New Canadians Centre

What New Canadians Centre does

The New Canadians Centre (NCC) is a federally registered Canadian charity (BN 119091940RR0001) headquartered at 221 Romaine Street, Peterborough, Ontario, that delivers settlement services to newcomers, immigrants, and refugees across the Peterborough Region, the City of Kawartha Lakes, and Northumberland County. Its core offerings comprise immigration and settlement support, English language learning (conversation circles, formal classes, Spanish groups), employment assistance, refugee resettlement (including the Home At Last housing program), community connections, and youth/family programming, alongside annual events such as the Canadian Multicultural Festival. Services are provided free of charge to clients and delivered through a combination of in-person sessions at NCC's main office and partner venues (e.g., Cobourg Public Library, VCCS Employment Services in Lindsay) and online via Zoom; the organization has no proprietary technology platform. The revenue model is that of a non-profit: Government of Canada grants, individual and organizational charitable donations, and fundraising activities, with no fees charged to clients and no commercial product revenue. NCC is governed by a Board of Directors and operates sub-brands including Home At Last, Rainbow Connections, the Pathfinder Student Award, and convenes the Peterborough Immigration Partnership as a regional immigration strategy body.

Name

New Canadians Centre

Legal name

New Canadians Centre

Website

https://nccpeterborough.ca

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

New Canadians Centre is a federally registered Canadian charity providing free settlement, English language, employment, and refugee resettlement services to newcomers, immigrants, and refugees across Peterborough, Kawartha Lakes, and Northumberland County, Ontario.

Ownership category

akta.pro rank

Product category

Immigrant Settlement Services

NAICS

Individual and Family Services (6241), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Social Advocacy Organizations (8133)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Refugee & Immigrant Support Services (BPAGAEAI)

akta.pro secondary industries

Refugee & Humanitarian Newcomer Orientation (Resettlement Support) (EDAAADAI), Immigrant & Refugee Community Education (Integration/Navigation) (EDAAAFAH), Community Centers & Neighborhood Support Services (BPAGAEAL)

Keywords

• Settlement services
• Immigrant support
• English language learning
• Refugee resettlement
• Community integration

Headquarters

HQ city

Peterborough

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Charitable Donations: The organization accepts charitable donations from individuals and organizations to support programs and services.
2. Government Funding: Funded in part by the Government of Canada. The organization appears to receive government grants and funding to support settlement services.
3. Program Services: Free services provided to clients including settlement support, English language learning, employment assistance, and community connections.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The New Canadians Centre is a non-profit charitable organization that provides free, confidential settlement services to newcomers, immigrants, and refugees in the Peterborough Region, City of Kawartha Lakes, and Northumberland County in Ontario, Canada. Its core offering encompasses immigration and settlement support, English language learning (conversation groups and formal classes), employment assistance, refugee resettlement including housing support through the Home At Last program, and community connection programming such as the Canadian Multicultural Festival and youth and family activities. Services are delivered through direct in-person programming at the Peterborough headquarters and partner venues, supplemented by online sessions via Zoom.

Product overview

The New Canadians Centre operates as a single, unified service organization offering direct human services rather than a software product platform. The core offerings encompass immigration and settlement services, English language learning programs, employment support, and community connection activities. These services are delivered through a combination of in-person programs (conversation circles, workshops, settlement sessions) and virtual/online offerings (Zoom-based English conversation groups). Additional specialized programs include refugee resettlement support with the Home At Last housing initiative, youth and family programming, 2SLGBTQIA+ newcomer support through Rainbow Connections, cultural celebrations including the annual Canadian Multicultural Festival, and the BITS hospitality training program. The organization also coordinates the Peterborough Immigration Partnership for regional immigration strategy.

Differentiator

Problem solved

Functional benefit

Brands

• Home At Last – Housing for Refugees: A program dedicated to helping refugees find housing in Canada, providing orientation to Canadian life, communications and mediation services, and access to community resources.
• Canadian Multicultural Festival
• Pathfinder Student Award
• Peterborough Immigration Partnership
• Rainbow Connections

Products and services

• Immigration and Settlement Services Comprehensive support for newcomers navigating immigration processes, permanent residency applications, and initial settlement needs including housing orientation, community integration, and access to essential services.
• English Language Learning
• Employment Services
• Community Connections
• Support Services
• Refugee Resettlement Support
• Home At Last - Housing for Refugees
• BITS Program (Breaking Into The Sector)
• Rainbow Connections
• Canadian Multicultural Festival
• Youth & Family Programs
• Language & Social Groups
• CKL Together for Justice Workshop Series
• Summer English Conversation Groups
• Living Library / Book A Speaker
• Trips & Social Events
• City of Kawartha Lakes Settlement Services

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Peterborough Immigration PartnershipcoreStrategic or Co-development PartnerCollaborative initiative working towards a prosperous and inclusive community for all, involving multiple stakeholders in the Peterborough region to support immigration and settlement.
• Peterborough-Nogojiwanong Workplace Inclusion ChartercoreStrategic or Co-development PartnerWorkplace inclusion initiative aimed at creating welcoming workplaces for newcomers in the Peterborough-Nogojiwanong area.
• Peterborough Public LibrarycoreStrategic or Co-development PartnerPartnership for Parent-Child Mother Goose Program, providing opportunity for families new to Canada to connect with the library and each other.
• Lakefield College SchoolminorStrategic or Co-development PartnerLakefield College School's Northcote Campus hosts family events for NCC clients, providing educational farm experiences including vegetable harvesting, beekeeping, and outdoor activities.
• VCCS Employment ServicescoreStrategic or Co-development PartnerMonthly settlement services provided at VCCS Employment Services location in Lindsay, City of Kawartha Lakes, for newcomer settlement support.
• Cobourg Public LibrarycoreStrategic or Co-development PartnerWeekly English conversation group sessions held at the library venue, providing language learning opportunities for Northumberland newcomers.
• Ampere Kawartha Lakes MakerspaceminorStrategic or Co-development PartnerVenue for CKL Together for Justice workshop series providing newcomer orientation programming in Kawartha Lakes.
• Welcome PeterboroughminorGTM or Marketing PartnerLocal welcoming communities initiative promoting inclusion and settlement support in Peterborough.
• Northumberland CountyminorGTM or Marketing PartnerLocal government partner supporting welcoming communities initiatives in Northumberland County.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• COSTI Immigrant Services: One of the largest immigrant settlement agencies in Ontario, delivering settlement, language, employment, and refugee resettlement services funded by IRCC. Directly comparable in mission, funding model, and service mix to NCC, though operating at significantly larger scale across the GTA.
• CultureLink Settlement Services: Toronto settlement agency providing language, employment, youth, and community connection programs for newcomers. Comparable non-profit, government-funded model with overlapping programs (settlement, language learning, community connections) to NCC.
• Catholic Crosscultural Services: Toronto-based settlement agency offering language training, employment, settlement, and refugee support with IRCC funding. Closely aligned service portfolio and funder base to NCC, serving a comparable newcomer population with similar programs.
• Immigrant Services Society of British Columbia (ISSofBC): British Columbia's largest immigrant-serving organization, offering settlement, language, employment, and refugee resettlement services. Comparable full-service portfolio and government-funded operating model to NCC, though at provincial scale.
• Jewish Immigrant Aid Services (JIAS) Toronto: Settlement agency providing immigration, language, employment, and refugee support to newcomers in Ontario. Directly comparable in service mix and federal funding pathway to NCC, though serving a distinct ethno-cultural community.
• YMCA Newcomer Services (various Canadian YMCAs): Multiple YMCA branches across Canada deliver immigrant settlement, language assessment, employment, and youth integration programs funded by IRCC. Overlaps directly with NCC's service categories (settlement, language, youth) under a comparable non-profit model.
• Calgary Catholic Immigration Society (CCIS): Major Western Canadian settlement agency delivering refugee resettlement, language, employment, and community programs under IRCC and provincial funding. Closely comparable service model and refugee housing expertise to NCC's Home At Last program, but operating at city-scale in Calgary.

Emerging players

• Toronto Region Immigrant Employment Council (TRIEC): Council coordinating employer engagement and employment outcomes for immigrants in the Toronto region. Overlaps with NCC's employment services line but focuses more on systemic employer partnership than direct newcomer casework.

Regional players

• Peel Newcomer Services Alliance: Regional newcomer services coalition in Peel Region, Ontario, coordinating settlement and language programs across multiple agencies. Comparable regional coordination model to NCC's Peterborough Immigration Partnership, though at larger geographic scale.

Broad incumbents

• Citizenship and Immigration Canada (IRCC) — Settlement Program: The federal funder and policy steward that contracts settlement agencies like NCC. Not a competitor but the principal counterparty in NCC's business model, making it the most relevant incumbent relationship for understanding funding dynamics and program requirements.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/newcanadianscentre/feed
• Facebookfacebook.com/newcanadianscentre
• Instagraminstagram.com/newcanadianscentre
• LinkedInlinkedin.com/company/new-canadians-centre

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Canadians Centre