Haupt Immobilien Ag

What Haupt Immobilien Ag does

Haupt Immobilien AG is a Swiss boutique real estate brokerage founded in 2000 and headquartered at Seestrasse 41 in Zollikon, on the eastern shore of Lake Zurich in Canton Zurich. The firm serves private individuals and families across five cantons — Zurich, Schwyz, Lucerne, Zug and Aargau — providing an integrated portfolio of buying (Kaufen), selling (Verkaufen), and advisory (Beratung) services covering residential properties, investment properties and new-construction projects. Adjacent services include free property valuation, second-opinion reviews, and a "Suchprofil" (search profile) program that notifies clients of "Primeur" listings before properties reach the public market; the firm states that nearly half of interested buyers find their target property through this off-market channel. The company was founded by owner Christian Haupt, who trained as a notary and has roughly 30 years of real-estate and private-banking experience, and the firm operates with a deliberately small team of approximately four people plus an "International Relationship Manager" office dog.

The business generates revenue exclusively through real estate brokerage commissions on property transactions, with no publicly disclosed fee schedule and a contact-based pricing approach that includes free initial valuations and consultations. Distribution is direct and owner-led: clients reach the firm by phone, email or a web contact form and are then personally accompanied through every stage from initial meeting to notarised closing. There is no proprietary technology platform or AI-driven product; the stack consists of a WordPress website, Salesforce CRM, Google Analytics / Tag Manager, and standard video-conferencing tools (Google Meet, Microsoft Teams, Zoom) hosted via Swiss provider METANET. Marketing is primarily content-driven through an owned blog covering real-estate expertise, financing, market reports, estate planning and tips, supplemented by earned media in regional outlets (Zürichsee Zeitung, NZZ am Sonntag Magazin, Tagesanzeiger, persoenlich.com) and the BILANZ/PME "TOP IMMOBILIEN EXPERTEN" industry rankings in both 2025 and 2026.

The business model is fundamentally a high-touch, relationship-led service business. Key differentiators emphasised in marketing and customer references include continuous owner involvement across the entire transaction, deep local market knowledge in the Zurich metropolitan area, notary qualification for legal processing, and specialisation in emotionally complex mandates such as Erbengemeinschaften (heir communities). The firm holds no subsidiaries, has not raised external funding, and operates as a fully founder-owned corporation registered in the Zurich commercial register (VAT CHE-274.617.654 MWST).

Name

Haupt Immobilien Ag

Legal name

Haupt Immobilien AG

Website

https://hauptimmobilien.ch

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Boutique Swiss real estate brokerage headquartered in Zollikon, serving private clients across the cantons of Zurich, Schwyz, Lucerne, Zug and Aargau with integrated buying, selling and advisory services. Founded in 2000 and led by owner Christian Haupt with a small, owner-involved team.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Real Estate Investment Management (Acquisitions & Dispositions) (BPAJAMAK)

Keywords

• Residential real estate brokerage
• Property sales advisory
• Real estate valuation
• Property buying services
• Investment property brokerage

Headquarters

HQ city

Zollikon

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Real Estate Brokerage Commissions: The company generates revenue through real estate brokerage commissions on property transactions. Services include buying, selling, and searching for real estate, as well as comprehensive advisory services and second opinions. No explicit mention of specific commission rates or transaction fee structures.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Haupt Immobilien AG is a Swiss boutique real estate brokerage based in Zollikon that advises private clients on the purchase, sale, and valuation of residential and investment properties in the greater Zurich area and Graubünden. The firm operates with a small, founder-led team offering personalized end-to-end support, market value assessments, and a dedicated relocation service for senior clients.

Product overview

Haupt Immobilien AG is a boutique real estate firm offering integrated private real estate services focused on the Zurich region. The company provides a unified service portfolio comprising property buying (Kaufen), property selling (Verkaufen), and advisory services (Beratung). Under these core offerings, the company specializes in residential properties (Wohnimmobilien), investment properties (Anlageimmobilien), and new construction projects (Neubauprojekte). Additional services include free property valuation (Marktwertschätzung), second opinions, and a personalized search profile system that notifies clients of matching properties, including Primeur listings before public market release. The company emphasizes personal service with a small team approach, positioning itself as a boutique alternative to larger real estate providers.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Purchase Brokerage

Quantifiable outcome

• Nearly 50% of interested buyers find properties through primeur information before public listing

Named customers2 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

One partnership is on record.

• Mathis Immobilien ConsultingminorStrategic or Co-development PartnerMathis Immobilien Consulting (www.mathis-ic.ch) is recommended as the right partner for property valuations. The company states: 'Mit mathis Immobilien Consulting haben wir für Sie den richtigen Partner.' This partnership provides expert property valuation services to clients requiring formal valuations.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• RE/MAX Switzerland: Largest global real estate franchise network with significant Swiss presence. Competes for residential brokerage mandates across Haupt's operating cantons at significantly larger scale.
• Engel & Völkers Switzerland: Global luxury-focused real estate brand with established Swiss offices. Competes in the same premium/luxury Zurich segment as Haupt but operates at significantly greater scale and brand recognition through its franchise network.
• Coldwell Banker Switzerland: Global real estate franchise with Swiss operations serving residential clients. Comparable as a competitor for brokerage mandates in the Zurich region, though anchored to a broader franchise platform rather than an independent boutique.
• Sotheby's International Realty Switzerland: Luxury real estate brand serving the Swiss market with focus on high-net-worth buyers and sellers. Overlaps directly with Haupt's premium mandate profile but with global brand reach and broader geographic coverage.

Direct peers

• Walde & Partner Immobilien: Long-established Swiss boutique real estate firm focused on premium residential and investment properties, often cited alongside Haupt for similar client profile in the Zurich region. Directly comparable in boutique positioning, personal-service GTM, and reliance on senior advisors.
• SPG Intercity: One of Switzerland's largest independent real estate brokerages, serving residential and commercial clients nationwide. Comparable as a brokerage intermediary for Swiss property transactions, though at meaningfully larger scale than Haupt.
• Helvetia Immobilien: Swiss real estate brokerage operating across multiple cantons with a personal-advisor model. Closely comparable in target customer (private sellers/buyers) and boutique service positioning.

Emerging players

• Wüest Partner: Swiss real estate consulting and research firm increasingly active in brokerage and valuation services. Partially overlapping with Haupt's valuation and advisory offerings, with a stronger data and research capability.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/hauptimmobilien
• LinkedInlinkedin.com/company/haupt-immobilien-ag

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haupt Immobilien Ag