Hormann Gmbh & Co. Kg

What Hormann Gmbh & Co. Kg does

Hörmann GmbH & Co. KG, operating as Team Hörmann, is a fourth-generation, family-owned building services company headquartered in Friedrichshafen am Bodensee, Germany, founded circa 1944. The firm delivers HVAC installations (heat pumps, pellet heating, gas and oil condensing systems, solar thermal and hybrid solutions), bathroom renovations (age-appropriate, barrier-free and seamless designs), and industrial services (welding, plant construction, heavy-load systems and sanitation) to residential homeowners, commercial enterprises and industrial customers across Friedrichshafen, Bodenseekreis, Ravensburg and the broader Lake Constance region.

The underlying technology stack is conventional HVAC equipment from third-party manufacturers (heat pumps, pellet boilers, condensing systems) supplemented by proprietary service tooling: a free "Quick-Check Förderung" tool that matches customers to KfW/BAfA heating subsidies within 30 seconds, a content library of guides and whitepapers, and digital channels (online appointment booking, WhatsApp newsletter, social profiles on Facebook, Instagram and LinkedIn). Operations are anchored in a single low-energy company building near Bodensee-Airport Friedrichshafen that doubles as a showroom and consultation facility.

Revenue is generated almost entirely through professional services: project-based installation fees (€10,000–€25,000 per heating system, net of up to 70% government subsidies), recurring maintenance and repair contracts, bathroom renovation projects, and industrial service contracts. The go-to-market is sales-led and region-centric, combining a physical showroom, free initial consultations, field technicians (Kundendienstmonteure SHK), expert lectures, regional press coverage and an €800 referral program. Following a 2019 family-business split and new building construction, leadership has transitioned to Helena Hörmann and Yannik Hörmann as Managing Directors, with Markus Hörmann remaining as authorized representative shareholder of Hörmann Beteiligungs GmbH, the general partner.

Name

Hormann Gmbh & Co. Kg

Legal name

Hörmann GmbH & Co. KG

Website

https://hoermann-fn.de

Company type

Private

Founded year

1944

Operating status

Operating

Short description

Team Hörmann is a fourth-generation, family-owned building services company in Friedrichshafen, Germany, providing heating system installations, bathroom renovations, and industrial services to residential and commercial customers in the Lake Constance region.

Ownership category

akta.pro rank

Product category

HVAC and Building Technology Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (23822)

akta.pro industry

PRIMARYHSAOAGAA

Residential HVAC System Installation (Furnace/AC/Heat Pump)

Home & Personal Services/Plumbing, Electrical & HVAC Services/HVAC Installation & Replacement

SECONDARYHSAOAGAF

Boiler & Hydronic Heating System Installation

Home & Personal Services/Plumbing, Electrical & HVAC Services/HVAC Installation & Replacement

SECONDARYHSAOAHAD

Heat Pump Repair & Maintenance

Home & Personal Services/Plumbing, Electrical & HVAC Services/HVAC Repair, Maintenance & Tune-Ups

SECONDARYHSAOAHAG

Boiler & Hydronic Heating Repair & Service

Home & Personal Services/Plumbing, Electrical & HVAC Services/HVAC Repair, Maintenance & Tune-Ups

Keywords

• HVAC services
• Heating installation
• Heat pump systems
• Bathroom renovation
• Industrial sanitation

Headquarters

HQ city

Friedrichshafen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Installation Services: Installation of heating systems including heat pumps, pellet heating, gas and oil condensing systems, and solar thermal solutions. Revenue generated through project-based installation fees.
2. Maintenance and Repair Services: Ongoing maintenance and repair services for installed heating systems, providing recurring service revenue.
3. Bathroom Renovation: Complete bathroom renovation services including barrier-free bathrooms, seamless bathrooms, and modern bathroom concepts.
4. Industry Service: Industrial services including welding technology, plant construction, heavy-load systems, and sanitation for commercial and industrial clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Hörmann GmbH & Co. KG (Team Hörmann) is a fourth-generation family building technology services company based in Friedrichshafen, Germany. It installs and services heating systems (heat pumps, pellet heating, gas/oil condensing boilers, solar thermal, hybrid), designs and renovates bathrooms, and delivers industrial services including welding technology, plant construction, heavy-duty systems, and commercial sanitation.

Product overview

Team Hörmann (Hörmann GmbH & Co. KG) is a fourth-generation family business specializing in building technology services. The company operates as a unified service offering organized around three core pillars: (1) Heizsysteme — heating solutions encompassing heat pumps, pellet heating, gas/oil condensing heaters, solar thermal, and hybrid systems; (2) Bäder — bathroom design and installation including age-appropriate, barrier-free, and seamless bathroom solutions; and (3) Industrieservice — industrial services including welding technology, plant construction, heavy-duty systems, and sanitary work. The company also provides complementary services such as a Quick-Check subsidy assessment tool, expert lectures, and guides/whitepapers. A notable partnership with Stadtwerk am See (Grüne Karte) provides a €1,500 discount on heat pumps. Services span residential, commercial, and industrial customers in Friedrichshafen and the Lake Constance region.

Differentiator

Problem solved

Functional benefit

Products and services

• Heizsysteme (Heating Systems) Comprehensive heating solutions encompassing heat pumps, pellet heating, gas and oil condensing heaters, solar thermal systems, and hybrid heating solutions for residential and small commercial buildings in the Friedrichshafen and Bodensee region.
• Wärmepumpen (Heat Pumps) Energy-efficient heat pump systems for heating and hot water, available in air-to-air (Luft-Luft-Wärmepumpe) and air-to-water (Luft-Wasser-Wärmepumpe) variants, with integration for Smart Meter and dynamic electricity tariffs.
• Pelletheizungen (Pellet Heating) Eco-friendly pellet heating systems that qualify for government subsidies of up to 7,500 euros, providing sustainable and cost-effective home heating for residential customers.
• Bäder (Bathroom Design and Renovation) Complete bathroom design and renovation services including age-appropriate, barrier-free, and seamless bathroom solutions for private customers in Friedrichshafen and the Lake Constance region.
• Industrieservice (Industrial Service) Industrial services including welding technology, plant construction, heavy-duty systems, and sanitary installations for industry and trade in Friedrichshafen.
• Quick-Check Förderung (Subsidy Quick-Check Service) Free 30-second subsidy assessment service that determines eligible heating subsidies for new heating systems, including KfW grants and BAfA funding up to 70%, supporting customers through the funding application process.

Quantifiable outcome

• Heating costs reduced by up to 70% with heat pump vs. gas heating
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Stadtwerk am SeecoreGTM or Marketing Partner · 10 October 2025Partnership through the 'Grüne Karte' (Green Card) program. Team Hörmann offers a 1,500 Euro price advantage for heat pump purchases to holders of the Stadtwerk am See Green Card. This cooperation combines environmentally friendly heating technology with regional expertise, providing customers with efficient energy, reliable service, and sustainable consulting directly on site.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Stiebel Eltron: Stiebel Eltron is a German heat pump and hot water specialist with strong brand recognition in residential heating modernization. Directly comparable to Hörmann's heat pump business and is a typical competitor for heat pump installations in southern Germany.
• KWB (Kraft und Wärme aus Biomasse): KWB is an Austrian/German pellet heating specialist serving residential and small commercial customers. Directly comparable to Hörmann's pellet heating line and frequently sold through regional SHK installers in southern Germany and Austria.

Broad incumbents

• Weishaupt: Weishaupt is a German heating and burner technology specialist with a strong south-German presence, offering condensing boilers, heat pumps, and burner systems. Comparable to Hörmann in southern Germany and across overlapping product categories.
• Vaillant Group: Vaillant is a major European heating technology manufacturer (gas condensing, heat pumps, ventilation). Comparable to Hörmann through its overlapping heat pump and gas condensing portfolio and its Germany-wide installer partner network serving residential customers.
• Bosch Thermotechnology (Buderus / Junkers): Bosch's heating division (Buderus brand) is a major German manufacturer and installer-network operator of heat pumps, condensing boilers, and pellet systems. Overlaps directly with Hörmann's product categories and is a frequent competitor for German SHK contractors.
• Daikin Germany: Daikin is a global HVAC manufacturer with a strong German presence in air-to-water heat pumps and air conditioning. Comparable to Hörmann through its heat pump product line targeting residential heating modernization in Germany.
• Viessmann: Viessmann is a leading German manufacturer of heating, industrial and refrigeration systems with a large affiliated installer network. Highly comparable to Hörmann as both sell/install heat pumps, condensing boilers, and pellet systems in Germany, though Viessmann operates at much greater scale and is manufacturer-led.

Emerging players

• IDM Energiesysteme: IDM is an Austrian heat pump manufacturer targeting residential heating modernization, sold primarily through regional installers. Comparable to Hörmann's heat pump offering with overlapping southern-German/Austrian geographic focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php?id=100063507646046
• LinkedInlinkedin.com/company/h%C3%B6rmann-gmbh-&-co-kg
• Instagraminstagram.com/teamhoermann

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hormann Gmbh & Co. Kg