ARMY AND NAVY GUNMAKERS LIMITED

Name

ARMY AND NAVY GUNMAKERS LIMITED

Legal name

Army & Navy Co-operative Society Ltd

Website

https://armyandnavycsl.com

Company type

Private

Founded year

1871

Operating status

Operating

Ownership category

akta.pro rank

Headquarters

HQ city

Leighton Buzzard

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Bespoke Shotgun Sales: All shotguns are built to order to customer specification, creating completely unique firearms. Customers contact for details of guns currently in stock and bespoke projects.
2. Bespoke Rifle Sales: Bolt action rifles available in several specifications; Big Game Rifles built to order. Both standard models and bespoke projects undertaken.
3. Repair & Renovation Services: Gunsmithing services from minor repairs (replacement springs) to full renovations (re-stocking, sleeving, re-barrelling). Work carried out on both Army & Navy guns and other makers' firearms.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Army & Navy CSL designs and handcrafts bespoke shotguns, bolt-action rifles, and big game rifles in its Hertfordshire workshop, built entirely to customer specification. The company also provides gunsmithing repair and renovation services—from minor repairs such as replacement springs to full renovations including re-stocking, sleeving, and re-barrelling—covering both Army & Navy firearms and guns from other makers.

Product overview

Army & Navy CSL is a traditional British gunmaking company that hand crafts shotguns and rifles in its Hertfordshire workshop. The product portfolio centers on three core offerings: Bolt Action Rifles (available in two standard models for driven boar and traditional stalking), Big Game Rifles (built to order in calibers such as .416 Rigby and .500 Jeffery), and bespoke Shotguns built entirely to order. The company also provides repair and renovation services for both its own firearms and those from other makers. All manufacturing takes place in-house, combining over 150 years of British gunmaking heritage with modern precision craftsmanship.

Differentiator

Problem solved

Functional benefit

Products and services

• Army & Navy Bolt Action Rifles Hand-crafted bolt action rifles available in several specifications and two standard models—one designed for driven boar hunting in Europe and one for traditional highland stalking. Innovative designs combine technical precision with classic beauty to produce highly functional modern rifles that are accurate, reliable, and crafted to the height of elegance.
• Army & Navy Big Game Rifles Hand-crafted big game rifles built to order, available in calibres such as .416 Rigby and .500 Jeffery. Designed to provide reliability, resilience, and precise accuracy for hunters tackling the most dangerous quarry, giving confidence in safe and successful hunts.
• Army & Navy Bespoke Shotguns Shotguns hand built entirely to order to each customer's specification by specialist gunmakers, epitomising the qualities of classic British craftsmanship. Built in-house at the Hertfordshire workshop with over 150 years of British gunmaking heritage.
• Repairs & Renovations Gunsmithing services carried out in the Hertfordshire workshop, ranging from minor repairs (such as replacement springs) to full renovations including re-stocking, sleeving, and re-barrelling. Services both Army & Navy firearms and guns from other makers.
• Heritage Army & Navy Guns Classic shotguns and rifles from the company's historical catalogue spanning over 150 years of sporting heritage. The company offers these heritage firearms for purchase and provides supporting gunsmithing services for owners of such pieces.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Broad incumbents

• Beretta: Beretta is the world's largest firearms manufacturer, with a long-established premium bespoke gun division (Beretta Gallery) offering custom shotguns and rifles. While much broader and more industrial than Army & Navy, it competes for premium bespoke shotgun and rifle customers globally.
• Winchester Repeating Arms: Winchester is a historic American firearms brand offering a broad range of rifles and shotguns including custom/semi-custom lines. While mass-market compared to Army & Navy, it competes in the bolt-action rifle category (e.g., Model 70) for the hunting clientele.

Direct peers

• Chapuis Armes: Chapuis Armes is a French bespoke gunmaker producing high-end side-by-side shotguns and rifles, often positioned as an alternative to British bespoke makers. Comparable on European premium bespoke positioning and hand-built rifle/shotgun offerings.
• Westley Richards: Westley Richards is a Birmingham-based British bespoke gunmaker producing best-quality shotguns and rifles, including famous .577 Nitro Express and dangerous game rifles. Comparable on heritage, handcraft model, and big game rifle offerings.
• Boss & Co: Boss & Co is a London bespoke gunmaker founded in 1812, renowned for hand-crafted best-quality side-by-side shotguns and bolt-action rifles. Direct peer in the top tier of British bespoke gunmaking, serving the same HNW sporting clientele.
• Holland & Holland: Holland & Holland is another iconic London bespoke gunmaker (founded 1835) producing best-quality sporting rifles and shotguns, including dangerous game rifles. Acquired by Chanel, but operates as a peer British heritage gunmaker competing for the same clientele as Army & Navy.
• AYA (Aguirre y Aranzabal): AYA is a Spanish bespoke gunmaker producing high-end side-by-side shotguns and is one of Europe's leading alternatives to British gunmakers. Comparable premium bespoke positioning and European heritage clientele, though primarily shotgun-focused.
• John Rigby & Co: John Rigby & Co handcrafts bespoke bolt-action and big game rifles in London, including the .416 Rigby caliber that Army & Navy also offers. Strong direct peer overlap on big game / dangerous game rifle segment and British heritage positioning.
• James Purdey & Sons: Purdey is the benchmark British bespoke gunmaker, founded 1814, handcrafting shotguns and rifles in London for HNW clients globally. Directly comparable to Army & Navy on product (bespoke shotguns and rifles), customer segment, and heritage-led premium positioning.

Regional players

• Perazzi: Perazzi is an Italian bespoke competition shotgun maker, primarily serving clay shooting. While focused on competition rather than game shooting and based in Italy rather than the UK, it represents a comparable European bespoke shotgun craft brand at the premium end of the market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ARMY AND NAVY GUNMAKERS LIMITED