Klett Mint Gmbh

What Klett Mint Gmbh does

Klett MEX GmbH is a Stuttgart-based education communication agency and wholly owned subsidiary of the Klett Gruppe, one of Germany's largest educational publishing groups. The company acts as a bridge between organizations that want to communicate educational content (foundations, federal and state ministries, corporations, industry associations, universities, and NGOs) and the German school system, offering three integrated service lines: strategic and didactic consulting, development of digital and analog educational media (teaching materials, portals, magazines, videos, e-learning modules, competitions), and event organization (annual congresses, teacher professional development, marketing campaigns). The company serves clients including the NRW Ministry of School and Education, the Federal Ministry of Labour and Social Affairs (BMAS), the German Aerospace Center (DLR), Joachim Herz Stiftung, Baden-Württemberg Stiftung, Konrad-Adenauer-Stiftung, BARMER, VDMA, Porsche Museum, and Ernst Klett Sprachen.

The company operates a platform-plus-services model built around three flagship owned-media brands: #excitingedu (digital-education platform and annual Berlin congress, 700+ attendees), MINT Zirkel (STEM-teaching newspaper with 60,000 print circulation and 5,500+ newsletter subscribers), and jakobb (vocational-education congress). These anchor platforms are supplemented by additional products including Teach Economy (economics-education portal, 6,000+ teacher newsletter), DigitalAkademie (online teacher training for Konrad-Adenauer-Stiftung), DURCHBLICKT! (digital health literacy program for BARMER), BNE.Kongress (sustainability education), LERCHE (Austrian reading congress), and various subject-specific teaching materials. An in-house film studio in Stuttgart supports video and e-learning production.

Klett MEX generates revenue primarily through project-based professional services engagements, sponsorship and advertising within its owned media brands, and ticketing/exhibitor fees from its congress portfolio. The company employs approximately 15–20 people and operates from Stuttgart, with activity in Germany and Austria. It is privately held under Klett Gruppe, with no public revenue disclosure.

Name

Klett Mint Gmbh

Legal name

Klett MEX GmbH

Website

https://www.klett-mex.de

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Klett MEX GmbH is a Stuttgart-based education communication agency within the Klett Gruppe, providing consulting, educational media development, and event organization services to foundations, ministries, corporations, and educational institutions across Germany and Austria.

Ownership category

akta.pro rank

Product category

Education Communication Services

NAICS

Educational Services (611), Educational Support Services (611710), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742), Miscellaneous Publishing (2741)

akta.pro primary industry

Learning Technology & LMS/LXP Implementation (BPACANAH)

akta.pro secondary industries

Learning Experience Design (LXD) & UX for Learning (EDAGAKAF), Educational Digital Courseware & Learning Platforms (LMS-Integrated) (MPAJABAH), Learning Experience Platforms (LXP) & Learning Portals (EDAFAAAB)

Keywords

• Education communication services
• Educational media development
• Teacher professional training
• Education event management
• STEM education programs

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Project-Based Educational Consulting Services: B2B consulting and project services for educational institutions, foundations, ministries, and companies. Services include strategic consulting, pedagogical-didactic consultation, and marketing consulting for educational projects.
2. Educational Media Development: Development of digital and analog learning media including teaching materials, guides, interactive applications, magazines, websites, educational portals, videos, and competitions.
3. Event Organization and Management: Organization of educational events, conferences, teacher professional development, and large-scale educational events. Revenue from event tickets, sponsorships, and exhibitor fees.
4. Advertising and Sponsorship in Educational Media: Marketing campaigns through Klett MEX's own media brands (MINT Zirkel, #excitingedu, jakobb, schulzeit, didacta). Revenue from sponsorships, advertising placements, and exhibitor packages.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Klett MEX is an education communication agency that helps foundations, ministries, companies, associations, universities, and NGOs reach the German school and teacher market. The company develops digital and analog educational media, organizes congresses and events for teachers, and provides strategic consulting on education-sector communication campaigns. It operates recurring congress brands (e.g., #excitingedu, jakobb, LERCHE) and develops project-based educational programs for clients.

Product overview

Klett MEX is a full-service education communication agency and part of the Klett Gruppe. The company operates as a platform-plus-services model, offering three core brand ecosystems: #excitingedu (digital education platform and congress), MINT Zirkel (STEM teaching newspaper and online portal), and jakobb (vocational education congress). These platforms are complemented by numerous educational content products including Teach Economy (economics portal), DigitalAkademie (online teacher training), DURCHBLICKT! (health literacy), and subject-specific materials like DLR aerospace content, VDMA math exercises, Biene und Bildung, and Windy Cities. Services include strategic and didactic consulting, media development (digital/analog), and networking/marketing through owned media channels. The company also organizes specialized congresses (LERCHE reading congress, BNE.Kongress, DaF/DaZ-Kongress, Mitteldeutscher MINT-Kongress) and programs like MINT-Klassenfahrten school trips and mikro makro mint research funding. An in-house film studio in Stuttgart supports video and E-Learning production.

Differentiator

Problem solved

Functional benefit

Brands

• MINT Zirkel: Platform for contemporary MINT (STEM) teaching, including a newspaper, online portal, blog, newsletter with over 5,500 recipients, and magazine with 60,000 printed copies.
• #excitingedu
• jakobb
• BNE.Kongress
• Große Pause

Products and services

• Klett MEX Beratung

Quantifiable outcome

• 100,000+ downloads and 100,000+ distributed teacher handouts across various projects
• +3 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature4 records

Partnerships

18 partnerships are on record, tiered core, major and minor.

• Klett GruppecoreStrategic or Co-development PartnerKlett MEX is a company of the Klett Gruppe, one of Germany's leading educational publishers. This provides access to extensive educational expertise, professional networks, and cross-selling opportunities within the Klett family of companies (including AAP Lehrerwelt, RAABE, Schulflix, Ernst Klett Sprachen).
• BLV Baden-Württemberg (Berufsschullehrerverband)majorStrategic or Co-development PartnerCo-organizer of the jakobb annual congress for vocational education. Provides expertise in vocational school teacher community.
• BIBB (Bundesinstitut für Berufliche Bildung)majorStrategic or Co-development PartnerCo-organizer of the jakobb congress. Federal institute contributing expertise in vocational education policy and practice.
• IHK Region StuttgartmajorStrategic or Co-development PartnerRegional Chamber of Industry and Commerce co-developing the jakobb congress. Provides business community connection.
• LaSuB Sachsen (Landesamt für Schule und Bildung)majorStrategic or Co-development PartnerCo-organizer of Mitteldeutscher MINT-Kongress. Saxon state office for school and education.
• LISA Sachsen-Anhalt (Landesinstitut für Schulqualität und Lehrerbildung)majorStrategic or Co-development PartnerCo-organizer of Mitteldeutscher MINT-Kongress. State institute for school quality and teacher training in Saxony-Anhalt.
• ThILLM Thüringen (Thüringer Institut für Lehrerfortbildung)majorStrategic or Co-development PartnerCo-organizer of Mitteldeutscher MINT-Kongress. Thuringian institute for teacher professional development.
• SchulflixcoreStrategic or Co-development PartnerKlett Gruppe company and platform for teacher professional development. Klett MEX developed over 50 online courses for Schulflix. Content now available on Schulflix platform.
• AAP LehrerweltmajorStrategic or Co-development PartnerPart of Klett Gruppe, partnered with Klett MEX on DFO NRW (Digitale Fortbildungsoffensive) project for school leadership and teacher training.
• RAABEmajorStrategic or Co-development PartnerPart of Klett Gruppe, partnered with Klett MEX on DFO NRW project. Specialized educational publisher for teacher materials.
• Prof. Dr. Stephan Huber (Pädagogische Hochschule Zug)minorStrategic or Co-development PartnerScientific advisor for Klett DigiLead (Schulleitung project) in DFO NRW initiative.
• mobile.schuleminorStrategic or Co-development PartnerConsulting partner for Klett DigiTeach (Lehrkräfte project) in DFO NRW initiative.
• Schülerforschungszentrum Südwürttemberg (sfz)minorStrategic or Co-development PartnerPartner in developing teaching materials for 'mikro makro mint' program. Contributed expertise in research-based learning.
• HEROLÉcoreStrategic or Co-development PartnerSpecialized travel operator for school trips. Co-developed MINT-focused class trips with Klett MEX, combining travel with STEM education programs.
• we are family (Creative Agency)minorStrategic or Co-development PartnerCreative agency partnered with Klett MEX on the DURCHBLICKT! digital health literacy project for BARMER.
• RAABE (Fachverlag)minorStrategic or Co-development PartnerPart of Klett Gruppe. Collaboration on Teach Economy project for economics education materials.
• didacta VerbandmajorStrategic or Co-development PartnerPartnership for didacta trade fair presence and jakobb congress. Association for educational industry.
• WorldSkills Germany e.V.minorStrategic or Co-development PartnerPartner of jakobb congress, contributing to vocational education excellence initiatives.

Scale indicators17 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cornelsen Verlag GmbH: One of Germany's largest K-12 educational publishers, comparable to Klett MEX's parent-facing publishers (Cornelsen also develops teacher materials, digital learning content, and educational events such as Cornelsen Teacher Convention). Direct overlap with the German school market MEX serves.
• Serviceplan Group: Large German marketing and communications group with education-sector practice and event capabilities. Comparable on the agency/services side (consulting, content, events) for German institutional clients.
• Westermann Gruppe: Major German educational publisher (Schroedel, Diesterweg, Westermann) producing textbooks, digital media, and educational services for K-12. Comparable in the same German school market and Klett MEX's media development / Bildungsmedien category.
• Discovery Education: Provider of digital curriculum, teacher resources, and STEM educational content at scale internationally. Directly comparable to Klett MEX's STEM-focused MINT Zirkel portal, teacher training, and educational media development at a global level.
• Cengage Group: Global educational content and services company with K-12 and higher-ed portfolios. Comparable as a large-scale provider of teacher professional development content and educational media platforms in adjacent markets.

Direct peers

• AAP Lehrerwelt GmbH: Direct sibling within Klett Gruppe; provides teacher marketing portals, professional development content, and education-sector media partnerships. Co-developed DFO NRW with Klett MEX, so directly comparable in target audience (Lehrkräfte) and B2B education-services model.
• Ernst Klett Sprachen GmbH: Sibling Klett Gruppe publisher of language learning materials (DaF/DaZ); Klett MEX organized the DaF/DaZ Congress 2023 for them. Directly comparable in developing German-language educational media, teacher events, and B2B education services.
• Schulflix: Sibling Klett Gruppe teacher professional development platform housing the 50+ online courses Klett MEX developed. Comparable in operating a digital platform that delivers paid teacher training to German schools via annual subscriptions.
• RAABE Fachverlag: Sibling Klett Gruppe publisher of teacher reference materials and continuing-education content; partnered with Klett MEX on DFO NRW. Compares directly on B2B education-services for German teachers and school administrators.

Others

• didacta Verband: Trade-fair organizer and industry association for the German education sector (didacta). Klett MEX partners with didacta for trade-fair presence, making it a direct ecosystem peer in convening teachers and education buyers at scale events.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/klettmex
• Facebookfacebook.com/KlettMEX
• LinkedInlinkedin.com/company/klett-mint-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Klett Mint Gmbh