JOURNEYING
- Company typePrivate
- Founded1988
- HeadquartersSouthampton, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
JOURNEYING firmographics
Firmographics- Name
- JOURNEYING
- Legal name
- Journeying
- Website
- https://journeying.co.uk
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
JOURNEYING industry classification
Industry- Product category
- Pilgrimage & Walking Holidays
- NAICS
- Tour Operators (561520), Tour Operators (56152)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro industry
- Pilgrimage & Faith-Based Multi-Day Tour OperatorsTravel & Hospitality/Travel Agencies, Tour Operators & OTAs/Tour Operators (Multi-Day Package Tours)Religious Retreats & Spiritual Wellness Travel AgenciesFaith-Based Group Travel (Church/Mosque/Temple) Organizers
Keywords
Where JOURNEYING is headquartered
LocationHeadquarters
- HQ city
- Southampton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
JOURNEYING business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Holiday Package Sales: Journeying generates revenue through all-inclusive holiday packages that include accommodation, transport from starting point, entrance fees, and meals (except casual refreshments). Prices vary by holiday type and duration, ranging from approximately £475 for 3-night stays to £995 for 6-night stays. Single occupancy typically carries a supplement of £80-100.
- Day Walk Events: Free day walks are offered as taster events to introduce potential customers to the Journeying experience, driving future holiday bookings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Standard 7-day holiday packages (multi-night) |
| One time/ perpetual license | Multi-year contract | Short breaks (2-6 days) |
| Freemium | Pay-as-you-go | Day walks (free tasters) |
| Unit Pricing | Multi-year contract | Children's discount |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
JOURNEYING product offering
Product offeringCore offering
Journeying organizes small-group (5-12 guests) guided walking and pilgrimage holidays in remote and off-the-beaten-track parts of Britain and Ireland in an informal Christian ambience inspired by Celtic spirituality. Holidays are led by volunteer guides who accompany the group throughout the journey and include accommodation, transport from the starting point, entrance fees, and meals. Offerings range from free single-day taster walks to multi-week pilgrimage journeys and retreat-style breaks.
Product overview
Journeying is a not-for-profit company (registered number 06919850) providing guided walking tour holidays in Britain and Ireland under an informal Christian ambience inspired by pilgrimage and Celtic spirituality. The product portfolio comprises five core service offerings: 7-Day or Longer Journeys (multi-day stays with daily guided walks), Short Breaks (2-6 day holidays over long weekends), Pilgrimage Journeys (multi-location spiritual routes), Day Walks & Events (free single-day taster walks), and Retreat-Style Holidays (low-activity reflective breaks). All journeys are led by volunteer guides and include accommodation, meals, transport from the starting point, and entrance fees.
Differentiator
Problem solved
Functional benefit
Products and services
- 7-Day or Longer Journeys Multi-day guided walking tour holidays of 7 days or longer, staying in one or occasionally two locations with daily walks through remote parts of Scotland, England, Wales and Ireland in an informal Christian ambience. Most 7-day holidays are priced £760-£910 per person, with single occupancy supplements of £80-100.
- Short Breaks (2-6 days) Walking holidays of 2-6 days, often over long weekends, staying in one location with a mix of guided walks and free time for reflection. Shorter durations are priced accordingly, e.g., the Late Summer Oxfordshire 3-night break at £475.
- Pilgrimage Journeys Extended journeys staying in several locations along historic pilgrimage routes, combining walking with spiritual reflection and Celtic heritage exploration.
- Day Walks & Events Free taster walks where participants meet, walk and return home the same day, run in a spirit of pilgrimage and designed as an introduction to Journeying's longer holidays. Booked via Eventbrite.
- Retreat-Style Holidays Holidays with fewer planned walks and more unstructured time for reflection in peaceful surroundings, combining spiritual practice with nature appreciation.
Companies that use JOURNEYING
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
JOURNEYING technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
JOURNEYING partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Christian's AwareminorJourneying partnered with Christian's Aware, a non-profit organization that seeks better understanding between people of all faiths and none, to plan the Llŷn Peninsula journey. This partnership aligns with Journeying's inclusive approach to welcoming non-Christians on their holidays.
Scale indicators4 records
Recent moves4 records
Expansion highlights5 records
JOURNEYING competitors and assessment
Company assessmentBroad incumbents
- HF Holidays: Established UK guided walking holiday operator with country houses across Britain and a wide portfolio of multi-day and short-break walking holidays. Comparable because it offers small-group guided walking trips in similar UK/Ireland geographies, but at much larger scale and serving a broader, secular customer base rather than the pilgrimage/Christian niche.
- Ramblers Walking Holidays: Long-running UK guided walking holiday company offering UK and international small-group walking trips. Comparable in product format (small-group guided multi-day walking holidays) and target geography, but with a secular/club audience rather than a Christian pilgrimage focus.
- RWH Travel (Rambles Worldwide): UK walking and activity holiday company offering guided small-group holidays worldwide with significant UK and Ireland programming. Comparable in product format and guided small-group delivery, with broader geographic and activity scope than Journeying.
Emerging players
- British Pilgrimage Trust: UK charity promoting pilgrimage routes and offering resources for self-guided pilgrims across Britain. Comparable because it operates in the same British pilgrimage travel space, but its model is route development and resources rather than fully guided holiday packages.
Direct peers
- Sherpa Expeditions: UK-based operator running guided and self-guided walking holidays in Britain, Ireland, and the Alps. Comparable in guided walking holiday format and UK/Ireland geographic focus, but with broader adventure and international scope rather than a pilgrimage framing.
- Crossbill Walking Holidays: Small UK operator running guided walking and nature-based holidays in Britain and Europe with a similar intimate group ethos. Comparable because both target small groups of walking enthusiasts seeking guided multi-day experiences in remote British locations.
- Macs Adventure: UK-based walking holiday specialist offering self-guided and guided walking trips across the UK, Ireland, and Europe. Comparable because both sell UK/Ireland walking packages with multiple format options, though Macs Adventure skews toward self-guided itineraries while Journeying is fully guided.
- Wilderness England: Specialist UK walking and activity holiday operator focused on England's national parks and remote regions. Comparable in product (guided small-group walking holidays in remote British landscapes) and customer profile, though without the Christian/pilgrimage specialisation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
JOURNEYING social profiles
Digital presenceJOURNEYING financial estimates
Financial estimateRevenue estimate
Valuation estimate
JOURNEYING leadership team
Management profileNumber of profiles
Profiles1 record
JOURNEYING funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JOURNEYING M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JOURNEYING
What does JOURNEYING do?
Journeying organizes small-group (5-12 guests) guided walking and pilgrimage holidays in remote and off-the-beaten-track parts of Britain and Ireland in an informal Christian ambience inspired by Celtic spirituality. Holidays are led by volunteer guides who accompany the group throughout the journey and include accommodation, transport from the starting point, entrance fees, and meals. Offerings range from free single-day taster walks to multi-week pilgrimage journeys and retreat-style breaks.
Is JOURNEYING a public or private company?
JOURNEYING is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was JOURNEYING founded?
JOURNEYING was founded in 1988. It employs 1 to 10 people.
Where is JOURNEYING based?
JOURNEYING is headquartered in Southampton, United Kingdom, in the Europe region.
How does JOURNEYING make money?
Two revenue lines are on record. Holiday Package Sales are the primary driver. The others are day Walk Events.
Who are JOURNEYING's main competitors?
Broad incumbents on record are HF Holidays, Ramblers Walking Holidays and RWH Travel (Rambles Worldwide). British Pilgrimage Trust is listed as an emerging player. Direct peers are Sherpa Expeditions, Crossbill Walking Holidays, Macs Adventure and Wilderness England.
Does JOURNEYING have an API?
No public API is recorded for JOURNEYING.
What industry is JOURNEYING in?
JOURNEYING's product category is Pilgrimage & Walking Holidays. Its primary akta.pro industry code is THAKADAH, Pilgrimage & Faith-Based Multi-Day Tour Operators, with a secondary code of THAKAHAM, Religious Retreats & Spiritual Wellness Travel Agencies. Its NAICS code is 561520 and its SIC code is 7900.