Insight Marketing Research & Intelligence

What Insight Marketing Research & Intelligence does

Insight LATAM is a privately held regional market research and strategic consulting firm founded in 2013 and headquartered in Tegucigalpa, Honduras. The firm delivers customized research, measurement, consumer insight, strategic intelligence, and consulting engagements to B2B organizations (primary), B2C brands, and social-sector clients across five Central American markets: Honduras, El Salvador, Guatemala, Panama, and Costa Rica. Geographic expansion occurred in two waves — El Salvador and Guatemala in 2019, followed by Panama and Costa Rica in 2020 — establishing a regional footprint with local context reading and cross-country comparability.

The company's product surface is organized around six branded solutions (Brand & Strategy, Innovation, Consumer, Insight Lab, Communication, Distribution) layered over four core service capabilities: Market Research, Measurement, Strategic Intelligence, and Strategic Consulting. Underlying technology is methodology-driven rather than platform-driven; no proprietary software, APIs, AI models, or patents are disclosed. The portfolio is designed to translate complex consumer and market data into actionable strategic direction for demanding brands and organizations.

Revenue is generated through professional-services engagements priced per project based on scope, methodology, geography, and client requirements, with no publicly disclosed standard pricing tiers. The go-to-market is sales-led and direct, anchored by named enterprise and nonprofit relationships (A2F Consulting LLC, Multiproyectos, Elemental, Innovations for Poverty Action) and supported by LinkedIn visibility, WhatsApp-direct outreach, and Google Forms-based proposal intake. No funding rounds, institutional investors, parent entities, M&A activity, or leadership changes are disclosed in the source material, indicating a bootstrapped, founder- or management-owned independent firm.

Name

Insight Marketing Research & Intelligence

Legal name

Insight LATAM

Website

https://insightlatam.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Insight LATAM is a privately held, Honduras-headquartered market research and strategic consulting firm serving enterprise, consumer-brand, and social-sector clients across five Central American countries, delivering customized research, measurement, consumer insight, and strategic intelligence engagements.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (54191), Other Management Consulting Services (541618), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Corporate Strategy Advisory (BPAHADAA)

Keywords

• Market research services
• Consumer insights
• Strategic consulting
• Brand strategy research
• Market measurement

Headquarters

HQ city

Tegucigalpa

HQ country

Honduras

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Market Research and Consulting Services: Professional services revenue generated through customized research projects, strategic consulting engagements, and market analysis assignments. Projects are designed according to client objectives, timelines, and real business context.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Insight LATAM is a regional market research, strategic intelligence, and consulting firm that designs and executes customized research projects for enterprise brands and organizations across Latin America. The firm transforms complex consumer, market, and competitive information into actionable strategic recommendations through six integrated solutions — Brand & Strategy, Innovation, Consumer, Insight Lab, Communication, and Distribution — supported by core service capabilities in market research, measurement, strategic intelligence, and strategic consulting.

Product overview

Insight LATAM operates as a unified market research and strategic intelligence platform offering a portfolio of six integrated solutions: Brand & Strategy, Innovation, Consumer, Insight Lab, Communication, and Distribution. These solutions are complemented by core service capabilities including Market Research, Measurement, Strategic Intelligence, and Strategic Consulting. The portfolio is designed to transform complex information into clear and actionable strategic decisions for B2B, B2C, and social sector clients across Latin America.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand & Strategy (Marca y estrategia)

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves9 records

Expansion highlights4 records

Broad incumbents

• Ipsos: Global market research and survey leader with established presence across Latin America; competes directly for the same enterprise market research, consumer insights, and strategic consulting engagements Insight LATAM targets, but at vastly broader scale and geography.
• Kantar: Global insights and consulting firm with dedicated LATAM operations covering brand, consumer, and media research; directly overlaps with Insight LATAM's brand strategy, consumer behavior, and communication effectiveness offerings.
• YouGov: Global data-driven research and consumer intelligence platform with growing Latin American panel coverage; competes for the same enterprise brand-tracking and consumer insight engagements, especially through digital-first panel delivery.
• GfK (now part of NIQ): Historically a global market research firm with strong consumer goods and retail insights exposure across LATAM; overlaps with Insight LATAM's consumer behavior, distribution, and brand strategy work for multinational and regional clients.
• NielsenIQ: Global consumer and retail measurement company with operations across Latin America; comparable in the measurement, market sizing, and competitive intelligence services Insight LATAM offers, especially to retail and consumer goods clients.

Regional players

• Proyectar (Investigación de Mercados): Smaller Central American market research firm focused on consumer and social research; offers a closely comparable consulting-style service model and geographic footprint to Insight LATAM's smaller-market operations.

Direct peers

• Datum Internacional: Peruvian market research and public opinion firm with broad Latin American coverage; directly comparable as a regional, methodology-driven insights provider serving B2B and B2C clients across multiple LATAM countries.
• Mercap LATAM: Mexican-headquartered LATAM market research and consumer insights firm; directly comparable to Insight LATAM in size, regional positioning, and service mix across consumer, brand, and strategic consulting work.

Emerging players

• Toluna (Kantar-owned): Self-service consumer insights platform with panel coverage in Latin America; represents the digital, technology-enabled delivery model that challenges traditional regional firms like Insight LATAM on speed, scale, and cost.

Others

• Innovation for Poverty Action (IPA) Research Network: Multi-country research organization operating social-sector fieldwork across Latin America; relationship is referenced as a customer/partner of Insight LATAM, and IPA's broader network of country research partners competes for the same development-research fieldwork engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/insight-marketing-research-latam

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Insight Marketing Research & Intelligence