What Ng Productions does

NG Productions is a French live entertainment production company founded in 2007 in Besançon, France. The company produces and distributes live spectacles — including concerts, comedy and humor shows, theater productions, dance performances, and young audience programming — across the Bourgogne-Franche-Comté region and selected adjacent markets such as Metz, Nancy, Strasbourg, Epernay, Auxerre, and Vittel. It operates more than 200 shows per season and attracts over 250,000 spectators annually. Its portfolio includes a flagship annual comedy festival, Festival Drôlement Bien, launched in 2021 and described as the first humor festival in France in this format, along with sub-brands and partnerships within the Please Please Familyy group.

The company's core product is live event programming and promotion, not a proprietary technology platform. Ticketing flows through third-party platforms (Ticketmaster as primary, with Seetickets and France Billet as secondary) integrated into the company's website (ngproductions.fr), supplemented by physical retail outlets (Cultura, Carrefour, Leclerc, Fnac, Cora), direct office sales at the Besançon headquarters, and a corporate committee (CE) channel for group bookings of 10+ people. Additional services include Ticketswap-powered secure resale, youth discount programs (Pass Culture for ages 15-18 and Avantages Jeunes 'buy one get one' offers), and bespoke corporate/institutional event production. Technology is limited to standard web analytics (Google Analytics) and the website was built by Koredge (Besançon agency); no proprietary AI, ML, or data platform is in evidence.

NG Productions operates as a private corporation (APE 9001Z — performing arts; SIRET 493 727 150 000 36; RCS Besançon) under the direction of Hamid Asseila. Revenue is generated primarily through ticket transactions, with variable per-event pricing ranging from approximately €25 to €89 depending on the production. The company is a member of the Please Please Familyy group alongside Please Please, ANTDT evenings, the Golden Coast festival, and collaborations with festivals including Cabaret Vert, This Is Not A Love Song, and Magnifique Society. Its core customer segments are general public consumers and corporate committees/associations.

Name

Ng Productions

Legal name

NG PRODUCTIONS

Website

https://ngproductions.fr

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Live Entertainment Production

NAICS

Performing Arts Companies (7111), Other Performing Arts Companies (71119)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Festival & Event Producers/Organizers (MPAIAFAC)

akta.pro secondary industry

Circus, Magic & Variety Shows (THAJAFAH)

Keywords

• Live event production
• Concert promotion
• Comedy shows
• Theater performances
• Ticketing services

Headquarters

HQ city

Besançon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Ticket Sales: Primary revenue stream from selling tickets to live performances including concerts, comedy shows, theater, and family entertainment events across the Bourgogne-Franche-Comté region.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

NG Productions is a live entertainment production company that produces, programs, and distributes more than 200 concerts, comedy shows, theater performances, and family/young audience events per season across the Bourgogne-Franche-Comté region of France, attracting over 250,000 spectators annually. The company operates the Festival Drôlement Bien (launched 2021), billed as France's first humor festival in this original format, and sells tickets through Ticketmaster, physical retail outlets, and direct office sales.

Product overview

Ng Productions is a live entertainment production company operating as a single unified offering rather than a modular platform. The company produces and promotes live spectacles across four core categories — music concerts, comedy/humor shows, theater, and young audience productions — primarily in the Bourgogne-Franche-Comté region. A key sub-brand is the Festival Drôlement Bien, an annual comedy festival launched in 2021. The portfolio is complemented by ticketing support services including CE/corporate group sales, the Ticketswap secure resale platform, and youth discount programs (Pass Culture, Avantages Jeunes). All ticket sales flow through third-party ticketing platforms (Ticketmaster, Seetickets, France Billet) rather than a proprietary booking system. The company also offers bespoke event production for local governments and businesses.

Differentiator

Problem solved

Functional benefit

Brands

• Festival Drôlement Bien: Annual comedy festival launched by NG Productions in 2021, the first humor festival in France in this format, taking place each January in Besançon.

Products and services

• Live Concert Programming Production and promotion of live music concerts featuring established and emerging artists across the Bourgogne-Franche-Comté region, including touring formats such as Saline Royale LIVE (GIMS, Sting), GOLDMEN 100% GOLDMAN, and Generation Céline, performed at venues in Besançon, Dijon, Montbéliard, Arc-et-Senans, and other regional cities.
• Comedy and Humor Shows Stand-up, one-person shows, and comedy performances featuring nationally recognized humorists (e.g., Arnaud Tsamere, Thomas Marty, Aymeric Lompret, Adel Fugazi, Gabrielle Giraud, Jeff Panacloc) and up-and-coming talent, programmed across venues in Besançon, Dijon, Sochaux, and other regional cities.
• Theater and Musical Productions Dramatic theatrical performances and musical adaptations produced and distributed by NG Productions, including the Monte-Cristo musical spectacle, with ticket prices ranging from €25 to €89 depending on category and venue.
• Young Audience and Family Shows Family-friendly theatrical and musical performances suitable for children, including productions such as 'Le Loup qui voulait faire de la musique' and the Horror Kids Party, plus dedicated youth discount programs via Pass Culture (ages 15-18) and Avantages Jeunes (1 place achetée = 1 place offerte).
• Dance and Cultural Performances

Quantifiable outcome

• 250,000+ spectators per season attend NG Productions events
• +2 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Four partnerships are on record, tiered core.

• Please Please FamilyycoreStrategic or Co-development PartnerNG Productions is a member of Please Please Familyy, founded by Christian Allex, Hamid Asseila, and Vivien Becle. The group encompasses NG Productions (created 2007), Please Please (2020), Festival Drôlement Bien (1st edition 2023), ANTDT evenings, and Golden Coast festival (1st edition 2024), as well as collaborations with festivals including Cabaret Vert, This Is Not A Love Song, and Magnifique Society.
• La RodiacoreStrategic or Co-development PartnerLa Rodia is a co-production partner for events like the Horror Party. The venue hosts NG Productions events and serves as a key venue in Besançon.
• Association Rira BiencoreStrategic or Co-development PartnerNG Productions and association Rira Bien co-organize the Festival Drôlement Bien, a humor festival now in its fourth edition (January 2026) in Besançon.
• Various Venues (Zénith, Kursaal, Micropolis, etc.)coreChannel Partner/ Reseller/ DistributorNG Productions works with multiple venues across Bourgogne-Franche-Comté including Besançon (Micropolis, Kursaal, Scènacle, La Rodia, Théâtre Ledoux), Dole (La Commanderie), Dijon (Zénith, Théâtre des Feuissants), Talant (L'Écrin), Montbéliard (Axone), Belfort (Maison du Peuple), Sochaux (Mals), Chalon-sur-Saône (Salle Marcel Sembat), Vittel (Palais des congrès), and others.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Please Please: Sister company under the Please Please Familyy umbrella alongside NG Productions, producing live shows in the broader French market. Closest comparable operating entity in terms of business model, scale, and group affiliation.
• Bleu Citron: French concert and event producer/promoter organising tours and live shows across multiple French cities. Directly comparable to NG Productions in producing mid-size live entertainment events on a multi-city circuit.
• Tsunami Production: French live entertainment producer and tour organiser for concerts and shows. Comparable to NG Productions in producing and distributing tours of headliners and emerging artists across French venues.
• Live Nation France: French subsidiary of Live Nation Entertainment, the global leader in live entertainment. Both NG Productions and Live Nation France produce and promote concerts and live shows, but Live Nation operates at national and international scale with far deeper artist rosters.
• Montreux Comedy Festival: Major French-language comedy/humor festival held annually in Switzerland. Closely comparable to NG Productions' Festival Drôlement Bien in format and audience, and serves as a benchmark for scaling a humor festival IP.
• Gérard Drouot Production: Long-established French concert and show producer/promoter with comparable programming across music, humor, and family events. Closely matches NG Productions' model of touring productions across French venues.

Regional players

• Hellfest Productions: Producer of Hellfest Open Air, one of Europe's largest music festivals, based in western France. Comparable French festival producer that operates outside NG Productions' geography but shares the model of staging a flagship live event brand.
• Les Eurockéennes de Belfort: Major annual music festival held in Belfort, within NG Productions' Bourgogne-Franche-Comté home region. Regional peer operating in the same territory, competing for the same audiences, artists, and venues during festival season.
• Festival International de Jazz de Beaune: Annual jazz and music festival held in Beaune, Burgundy, in the broader Bourgogne-Franche-Comté catchment. Regional peer competing for the same spectator base and venue relationships as NG Productions.

Broad incumbents

• Olympia Production: Historic Parisian concert hall and producer, part of the Vivendi group, programming concerts and live entertainment. Broader incumbent: shares the live entertainment production model with NG Productions but operates at national scale with a flagship Paris venue.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ng.prod
• Instagraminstagram.com/ng_productions
• LinkedInlinkedin.com/company/ng-productions

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ng Productions