Moving Leads By First Movers Advantage

What Moving Leads By First Movers Advantage does

Moving Leads By First Movers Advantage (legal entity First Movers Advantage, LLC; operating brands Moving Leads and FMAdata) is a Boulder, Colorado-based private company founded in 2003 that provides verified homeowner listing leads and on-demand printed postcard fulfillment to residential moving companies across the United States. The company's core proposition is targeting homeowners at the moment their homes are listed for sale — before the pending stage — using a data aggregation platform that monitors public real estate listings daily and verifies each address against county records, CASS software for address validation, NCOA/NOCA change-of-address databases, and USPS vacancy data, filtering out rentals, new construction, bank-owned properties, and empty lots. Identified leads are delivered to customers in XLS and PDF formats on a daily (M-F) basis, with optional full-service postcard design, high-speed on-demand digital printing, and first-class postage mailing completed in a single-pass workflow.

The product portfolio centers on two core offerings — Direct Mail (Leads Only) and Automated Postcards (Leads + Fulfillment) — augmented by Van Line Programs for agent networks, Corporate Programs for multi-location operators, Clairvoyance for past-customer monitoring, a Real Estate Agents List for referral campaigns, and a Pro Mover Portal with ROI tracking launched in 2026. Revenue is generated through usage-based lead list pricing and per-piece transaction fees for postcard fulfillment, with no subscriptions, minimums, or long-term commitments; billing is weekly via automatic credit card. The company operates with 1-10 employees, has no institutional funding or parent company, and is owned by co-founders Jennifer and Brian Long. The customer base spans SMB movers (White Red Moving, Southside Moving) and enterprise van lines (Bekins, Wheaton/Bekins/Stevens, Armstrong Relocation), with multiple relationships dating back 10-20+ years. Marketing is content-led via a 229+ article blog, YouTube video series, podcast, and free consultations, supported by active social profiles on LinkedIn, Twitter, Facebook, and YouTube.

Name

Moving Leads By First Movers Advantage

Legal name

First Movers Advantage, LLC

Website

https://movingleads.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Moving Leads (First Movers Advantage, LLC), founded in 2003 in Boulder, Colorado, provides verified homeowner listing leads and on-demand printed postcard fulfillment to residential moving companies across the United States, with no subscriptions or long-term commitments.

Ownership category

akta.pro rank

Headquarters

HQ city

Lafayette

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel, Supply Chain, Infrastructure

Revenue model

1. Lead List Sales: Customers purchase lists of verified homeowner leads (name and address) who have recently listed their homes for sale. Leads are delivered daily via email in XLS and PDF formats. Customers can select geographic area (mile radius, zip code, or county) and price range filters to target their ideal customer profile.
2. Automated Postcard Fulfillment: Full-service postcard mailing including lead data, postcard printing (custom or template designs), first-class postage, and delivery. Customers pay per postcard mailed with no setup fees, no minimums, and no subscriptions.
3. Customer Retention Services: Monitoring past customer lists for new listings (Clairvoyance) and annual postcard mailings to past customers, providing repeat customer acquisition opportunities.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Moving Leads (operating as First Movers Advantage, LLC) provides verified homeowner listing leads and automated direct mail postcard fulfillment services to moving companies. The company monitors the U.S. real estate market daily to identify homeowners preparing to move, delivers verified leads via email, and prints, addresses, and mails first-class postcards on the customer's behalf with no subscriptions or minimums.

Product overview

MovingLeads.com operates as a direct mail lead generation platform for the moving industry, offering a unified service with modular components. The core offerings are Direct Mail (Leads Only) and Automated Postcards (Leads + Fulfillment), where the latter builds on the former by adding full-service postcard printing and mailing. Specialized programs include Van Line Programs and Corporate Programs for multi-location operations. Add-on services include Clairvoyance for past-customer monitoring and Customer Retention for annual postcard mailings, while the Real Estate Agents List enables referral marketing. The platform also provides a Pro Mover Portal for campaign management, a Response Tracker for ROI measurement, and a free Lead Count tool for geographic targeting. Educational resources include the Movers & Shakers video series and downloadable guides. The company positions its leads as pre-mover data sourced from homeowners actively listing homes for sale, differentiated from internet leads or MLS raw data.

Differentiator

Problem solved

Functional benefit

Products and services

• Direct Mail Leads Only Verified homeowner leads (name and address) for new sale listings, delivered daily Monday through Friday via email in XLS and PDF formats with pre-formatted label sheets for self-printing and mailing.
• Automated Postcards (Leads + Fulfillment) Full-service direct mail solution combining verified leads, postcard design assistance, high-speed digital printing, and first-class postage mailing, printed and mailed daily Monday through Friday.
• Van Line Programs

Quantifiable outcome

• 1-3% response rate per 100 postcards mailed (vs. 0.2% for mobile, 0.1% for email, 0.1% for social media, 0.02% for internet display)
• +5 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Move for HungerminorStrategic or Co-development PartnerMoving Leads is a Patron Partner of Move for Hunger, a nonprofit that works with moving companies to collect and deliver food to food banks. Moving Leads supports this initiative by helping movers participate in food drives and matching donations. The partnership reflects corporate social responsibility and community engagement.
• FMAdata.comcoreStrategic or Co-development PartnerFMAdata.com is the parent/sister data platform operated by First Movers Advantage, LLC. It provides real estate market data to businesses across multiple industries beyond moving, including other home-related service providers. MovingLeads.com is one of the consumer-facing brands under the FMAdata umbrella, alongside the customer portal customers.fmadata.com.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Market position

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Xtwitter.com/moving_leads
• YouTubeyoutube.com/channel/UCa_y5pjD3Mkfn8SIiu3RVAw?view_as=subscriber
• Facebookfacebook.com/Moving-Leads-116808626836295
• LinkedInlinkedin.com/company/moving-leads

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moving Leads By First Movers Advantage