Mapfre Peru

What Mapfre Peru does

MAPFRE Peru (Mapfre Perú Compañía de Seguros y Reaseguros, RUC 20418896915) is a Lima-headquartered insurance and financial services company operating as the Peruvian subsidiary of MAPFRE Group, the Spanish multinational insurer described in the input as the largest insurance multinational in Latin America. The company serves both individual consumers and corporate clients through a comprehensive product portfolio spanning mandatory and voluntary motor insurance (SOAT, vehicle), health insurance (Salud Total, EPS), life insurance (Vida Ley), home, pet, and funeral coverage, investment vehicles (Fondo Universitario, Certirenta, Certivida, Inversión Inteligente), pension plans, and specialized commercial lines (engineering, transport, credit, surety bonds). Geographic reach is national, anchored by the Miraflores (Lima) headquarters and supported by a network of physical offices across Peru.

The company's revenue model rests on premium collection across personal and commercial lines, investment income generated on insurance float, and fees on financial products such as pensions and certificates of deposit. Distribution is multi-channel: physical offices, a web portal, iOS and Android mobile applications, WhatsApp, intermediaries/agents, and affiliated service providers including automotive workshops and partner clinics. The company has invested in digital infrastructure — notably the Clínica Digital MAPFRE telemedicine platform (24/7 video consultations) and the AutoWin mobile application for vehicle insurance management — alongside a broker training program (88 webinars delivered in 2024, 78+ planned for 2025; 175,000+ training hours) and an ESG homologation program covering more than 19,000 companies. Marketing investment includes sponsorship of the CONMEBOL Libertadores tournament (2024-2025). The business is regulated by Peru's Superintendencia de Banca y Seguros (SBS) and operates under group-level underwriting, reinsurance, and capital standards inherited from MAPFRE Group.

Operationally, MAPFRE Peru functions as a mature, distribution-led incumbent insurer executing a measured digital and ecosystem expansion. The principal value proposition to customers is one-stop access to regulated insurance and financial products backed by a multinational brand; the principal growth lever visible in the data is deepening wallet share through digital self-service, broker productivity, and adjacent retail financial services, rather than geographic or vertical greenfield expansion.

Name

Mapfre Peru

Legal name

Mapfre Perú Compañia de Seguros y Reaseguros

Website

https://mapfre.com.pe

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

MAPFRE Peru is a Lima-based insurance and financial services subsidiary of Spanish multinational MAPFRE Group, offering motor, health, life, commercial, and investment products to individuals and businesses across Peru through physical offices and digital channels.

Ownership category

akta.pro rank

Product category

Multi-line Insurance

NAICS

Direct Life, Health, and Medical Insurance Carriers (52411), Direct Life Insurance Carriers (524113), Direct Health and Medical Insurance Carriers (524114), Direct Insurance (except Life, Health, and Medical) Carriers (52412)

SIC

Fire, Marine & Casualty Insurance (6331), Life Insurance (6311), Accident & Health Insurance (6321)

akta.pro primary industry

Commercial Auto & Fleet Insurance (FSAJAMAB)

akta.pro secondary industry

Travel & Accident (Non-Life) Insurance (FSAJAMAN)

Keywords

• Insurance products
• Vehicle insurance
• Health insurance
• Life insurance
• Enterprise insurance

Headquarters

HQ city

Lima

HQ country

Peru

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Premiums: MAPFRE Perú generates revenue through various insurance products including SOAT (mandatory vehicle insurance), vehicular insurance, health insurance, life insurance, funeral insurance, accident insurance, enterprise insurance, and investment/retirement products. Revenue comes from premium collection from policyholders.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels6 records

Core offering

MAPFRE Peru provides a comprehensive portfolio of insurance and financial protection products including mandatory vehicle insurance (SOAT), voluntary vehicle insurance, health insurance, life insurance, home and pet insurance, funeral services, and investment/savings products for individuals and families. For businesses, the company offers employee health plans (EPS), occupational risk insurance (SCTR), mandatory life insurance (Vida Ley), corporate vehicle insurance, group life, engineering risks, transport, credit, and surety bond coverage. Digital services include the 24/7 Clínica Digital MAPFRE telemedicine platform, online quotation tools, and mobile applications for policy management.

Product overview

MAPFRE Peru operates as a comprehensive insurance and financial services company offering a multi-product portfolio. The core offerings include vehicle insurance (SOAT and vehicular), health insurance with digital clinic services, life insurance with savings components, home insurance, and pet insurance. For enterprises, MAPFRE provides employee health plans (EPS), occupational risk insurance (SCTR), mandatory life insurance (Vida Ley), and business insurance packages covering general risks, engineering, transport, and credit. The investment arm includes education funds (Fondo Universitario), investment insurance (Inversión Inteligente, Certirenta, Certivida), multi-fund products, and pension plans. The company has also developed digital services including Clínica Digital MAPFRE (24/7 video consultations and chat) and mobile applications like AutoWin for vehicle insurance management. Funeral and cemetery services through MAPFRE Camposantos complement the life insurance offerings. The portfolio is distributed through multiple channels including online platforms, mobile app, physical offices, and a network of affiliated clinics and workshops.

Differentiator

Problem solved

Functional benefit

Brands

• Clínica Digital MAPFRE: Digital health clinic offering 24/7 medical consultations via video calls, auto-evaluation tools, and chat with doctors. Partners with Clínica Ricardo Palma for hospitalizations and emergencies.
• AutoWin
• FARMAPFRE
• Salud Total
• Camposanto MAPFRE
• Certivida
• Certirenta
• Fondo Universitario

Products and services

• SOAT (Seguro Obligatorio de Accidentes de Tránsito) Mandatory vehicle insurance required by Peruvian law covering bodily injuries and death from traffic accidents, including medical expenses and indemnities for victims. Available to vehicle owners in Peru.
• Seguro Vehicular Comprehensive voluntary vehicle insurance covering damage, theft, robbery, and accidents. Offers up to 25% online purchase discount plus 10% cash payment discount. Targeted at individual vehicle owners.
• Seguro de Salud Health insurance providing medical consultations, hospitalization, emergencies, preventive checkups, oncology coverage, and access to affiliated clinics including Clínica Ricardo Palma. Includes the Salud Total product covering pre-existing conditions with no age limit for entry and permanence.
• Clínica Digital MAPFRE 24/7 digital health platform offering video consultations, chat with doctors, and medical self-evaluation tools. Available to MAPFRE health insurance customers.
• Seguro de Vida Life insurance products including term life, life with savings (Ahorro Devolución, Endoso Devolución), accidental death coverage, and credit life insurance. Targeted at individuals and families seeking financial protection.
• Fondo Universitario Education savings insurance plan guaranteeing 100% return of contributions up to $500,000, allowing flexible contribution timing and beneficiary designation for children's education.
• Seguro de Hogar Home insurance covering robbery, fire, flooding, and providing home assistance services for property protection. Targeted at homeowners.
• Seguro de Mascotas Pet insurance providing veterinary coverage and medical care for domestic animals. Targeted at pet owners.
• Seguro de Sepelio Funeral insurance covering funeral services, burial, cremation, and cash indemnities. Includes access to MAPFRE Camposantos cemeteries in Huachipa, Piura, Ica, Chincha, Chiclayo, and Pisco. Available as Sepelio Integral MAPFRE and Sepelio Indemnizatorio.
• EPS (Entidad Prestadora de Salud) Health services provider for companies, offering employee health coverage as an alternative to the public health system. Targeted at Peruvian businesses and employers.
• SCTR (Seguro Complementario de Trabajo de Riesgo) Mandatory complementary risk insurance for workers in high-risk occupations, covering work-related accidents and occupational diseases. Targeted at employers of high-risk workers in Peru.
• Seguro Vida Ley Mandatory life insurance for employees as required by Peruvian labor law, protecting workers and their families. Targeted at Peruvian employers.
• Seguro Empresarial Business insurance package covering general risks, engineering risks, transport, credit, financial guarantees (Cartas Fianza), and prevention of occupational hazards. Targeted at Peruvian businesses.
• Inversión Inteligente Intelligent investment insurance with guaranteed returns, part of MAPFRE's savings and investment product line. Targeted at individual savers and investors.
• Multifondo Flex Multi-fund flexible investment product allowing investors to allocate across different risk profiles. Targeted at individual investors seeking diversified investment exposure.
• Certirenta / Certivida Investment certificates providing guaranteed returns (Certirenta for fixed income/rental income, Certivida for life-contingent income), part of MAPFRE's investment product portfolio.
• Plan de Pensiones Pension plan for retirement savings, helping individuals prepare financially for their retirement years. Targeted at individuals planning for retirement.
• Seguro de Viajes Travel insurance covering medical emergencies, trip cancellations, and other travel-related risks for international and domestic travelers. Targeted at travelers.
• Seguro de Accidentes Personales Personal accident insurance covering injuries and accidental death, providing financial protection for individuals and families.
• Seguro de Desgravamen Credit life insurance that covers outstanding loan balances in case of borrower's death or disability. Targeted at borrowers and financial institutions.

Quantifiable outcome

• More than 19,000 companies have strengthened ESG practices through MAPFRE's homologation model
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Prevention Portal Partners (National and International Consultants)minorStrategic or Co-development Partner · 1 January 2025MAPFRE's Prevention unit collaborates with national and international consultants to deliver webinars on topics including workplace risk prevention, road safety, health promotion, and engineering. The program delivered 175,000+ man-hours of training in 2024.
• PrevensisminorStrategic or Co-development Partner · 1 January 2024Prevensis is a specialized company in educational and communicational projects that executes the 'Controla Tu Red' program of Fundación MAPFRE in Peru, focusing on digital wellbeing and safe internet use for youth.
• CONMEBOLcoreStrategic or Co-development PartnerMAPFRE is the official sponsor of the CONMEBOL Libertadores tournament, the most prestigious South American club football competition. This partnership provides brand visibility across South America during one of the biggest sporting events, with teams like Universitario de Deportes, Alianza Lima, and Sporting Cristal participating.
• Affiliated Clinics NetworkcoreChannel Partner/ Reseller/ DistributorMAPFRE has a network of affiliated clinics including Clínica Ricardo Palma for health insurance coverage, providing policyholders with access to medical services through their health insurance plans.
• Affiliated Workshops NetworkcoreChannel Partner/ Reseller/ DistributorNetwork of affiliated repair shops (Talleres Afiliados) for vehicle insurance claims and maintenance services, providing policyholders with authorized service centers for their vehicle insurance coverage.
• FARMAPFRE PharmacyminorChannel Partner/ Reseller/ DistributorFARMAPFRE provides home delivery service for medications as part of MAPFRE's customer service offerings, enhancing the health insurance value proposition.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Others

• MAPFRE España (parent domestic operations): Domestic Spanish operations of MAPFRE Group — not a direct competitor but the parent entity whose product platforms, technology, and reinsurance capacity underpin MAPFRE Peru's offerings.

Direct peers

• Rimac Seguros y Reaseguros: The largest insurer in Peru offering a comprehensive multi-line portfolio (vehicle, health/EPS, life, pensions, enterprise) — directly comparable to MAPFRE Peru in product breadth, customer segments, and distribution across physical and digital channels.
• Liberty Seguros Perú: Peruvian subsidiary of Liberty Mutual offering P&C, vehicle, and enterprise insurance — comparable to MAPFRE Peru in commercial P&C focus and multi-channel distribution.
• Interseguro (Grupo Intercorp): Peruvian insurer affiliated with Intercorp financial group, offering life insurance, annuities, and investment-linked products — directly comparable to MAPFRE Peru's life and investment certificate portfolio.
• SURA Seguros Perú: Peruvian insurer within Grupo SURA offering life, vehicle, and enterprise insurance with a comparable digital and prevention-focused positioning to MAPFRE Peru.
• Pacífico Seguros: Major Peruvian multi-line insurer (part of Credicorp) competing head-to-head with MAPFRE Peru across general insurance, life, health, and pension products with similar bank-distribution and direct-channel strategies.
• La Positiva Seguros y Reaseguros: Peruvian multi-line insurer offering vehicle, health, life, and enterprise products. Comparable to MAPFRE Peru in offering breadth and reliance on nationwide agent/broker distribution.
• HDI Seguros Perú: Peruvian subsidiary of HDI international group focused on commercial lines, engineering, and enterprise coverage — overlaps with MAPFRE Peru's business insurance, SCTR, and corporate vehicle offerings.

Broad incumbents

• Chubb Seguros Perú: Peruvian subsidiary of global insurer Chubb, specializing in P&C, accident & health, and commercial lines; comparable as an enterprise-focused insurer with multinational backing operating in the same market.
• Zurich Seguros Perú: Peruvian arm of global insurer Zurich Insurance Group offering general, life, and commercial products; broader incumbent portfolio overlaps MAPFRE Peru's enterprise and individual lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/mapfre_pe
• YouTubeyoutube.com/user/MAPFREPeruOficial
• Facebookfacebook.com/MAPFRE.PE
• LinkedInlinkedin.com/company/mapfre-per-
• Instagraminstagram.com/mapfre_pe
• TikToktiktok.com/@mapfreperuoficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mapfre Peru