OJHL FOUNDATION

Name

OJHL FOUNDATION

Legal name

OJHL Foundation

Website

https://ojhlfoundation.ca

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Youth Sports Non-Profit Services

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Grantmaking and Giving Services (81321), Civic and Social Organizations (813410), Sports and Recreation Instruction (611620)

SIC

Services-Membership Organizations (8600), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

akta.pro secondary industries

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ), Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK), Athletics Fundraising, Sponsorships & NIL Support (EDALAIAN)

Keywords

• Youth hockey support
• Mental wellness programs
• Education bursaries scholarships
• Non-profit foundation services
• Junior athlete development

Headquarters

HQ city

Mississauga

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Distribution channels3 records

Marketing channels4 records

Core offering

The OJHL Foundation is a not-for-profit corporation that delivers player support programs to Ontario Junior Hockey League athletes, including the First Assist mental health and wellness program and the Second Assist social responsibility and life skills program. It also provides financial assistance to disadvantaged players, education bursaries and scholarships, and awareness/prevention programming on substance abuse, depression, bullying, and concussions. All services are funded through donations, alumni giving, and corporate sponsorships and reinvested directly into OJHL player support.

Product overview

The OJHL Foundation is a not-for-profit organization offering two primary programs: First Assist and Second Assist. First Assist focuses on mental health and wellness support, while Second Assist builds on it to address social responsibility, substance abuse prevention, and life skills development. Both programs are designed to help junior hockey players develop beyond the ice, preparing them for life through mental wellness resources, education, and support systems.

Differentiator

Problem solved

Functional benefit

Products and services

• First Assist Program

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Legacy Foundation of CanadacoreStrategic or Co-development PartnerThe Legacy Foundation of Canada is a key partner of the OJHL Foundation, providing support specifically for the First Assist Program focused on mental health and wellness for junior hockey players. This partnership enables the delivery of mental wellness resources, support systems, and educational programs for players across the league.
• OJHL Member TeamscoreStrategic or Co-development PartnerThe 24 OJHL member teams are key partners in delivering foundation programs. Teams serve as the primary channel for reaching players and implementing First Assist and Second Assist programs on a team-by-team and player-by-player basis.
• The Coping CentrecoreStrategic or Co-development PartnerThe Coping Centre is identified as a key partner providing support, understanding, and compassion for those in need. They help connect individuals with the right people at the right time and are referenced in the foundation's resources section as a ongoing support option for players.
• Ontario Junior Hockey LeaguecoreStrategic or Co-development PartnerThe OJHL is the governing league and a key partner of the foundation. The Chair of the OJHL Foundation is approved by the OJHL Board of Directors, and the foundation exists specifically to support players, teams, and alumni of the OJHL.

Recent moves5 records

Expansion highlights3 records

Emerging players

• KidSport Canada: National nonprofit helping financially disadvantaged children and youth access sport participation. Comparable as a sport-access nonprofit addressing financial barriers for young athletes, though broader in sport and geography than OJHL Foundation.

Direct peers

• The Coping Centre: Canadian mental health support organization referenced as a key resource partner by OJHL Foundation. Comparable through its mental health referral, counselling, and community support services that overlap with the First Assist program's support stack.
• Ligue de hockey junior majeur du Québec (QMJHL) Foundation: Foundation arm of the QMJHL supporting Quebec-based major junior players with scholarships, financial aid, and player development programs. Comparable as a single-league nonprofit foundation serving junior hockey players in a defined Canadian region.
• Western Hockey League (WHL) Foundation: Charitable arm of the WHL supporting players in Western Canada with scholarships, bursaries, and wellness initiatives. Closely comparable league-specific foundation model to OJHL Foundation, with similar player-support mandate and regional scope.
• Legacy Foundation of Canada: Canadian mental health and youth support organization already partnered with OJHL Foundation on the First Assist Program. Comparable through shared focus on youth mental wellness in sport and a current operational partnership that mirrors program delivery models.
• Ontario Hockey League (OHL) Foundation: Sister-league foundation operating alongside the OJHL within the broader Canadian junior hockey ecosystem. Comparable as a single-league-embedded nonprofit supporting OHL players with financial assistance, education bursaries, and player development/wellness programs in Ontario.

Broad incumbents

• Hockey Canada Foundation: National charitable arm of Hockey Canada funding amateur hockey access, education, and safety initiatives. Comparable as a hockey-specific nonprofit foundation but operating at the national rather than single-league level, with broader mandates and larger donor pool.
• Canadian Mental Health Association (Sport & Mental Health programs): National mental health nonprofit with sport-specific programming addressing athlete wellness, depression, and substance use. Comparable through overlapping mental health curriculum and the 24-hour support line resources the foundation offers, but at much greater national scale.
• Canadian Hockey League (CHL) Foundation: Umbrella body for the WHL, OHL, and QMJHL with associated charitable activity supporting junior hockey players across Canada. Comparable as a multi-league support organization for junior hockey players, including education bursaries and player wellness programming.

Others

• Right to Play: Global nonprofit using sport and play to support child and youth development, including life skills and wellbeing programming. Comparable thematically through sport-driven youth development and life skills education, though operating internationally rather than league-specific.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ojhl-foundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OJHL FOUNDATION