Metrics.agency

What Metrics.agency does

Metrics.agency is a Polish technical analytics agency founded in 2018 that builds and repairs data infrastructure for e-commerce and B2B companies. The company operates as MTA Digital Sp. z o.o. within MTA Group, headquartered in Poznań, Poland, and is led by founder Kamil Kijewski (Team Leader and Digital Strategist). Its core services span the full modern data stack: server-side Google Tag Manager deployment (typically on Google Cloud Platform), GA4 and GTM implementation, consent mode v2 configuration, data warehousing (BigQuery and Snowflake), BI dashboard development (Looker Studio, Power BI, Tableau), and multi-channel attribution modeling. The company reports 770+ projects delivered across 12+ industries, with claimed outcomes including a 34% average accuracy boost and 30-50% conversion data recovery from server-side implementations.

The commercial model is consultative and professional-services based. Engagement begins with a free Calendly-booked consultation, typically a 15-minute GA4 audit, and proceeds through audit/discovery, architecture, implementation (average 5-10 day delivery), and activation phases. Pricing is quote-based, with entry-level server-side tracking starting at €1,200 and GA4 fix engagements at €1,500; contact forms display tiered budget brackets up to $50K. The go-to-market relies on free diagnostic tools (Tag Detector, Consent Mode Checker, Free GA4 Audit Dashboard) as top-of-funnel lead generation, supplemented by blog content, newsletters, and webinars. Distribution is direct-sales only, with no reseller or channel partner presence, and the company serves both English and Polish-speaking markets.

Customer logos include Hotjar, Fixly, Jakdojade, GymBeam, Multikino, Novakid, Audioteka, Lionelo, SGB, and Roltom Rolety, alongside mid-market case studies such as All Ears Vet, NewDataLabs, and HomeGarden. The company holds 55 five-star reviews on Clutch and has trained 500+ people through its analytics workshop program. No external funding has been disclosed, and Metrics.agency operates as a privately held operating unit within MTA Group rather than as a venture-backed entity.

Name

Metrics.agency

Legal name

MTA Digital Sp. z o.o.

Website

https://metrics.agency

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Metrics.agency is a Polish technical analytics agency (founded 2018, part of MTA Group) that builds server-side tracking, GA4/GTM infrastructure, data warehouses, and BI dashboards for e-commerce, B2B, and enterprise clients, supported by free diagnostic lead-generation tools.

Ownership category

akta.pro rank

Product category

Analytics Implementation Services

NAICS

Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

Data Strategy & Governance Services (BPAEAHAA)

Keywords

• Analytics consulting services
• Server-side tracking
• GA4 implementation
• Data warehousing
• BI dashboards

Headquarters

HQ city

Poznan

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Analytics Consulting & Implementation Services: Project-based and retainer consulting services for analytics implementation, including GA4 setup, GTM implementation, server-side tracking, data warehousing, and BI dashboard development. Services delivered through a structured process: Audit & Discovery, Architecture, Implementation, and Activation. Pricing varies by project scope with entry points starting around €1,200 for basic server-side tracking implementations.
2. Training & Workshops: Analytics training programs for client teams covering GA4, GTM, Looker Studio, and data-driven decision making. Delivered as on-site workshops, virtual sessions, or custom programs. Trained 500+ people according to sources.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Metrics.agency delivers professional analytics and data infrastructure services for e-commerce and B2B companies, including server-side Google Tag Manager (GTM) implementation on Google Cloud, GA4 and Google Tag Manager configuration, BigQuery data warehousing, and BI dashboards in Looker Studio/Power BI/Tableau. The company also provides proprietary free diagnostic tools (Tag Detector, Consent Mode Checker, Free GA4 Audit Dashboard) used for lead generation and client enablement, with services priced from €1,200 per engagement and delivered via audit-discovery, architecture, implementation, and activation phases.

Product overview

Metrics.agency offers a portfolio of analytics and data infrastructure services for e-commerce and B2B companies, structured as a core services suite plus free diagnostic tools. The core offering consists of Server-Side Tracking Implementation (GTM Server-Side, first-party data recovery), Analytics Audit & Implementation (GA4/GTM review and rebuild), Data Warehousing & Engineering (BigQuery/Snowflake), BI Dashboards & Data Visualization (Looker Studio, Power BI, Tableau), Google Analytics 4 Implementation, Google Tag Manager Implementation, and Analytics Training & Workshops. Supporting the core services are three free online diagnostic tools: Tag Detector (scans websites for tracking tags), Consent Mode Checker (verifies Google Consent Mode v2 implementation), and Free GA4 Audit (live screen-share audit session). The company was founded in 2018 and is part of MTA Group.

Differentiator

Problem solved

Functional benefit

Products and services

• Server-Side Tracking Implementation Implementation of server-side GTM with first-party data strategies to recover 30-50% of conversion data lost to ad blockers, browser restrictions, and cookie deprecation. Includes GTM Server Container on Google Cloud, Facebook CAPI, server-side GA4, and enhanced conversions for Google Ads. Targets e-commerce and B2B companies with €500k+ ad spend.
• Analytics Audit & Implementation Comprehensive technical audit of GA4/GTM configuration, data quality assessment, business alignment, and prioritized implementation roadmap. Identifies tracking gaps, conversion discrepancies, and broken attribution before they impact campaigns. Delivered through the agency's structured audit & discovery, architecture, implementation, and activation methodology.
• Data Warehousing & Engineering Build and management of data warehouses (primarily BigQuery, also Snowflake) organizing raw data from all platforms into a single analysis-ready source of truth. Enables unsampled analytics and custom reporting for clients operating on Google Cloud or AWS.
• BI Dashboards & Data Visualization Custom interactive dashboards built in Looker Studio, Power BI, or Tableau that connect all data sources (GA4, CRM, ad platforms, backend) into a unified data model for business decisions. Includes reverse ETL activation pushing insights and custom audiences back into marketing platforms to automate growth.
• Google Analytics 4 Implementation Professional GA4 setup with custom event architecture, enhanced ecommerce tracking, BigQuery integration for unsampled data, and GDPR-compliant consent mode configuration. Targets marketing and analytics teams requiring accurate, compliant Google Analytics 4 deployments.
• Google Tag Manager Implementation Advanced GTM container setup including container cleanup, dataLayer architecture design, performance optimization, and consent management. Enables marketing teams to deploy tags without developer dependency.
• Analytics Training & Workshops GA4, GTM, and Looker Studio training programs for marketing and analytics teams. Programs include GA4 Mastery, GTM for Marketers, Looker Studio Pro, and Data-Driven Culture workshops delivered on-site, virtually, or as custom programs. According to sources, 500+ people have been trained.
• Tag Detector Free online tool that scans any website to detect installed analytics and advertising tags including GTM, GA4, Meta Pixel, TikTok, LinkedIn Insight, Pinterest, Snapchat, Shopify Analytics, and Hotjar. Provides configuration analysis and best practices recommendations. Used for self-serve lead generation.
• Consent Mode Checker Free online tool that checks if a website properly implements Google Consent Mode v2. Detects Consent Mode presence, version, parameters (ad_storage, analytics_storage, ad_user_data, ad_personalization), and CMP platform type (Cookiebot, OneTrust, CookieYes).
• Free GA4 Audit Free 15-minute live screen-share audit session where a proprietary dashboard scans a GA4 property across 6 critical areas: missing page tracking, attribution errors, GTM misconfigurations, lost revenue tracking, SEO data gaps, and data health scoring. Limited to 8 slots per month to create urgency.

Quantifiable outcome

• 30-50% data recovery from server-side tracking implementation
• +7 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

Feature5 records

Partnerships

One partnership is on record.

• MTA Group (MTA Digital Sp. z o.o.)coreOthersMetrics Agency is part of MTA Group, specifically operating as MTA Digital Sp. z o.o. headquartered in Poznań, Poland. Parent company provides organizational structure and brand affiliation.

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Dept Agency: Dept is a global full-service digital agency with analytics implementation as one capability among many. Compares on enterprise client base and end-to-end 'data infrastructure' delivery, but presents a generalist alternative versus Metrics.agency's specialist pitch.
• Cardinal Path (part of Merkle): Cardinal Path was a specialist analytics consultancy absorbed into Merkle (Dentsu). Now it operates as the analytics-services arm of a global marketing/CRM holding — comparable service DNA but with broader agency scale, multi-geography delivery, and parent-group resources Metrics.agency lacks.
• Jellyfish: Jellyfish is a global digital marketing agency offering analytics, media, creative, and platform services under one roof. Comparable end-customers (large e-commerce/enterprise advertisers) but competes as a generalist incumbent versus Metrics.agency's specialist positioning.

Direct peers

• Search Discovery: Search Discovery is a Google Marketing Platform and GA360 authorized reseller providing analytics implementation, tag management, and BI consulting. Compares on the enterprise/mid-market analytics services delivery model and tooling (Looker, BigQuery, GMP).
• Bounteous: Bounteous is a digital analytics and experience consultancy that delivers GA4 implementations, server-side tracking, and BI dashboards as part of a broader digital transformation offering. Comparable on analytics-implementation service line and enterprise customer roster, though larger and broader.
• Adswerve: Adswerve is a Google Marketing Platform and Google Cloud partner specializing in GA360, GTM, server-side, and data warehousing implementations. Highly comparable: same product surface (audits, implementation, training), same buyer, with a longer US track record and similar specialist positioning.
• Analytics8: Analytics8 is a US-based data and analytics consultancy that designs and implements GA4, GTM, and modern data stack solutions for enterprise clients. Directly comparable in service mix (audit, server-side tracking, BI dashboards, BigQuery) and target buyer (e-commerce and B2B mid-market/enterprise).
• Measure Theory: Measure Theory is a boutique analytics implementation agency focused on GA4, GTM, and conversion tracking for e-commerce and SaaS. Closely comparable in scale, niche specialization (technical-only analytics, no media buying), and customer profile (Shopify/B2B SaaS).

Emerging players

• Supermetrics: Supermetrics is a SaaS data pipeline that connects ad platforms, CRMs, and warehouses (BigQuery, Snowflake) into dashboards. Adjacent rather than direct: it commoditizes part of Metrics.agency's data-pipeline integration work via self-serve connectors, but its customers often still need the bespoke implementation layer the agency sells.
• Improvado: Improvado is a marketing data aggregation and ETL platform targeting enterprise marketing teams. Comparable end-customer (CMO/marketing-ops at e-commerce and B2B) and stacks on the same BigQuery/Snowflake infrastructure, but competes as a product layer where Metrics.agency sells services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/metricsagency

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metrics.agency