Forval Asuka
Forval Asuka is a Nara Prefecture-based DX/GDX consulting firm, wholly owned by Forval Corporation (TSE Prime 8275), serving 800+ small and medium enterprises through a proprietary "Icon Service" methodology spanning digital transformation, cybersecurity, paperless workflows, and carbon-neutral (GX) advisory across eight solution areas.
- Company typePrivate
- Founded1966
- HeadquartersNara, Japan
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Forval Asuka does
Forval Asuka Co., Ltd. (株式会社フォーバルアスカ) is a DX/GDX (Green Digital Transformation) consulting firm headquartered in Nara City, Japan, that serves small and medium enterprises in Nara Prefecture. Founded in 1966 as Nara Jimuki (奈良事務機) — an office equipment sales and services company — the firm was acquired as a wholly-owned subsidiary by Forval Corporation (TSE Prime: 8275) on December 1, 2022, and rebranded to FORVAL ASUKA on May 18, 2026 to mark its transformation into a regional digital transformation consulting platform. The company operates under a proprietary "Icon Service" (アイコンサービス) methodology — a visualized, hands-on consulting framework in which DX advisors conduct recurring on-site visits to identify, propose improvements for, and measure the impact of solutions across eight service areas: business information scoring (経営情報スコアリング), DX hands-on support (DX伴走支援), cybersecurity (セキュリティ対策), paperless workflows (ペーパーレス), sales expansion (売上拡大), GX / carbon-neutral advisory (GX/脱炭素経営支援), web utilization (Web活用), and seminar planning and operations (セミナー企画・運営). Supporting capabilities include IPA-certified cybersecurity monitoring services, Tanita-linked health management consulting, recruitment-site construction, back-office system implementation, reskilling support, and AI/blog content marketing.
The company monetizes through subscription-style recurring consulting and support engagements, IT tools and security services sales, and professional services for one-time implementations such as recruitment-site construction and back-office system rollouts; pricing is not publicly disclosed, and a free consultation serves as the customer acquisition entry point. Go-to-market is direct field sales within Nara Prefecture, supplemented by content marketing (blog columns, LINE, Instagram), SEO, and a seminar series held across multiple Nara cities (Nara, Kashihara, Yamato-Koriyama, Ikoma), often co-hosted with Nara Prefectural Police and local partners. Customers include 800+ SMEs across construction, wholesale, manufacturing, and healthcare. Cross-sector partnerships span industry, government, academia, and financial institutions (産官学金連携), and the firm holds the first DX Mark (2023) and ESG Mark (2025) certifications in Nara Prefecture, consecutive Health Management Excellence certifications (2025, 2026), IPA cybersecurity support designations, and Smart SME Supporter status. Management is led by Representative Director Akaba Satoshi (赤羽 聡).
Forval Asuka firmographics
Firmographics- Name
- Forval Asuka
- Legal name
- 株式会社フォバルアスカ
- Website
- https://forval-asuka.co.jp
- Company type
- Private
- Founded year
- 1966
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Forval Asuka is a Nara Prefecture-based DX/GDX consulting firm, wholly owned by Forval Corporation (TSE Prime 8275), serving 800+ small and medium enterprises through a proprietary "Icon Service" methodology spanning digital transformation, cybersecurity, paperless workflows, and carbon-neutral (GX) advisory across eight solution areas.
- Ownership category
- akta.pro rank
Forval Asuka industry classification
Industry- Product category
- Management Consulting
- NAICS
- Management Consulting Services (54161), Computer Systems Design Services (541512), Other Computer Related Services (541519)
- SIC
- Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Customer Experience (CX) & Digital Experience (BPAHAEAC)
- akta.pro secondary industry
- Enterprise Application UX, Portals & Low-Code Extensions (BPAEAGAM)
Keywords
Where Forval Asuka is headquartered
LocationHeadquarters
- HQ city
- Nara
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Forval Asuka business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- コンサルティング・伴走支援サービス: DX伴走支援、セキュリティ対策、GX支援等のコンサルティングサービスを提供し、対価として報酬を得るモデル
- ITツール・セキュリティサービス販売: サイバー攻撃見守りサービス等のITセキュリティツールの提供
- 業務改善・DX implementation services: 採用専門サイトの構築と求人広告によるweb発信、ペーパーレス化・バックオフィスシステム導入など
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free consultation available as entry point |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Forval Asuka product offering
Product offeringCore offering
Forval Asuka provides DX (Digital Transformation) and GX (Green Transformation) hands-on consulting and support services to small and medium enterprises in Nara Prefecture, Japan, under its proprietary "Icon Service" methodology. Through eight core solution areas (business information scoring, DX hands-on support, cybersecurity, paperless, sales expansion, GX carbon-neutral advisory, Web utilization, and seminar planning) and supporting sub-services (cyber attack monitoring, IT subsidy support, health management, reskilling, and recruitment support), DX advisors make regular field visits to client sites to identify and visualize management challenges and deliver tailored improvement solutions.
Product overview
Forval Asuka is a DX/GX consulting services company serving SMEs in Nara Prefecture. It operates under a unified "アイコンサービス" (Icon Service) methodology — a visualized, hands-on consulting framework delivering eight core solution areas: 経営情報スコアリング, DX伴走支援, セキュリティ対策, ペーパーレス, 売上拡大, GX（脱炭素経営支援）, Web活用, and セミナー企画・運営. The company also provides targeted sub-services including the サイバー攻撃見守りサービス (cybersecurity monitoring, IPA-certified), 健康経営支援 (via Tanita Healthcare Link), IT導入補助金活用支援, リスキリング支援, 採用支援, and specialized DX advisory roles (DXアドバイザー). Since May 2026 the company is branded as FORVAL ASUKA, having rebranded from 奈良事務機 as part of the FORVAL Group. The portfolio is structured as a service company rather than a software product platform, with consulting expertise and proprietary methodologies serving as the core offering.
Differentiator
Problem solved
Functional benefit
Products and services
- Icon Service (アイコンサービス) — DX/GX Hands-on Consulting Framework Forval Asuka's core proprietary consulting methodology for SMEs, providing visualized, recurring on-site advisory to identify and address DX and GX challenges with measurable outcomes. Targeted at SME owners and management across industries in Nara Prefecture.
- Business Information Scoring (経営情報スコアリング)
- DX Hands-on Support (DX伴走支援)
Quantifiable outcome
- 採用専門サイトの構築で、開始2个月で2名の採用を実現
- +2 more outcomes
Companies that use Forval Asuka
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Forval Asuka technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Forval Asuka partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- IPA（独立行政法人情報処理推進機構）coreIPAより「サイバーセキュリティお助け隊」サービスに認定。奈良事務機サイバー攻撃見守りサービスと、同サービス（ベーシック）が認定を受けた。
- キヤノンcoreサイバーセキュリティセミナー in 橿原において、キヤノン・奈良県警と共同開催
- 奈良県警coreサイバーセキュリティセミナー in 橿原・in 大和高田において、奈良縣警と共同開催
- 経済産業省coreIT導入補助金2025のセキュリティ対策推進枠に「サイバー攻撃見守りサービス」が登録。また「スマートSMEサンダーを認定」を取得
- CIESF（シーセフ）公益財団法人CIESFminor国際教育支援を行うCIESFの「国境なき教師団」活動に自動販売機の売上の一部を寄付して支援
- 株式会社山上組minor奈良市に本社を置く株式会社山上組の安全大会にてサイバーセキュリティ講演を実施
- クレディセゾンminorクレディセゾンを使用したリース契約に関する表彰合作关系
- デジタルメッセ奈良minor2024年2月8日にデジタルメッセ奈良に親会社フォバルと一緒に出展
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Forval Asuka competitors and assessment
Company assessmentBroad incumbents
- NS Solutions: Japanese IT services firm providing consulting, system integration, and managed services. Comparable as a broader Japanese IT consulting peer pursuing SME and mid-market digital transformation engagements, though with a heavier enterprise focus.
- Ricoh Japan: SMB-focused office technology and digital services provider offering document management, IT services, and DX consulting across Japan. Comparable because Ricoh Japan targets the same SME base for paperless transformation, web utilization, and digital workflow consulting.
- Internet Initiative Japan (IIJ): Leading Japanese IT and network services provider with security monitoring (IIJ GIO, IIJ C-SOC Service) and SME-targeted cloud/IT services. Comparable because Forval Asuka's IPA-certified cybersecurity monitoring offering competes in the same SME security segment.
- BIPROGY: Major Japanese system integrator offering enterprise IT consulting, cloud integration, and DX advisory. Comparable as a broader incumbent that competes with regional DX consultancies on mid-market and SME digitalization engagements across Japan.
- Canon Marketing Japan: IT solutions subsidiary of Canon Inc. offering document management, cybersecurity (EDR/XDR), and DX consulting primarily to Japanese SMEs and mid-market companies—direct overlap with Forval Asuka's paperless and cybersecurity solution lines.
Direct peers
- Forval Corporation: Parent company listed on TSE Prime (8275) and the direct operator of the same SME DX/GX consulting model that Forval Asuka executes regionally. Forval Corporation runs the Icon Service-style methodology at the group level, making it the most direct comparably-scaled peer.
- OBC (Osaka Business Cygnus): Mid-market Japanese ERP/accounting software vendor with strong Kansai regional presence, providing back-office digitalization consulting to SMBs. Comparable because Forval Asuka's back-office implementation and paperless solutions overlap with OBC's SME digitalization offering.
Emerging players
- Soliton Systems: Japanese cybersecurity vendor specializing in EDR, network monitoring, and zero-trust solutions for SMEs and mid-market. Comparable as a niche security provider that competes with Forval Asuka's IPA-certified cyber attack monitoring service in the same target segment.
- Fixpoint: Japanese SME-focused IT infrastructure monitoring and managed security services provider. Comparable as an emerging player offering cybersecurity monitoring services similar to Forval Asuka's IPA-certified attack surveillance solution for SME clients.
Regional players
- Sanyo Trading: Japanese SMB-focused IT services and consulting peer operating in adjacent geographies; useful as a regional analogue to understand SME DX consulting unit economics outside of Nara.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Forval Asuka social profiles
Digital presenceForval Asuka compliance and trust
Trust signalCompliance11 records
Forval Asuka financial estimates
Financial estimateRevenue estimate
Valuation estimate
Forval Asuka leadership team
Management profileNumber of profiles
Profiles1 record
Forval Asuka funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Forval Asuka M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Forval Asuka
What does Forval Asuka do?
Forval Asuka provides DX (Digital Transformation) and GX (Green Transformation) hands-on consulting and support services to small and medium enterprises in Nara Prefecture, Japan, under its proprietary "Icon Service" methodology. Through eight core solution areas (business information scoring, DX hands-on support, cybersecurity, paperless, sales expansion, GX carbon-neutral advisory, Web utilization, and seminar planning) and supporting sub-services (cyber attack monitoring, IT subsidy support, health management, reskilling, and recruitment support), DX advisors make regular field visits to client sites to identify and visualize management challenges and deliver tailored improvement solutions.
Is Forval Asuka a public or private company?
Forval Asuka is a private company. It is classified as corporate owned and is currently operating.
When was Forval Asuka founded?
Forval Asuka was founded in 1966. It employs 11 to 50 people.
Where is Forval Asuka based?
Forval Asuka is headquartered in Nara, Japan, in the Asia region.
How does Forval Asuka make money?
Three revenue lines are on record. コンサルティング・伴走支援サービス is the primary driver. The others are ITツール・セキュリティサービス販売 and 業務改善・DX implementation services.
Who are Forval Asuka's main competitors?
Broad incumbents on record are NS Solutions, Ricoh Japan, Internet Initiative Japan (IIJ), BIPROGY and Canon Marketing Japan. Direct peers are Forval Corporation and OBC (Osaka Business Cygnus). Emerging players are Soliton Systems and Fixpoint. Sanyo Trading is listed as a regional player.
Does Forval Asuka have an API?
No public API is recorded for Forval Asuka.
What industry is Forval Asuka in?
Forval Asuka's product category is Management Consulting. Its primary akta.pro industry code is BPAHAEAC, Customer Experience (CX) & Digital Experience, with a secondary code of BPAEAGAM, Enterprise Application UX, Portals & Low-Code Extensions. Its NAICS code is 54161 and its SIC code is 8742.