What JLL does

JLL (Jones Lang LaSalle Incorporated) is a global commercial real estate services firm founded in 1783 and headquartered in Chicago, with operations spanning more than 80 countries and a workforce exceeding 111,000 employees. The company is publicly traded on the New York Stock Exchange under ticker JLL, where it celebrated its 25th listing anniversary in 2024. JLL serves corporate occupiers, real estate investors and owners, life sciences and healthcare organizations, technology and data infrastructure operators, high-net-worth individuals, family offices, and ESG-focused organizations through four interlocking business lines: (1) Advisory and Transaction Services (brokerage, tenant representation, capital markets, portfolio management), (2) Integrated Facility Management (outsourced facilities operations with predictive maintenance), (3) Capital Markets (investment sales, debt and equity placement, recapitalization), and (4) JLL Technologies (PropTech platforms and AI solutions).

JLL's technology stack is anchored by JLL Falcon, a proprietary AI platform that integrates industry-leading CRE data with latest-generation AI models to power applications and agents across portfolio strategy, investment analysis, space management, and compliance. Surrounding Falcon is an ecosystem of specialized products: Asset Beacon (operational and occupancy analytics), Azara (workplace intelligence), Corrigo (work order management), Building Engines (property operations), LeasingOS (end-to-end digital leasing command center powered by Raise), Dottid (lease and transaction management), Blackbird 2.0 (patented geospatial analytics with 10x market data), HQO (tenant engagement), Carbon Pathfinder (sustainability tracking), SafeHub, MapIT, and Marketplace. JLL's data assets — 750,000 analyzed transactions, billions of data points, and 500 researchers across 160 markets — form the foundation for AI capabilities including predictive analytics, autonomous agents, process automation, and anomaly detection.

The company's revenue model is multi-stream: professional services fees from brokerage and advisory engagements; managed services revenue from long-term facilities management contracts; transaction fees from capital markets; and recurring/subscription revenue from JLL Technologies platforms. Go-to-market is enterprise-direct, leveraging 1,400 producers across 130 countries for relationship-based advisory sales, supplemented by research-led thought leadership (Global Real Estate Perspective, Future of Work Survey), the JLL Spark venture investment arm, and deep strategic alliances including MIT Sloan/Center for Real Estate. JLL holds SOC 1 Type II, ISO 27001/27017/27018, GDPR, and CCPA certifications and maintains sustainability commitments (44% reduction in Scope 1+2 emissions since 2018, 48% renewable electricity, JLL Foundation deploying $5.1M to climate startups in 2025).

Name

JLL

Legal name

Jones Lang LaSalle Incorporated

Website

https://jll.com

Company type

Public

Founded year

1783

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

JLL (Jones Lang LaSalle) is a global commercial real estate services firm delivering brokerage, capital markets, integrated facilities management, and AI-powered PropTech (JLL Falcon) to corporate occupiers, investors, and owners across 80+ countries with 111,000+ employees.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Services

NAICS

Real Estate Property Managers (53131), Offices of Real Estate Agents and Brokers (5312), Portfolio Management and Investment Advice (52394), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Real Estate Agents & Managers (For Others) (6531), Operators Of Nonresidential Buildings (6512), Services-Facilities Support Management Services (8744), Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Real Estate M&A / Joint Venture Advisory (Platform Deals, Partnerships) (BPAJANAF)

akta.pro secondary industries

Property Management Advisory & Leasing Administration (FSAEAJAN), Capital Markets Advisory (Equity Placement, JV & Recapitalization) (BPAJABAL), Strategic Partnerships, Alliances & JVs Advisory (BPAHADAI)

Keywords

• Commercial real estate services
• Capital markets advisory
• Facilities management
• Property investment advisory
• AI real estate technology

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advisory and Transaction Services: Brokerage and transaction management services including tenant representation, landlord leasing, capital markets transactions, and portfolio management across commercial real estate
2. Integrated Facility Management: Outsourced facilities management services delivering operational excellence, predictive maintenance, and AI-powered building operations
3. JLL Technologies: Technology platforms and AI solutions including JLL Falcon, Asset Beacon, Azara, and other PropTech offerings for commercial real estate optimization
4. Capital Markets: Investment advisory, debt placement, equity placement, and recapitalization services for commercial real estate transactions

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

JLL provides global commercial real estate services including tenant representation and landlord leasing, capital markets investment advisory and transaction execution, integrated facilities management with predictive maintenance, portfolio management, consulting, design, and green leasing, supported by an AI-powered PropTech platform (JLL Falcon, Asset Beacon, Azara, Corrigo, Building Engines, LeasingOS, Dottid, Blackbird 2.0). The firm delivered 497 million square feet of transactions in 2024 across 130 countries and operates integrated facility management at scale with AI-driven operations.

Product overview

JLL is a global commercial real estate services firm offering a comprehensive platform of technology-enabled services and products. The core offering centers on JLL Falcon, an AI platform that integrates commercial real estate data with AI models to power applications across the portfolio. JLL's technology portfolio includes specialized platforms for facilities management (Corrigo, Building Engines), workplace intelligence (Azara), asset optimization (Asset Beacon), leasing (LeasingOS), sustainability tracking (Carbon Pathfinder), and geospatial analytics (Blackbird 2.0, MapIT). The company provides integrated services including facilities management, portfolio management, tenant representation, consulting, design, and capital markets across 195 countries with over 111,000 employees. JLL has invested heavily in AI technology, using generative AI and purpose-built agents to deliver predictive analytics, autonomous operations, and knowledge retrieval capabilities to clients.

Differentiator

Problem solved

Functional benefit

Brands

• JLL Technologies: Technology division providing AI-powered platforms and PropTech solutions including JLL Falcon, Asset Beacon, Azara, and other digital tools for commercial real estate
• JLL Spark
• Tétris Design & Build
• Alliance Global Supplier Program
• JLL Capital Markets
• JLL Hotels & Hospitality Group

Products and services

• JLL Falcon JLL's flagship AI platform that integrates the industry's highest quality, most complete commercial real estate data with latest-generation AI models to power applications and agents. It provides real-time insights for portfolio strategies, real estate investments, space management, and compliance goals for enterprise clients.
• Asset Beacon AI application for analyzing operational and occupancy data to help organizations cut costs and optimize building performance. Targets enterprise clients seeking AI-driven facilities optimization.
• Azara AI-powered data analytics platform that provides workplace intelligence and helps analyze operational and occupancy data for enterprise occupiers and real estate teams.
• Corrigo Enterprise asset management platform for work order management, asset tracking, and maintenance operations used by facility management teams.
• Building Engines (Prism and Property Assistant) Property management technology platform; Prism provides property operations analytics and Property Assistant offers AI-powered tenant service automation for commercial properties.
• LeasingOS Digital command center transforming the end-to-end CRE leasing process from property short list to signed lease, powered by Raise technology.
• Dottid Lease management and portfolio analytics platform for commercial real estate teams managing complex lease portfolios.
• Carbon Pathfinder Sustainability and carbon tracking platform for measuring and managing environmental impact across real estate portfolios.
• HQO Workplace experience and tenant engagement platform for commercial properties.
• MapIT Location intelligence and mapping platform for real estate portfolio visualization.
• JLL Serve Integrated facilities management service platform delivered to enterprise clients.
• SafeHub Safety and compliance monitoring platform for buildings and facilities.
• Blackbird 2.0 Patented geospatial technology offering bird's eye view of global markets with 10x more data on markets and assets, helping clients confidently expand their property footprint worldwide.
• Integrated Facilities Management Outcome-led facilities management strategies combining AI-powered technology, global expertise, and integrated data platform for enhanced efficiency, performance, and resilience delivered to enterprise occupiers.
• Portfolio Management Services End-to-end portfolio management from goal setting to execution, serving 195 countries with 1,700+ dedicated professionals; includes portfolio technologies with AI-powered analytics for corporate occupiers.
• Leasing for Tenants / Tenant Representation Tenant representation services with 1,400 producers in 130 countries facilitating 497 million square feet of transactions in 2024, including the LeasingOS technology platform.
• Consulting Services Multi-discipline consulting practice with 430+ experts providing balanced and sustainable planning, human-centric design, and end-to-end implementation, including the Future Labs program for transformational workshops.
• JLL Design (Tétris Design & Build in EMEA) Design and delivery solutions for commercial spaces; ranks in the top 20 on Interior Design's Top 100 Giants list, sixth in Office Sector and eighth in Retail Sector.
• Capital Markets Capital markets services including investment advisory, financing, and transaction management for commercial real estate; JLL Capital Markets arranges debt and equity for clients globally.
• Green Leasing Services Sustainability-focused leasing solutions helping property stakeholders achieve ambitious sustainability targets, reduce operational costs, and enhance asset value through certified green leasing practices.

Quantifiable outcome

• Over 5x ROI achieved for semiconductor manufacturer through AI-powered facilities management
• +8 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability12 records

Feature8 records

Partnerships

31 partnerships are on record, tiered key client, major, strategic, government, internal research, core and talent.

• Samsung Electronicskey clientChannel Partner/ Reseller/ Distributor · 24 July 2026JLL listed Samsung's Plano campus at Legacy Central for sale, where Samsung plans to relocate its U.S. headquarters with 100% occupancy and $145M contractual revenue
• Henning Larsen (Architectural Firm)majorStrategic or Co-development Partner · 23 July 2026Partnership with Henning Larsen architectural firm for development of 'Stadtpalais' building project in Munich's Ludwigsvorstadt district, approximately 4,400 square meters of modern office space targeting DGNB Gold sustainability certification
• Pöttinger (Construction Company)majorImplementation/ SI/ Consulting Partner · 23 July 2026Construction partnership for 'Stadtpalais' project in Munich with Pöttinger as main contractor alongside JLL real estate specialists and Henning Larsen architectural firm
• SL Green Realtykey clientChannel Partner/ Reseller/ Distributor · 23 July 2026JLL negotiated lease transactions for SL Green, Manhattan's largest office landlord, including 98,420 SF lease with AI company Legora at 11 Madison Avenue bringing property to 100% occupancy
• Mitsui Fudosan Americakey clientChannel Partner/ Reseller/ Distributor · 23 July 2026JLL negotiated 200,000 SF lease for Brex at 270 Brannan Street in San Francisco South Beach on behalf of landlord Mitsui Fudosan America
• SL Green Realtykey clientChannel Partner/ Reseller/ Distributor · 23 July 2026JLL negotiated 98,420 SF lease for AI company Legora at 11 Madison Avenue for Manhattan's largest office landlord
• Hineskey clientChannel Partner/ Reseller/ Distributor · 22 July 2026JLL acting as broker for Hines on sale of Maple Terrace Residences luxury high-rise in Uptown Dallas
• Loco Meletio Development LLCkey clientChannel Partner/ Reseller/ Distributor · 22 July 2026JLL marketing East Quarter Residences and 300 Pearl office buildings for sale owned by Loco Meletio Development LLC
• HW Commerce Office LP (Westdale Real Estate)key clientChannel Partner/ Reseller/ Distributor · 22 July 2026JLL marketing The Stack in Deep Ellum for sale, owned by HW Commerce Office LP with ties to Westdale Real Estate
• MIT Sloan School of ManagementstrategicStrategic or Co-development Partner · 21 July 2026Research partnership with MIT's Sloan School of Management and Center for Real Estate to study AI's impact on commercial real estate markets
• New York Life Real Estate Investorskey clientChannel Partner/ Reseller/ Distributor · 21 July 2026JLL brokered leases for real estate firm Yuco and AI company Elite at 757 Third Avenue on behalf of New York Life Real Estate Investors
• Erdgard Developmentskey clientChannel Partner/ Reseller/ Distributor · 21 July 2026JLL handling lettings for £22 million Central Point industrial scheme in Walsall, UK alongside Newmark
• HarbourVest Partnerskey clientChannel Partner/ Reseller/ Distributor · 21 July 2026JLL represented HarbourVest Partners in securing 10-year lease for 19,752 SF on 49th floor at 9 West 57th Street in Manhattan Plaza District
• Indiana Economic Development CorpgovernmentOthers · 21 July 2026JLL mentioned as potential development partner for LEAP Research and Innovation District's 1,000-acre mixed-use village district in Lebanon, Indiana
• Merritt Propertieskey clientChannel Partner/ Reseller/ Distributor · 21 July 2026JLL secured $621 million refinancing for Merritt Properties' industrial portfolio in Baltimore-Washington corridor
• MIT Center for Real EstatestrategicStrategic or Co-development Partner · 21 July 2026JLL research partnership with MIT Center for Real Estate on AI-driven commercial real estate demand, finding AI companies drove nearly 30% of SF leasing since 2025
• Joshua Strauss and Scott Zinovoy (Former Dreamscape Founders)strategicOthers · 20 July 2026Former retail and entertainment real estate firm Dreamscape co-founders joined JLL to lead experiential retail, entertainment and mixed-use leasing initiatives, bringing over 10 years of experience including South Street Seaport, Arcade Nashville, and Bayside Marketplace
• Joshua Strauss and Scott Zinovoy (Former Dreamscape Founders)strategicOthers · 20 July 2026Former retail and entertainment real estate firm Dreamscape co-founders joined JLL as executive managing director and senior vice president to lead experiential retail and mixed-use leasing
• MIT Sloan School of ManagementstrategicStrategic or Co-development Partner · 17 July 2026JLL's 2026 Future of Work Survey covering 2,200+ executives across 21 countries conducted in collaboration with MIT research
• JLL Construction Outlookinternal researchOthers · 13 July 2026JLL's midyear construction outlook providing market intelligence on U.S. construction costs rising 5% YoY with potential for approximately 8% by year-end
• JLL Q2 2026 Prime Retail Market Statisticsinternal researchOthers · 10 July 2026JLL's Q2 2026 Prime Retail Market Statistics report showing Manhattan retail vacancies at record low of 11.9% and average asking rents at $592/sq ft
• Marble CapitalstrategicStrategic or Co-development Partner · 6 July 2026Cold storage facility development partnership for STX Frio 325,274 SF speculative project in Schertz, Texas near Interstate 35
• ARCO Design/BuildcoreImplementation/ SI/ Consulting Partner · 6 July 2026Design and development appointment for STX Frio cold storage facility with JLL handling leasing
• Hamilton Partners and Bow River Capitalkey clientChannel Partner/ Reseller/ Distributor · 11 June 2026JLL arranged $44.2 million refinancing for Hamilton Logistics Center on behalf of borrowers Hamilton Partners and Bow River Capital
• Lingerfelt and Partners Groupkey clientChannel Partner/ Reseller/ Distributor · 15 April 2026JLL facilitated $175M sale of 1.16M SF Richmond industrial portfolio with Lingerfelt and Partners Group, exiting at $151/sq ft with 100% occupancy
• JLL Q1 2026 Phoenix Office Market Dynamicsinternal researchOthers · 10 April 2026JLL report showing Phoenix total vacancy declined 50 bps to 22.8% with Class A supply deficit and asking rents at $31.4/sq ft
• Nerdy Inc.talentOthers · 6 April 2026Nerdy Inc. appointed former JLL CFO of JLL Technologies Atul Bagga as CFO, transitioning from JLL
• JLL Grocery Tracker 2026internal researchOthers · 3 April 2026JLL's Grocery Tracker 2026 report analyzing grocery-anchored retail performance and consumer shopping behavior shifts
• Stellar Senior Living and Clarion Partnerskey clientChannel Partner/ Reseller/ Distributor · 24 March 2026JLL Capital Markets arranged sale of San Martin Senior Living in Las Vegas to joint venture between Stellar Senior Living and Clarion Partners
• KPR Centers LLC and PCCP LLCkey clientChannel Partner/ Reseller/ Distributor · 23 March 2026JLL arranged $70 million bridge financing for Tri-State Distribution Center on behalf of joint venture between KPR Centers LLC and PCCP LLC funded by Pearlmark
• JLL 2026 Seniors Housing & Care Investor Surveyinternal researchOthers · 13 March 2026JLL survey finding senior housing transaction volumes reached decade-high of $24B in 2025 with assisted living as most targeted investment opportunity at 40% of respondents

Scale indicators40 records

Recent moves7 records

Expansion highlights8 records

Direct peers

• Savills: Savills is a UK-headquartered global real estate services firm with overlapping capabilities in brokerage, investment advisory, and property management, primarily competing with JLL in EMEA and Asia Pacific markets. Comparable service mix and enterprise client overlap make it a direct peer in those geographies.
• Knight Frank: Knight Frank provides commercial and residential real estate services globally, including capital markets and advisory, competing directly with JLL particularly in EMEA, Asia Pacific, and prime residential markets. Its partnership network overlaps with JLL's investor coverage.
• Colliers International: Colliers offers investment sales, leasing, and management services globally with a comparable platform to JLL, though smaller in scale. It competes directly for enterprise occupier accounts, capital markets mandates, and project management engagements across the same verticals.
• Cushman & Wakefield: Cushman & Wakefield competes directly with JLL across leasing, capital markets, valuation, and facilities management, with comparable global footprint and similar enterprise client base. Recent JLL hire Alex M. Diaz came from Cushman & Wakefield, evidencing the talent cross-pollination and direct rivalry.
• CBRE Group: CBRE Group is the largest direct competitor to JLL, offering the same full-stack commercial real estate services — brokerage, capital markets, investment management, and valuation — to corporate occupiers and investors globally. JLL actively poaches CBRE executives (e.g., Juan Pablo Negus for EMEA Life Sciences), confirming direct head-to-head competition.
• Newmark Group: Newmark provides capital markets, brokerage, and advisory services directly competing with JLL, particularly in U.S. office and industrial leasing. Both firms co-broker deals in markets like the UK industrial sector and compete for retail/experiential mandates (Dreamscape founders came from Newmark).
• Marcus & Millichap: Marcus & Millichap specializes in investment real estate brokerage with a focus on commercial properties, overlapping with JLL's Capital Markets and investment advisory services. Particularly relevant in middle-market commercial investment sales where JLL is active.

Broad incumbents

• Compass: Compass is a broader real estate platform primarily in residential brokerage with adjacent commercial capabilities and PropTech investment. While focused on residential, it competes for talent and is testing commercial brokerage — placing it as a broader industry incumbent rather than direct competitor.
• Green Street (CoStar Group): CoStar Group (parent of LoopNet, Apartments.com) is a broad real estate data and analytics incumbent that overlaps with JLL's research and intelligence offerings (e.g., Blackbird 2.0) and is a meaningful competitor in CRE data, market intelligence, and property listings.

Others

• Accenture (Real Estate Practice): Accenture provides technology and consulting services that intersect with JLL's JLL Technologies and Consulting Services divisions, particularly for digital transformation, AI implementation, and workplace strategy at large enterprises. It is an ecosystem participant rather than direct CRE broker, but competes for the same enterprise wallet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/jll
• Facebookfacebook.com/JLL
• LinkedInlinkedin.com/company/jll
• Instagraminstagram.com/jll

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JLL