Vocational Agriculture Teachers Association Of Texas

What Vocational Agriculture Teachers Association Of Texas does

The Vocational Agriculture Teachers Association of Texas, now operating as the Agriculture Teachers Association of Texas (ATAT) following a 2019 board vote to drop 'Vocational' from its name, is a Texas-chartered non-profit professional association founded on August 9, 1940, in College Station and formally incorporated on September 26, 1951, in Waco, Texas. It serves active agriculture, food, and natural resources (AFNR) teachers in Texas public, private, and charter school systems, along with associate members, student members at teacher preparation institutions, and honorary life members recognized at 25 years of service. The organization is governed by 48 elected directors representing 12 geographic Areas that cover all Texas counties, plus university representation, and is led by an appointed Executive Director (Melvin Pouncy, named December 16, 2025).

Its core offerings are a membership bundle that includes an annual statewide Professional Development Conference, a mentor program for new teachers, tenure awards, scholarships, a crisis fund, a quarterly 'Growing Our Future' magazine, curriculum resources, alternative certification resources, and legislative advocacy services in Austin. The association operates from the Ford Agricultural Education Texas FFA Leadership Center at 614 East 12th Street in Austin, completed in November 2003 through a gift from Ford Motor Company and Texas Ford Dealers, and co-located with the Texas FFA Association, Texas FFA Foundation, and VATAT Credit Union.

The revenue model is predominantly subscription/dues-based: active teachers pay $350 annually (or a $350 conference fee that includes complimentary membership), student members pay $35/year, associate members pay $100/year, and honorary life members pay no dues. Conference sponsorships and corporate partnerships — including Priefert, Kubota, Ducks Unlimited, Fort Worth Stock Show & Rodeo, and CEV Multimedia — provide supplementary non-dues income. Membership totals and total revenue are not publicly disclosed.

Name

Vocational Agriculture Teachers Association Of Texas

Legal name

Vocational Agriculture Teachers Association of Texas

Website

https://texasagteachers.org

Company type

Private

Founded year

1940

Operating status

Operating

Short description

The Agriculture Teachers Association of Texas is a non-profit professional association founded in 1940 that serves agriculture science teachers across Texas through membership services, annual professional development conferences, legislative advocacy, mentorship, scholarships, and curriculum resources.

Ownership category

akta.pro rank

Product category

Professional Association Services

NAICS

Educational Support Services (611710), Technical and Trade Schools (6115), Other Technical and Trade Schools (611519)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Agriculture & Food Production (EDABALAA)

akta.pro secondary industries

Crop, Soil & Agronomy Technician Training (EDAOAOAF), Agribusiness, Farm Management & Compliance (EDAOAOAN), Mentoring, Induction & Probationary Teaching Oversight Authorities (EDADAJAK)

Keywords

• Professional association membership
• Agricultural education services
• Teacher professional development
• Legislative advocacy education
• Career technical education

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Membership Dues: Primary revenue stream from membership fees. Active teacher members pay $350 annually or a Professional Development Conference fee of $350 which includes complimentary membership. Student members pay $35 per year. Associate members pay $100 annually. Honorary life members do not pay dues.

Pricing tiers

Distribution channels1 record

Marketing channels7 records

Core offering

The Agriculture Teachers Association of Texas (ATAT/VATAT) is a professional membership association for agriculture science teachers in Texas. It provides membership tiers, an annual professional development conference, mentor programs, curriculum resources, scholarships, a crisis fund, legislative advocacy, and a quarterly magazine called Growing Our Future to support agricultural educators across the state.

Product overview

The Agriculture Teachers Association of Texas (ATAT), also known as VATAT, is a professional organization for agriculture science teachers that provides a unified suite of membership services. The association operates as a single organizational offering rather than a platform-plus-modules architecture, delivering professional development conferences, mentorship programs, curriculum resources, legislative advocacy, scholarships, crisis support, and its quarterly Growing Our Future Magazine. The organization connects members to Texas FFA, Texas FFA Foundation, and other agricultural education entities while serving as the primary representative voice for agriculture education in the Texas legislature.

Differentiator

Problem solved

Functional benefit

Products and services

• ATAT/VATAT Membership Services Professional association membership providing services to agriculture science teachers including legislative representation, professional development, awards, scholarships, and networking opportunities. Membership types include active, associate, honorary life, and student members.
• ATAT Professional Development Conference Annual statewide summer professional development conference for agriculture teachers providing workshops, training sessions, networking, and continuing education opportunities.
• Growing Our Future Magazine Quarterly Texas Agricultural Science Education Magazine featuring the latest events, achievements, and news from the agriculture teachers association.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core, minor and flagship.

• Texas FFA AssociationcoreStrategic or Co-development PartnerCo-located with the Texas FFA Association at the Ford Agricultural Education Texas FFA Leadership Center in Austin. Both organizations work together to support agricultural education and FFA programs throughout Texas schools.
• Texas FFA FoundationcoreStrategic or Co-development PartnerCo-located at the Ford Agricultural Education Texas FFA Leadership Center. The Foundation supports FFA programs and agricultural education through scholarships and funding.
• Texas FFA AlumniminorStrategic or Co-development PartnerPartner organization supporting former FFA members and current FFA programs.
• Texas Young FarmersminorStrategic or Co-development PartnerAffiliate organization supporting young farmers and agricultural education.
• Texas Collegiate FFAminorStrategic or Co-development PartnerOrganization supporting FFA at the college level, bridging secondary and post-secondary agricultural education.
• VATAT Credit UnionminorStrategic or Co-development PartnerCredit union serving association members, co-located at the Ford Agricultural Education Texas FFA Leadership Center.
• National Association of Agricultural Educators (NAAE)coreStrategic or Co-development PartnerNational organization representing agricultural educators. VATAT serves as the Texas state affiliate.
• Association for Career and Technical Education (ACTE)minorStrategic or Co-development PartnerNational organization supporting career and technical education. VATAT connects members to broader CTE advocacy and professional development.
• Ford Motor Company / Texas Ford DealersflagshipOthersMajor benefactors who made possible the Ford Agricultural Education Texas FFA Leadership Center, completed in 2003. Gift enabled construction of the headquarters facility.
• Priefert Ranch EquipmentminorChannel Partner/ Reseller/ DistributorCorporate sponsor of the Agriculture Teachers Association, providing equipment support for association activities and events.
• KubotaminorChannel Partner/ Reseller/ DistributorCorporate sponsor of the Agriculture Teachers Association supporting agricultural education programs.
• Ducks UnlimitedminorChannel Partner/ Reseller/ DistributorCorporate sponsor of the Agriculture Teachers Association supporting conservation and agricultural education.
• Fort Worth Stock Show & RodeominorStrategic or Co-development PartnerCorporate sponsor supporting agricultural education and livestock show programs in Texas.
• Texas Education AgencycoreStrategic or Co-development PartnerState education agency that regulates and supports agricultural education programs in Texas schools. VATAT advocates for members with TEA on education laws, curriculum, and certifications.

Scale indicators3 records

Recent moves10 records

Expansion highlights3 records

Broad incumbents

• Association for Career and Technical Education (ACTE): National association representing the broader career and technical education field, of which ag education is one component. Comparable as a membership organization providing PD, advocacy, and member services to CTE educators.
• National Council for Agricultural Education (The Council): National leadership body that coordinates ag education stakeholders including teachers, industry, and government. Sits upstream of ATAT's curriculum and certification work and provides comparable but broader-scope strategic coordination.
• National FFA Organization: National student leadership organization for agricultural education students. Closely partnered with ATAT via the Texas FFA Association and serves an overlapping but distinct (student vs. teacher) constituency.

Direct peers

• California Agricultural Teachers' Association (CATA): California state-level counterpart providing membership, professional development, and advocacy for agricultural science teachers. Highly comparable operating model, governance structure, and member services portfolio.
• National Association of Agricultural Educators (NAAE): National umbrella organization for agricultural educators of which ATAT is the Texas state affiliate. Directly comparable as a membership association delivering professional development, advocacy, and recognition to ag teachers across the U.S.
• Texas FFA Association: Texas state student organization co-located with ATAT at the Ford Ag Ed Texas FFA Leadership Center. While it serves students rather than teachers, the two organizations share facilities, leadership, and mission alignment, making them operational peers.

Regional players

• Florida Agriculture Teachers Association (FATA): Florida state-level agricultural teachers' association with comparable membership model, conference structure, and advocacy mission. Functions as a peer for benchmarking but does not compete in the same geography.
• Texas Young Farmers Association: Texas affiliate organization supporting young farmers and agricultural education. Listed as a core partner on ATAT's website with overlapping mission around ag education, though serving a different member demographic.

Emerging players

• Teach Ag Campaign (NAAE initiative): NAAE-led initiative to recruit and retain agriculture teachers. Overlaps with ATAT's alternative certification resources and mentor program but operates at the national level as a complementary rather than competing program.

Others

• CEV Multimedia (iCEV): Curriculum and multimedia content provider for agricultural education, listed as a strategic plan download partner of ATAT. Adjacent vendor relationship providing digital curriculum that complements ATAT's teacher-facing services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/AgTeachersAssoc
• Facebookfacebook.com/Ag-Teachers-Association-of-Texas-VATAT-111778025543010
• InstagramInstagram.com/texasagteachers

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vocational Agriculture Teachers Association Of Texas