Massachusetts Association Of Councils On Aging Inc

What Massachusetts Association Of Councils On Aging Inc does

Massachusetts Councils on Aging Inc (MCOA, DBA "MCOA") is a 501(c)(3) nonprofit membership and advocacy organization incorporated in Massachusetts in 1980, serving as the statewide hub for the Commonwealth's 350 Councils on Aging and Senior Centers organized into five regional districts (Metro, Central, Northeast, Southeast, West). MCOA's primary members are the municipal COAs and the staff who run them; the end beneficiaries are Massachusetts residents aged 60 and older served by those COAs through nutrition, transportation, caregiver support, falls prevention, dementia care, economic security, digital literacy, and social-connection programs.

MCOA's core product portfolio is a set of interconnected programs and services rather than a single software platform. These include: the Annual Fall Conference (the largest aging-services conference in New England) and the Annual Spring Symposium for professional development; the Aging Matters Newsletter & Blog and a Canva-based newsletter series for member communications; the MyMCOA InfoHub member portal (with job board, forum, and resource exchange); the Dementia Friendly Massachusetts initiative (state lead, aligned with AARP-MA's Age-Friendly movement); the ActiveAgers statewide physical activity data-tracking program (which aggregates participation data from member COAs via integration with My Senior Center and ServTracker software); and capacity-building and technical assistance services including digital literacy, hybrid programming, and grant-funded technology infrastructure rollouts. Underlying technology consists of a WordPress-based public website, a members-only portal at members.mcoaonline.org/MIC, Zoom-based virtual programming, and standard third-party tools (Canva, Northstar Digital Literacy); no proprietary AI/ML systems, mobile app, or public API are documented.

MCOA's business model is nonprofit membership-based with diversified revenue sources. Revenue is derived from Formula Grant local aid (for which MCOA advocates), capacity-building grants (including federally funded ARPA Hybrid Programming grants administered in coordination with the Massachusetts Executive Office of Aging & Independence), sponsorship and exhibitor packages for the Fall Conference, and Spring Symposium registration fees. Pricing is not publicly disclosed. Distribution is exclusively through the membership channel to COAs and via events, with no commercial product sales. The organization is governed by a 16-member Board of Directors and operated by a small team of eight named staff (Executive Director, Assistant Director, and six functional managers covering Healthy Aging & Nutrition, Digital Communications, Economic Security & Outreach, Fiscal, Member Services, and Training & Education).

Name

Massachusetts Association Of Councils On Aging Inc

Legal name

Massachusetts Councils on Aging Inc

Website

https://mcoaonline.org

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

Massachusetts Councils on Aging Inc (MCOA) is a 501(c)(3) nonprofit membership and advocacy organization that supports 350 Massachusetts Councils on Aging and Senior Centers with training, resource sharing, statewide program coordination, and Formula Grant funding advocacy for older adults aged 60 and above.

Ownership category

akta.pro rank

Headquarters

HQ city

Franklin

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Distribution channels1 record

Marketing channels5 records

Core offering

Massachusetts Association Of Councils On Aging Inc (MCOA) is a 501(c)(3) nonprofit statewide membership and advocacy organization that supports the 350 Councils on Aging (COAs) and Senior Centers across Massachusetts. It delivers advocacy and lobbying for COA funding, capacity building, technical assistance, professional development events, statewide program coordination (Dementia Friendly Massachusetts, ActiveAgers), and member resources through the MyMCOA InfoHub portal.

Product overview

Massachusetts Councils on Aging (MCOA) is a membership and advocacy organization that provides support, training, and resources to 350 established Councils on Aging across Massachusetts. The organization operates as a centralized hub offering event programs (Fall Conference and Spring Symposium), communications tools (Aging Matters Newsletter, Canva newsletter series), technology initiatives (Hybrid Programming grants, Digital Literacy programs), health and wellness programming (ActiveAgers, Dining Programs), dementia care initiatives (Dementia Friendly Massachusetts), and member services through its MyMCOA Infohub portal. Rather than a single product, MCOA provides a portfolio of interconnected programs, services, and resources that support COAs in delivering aging services, with technology integration through tools like Zoom, My Senior Center, ServTracker, and Canva to enable hybrid programming and data tracking.

Differentiator

Problem solved

Functional benefit

Products and services

• MCOA Membership
• MCOA Fall Conference
• Annual Spring Symposium
• Training & Education Support
• Advocacy Services
• Dementia Friendly Massachusetts (DFM) Initiative
• ActiveAgers Program
• MyMCOA InfoHub Member Portal
• Hybrid Programming Grant Support
• FIND Your COA Directory
• Digital Literacy Programs

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and supporting.

• National Council on Aging (NCOA)coreStrategic or Co-development Partner · 15 July 2026MCOA recently met with Ramsey Alwin, President and CEO of the National Council on Aging (NCOA), to strengthen collaboration and showcase the innovative work of Massachusetts COAs. The partnership focuses on advancing healthy aging initiatives at the state level and aligning with national aging services priorities. MCOA is an active participant in NCOA national programming, including Falls Prevention Week toolkits.
• Massachusetts Healthy Aging Collaborative (MHAC)coreStrategic or Co-development PartnerMCOA collaborates closely with the Massachusetts Healthy Aging Collaborative on age-friendly and dementia-friendly community initiatives, including the Age & Dementia Friendly Massachusetts movement aligned with AARP-MA. MHAC provides quarterly meetings on digital equity and technology access for COA staff, and MCOA supports its network-wide initiatives. James Fuccione, MHAC Executive Director, participates in MCOA storytelling and awareness efforts.
• Mass Aging AccesscoreStrategic or Co-development PartnerMass Aging Access is the membership and advocacy organization for Aging Services Access Points (ASAPs) in Massachusetts. It issued an advocacy alert to protect Meals on Wheels funding and coordinates with MCOA on nutrition and economic security issues affecting older adults statewide.
• Massachusetts Public Health AssociationsupportingGTM or Marketing PartnerMCOA has partnered with the Massachusetts Public Health Association on advocacy campaigns including the RTA Advancement Bill (S.2277/H.3272), which would improve public transit access for older adults. MCOA's Board of Directors has supported this bill.
• Senior Planet / Older Adult Technology Services (OATS)supportingTechnology or IntegrationSenior Planet (OATS) partnered with Elder Services of Cape Cod & The Islands to bring Senior Planet's curriculum — developed over two decades with direct input from older adults — to all 15 Councils on Aging in Barnstable County. The partnership delivers standardized digital literacy programming including basic computer essentials, online banking, web safety, and Zoom hosting, and Elder Services became Senior Planet's first cohort of local licensees.
• Tech Goes HomesupportingTechnology or IntegrationTech Goes Home partnered with the Easthampton Council on Aging to provide devices and support for a subsidized cost, making Easthampton the first community in its region to offer this program. MCOA's SIG funding supported classroom improvements for digital literacy instruction that serves Tech Goes Home participants.
• Executive Office of Aging & Independence (EOA&I)coreGTM or Marketing PartnerEOA&I awarded the Hybrid Programming grant (federally funded through the American Rescue Plan Act) to 25 Councils on Aging to bolster technological infrastructure and expand programming capacity for older adults. MCOA coordinates with EOA&I on program rollout and digital equity initiatives.
• Alzheimer's AssociationsupportingStrategic or Co-development PartnerThe Alzheimer's Association works with MCOA to provide in-person presentations on Alzheimer's and dementia topics, caregiver resources, brain health programming, and awareness campaigns including the Walk to End Alzheimer's. MCOA's Age & Dementia Friendly section regularly features Alzheimer's Association resources and events.
• Little Brothers Friends of the Elderly (LBFE) BostonsupportingStrategic or Co-development PartnerLBFE Boston partners with public senior housing complexes to deliver the Digital Dividends program — free, intergenerational digital equity and arts programming. In 2023, Digital Dividends conducted over 222 digital literacy training sessions in English and Spanish, reaching older adults who otherwise lack personal access to high-speed internet.

Recent moves6 records

Expansion highlights5 records

Direct peers

• National Council on Aging (NCOA): The national membership and advocacy organization for older adults, directly comparable as a peer membership/advocacy body serving the aging services network. MCOA recently met with NCOA's CEO to strengthen collaboration, confirming close alignment in mission and constituency.
• USAging (formerly n4a): National association representing Area Agencies on Aging and Title VI Native American aging programs. Direct functional peer to MCOA at the national level — both serve as membership/advocacy hubs for sub-state aging service providers, just at different geographic tiers.
• National Association of State Units on Aging (NASUA): National membership organization representing state-level aging units (e.g., Massachusetts' Executive Office of Aging & Independence). Peer at the state/federal coordination tier — MCOA partners with the MA equivalent unit (EOA&I) on ARPA grant deployment.

Others

• Generations United: National advocacy organization focused on intergenerational programs and policies affecting older adults and children. Thematically adjacent — both organizations advocate at the federal level on aging-related funding and policy issues.

Regional players

• Mass Aging Access: Massachusetts statewide membership and advocacy organization for Aging Services Access Points (ASAPs). Direct Massachusetts peer working alongside MCOA on nutrition/Meals on Wheels and economic security advocacy for older adults.
• Elder Services of Cape Cod & The Islands: Regional Aging Services Access Point serving Cape Cod, partnering with MCOA member COAs and Senior Planet/OATS on digital literacy deployment. Direct Massachusetts-based operational peer to MCOA's downstream COA constituents.
• Massachusetts Healthy Aging Collaborative (MHAC): Statewide collaborative focused on age-friendly and dementia-friendly community initiatives alongside AARP-MA. MCOA collaborates closely with MHAC on the Age & Dementia Friendly Massachusetts movement and digital equity programming.

Broad incumbents

• LeadingAge: National membership association for nonprofit aging services providers, including CCRCs, assisted living, and senior housing. A broader incumbent covering a wider portfolio than MCOA but serving the same aging-services membership constituency with overlapping training and advocacy functions.
• AARP: The largest U.S. advocacy and membership organization for older adults. AARP-MA is specifically listed as an MCOA collaborator on the Age-Friendly Massachusetts movement, confirming overlap in advocacy, civic engagement, and older-adult programming.

Emerging players

• American Society on Aging (ASA): National multidisciplinary professional association for those working in aging. Comparable to MCOA's training/education function for COA staff and offers overlapping Fall Conference-style professional development, though broader in scope.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/masscouncilsonaging
• Instagraminstagram.com/macouncilsonaging
• LinkedInlinkedin.com/company/mcoa

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Massachusetts Association Of Councils On Aging Inc