LENDING HUB CO.

What LENDING HUB CO. does

Lending Hub Co. (legal entity PK 88 Pty Ltd, ACN 654 351 345) is an Australian mortgage and finance brokerage headquartered in Alexandria, NSW, operating under aggregator LMG Broker Services Pty Ltd (Australian Credit Licence 517192). The firm employs a team of five accredited brokers — founder Pearl Tran, Kim Bui, Richie Nguyen, Kieran Zarris, and Michael Manjon — with a combined 20+ years of lending experience, and operates as an MFAA member registered with AFCA. It does not build proprietary technology; service delivery is a structured four-step advisory process (Initial Consult → Fact Find → Pre-Approval → Settlement) delivered in person at its Alexandria office or virtually Australia-wide.

The product offering spans consumer lending (home loans, investment loans, refinancing, construction loans, first home buyer advisory, car loans, personal loans), business lending (business loans, commercial loans, asset finance, equipment finance), and SMSF lending (residential and commercial). Lending Hub Co. accesses a panel of 28+ lenders displayed on its website, ranging from all four major Australian banks (CBA, ANZ, Westpac, NAB) to specialist and non-bank lenders (Bluestone, Resimac, Liberty, La Trobe, Macquarie, ING, etc.).

Revenue is generated via three mechanics typical of Australian mortgage brokers: upfront commission from the lender on loan settlement, ongoing trail commission for the life of the loan book, and occasional fee-for-service. No pricing is disclosed publicly, and a free initial consultation is the standard entry point. Go-to-market is sales-led and community-led, driven by hyperlocal SEO across 10+ Inner West Sydney suburb landing pages, Google Reviews reputation (297 five-star reviews), word-of-mouth referrals, and direct broker-client relationships. The company positions itself as an award-recognised brokerage, with Kim Bui winning Young Gun of The Year in 2023 and the firm being a 2024 Brokerage Of The Year finalist at the Australian Mortgage Awards.

Name

LENDING HUB CO.

Legal name

PK 88 Pty Ltd

Website

https://lendinghub.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Lending Hub Co. is an Alexandria, NSW-based mortgage and finance brokerage serving Australian consumers, property investors, businesses, and SMSF trustees. A five-broker team originates home, investment, commercial, asset, and SMSF loans via a 28+ lender panel under LMG Broker Services.

Ownership category

akta.pro rank

Product category

Mortgage Broking Services

NAICS

Mortgage and Nonmortgage Loan Brokers (522310), Mortgage and Nonmortgage Loan Brokers (52231)

SIC

Loan Brokers (6163)

akta.pro primary industry

Residential Mortgage Brokerage (Purchase & Refinance) (FSAEAEAA)

akta.pro secondary industries

Commercial Mortgage Brokerage (FSAEAEAB), Debt & Structured Finance / Mortgage Brokerage (BPAJABAK)

Keywords

• Mortgage broking services
• Home loan brokerage
• Commercial lending broking
• Asset finance brokerage
• SMSF lending services

Headquarters

HQ city

Alexandria

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Upfront Commission (Loan Settlement): Mortgage brokers typically receive an upfront commission from the lender when a loan settles. Lending Hub Co., operating under Australian Credit Licence 517192 through aggregator LMG Broker Services, earns revenue this way for each loan successfully arranged.
2. Trail Commission (Ongoing): Brokers receive ongoing trail commission from lenders for the duration of the loan. This provides recurring revenue tied to the loan book maintained.
3. Fee-for-Service / Brokerage Fees: In some cases, brokers may charge direct fees to clients for specific advice or services not covered by lender commissions, consistent with standard Australian mortgage broking practice.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Lending Hub Co. is a mortgage and finance brokerage that arranges consumer, business, and SMSF loans on behalf of clients by comparing and placing applications across a panel of 28+ Australian lenders. The brokerage guides borrowers through a structured four-step process (Initial Consult → Fact Find → Pre-Approval → Settlement). Services are delivered directly by accredited MFAA-member brokers, with revenue earned through lender commissions.

Product overview

Lending Hub Co. is a mortgage brokerage firm offering a comprehensive suite of lending products and services. The company provides consumer loans including Home Loans, Investment Loans, Construction Loans, First Home Buyer services, Refinancing, Car Loans, and Personal Loans. For business clients, they offer Business Loans, Commercial Loans, Asset Finance, and Equipment Finance. Additionally, they specialize in SMSF lending with Commercial SMSF Loans and Residential SMSF Loans. Operating from Alexandria, NSW, they service clients Australia-wide, connecting borrowers with hundreds of lenders and banks across the country through their team of accredited mortgage brokers.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Loans Home loans providing access to hundreds of options from banks and lenders across Australia, designed to help clients purchase their first home, next home, or dream home.
• Investment Loans Investment loans offering access to hundreds of investment loan options from banks and lenders across Australia to help clients fund their first investment property or expand their property portfolio.
• Refinancing Refinancing solutions to help clients replace their current loan with a new one, often with better terms such as lower interest rates or more favourable conditions, including debt consolidation options.
• First Home Buyers Specialized home loan services for first home buyers, including guidance on First Home Owner Grants and various stamp duty exemptions and government incentives.
• Construction Loans Construction loans designed to fund new builds or renovations in stages, providing funds exactly when needed throughout the building process.
• Car Loans Car loans to help clients purchase new cars, family cars, or dream cars, with competitive rates and flexible repayment options.
• Personal Loans Personal loans for funding weddings, holidays, travel, or unexpected emergencies, with flexible repayment plans to suit various lifestyles and budgets.
• Business Loans Business loans designed to help businesses grow, purchase equipment, or expand operations, with tailored solutions aligned with business goals.
• Commercial Loans Commercial loans for purchasing property, equipment, or businesses, offering competitive interest rates and adaptable terms for business expansion.
• Asset Finance Asset finance solutions allowing businesses to acquire machinery, vehicles, or equipment by spreading costs over time rather than paying upfront.
• Equipment Finance Equipment finance for purchasing new vehicles, plant, or machinery, helping businesses acquire essential tools while preserving capital.
• Commercial SMSF Loans Commercial loans enabling SMSF trustees to purchase or refinance commercial properties within their Self-Managed Super Fund for portfolio diversification.
• Residential SMSF Loans Residential loans allowing SMSF trustees to purchase residential property as part of their investment strategy, with access to a diverse range of lenders.

Quantifiable outcome

• 297 five-star Google reviews for brand credibility
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• LMG Broker Services Pty LtdcoreChannel Partner/ Reseller/ DistributorLending Hub Co. (PK 88 Pty Ltd) operates under LMG Broker Services Pty Ltd ACN 632 405 504 and Australian Credit Licence 517192. LMG acts as the aggregator and licensee, providing the regulatory authorisation, compliance framework, lender panel access, and operational support that enables Lending Hub Co. to offer mortgage broking services as an authorised credit representative.

Scale indicators6 records

Expansion highlights5 records

Broad incumbents

• Lendi: One of Australia's largest digital mortgage brokerages (backed by NAB and Commonwealth Bank), offering online comparison and application across a lender panel. Larger incumbent competing for the same borrower leads via a digital experience.
• Uno Home Loans: Online-first Australian mortgage broker offering comparison and application across multiple lenders with a digital product experience. Larger scale digital competitor targeting similar consumer and investor borrowers.

Emerging players

• Athena Home Loans: Australian digital mortgage lender offering direct variable and fixed rate home loans with a streamlined online application. Emerging direct-to-consumer competitor that bypasses brokers and could erode Lending Hub's intermediation value.
• Tic:Toc: Australian fintech mortgage lender providing instant online home loan approvals and decisions. Digital lender competing for the same borrower segment and reducing reliance on traditional mortgage brokers.

Direct peers

• Shore Financial: Large independent Australian mortgage brokerage servicing first home buyers, investors, and commercial clients. Highly comparable as a multi-product, multi-broker firm with similar GTM and lender panel model.
• Astute Financial Management: Australian mortgage broker aggregator with a large network of accredited brokers. Comparable aggregator-licensed business model and multi-product offering.
• Mortgage Choice: Long-established Australian mortgage broker franchise network (owned by REA Group) offering home, investment, and business loans. Direct competitor to Lending Hub Co. for residential borrowers and property investors.
• Loan Market Group: Large Australian mortgage broker aggregator and franchise group providing back-office and lender panel access to independent brokers. Directly comparable business model as a multi-broker retail brokerage.
• Smartline Personal Mortgage Advisors: Suncorp-owned national mortgage broker brand providing residential and investment lending advice. Closely aligned with Lending Hub Co.'s relationship-driven, multi-product broker proposition.
• Aussie Home Loans: Australia's largest mortgage broker brand and franchise network, offering residential and investment loans through a panel of lenders. Directly comparable as a multi-product Australian mortgage brokerage competing for the same consumer and investor customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lending-hub-co

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LENDING HUB CO.