Idaho BMI

What Idaho BMI does

Idaho BMI (Idaho Bariatric and Metabolic Institute) is a privately held bariatric surgery practice headquartered in Meridian, Idaho, founded by Dr. David Brown in 2019. The practice performs gastric sleeve, gastric bypass, duodenal switch, bariatric revision, lap band removal, and adjacent general surgery procedures (GERD/reflux, gallbladder, hernia) using advanced laparoscopic techniques, including a proprietary 3-incision sleeve gastrectomy described by the practice as the least invasive approach in the world. Surgeries are conducted at Everest Surgical Institute, a physician-owned outpatient ambulatory surgery center in Boise opened by Dr. Brown in 2021, enabling same-day discharge within 1-3 hours post-op and average surgical times of 35-45 minutes. Idaho BMI's clinical methodology pairs surgical intervention with a "brain reprogramming" approach that addresses the neurological drivers of obesity through dietary, eating habit, and meal timing interventions.

The practice operates a dual-channel revenue model: insurance-reimbursed procedures (St. Luke's Health Partners, Blue Cross of Idaho, Regence BlueShield, United Healthcare, Medicare, Medicaid, Tricare, SurgeryPlus employer plans) performed at hospital or ASC sites, and self-pay packages (gastric sleeve at $14,500, gastric bypass at $16,500) performed at Everest Surgical Institute at roughly one-third the cost of larger hospitals. The Quickstart Program compresses the consult-to-surgery timeline to as few as five days for self-pay patients. Additional revenue streams include a $50 consultation fee, financing partnerships with United Credit and CareCredit, supplements sold through the Bariatric Fusion online store, and content/patient engagement channels including the Brain Over Belly podcast and a Pattrax-hosted patient portal.

Idaho BMI serves primarily adults with severe obesity (BMI 35+ with comorbidities, or BMI 40+) across the Treasure Valley (Boise, Meridian, Eagle, Nampa, Caldwell) and Mountain West region, including out-of-state self-pay patients from California, Oregon, Washington, and Utah. The practice is a single-physician-led entity with 1-10 employees, no disclosed outside funding, and full ownership retained by Dr. Brown across both the practice and the surgical facility.

Name

Idaho BMI

Legal name

Idaho Bariatric and Metabolic Institute

Website

https://idahobmi.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Idaho BMI is a privately held bariatric surgery practice in Meridian, Idaho, founded by Dr. David Brown in 2019. It performs gastric sleeve, bypass, and related procedures at its owned outpatient center, Everest Surgical Institute, serving self-pay and insured patients across the Treasure Valley and Mountain West region.

Ownership category

akta.pro rank

Product category

Bariatric Surgery

NAICS

Offices of Physicians (6211), Freestanding Ambulatory Surgical and Emergency Centers (621493), Diet and Weight Reducing Centers (812191)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Obesity Medicine & Weight Management (HLAKADAL)

akta.pro secondary industries

Weight Loss Coaching (Non-Clinical) (HSADAFAB), Medical Nutrition Therapy (Registered Dietitian) (HSADAFAE)

Keywords

• Bariatric surgery
• Weight loss surgery
• Gastric sleeve
• Gastric bypass
• Metabolic surgery

Headquarters

HQ city

Meridian

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Bariatric Surgical Procedures (Self-Pay): One-time payment for surgical procedures including gastric sleeve ($14,500), gastric bypass ($16,500), duodenal switch, and revision surgeries. The self-pay package covers all surgeon, facility, dietitian, and anesthesia fees, plus all follow-up visits for three months. Idaho BMI's self-pay rates are described as approximately one-third the price of a larger hospital.
2. Insurance-Reimbursed Procedures: Bariatric surgery covered through multiple insurance plans including St. Luke's Health Partners, Blue Cross of Idaho, Regence BlueShield of Idaho, United Healthcare, Medicare, Medicaid, Tricare, Triwest VA, and various employer-sponsored and individual plans. Insurance determines surgery location (hospital vs. Everest Surgical Institute).
3. Medical Financing: Financing options through United Credit (medical loan financing partner) and CareCredit, allowing patients to spread the cost of bariatric procedures into monthly budgets. Self-pay patients may also receive up to a 30% discount for cash payment.
4. Consultation Fees: $50 self-pay consultation fee. Insurance patients pay their specialist co-pay. Additional fees for billing inquiries handled through 888-918-0776.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Idaho BMI is a bariatric and metabolic surgery practice that performs weight loss procedures including gastric sleeve, gastric bypass, duodenal switch, bariatric revision, and lap band removal, alongside related surgical services (GERD/acid reflux, gallbladder, hernia). Procedures are performed using a proprietary 3-incision laparoscopic technique at Everest Surgical Institute, a physician-owned outpatient center enabling same-day discharge. The practice combines surgical treatment with a neuroscience-based brain reprogramming methodology and a 5-day Quickstart expedited program for self-pay patients.

Product overview

Idaho BMI is a bariatric and metabolic surgery practice offering a comprehensive portfolio of weight loss procedures and related healthcare services. The core offerings center on surgical weight loss procedures including Gastric Sleeve, Gastric Bypass, Duodenal Switch, and Bariatric Revision surgery, all performed using advanced laparoscopic techniques (including their unique 3-incision approach). The practice differentiates itself through its Brain Reprogramming Approach that addresses the neurological aspects of obesity alongside surgical intervention. Supporting services include GERD/acid reflux surgery, gallbladder surgery, hernia repair, and the Quickstart Program for expedited self-pay surgery. Idaho BMI operates in partnership with Everest Surgical Institute (owned by Dr. Brown) for outpatient procedures, and provides additional patient support through a Patient Navigator Program, support groups, educational blog content, and a patient portal. The practice serves both insurance and self-pay patients with transparent pricing and financing options.

Differentiator

Problem solved

Functional benefit

Products and services

• Gastric Sleeve (Vertical Sleeve Gastrectomy) Laparoscopic weight loss surgery that removes approximately 80% of the stomach to create a smaller tube-like pouch, reducing hunger by lowering ghrelin hormone production. Idaho BMI performs a proprietary 3-incision technique. Self-pay price: $14,500.
• Gastric Bypass (Roux-en-Y) Weight loss procedure combining restrictive and malabsorptive components. Creates a small stomach pouch and reroutes the small intestine, limiting food intake and nutrient absorption. Self-pay price: $16,500.
• Duodenal Switch (BPD-DS) Advanced weight loss surgery combining restrictive and malabsorptive components. Creates a smaller stomach pouch and reroutes a significant portion of the small intestine for maximal weight loss.
• Bariatric Revision Surgery Surgical procedure to modify or correct a previous weight loss surgery. Addresses inadequate weight loss, complications (leaks, strictures), weight regain, or conversion between procedures.
• Lap Band Removal Surgical removal of a previously placed laparoscopic adjustable gastric band. Performed for complications, lack of effectiveness, intolerance, or patient preference to explore other options.
• Acid Reflux / GERD Surgery Minimally invasive surgery for chronic acid reflux and GERD that corrects the weakened valve at the base of the esophagus. Provides long-term reduction or elimination of symptoms, potentially eliminating the need for daily antacids and PPIs.
• Gallbladder Surgery (Cholecystectomy) Laparoscopic gallbladder removal for gallstone-related pain, inflammation, infection, or pancreatitis. Common and generally safe procedure.
• Hernia Surgery Hernia repair procedures including hiatal hernia (sliding and paraesophageal), inguinal, femoral, and umbilical hernia repair. Performed via open or laparoscopic techniques.
• Quickstart Program Expedited bariatric surgery package for self-pay patients. Includes $50 consultation, all surgeon/facility/dietitian/anesthesia fees, and 3-month follow-up. Surgery can be completed in as few as 5 days. BMI requirement: 30-60. No prior weight loss history or referral required.

Quantifiable outcome

• 60-70% of excess body weight lost within the first year
• +10 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• SurgeryPluscoreChannel Partner/ Reseller/ DistributorIdaho BMI and Dr. David Brown are proud partners of SurgeryPlus, a concierge surgery benefit offered by specific employers throughout the country. SurgeryPlus coordinates surgical care for employees with selected providers. Idaho BMI serves as a provider within the SurgeryPlus network, accepting SurgeryPlus patients for bariatric procedures.
• Local Hotels (Boise/Meridian Area)minorOthersIdaho BMI has preferred rates at two hotels near its clinic for out-of-state patients traveling for surgery. The patient coordinator provides hotel details as part of the travel coordination for out-of-state patients from California, Oregon, Washington, and Utah.

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Mayo Clinic Bariatric Surgery Program: Large academic medical center offering comprehensive medical and surgical obesity treatment. Functions as a national incumbent competitor for complex bariatric cases and insured patient referrals.
• Cleveland Clinic Bariatric & Metabolic Institute: Hospital-based bariatric program within a large academic health system offering medical and surgical weight-loss options. Represents the broad incumbent side of the market against which Idaho BMI competes for higher-acuity and brand-conscious patients.
• Sentara Weight Loss Surgery: Regional health system's bariatric surgery program with multiple locations and broad insurance participation. Comparable to the hospital-system channel against which Idaho BMI's self-pay ASC model competes.
• Northwestern Medicine Center for Lifestyle Medicine: Academic medical center program combining medical weight management, endocrinology, and bariatric surgery. Represents the integrated, multi-disciplinary incumbent approach to obesity treatment.

Direct peers

• Khalili Center for Bariatric Surgery: Beverly Hills-based, surgeon-owned bariatric practice emphasizing minimally invasive techniques and a multidisciplinary weight-loss program. Comparable in being a single-anchor bariatric brand built around a named surgeon's reputation and methodology.
• Surgical Healing Arts Center: Multi-specialty outpatient surgical center offering bariatric and general surgery in a physician-owned ASC setting. Comparable business model around owning the surgical facility to control cost and quality.
• JourneyLite Surgery Center: Network of outpatient bariatric surgery centers focused on low-cost, ambulatory weight-loss procedures. Most directly comparable to Idaho BMI on the outpatient-ASC, cost-disruptive angle of bariatric care.
• Bariatric Medicine Institute (BMI): Salt Lake City-based, single-name bariatric surgery practice with a comparable owner-surgeon model and focus on obesity medicine. Highly comparable in scale, geography (Mountain West), and emphasis on long-term weight management.
• Dr. Feiz & Associates: California bariatric surgery practice led by Dr. Michael Feiz offering gastric sleeve, bypass, and revision procedures with a self-pay-friendly model. Comparable to Idaho BMI as a single-name, surgeon-led bariatric brand targeting self-pay and insured patients.

Regional players

• St. Luke's Health System Bariatric Surgery: Idaho-based health system where Dr. Brown previously worked and launched the St. Luke's Metabolic and Bariatric Surgery Program. Operates a regional hospital-based bariatric program overlapping Idaho BMI's primary market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@idahobmihome
• Facebookfacebook.com/people/Idaho-BMI/61561920076608
• Instagraminstagram.com/idahobmi
• LinkedInlinkedin.com/company/idahobmi

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Idaho BMI