Maison Gilliard Sa

What Maison Gilliard Sa does

Maison Gilliard SA is a Swiss wine producer founded in 1885 by Edmond Gilliard in Sion, Valais, Switzerland. The company cultivates approximately 75 hectares of vineyards (plus 34 hectares of leased/purchased vineyards) between Venthône and Martigny, producing over 50 wines across 22 grape varieties organized into six core lines: Les Classiques (entry-to-mid tier featuring Dôle des Monts since 1885 and Fendant Les Murettes since 1921), Porte de Novembre (modern sub-brand since 1960 with a 2,000+ member community), Les Perlines, Trésors de Famille (premium tier), Les Tonneliers (barrel-aged including Syrah Grand Cru), and Domaines des Grands Murs (estate wines from historic Clos parcels). The company operates full value chain control (élevage et mise en bouteille au domaine) with heroic viticulture on steep terraced slopes. Three historic wineries along the Rhône — Maison Gilliard (Sion), Domaines Chevaliers (Salgesch), and Henri Valloton (Fully) — formed the Caves au Fil du Rhône alliance in July 2024.

The business operates a diversified go-to-market combining direct-to-consumer sales through three on-site Vinothèques, e-commerce (www.gilliard.ch delivering across Switzerland and Liechtenstein), a 12-person outside sales force covering all Swiss regions and targeting HORECA/retail, and a substantial wine tourism operation. Wine tourism includes cellar tours (CHF 15/pers.), tastings (CHF 35–99/pers.), Racletter in guérites, the Spa La Vigne vinotherapy partnership (CHF 205+/pers., awarded Best Wine Tourism Experience in Switzerland 2023), corporate seminars, weddings, and the annual 4-day Gilliarday music and wine festival. Cause-marketing lines (Sherpa CHF 1/bottle to Nepali Sherpa support; St-Raphaël CHF 10/bottle for disadvantaged youth) and sports ambassadorships (2025 Slalom World Champions Loïc Meillard and Camille Rast) supplement brand building. Customer segments span Swiss wine consumers (B2C), corporate/private event planners, and wine tourists, with pricing tiers from entry-level Classiques to premium Grand Cru wines reaching CHF 99 per bottle.

Name

Maison Gilliard Sa

Legal name

Maison Gilliard SA

Website

https://gilliard.ch

Company type

Private

Founded year

1885

Operating status

Operating

Short description

Maison Gilliard SA is a 140-year-old Swiss wine producer in Valais cultivating ~75 hectares across three historic wineries, producing 50+ wines from 22 grape varieties, and operating direct-to-consumer sales, wine tourism, and vinotherapy experiences for Swiss consumers, event planners, and wine tourists.

Ownership category

akta.pro rank

Product category

Wine Production

NAICS

Wineries (312130), Wineries (31213), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Fine Wine & Luxury Spirits Retail (CRANABAE)

Keywords

• Valais wine production
• AOC Swiss wines
• Wine tourism activities
• Estate winemaking
• Direct-to-consumer wine

Headquarters

HQ city

Sion

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Wine sales (direct-to-consumer & retail): Primary revenue from direct sale of wines produced from owned and contracted vineyards across Valais. Sales through winery locations, e-commerce (www.gilliard.ch), and presumably through retail and hospitality channels. Over 50 wines and 22 grape varieties across 6 lines (Classiques, Perlines, Trésors de Famille, Tonneliers, Domaines des Grands Murs, Porte de Novembre).
2. Enotourism & experiences: Revenue from paid winetourism activities including cellar tours (CHF 15/pers.), tasting experiences (CHF 35–99/pers.), Racletter in guérites (CHF 35/pers.), Spa La Vigne vinotherapy (from CHF 205/pers.), speed-dating gourmand (CHF 59/pers.), Wine Walk (CHF 30/pers.), corporate outings, seminars, and events. Pop-Up Bar Le QG and Gilliarday Festival generate direct and indirect revenue.
3. Sherpa Wine (cause-marketing): Sherpa wine line generates CHF 1 per bottle donated to the Swiss Sherpa Foundation supporting Nepali mountain peoples. Stiftung St-Raphaël line generates CHF 10 per bottle supporting disadvantaged youth.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Maison Gilliard produces and sells Valais AOC wines from approximately 75 hectares of estate vineyards across three historic wineries (Sion, Salgesch, Fully). Its portfolio spans over 50 wines across 22 grape varieties in ranges including Les Classiques, Porte de Novembre, Les Perlines, Trésors de Famille, Les Tonneliers, and Domaines des Grands Murs, alongside affiliated Henri Valloton (organic) and Domaines Chevaliers estates. The company also offers paid wine tourism experiences such as cellar tours, tastings, raclette events, vinotherapy at Spa La Vigne, workshops, and the annual Gilliarday Festival.

Product overview

Maison Gilliard Sa is a Swiss wine producer founded in 1885, operating as a unified multi-brand platform that manages the entire wine value chain from vine to glass. The company cultivates approximately 75 hectares of vineyards across the Valais region and offers over 50 wines across 22 grape varieties through distinct product lines: Les Classiques (iconic core wines including the legendary Dôle des Monts since 1885 and Fendant Les Murettes since 1921), the modern Porte de Novembre sub-brand (launched 1960 with a dedicated community club), Les Tonneliers (premium oak-aged selections including Syrah Grand Cru), Trésors de Famille (family treasure wines including award-winning Petite Arvine), Les Perlines, Domaines des Grands Murs (estate wines from historic Clos parcels), and the organic Henri Valloton line. The affiliated Domaines Chevaliers in Salgesch and the cause-marketing Sherpa brand extend the portfolio. Complementary services include oenotourism activities (tastings, workshops, events, vinotherapy), branded merchandise, and gift sets. The three wineries—Maison Gilliard in Sion, Domaines Chevaliers in Salgesch, and Henri Valloton in Fully—form the 'Caves au Fil du Rhône' alliance along the Rhône River.

Differentiator

Problem solved

Functional benefit

Brands

• Porte de Novembre: A collection of wines including ICE, Mousseux, Assemblage Rouge, and Johannisberg, marketed as a community-focused brand with exclusive events and offers.
• Sherpa Wine
• Les Classiques
• Les Perlines
• Trésors de Famille
• Les Tonneliers
• Les Domaines des Grands Murs
• St-Raphaël

Products and services

• Les Classiques The core wine collection featuring the house's most iconic and accessible Valais AOC wines, including Dôle des Monts (since 1885) and Fendant Les Murettes (since 1921). Available in 37.5cl, 75cl, and 150cl formats priced from CHF 7.45 to CHF 39.90.
• Porte de Novembre A signature sub-brand launched in 1960 featuring distinctive, modern wines with bold branding, including sparkling (ICE, Mousseux), white (Johannisberg), rosé, and red variants (Assemblage Rouge). Marketed to a discovery-oriented generation with a dedicated Porte de Novembre Club community (over 2,000 members). Prices from CHF 10.90 to CHF 44.90.
• Les Perlines

Quantifiable outcome

• Over 50 wines and 22 grape varieties produced from ~75 hectares
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Caves au Fil du Rhône (Alliance: Maison Gilliard, Domaines Chevaliers, Henri Valloton)coreStrategic or Co-development Partner · 1 July 2024Three historic wine cellars along the Rhône — Maison Gilliard in Sion, Domaines Chevaliers in Salgesch, and Henri Valloton in Fully — formed an alliance in July 2024 to celebrate the excellence of their shared terroir. They combine expertise and passion to create wines of exceptional quality reflecting the diversity and richness of the Valais wine region.
• La Vigne (Vinotherapy)coreStrategic or Co-development PartnerMaison Gilliard partners with La Vigne for Spa La Vigne — an exclusive vinotherapy wellness experience above Sion in the Valais vineyards. Treatments use natural properties of the vine (marc, wine yeast from Pinot Noir and Fendant), with wines served during and after treatments. La Vigne was awarded Best Wine Tourism Experience in Switzerland 2023 by Great Wine Capitals.
• Stiftung St-RaphaëlminorOthersSince 2011, Maison Gilliard supports Stiftung St-Raphaël with CHF 10 per bottle sold of its St-Raphaël wine line. In 2025, the foundation celebrates 50 years of commitment to disadvantaged youth.
• Swiss Sherpa StiftungminorOthersFounded in 2008 by Patrick Z'Brun, former owner of Domaines Chevaliers. For each bottle of Sherpa wine sold, CHF 1 is donated to the foundation supporting Nepali Sherpas and mountain peoples in obtaining international certification for sustainable expedition incomes.
• Sion TourismeminorGTM or Marketing PartnerMaison Gilliard partners with Sion Tourisme to extend the wine tourism experience beyond the winery, directing visitors to explore Sion and the Valais region. Cross-promotional relationship for shared tourist audiences.
• Kozelsky CateringminorStrategic or Co-development PartnerKozelsky Catering provides the brunch offering for special events at Maison Gilliard, such as the June 20, 2026 brunch at the QG venue. Catering partner for signature food-and-wine pairing events.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Henri Valloton Sàrl: Fully-based Valais winery specializing in organic/biodynamic wines from indigenous grape varieties Durize and Païen; member of the Caves au Fil du Rhône alliance. Practises heroic viticulture on steep dry-stone terraces comparable to Maison Gilliard's Clos du Mont.
• Provins Valais: Largest wine producer and cooperative in Valais (Swiss canton where Maison Gilliard is headquartered), directly competing across similar AOC Valais grape varieties, pricing tiers, and Swiss retail/HORECA distribution channels. Operates at meaningfully larger scale than Maison Gilliard but in the same regional terroir.
• Domaine Gantenbein: Boutique Swiss premium wine estate producing limited volumes of high-end Pinot Noir and Chardonnay in Graubünden. Comparable as a Swiss family-owned estate with strong terroir narrative, premium positioning, and limited DTC volume — though smaller scale and narrower varietal focus than Maison Gilliard.
• Domaine Weinbach: Family-owned Alsace wine estate renowned for terroir-driven Grand Cru wines, on-site tastings, and hospitality. Closely comparable to Maison Gilliard in operating model: multi-generational family ownership, historic Clos vineyards, premium range from entry-level to Grand Cru, and award-winning tourism offering.
• Domaines Chevaliers SA: Historic Salgesch-based Valais winery founded in 1936, now part of the Caves au Fil du Rhône alliance with Maison Gilliard. Shares vineyards, winemaking expertise, and tourism activities; offers 22 grape varieties with sustainable viticulture and the cause-marketing Sherpa wine line.

Broad incumbents

• Familia Torres (Torres): Spanish family-owned heritage wine house founded 1870, with vineyards across multiple regions, large international distribution, and well-developed wine tourism including the Vinseum museum and winery visits. Comparable as a multi-generational, internationally recognized family wine brand with parallel premium and tourism strategies.
• Champagne Krug: Heritage prestige champagne house with deep vertical integration, single-house identity, and a recognized wine tourism offering (Krug House in Reims). Comparable as a heritage single-name wine brand emphasizing craftsmanship and terroir, though in champagne and at substantially larger scale and global distribution than Maison Gilliard.
• Marchesi Antinori: Italian family wine dynasty (26 generations, founded 1385) with multi-region estates, premium positioning, and extensive wine tourism at Tignanello and other estates. Comparable to Maison Gilliard as a heritage family wine group balancing historic terroir storytelling with modern DTC and tourism; operates at materially larger scale.
• Schenk Swiss Wine (now Badoux Vins): One of Switzerland's largest wine groups (formerly Schenk SA), operating across multiple Swiss regions and price tiers. Comparable in vertical integration and broad Swiss retail presence but with a wider portfolio including international wines, contrasting with Maison Gilliard's Valais-focused, single-canton specialization.

Regional players

• Cave de la Côte (Uvavins): Major Swiss wine cooperative based in Vaud (La Côte region), producing across multiple price tiers and varietals for the Swiss market. Comparable as a vertically integrated Swiss wine producer with its own cellar visits and DTC channels, but operating in a different canton and focused on Chasselas rather than Valais specialty varieties.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/maison.gilliard
• LinkedInlinkedin.com/company/maisongilliard
• Instagraminstagram.com/maisongilliard

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maison Gilliard Sa