAH)
- akta.pro secondary industries
- Online/Hybrid Corporate Travel Agencies (Self-Booking + Support) (THAKACAB), Tours, Activities & Experiences Booking Marketplaces (THALAFAF), Adventure & Expedition Travel Agencies (THAKAFAB)
Keywords
Where H.I.S. Americas is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices12 records
Markets served
H.I.S. Americas business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Travel Agency Services: Traditional travel agency commissions and fees from booking flights, hotels, tours, and travel packages for individual and corporate travelers.
- Tour Packages: Packaged tours including guided experiences, destination tours, and specialty travel products sold directly to consumers.
- Corporate Travel Management: B2B services targeting corporate clients for meetings, conventions, and incentive travel, provided through partnerships with tourism authorities.
- Restaurant and Hospitality: Revenue from restaurant operations including UKA kaiseki restaurant in Hollywood and Bread, Espresso & bakery cafes.
- Space Tourism Distribution: Exclusive sales rights for Space Perspective spaceflight experiences in Japanese market and for overseas Japanese nationals.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
H.I.S. Americas product offering
Product offeringCore offering
H.I.S. Americas operates as a full-service travel agency across the Americas, booking flights, hotels, tours, and packaged travel experiences for individual travelers. The company additionally provides B2B corporate travel management for meetings, conventions, and incentive (MICE) programs, and runs specialty hospitality and tourism ventures including the XploreRide XR bus tour in Hawaii, the UKA kaiseki restaurant in Hollywood, the Bread, Espresso & bakery cafe, regenerative tourism programs under the Mālama Hawaii banner, and authorized distribution of Space Perspective space tourism experiences in the Japanese market.
Product overview
H.I.S. Americas Inc. (formerly H.I.S. U.S.A. Holding, Inc.) operates as a subsidiary of Japan's H.I.S. CO. Ltd., one of the world's largest travel agencies. The company offers a diversified portfolio spanning traditional travel agency services, innovative tourism experiences, hospitality ventures, and regenerative tourism initiatives. Core offerings include XploreRide (Hawaii's first XR bus tour), comprehensive travel agency operations across the Americas, the UKA Kaiseki restaurant brand in Hollywood, the Bread, Espresso & Japanese bakery cafe chain (US expansion), Mālama Station and Mālama Hawaii Tours (regenerative tourism), Space Perspective luxury spaceflight distribution, Mexico City tourism representation, and community events like the LeaLea Charity Run. The company has evolved from a traditional travel agency into a multi-service hospitality and tourism innovation company.
Differentiator
Problem solved
Functional benefit
Products and services
- XploreRide Hawaii's first cross-reality (XR) sightseeing bus tour on O'ahu that blends immersive extended reality technology with local Hawaiian culture, spirit, and natural beauty, offered to tourists and visitors seeking a next-generation tourism experience.
- H.I.S. Travel Agency Services
Quantifiable outcome
- 96,000 Japanese visitors to Mexico annually
- +2 more outcomes
Companies that use H.I.S. Americas
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
H.I.S. Americas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
H.I.S. Americas partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship and core.
- Mexico City Tourism BoardflagshipH.I.S. Mexico appointed as official representative for Mexico City Tourism Promotion in the Japanese market. The partnership aims to increase awareness of Mexico City and attract more visitors from Japan through joint promotional campaigns, seasonal campaigns via Japanese-language social media, travel information websites, and in-store promotions. H.I.S. Mexico will also support planning and development of new Mexico City travel products including staff training and familiarization trips.
- Hawaii Tourism Authority (HTA) and Meet HawaiicoreYearlong strategic partnership for providing services targeting corporate clients to promote Hawaii as premier destination for corporate meetings, conventions, and incentive travel. HIS Hawaii and HIS have started providing services to corporate clients under this partnership.
- Space PerspectivecoreH.I.S. Americas signed distributor agreement to become authorized agency to sell Space Perspective products. H.I.S. acquired exclusive sales rights for three years in the Japanese market and sales rights for overseas Japanese nationals. Space Perspective is the world's first luxury carbon-neutral spaceflight experience company.
- Hawaii Tourism JapancorePartnership to promote 'Malama Hawaii' and boost regenerative tourism as leading player connecting Japan and Hawaii. The partnership announced 'HTJ Certified Mālama Hawaii Tours' as part of the collaboration.
- Dentsu Entertainment USAcoreJoint venture between H.I.S. Co., Ltd. and Dentsu Entertainment USA to establish Japan Hospitality LLC and debut UKA kaiseki restaurant in Hollywood. Project aims to improve HIS group's presence and stimulate demand for travel from the U.S. to Japan.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
H.I.S. Americas competitors and assessment
Company assessmentBroad incumbents
- TUI Group: Integrated global travel and tour operator offering packaged tours and destination experiences, comparable in scope of leisure/tour operations but with greater European focus.
- Booking Holdings: World's largest online accommodation and travel marketplace; competes for travel bookings and tours globally, applying pressure on retail travel agency economics.
- Expedia Group: Major OTA with B2C, B2B, and corporate travel brands (Egencia) competing across all of H.I.S. Americas' segments including leisure, tours, and corporate travel.
- Trip.com Group: Global OTA with significant Asia market share; competes for online travel booking and tour distribution in the same Japan-Asia-Americas corridors H.I.S. Americas operates in.
Direct peers
- American Express Global Business Travel (Amex GBT): Global corporate travel management company directly competing for MICE and enterprise travel contracts that H.I.S. Americas targets via its Hawaii Tourism Authority partnership.
- CWT (Carlson Wagonlit Travel): Established corporate travel management competitor with multinational client base, competing with H.I.S. Americas in the enterprise B2B travel segment.
- Travel Leaders Group: Large US retail travel agency network with similar physical branch model and leisure/corporate service mix; comparable in distribution approach.
- Internova Travel Group: US-headquartered retail and corporate travel agency network with similar brick-and-mortar branch strategy and enterprise travel focus.
- Flight Centre Travel Group: Global retail travel agency with comparable corporate and leisure franchise model serving customers across multiple geographies.
- JTB (Japan Travel Bureau) USA: Direct Japanese-origin travel agency competitor serving the Americas, operating similar retail branch services for Japan-bound and inbound Japan travelers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
H.I.S. Americas financial estimates
Financial estimateRevenue estimate
Valuation estimate
H.I.S. Americas leadership team
Management profileNumber of profiles
H.I.S. Americas subsidiaries and ownership
Company hierarchySubsidiaries3 records
H.I.S. Americas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
H.I.S. Americas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about H.I.S. Americas
What does H.I.S. Americas do?
H.I.S. Americas operates as a full-service travel agency across the Americas, booking flights, hotels, tours, and packaged travel experiences for individual travelers. The company additionally provides B2B corporate travel management for meetings, conventions, and incentive (MICE) programs, and runs specialty hospitality and tourism ventures including the XploreRide XR bus tour in Hawaii, the UKA kaiseki restaurant in Hollywood, the Bread, Espresso & bakery cafe, regenerative tourism programs under the Mālama Hawaii banner, and authorized distribution of Space Perspective space tourism experiences in the Japanese market.
Is H.I.S. Americas a public or private company?
H.I.S. Americas is a private company. It is classified as corporate owned and is currently operating.
When was H.I.S. Americas founded?
H.I.S. Americas was founded in -1. It employs 1 to 10 people.
Where is H.I.S. Americas based?
H.I.S. Americas is headquartered in Los Angeles, United States, in the North America region.
How does H.I.S. Americas make money?
Five revenue lines are on record. Travel Agency Services are the primary driver. The others are tour Packages, corporate Travel Management, restaurant and Hospitality and space Tourism Distribution.
Who are H.I.S. Americas's main competitors?
Broad incumbents on record are TUI Group, Booking Holdings, Expedia Group and Trip.com Group. Direct peers are American Express Global Business Travel (Amex GBT), CWT (Carlson Wagonlit Travel), Travel Leaders Group, Internova Travel Group, Flight Centre Travel Group and JTB (Japan Travel Bureau) USA.
Does H.I.S. Americas have an API?
No public API is recorded for H.I.S. Americas.
What industry is H.I.S. Americas in?
H.I.S. Americas's product category is Travel Agency Services. Its primary akta.pro industry code is THAKABAH, Inbound/Local Retail Travel Agencies (Destination Booking Offices), with a secondary code of THAKACAB, Online/Hybrid Corporate Travel Agencies (Self-Booking + Support). Its NAICS code is 561510 and its SIC code is 7900.