What Maads™ does

MAADS™ is a privately-held Cambodian hospitality brand and project development company founded in 2006 by Alexis de Suremain and headquartered at Aquation on Koh Pich (Diamond Island), Phnom Penh. The company owns and operates a portfolio of four branded boutique hotels (Pavilion Heritage Oasis Hotel near Phnom Penh's Royal Palace, Templation Angkor Resort at the gates of Angkor Wat in Siem Reap, White Mansion Boutique Hotel on Street 240 in Phnom Penh, and Island Center Point on Koh Rong Sanloem) along with work-and-leisure venues (Aquation Office Park, DIB Club swimming pool complex, Treellion Park green space, Floatation Lounge floating bar/restaurant on the Mekong) and cultural platforms (Angkor Database — a 70,000+ document digital library on Khmer civilization, Aquation Theatre, New Cambodian Artists dance company, Princess Buppha Devi Dance School).

MAADS's revenue is generated primarily through hotel room bookings, corporate office rentals at Aquation Office Park, F&B and event venue hosting at DIB Club/Treellion Park/Floatation Lounge, and a growing glamping sub-brand (maadest) featuring Jungloo bioclimatic tented bungalows and the Water Tower Sky Suite & Pool. Distribution is direct via individual property websites supplemented by OTAs and travel aggregators, with international visibility supported by consecutive Michelin Guide recommendations (2021–2024), Travel+Leisure Luxury Awards (2026), and earned coverage in Forbes, Bloomberg, Condé Nast Traveller, and The Telegraph.

The company's core technology focus is proprietary bioclimatic architecture: the Jungloo tented bungalow (solar-chimney-effect natural cooling), a WWF-awarded solar-powered water-based cooling system developed with Cambodia Institute of Technology and INSA Lyon, Floating Jungloo units with Wetlands Work! wastewater biodigestion, a 70m² floating container platform at Floatation, and the Water Tower duplex conversion. These innovations anchor a sustainability narrative that has earned WWF Smart Cooling Champion (2025) and EXO Foundation Sustainability Award (2025), and underpin close to 100 hectares of preserved green space across Phnom Penh, Siem Reap, and Koh Rong Sanloem.

Name

Maads™

Legal name

MAADS™

Website

https://maads.asia

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

MAADS™ is a Cambodian hospitality and project development brand operating four boutique hotels, work-and-leisure venues, and cultural platforms (including the Angkor Database), distinguished by proprietary bioclimatic architecture such as the Jungloo tented bungalows and a WWF-awarded solar cooling system.

Ownership category

akta.pro rank

Product category

Boutique Hospitality and Sustainable Resort Operations

NAICS

Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Luxury Eco-Resorts (THAGACAK)

akta.pro secondary industries

Luxury Villas & Residences Resorts (THAGACAM), Beachfront & Island Luxury Resorts (THAGACAA)

Keywords

• Boutique hotel operations
• Sustainable hospitality
• Bioclimatic architecture
• Resort and villa management
• Cultural venue hosting

Headquarters

HQ city

Phnom Penh

HQ country

Cambodia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Hospitality Operations: Four branded hotels generate revenue through room bookings: Pavilion Heritage Oasis Hotel (Phnom Penh), Templation Angkor Resort (Siem Reap), White Mansion Boutique Hotel (Phnom Penh), and Island Center Point (Koh Rong Sanloem). Additional revenue from glamping accommodations including Jungloo tented bungalows at multiple locations.
2. Work and Leisure Space Rental: Aquation Office Park provides commercial office space rentals in Cambodia's first green office park. DIB Club generates revenue from pool access and event hosting. Treellion Park provides green space for events and food/beverage outlets.
3. Event Venue Hosting: Aquation Theatre hosts live performances and events. Various properties host cultural events, art exhibitions, and performances that generate venue rental and associated revenue.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

MAADS™ develops, manages, and operates a portfolio of boutique hotels, eco-resorts, and work-and-leisure spaces across Cambodia, including Pavilion Heritage Oasis Hotel, Templation Angkor Resort, White Mansion Boutique Hotel, Island Center Point, and Aquation Office Park. The company also runs unique accommodations (Jungloo bioclimatic bungalows, Water Tower Sky Suite), cultural platforms (Angkor Database, dance companies), and event venues (DIB Club, Treellion Park, Floatation Lounge). Its operations emphasize architectural heritage preservation, bioclimatic innovations, and close-to-nature hospitality experiences.

Product overview

MAADS™ is a hospitality brand and project development company operating since 2006, managing a portfolio of hotels, resorts, work-and-leisure spaces, and cultural initiatives in Cambodia. The portfolio includes four branded hotels (Pavilion Heritage Oasis Hotel, Templation Angkor Resort, White Mansion Boutique Hotel, Island Center Point), work and leisure spaces (Aquation Office Park, DIB Club, Treellion Park, Floatation Lounge), and cultural platforms (Angkor Database, Aquation Theatre, New Cambodian Artists dance company, Princess Buppha Devi Dance School). The company also operates maadest eclectic rooms featuring unique accommodations like the Water Tower Sky Suite & Pool and various Jungloo tented bungalow designs. MAADS focuses on architectural heritage preservation, bioclimatic innovations, and sustainable development with initiatives spanning smart cooling solutions, repurposed architecture projects, and green space preservation across nearly 100 hectares.

Differentiator

Problem solved

Functional benefit

Products and services

• Pavilion Heritage Oasis Hotel Reference boutique hotel in Phnom Penh near the Royal Palace featuring period buildings, close-to-nature elegance, and architectural heritage preservation; targets design-conscious leisure travelers.
• Templation Angkor Resort High-end resort near the gates of Angkor in Siem Reap offering private pool villas and bioclimatic Jungloo tented bungalows; targets eco-luxury travelers visiting Angkor Wat.
• White Mansion Boutique Hotel Boutique hotel on leafy Street 240 in Phnom Penh combining classic and modern urban design with a large swimming pool; targets urban leisure travelers.
• Island Center Point Beach resort on Koh Rong Sanloem featuring one of Cambodia's best beaches with feet-in-the-sand, relaxed luxury; targets leisure travelers seeking island getaways.
• Aquation Office Park Cambodia's first green office park on Koh Pich (Diamond Island), Phnom Penh, with bioclimatic design, native tree planting, and integrated performance venue; targets corporate tenants seeking sustainable workspace.
• DIB Club Swimming pool venue with soccer fields and nightlife on Diamond Island, Phnom Penh; targets leisure visitors, sports players, and event organizers.
• Treellion Park Green public space in the Koh Pich district with shaded alleys, statues, food and beverage outlets, and event hosting (e.g., Afrodisia Festival); targets leisure visitors and event organizers.
• Floatation Lounge Floating bar, restaurant, and lounge on the Mekong River in downtown Phnom Penh, built from recycled containers; targets leisure visitors and corporate hospitality events.
• Aquation Theatre Performance venue at Aquation Office Park hosting live performances and events, and providing rehearsal space for New Cambodian Artists dance company; targets cultural audiences and event organizers.
• Angkor Database World's largest online resource on Angkor and Ancient Khmer civilization, gathering over 70,000 documents including books, publications, maps, research papers, author biographies, photographs, and videos; targets researchers, academics, and culture enthusiasts.
• maadest Eclectic Rooms Collection of eccentric, design-led accommodations with unique moods (including the Water Tower Sky Suite & Pool and Jungloo bungalows); targets travelers seeking one-of-a-kind stays in Cambodia.
• Jungloo Tented Bungalows Bioclimatic tented bungalows designed for hot and humid environments, featuring double skin and cylindrical shape generating a solar-chimney effect for natural cooling; available in land, floating, and 2.0 versions for eco-luxury travelers.
• Water Tower Sky Suite & Pool Converted period iron water tower turned into a duplex suite facing the Mekong River, with the original tank transformed into a swimming pool and lounge deck; targets travelers seeking unique architectural stays.
• Connexion Repurposed unfinished shopping mall transformed into a bioclimatic complex hosting offices, food courts, entertainment, and sports facilities with extensive greenery on Koh Pich; targets corporate tenants, retail and food operators, and event organizers.

Quantifiable outcome

• WWF Smart Cooling Champion Award 2025
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Templation Angkor ResortcoreStrategic or Co-development PartnerTemplation Angkor Resort provides exclusive support for Angkor Database, hosting the physical library at the resort and supporting the platform that has grown to 70,000+ documents on Khmer civilization.
• Aquation Green Office ParkcoreStrategic or Co-development PartnerAquation provides rehearsal and performance space for New Cambodian Artists (NCA) dance company and Princess Buppha Devi Dance School, supporting cultural arts development in Phnom Penh.
• Cambodia Institute of TechnologyminorStrategic or Co-development PartnerResearch partnership for solar-powered smart cooling system development, awarded WWF Smart Cooling Champion in 2025.
• INSA Lyon (Institut des Sciences Appliquées, Lyon, France)minorStrategic or Co-development PartnerStudent research partnership where Evangéline Hardy and Julie Mercier conducted research on low-tech cooling system in 2022-2023.
• Archaeology and Development Foundation (ADF)minorStrategic or Co-development PartnerADF combines archaeological research, Kulen rainforest regeneration, and support for local schoolchildren. MAADS sources tree saplings grown in ADF nurseries for planting at Aquation and Treellion Park.
• Royal University of Fine Arts (RUFA)minorStrategic or Co-development PartnerThe Culinary Art of Cambodia book sales fund the Samdech Rasmi Sobbhana Scholarship at RUFA. First three recipients selected in February 2024.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Capella Hotels and Resorts: Design-led luxury boutique brand operating heritage and resort properties across Asia. Comparable in boutique scale and design-forward positioning to MAADS' Templation and maadest concepts.
• Banyan Tree Group: Asian-founded luxury hospitality group with eco-resort positioning across multiple Asian destinations. Comparable sustainability and Asian luxury segment overlap, though materially larger and more diversified.
• Anantara Hotels, Resorts & Spas: Regional Southeast Asian luxury resort brand operated by Minor International. Competes for the same luxury traveler in Cambodia/Thailand/Vietnam with broader portfolio and stronger loyalty distribution.
• Aman Resorts: Global ultra-luxury minimalist boutique brand with strong Asian footprint. Larger and broader portfolio, but shares MAADS' understated, design-led, residential-villa aesthetic and high ADR profile.
• Belmond: Luxury hospitality group famous for heritage, one-of-a-kind, and culturally distinctive properties. Mirrors MAADS' emphasis on architectural-heritage preservation and curated cultural guest experiences.
• Raffles Hotels & Resorts: Heritage luxury hotel brand with iconic Cambodian presence (Raffles Hotel Le Royal, Phnom Penh). Same heritage-luxury category and Cambodian market overlap as MAADS' Pavilion.

Direct peers

• Shinta Mani: Bill Bensley-designed luxury boutique hotels in Siem Reap and Phnom Penh. Directly competes with MAADS' Pavilion and Templation in the same Cambodian luxury hospitality segment with similar art-and-nature positioning.
• Song Saa Private Island: Cambodia-based luxury private island resort near Sihanoukville with a strong sustainability and design-led ethos. Closest geographic and positioning analog to MAADS' Island Center Point and Templation.
• Six Senses Hotels Resorts Spas: Global luxury resort brand built on sustainability, wellness, and bioclimatic design—the closest analog in positioning to MAADS' Jungloo, solar cooling, and eco-luxury differentiators.
• Alila Hotels and Resorts: Asian boutique luxury eco-resort brand with design-driven properties. Comparable in scale, target segment, and sustainability/biophilic design ethos to MAADS' boutique-villa portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCvRAC7js5IkCD7vXnZDEzow
• Facebookweb.facebook.com/maads.asia
• LinkedInlinkedin.com/company/maads
• Instagraminstagram.com/maads.asia
• TikToktiktok.com/@maads.hotels

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maads™