Mediq Eesti

What Mediq Eesti does

Mediq Eesti OÜ is a wholesale distributor of medical and laboratory equipment, supplies, and consumables operating across Estonia from its headquarters in Saue. Founded on 1 July 2010 as a wholly-owned subsidiary of Dutch medical distributor Mediq N.V. — following the May 2010 acquisition of Oriola-KD Healthcare — the company is positioned as one of the largest medical and laboratory device suppliers in the Estonian market. Its customer base spans hospitals and private clinics, family doctors, nursing homes, aid centers, universities, manufacturing firms, veterinarians, homecare patients, and resellers, served through a dual B2B and direct-to-consumer model.

The product portfolio covers hospital supplies (surgery, urology, wound care, anesthesia, sterilization, infusion, PPE), medical equipment (diagnostic instruments, patient monitoring), laboratory supplies (sampling, microscopy, histology, chromatography, pipetting, plastic/glassware), laboratory equipment (centrifuges, incubators, microscopes, biosafety cabinets, spectrometers, cell analyzers), laboratory diagnostics (POCT devices, rapid tests, large clinical analyzers), laboratory chemicals, dyes and media, hygiene and disinfectant preparations, nursing and disability aids, children's products, and veterinary supplies. The company distributes products from over 100 international manufacturers, including Solventum (formerly 3M), Fresenius Kabi, Becton Dickinson (PhaSeal), Edwards Lifesciences, Hillrom, Mölnlycke Health Care, Essity (Tena), Mindray, HemoCue, Binder, and Aidian, alongside a long-standing exclusive Estonian distribution partnership with Medela AG for breastfeeding products. Operationally, the company runs a B2B ordering portal (b2b.mediq24.ee) for contract customers with real-time product availability and contract pricing, and a consumer e-commerce platform (mediq24.ee) offering home and SmartPOST delivery, including Health Insurance Fund (Tervisekassa) discounted products.

Mediq Eesti earns revenue through wholesale distribution of medical and laboratory supplies (transaction-fee model on each sale), contract pricing with institutional buyers, direct-to-consumer e-commerce sales, and professional services from its certified maintenance and repair department (standard rate 130 EUR/hour + VAT, with call-out fees, 1.5x after-hours rates, and 0.50 EUR/km travel compensation). Pricing for most products is negotiated per contract rather than publicly disclosed. The company is part of Mediq Group, which operates across 13 European countries with a group turnover approaching €1B and over 3,000 employees, providing Mediq Eesti with multi-country procurement, brand-partnership, and operational synergies.

Name

Mediq Eesti

Legal name

Mediq Eesti OÜ

Website

https://mediq.ee

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Mediq Eesti OÜ is one of Estonia's largest wholesale distributors of medical and laboratory equipment, supplies, and consumables, serving hospitals, clinics, laboratories, nursing homes, veterinarians, and private consumers through B2B contract sales and a consumer e-commerce platform. It operates as a wholly-owned subsidiary of Dutch medical distributor Mediq N.V.

Ownership category

akta.pro rank

Headquarters

HQ city

Saue

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Medical Supplies Distribution: Wholesale distribution of medical supplies including hospital supplies, medical equipment, nursing aids, wound care, surgical instruments, anesthesia equipment, urology products, sterilization supplies, and personal protective equipment
2. Laboratory Supplies and Equipment: Distribution of laboratory supplies, equipment, diagnostics, chemicals, dyes, and media for medical, research, industrial and educational laboratories
3. Maintenance and Repair Services: Equipment repair, maintenance, and installation services performed by certified maintenance engineers. Pricing at 130 EUR per hour plus VAT for standard work, with call-out fees and after-hours rates
4. Private Customer Products: Direct sales to private individuals through online store, including breastfeeding aids, wound care products, blood pressure monitors, incontinence products, and diabetic supplies
5. Medela Products: Distribution of Medela breastfeeding products including breast pumps, nursing accessories, with rental services for professional pumps through partners

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Mediq Eesti is a wholesale distributor of medical and laboratory equipment, supplies, and consumables, serving hospitals, private clinics, family doctors, nursing homes, universities, veterinarians, and individual consumers across Estonia. The company operates a dual-channel model: a B2B ordering portal (b2b.mediq24.ee) for contract healthcare customers and a B2C e-commerce store (mediq24.ee) for private individuals, complemented by in-house maintenance, repair, and calibration services.

Product overview

Mediq Eesti is a wholesale distributor of medical and laboratory equipment, supplies, and devices in Estonia, serving hospitals, private clinics, family doctors, nursing homes, aid centres, universities, manufacturing companies, veterinarians, homecare patients, and resellers. The core offering spans multiple product categories including hospital supplies (surgery, urology, wound care, anaesthesia, infusion, personal protective equipment), medical equipment (diagnostic instruments, medical facility furnishings), laboratory supplies (sampling, microscopy, histology, chromatography, pipetting), laboratory equipment (centrifuges, incubators, biosafety cabinets, microscopes, spectrometers, analysers), laboratory diagnostics (POCT devices, rapid tests, analysers), laboratory chemicals, dyes and media, hygiene and disinfectant preparations, nursing and disability aids, products for children, and veterinary supplies. The company operates two online platforms: a B2B ordering portal (b2b.mediq24.ee) for contract business customers and a consumer e-commerce store (mediq24.ee) for private individuals. Additional services include medical device maintenance, repair, and calibration through qualified engineers. Mediq Eesti also distributes the Medela range of breastfeeding products including professional breast pump rental. The product portfolio draws from over 100 international manufacturers.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Supplies Distribution
• Laboratory Supplies and Equipment Distribution
• Medical Device Maintenance and Repair Services

Quantifiable outcome

• Over 25 years of experience in medical and laboratory equipment field
• +2 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

15 partnerships are on record, tiered core, major and minor.

• Medela AGcoreChannel Partner/ Reseller/ DistributorMediq Eesti is the distributor of Medela products in Estonia for over 20 years. Products include breast pumps, nursing accessories, breastfeeding aids, and milk storage products. Partnership includes professional breast pump rental services through third-party partners (Invaru OÜ, Itak OÜ, Lartim OÜ). Distribution through pharmacies and baby stores nationwide.
• UpViser OycoreStrategic or Co-development PartnerMediq acquired UpViser Oy, a Finnish supplier of surgical and endotherapy products focusing on gastroenterology, gynecology, plastic surgery, and urology. UpViser operates in Finland, Sweden, Norway, Denmark, and Estonia. This acquisition strengthens Mediq's Nordic Hospital Solutions portfolio and adds new product segments including endotherapy.
• Solventum (formerly 3M)majorTechnology or IntegrationDistribution of Solventum products including shaving machines, Littmann stethoscopes, personal protective equipment, and surgical drapes (OR pesu).
• Fresenius KabimajorTechnology or IntegrationDistribution of infusion pumps, parenteral and enteral nutrition pumps for medical facilities.
• Becton Dickinson (PhaSeal)majorTechnology or IntegrationDistribution of PhaSeal closed system drug transfer devices for handling toxic substances in healthcare settings.
• Edwards LifesciencesmajorTechnology or IntegrationDistribution of hemodynamic monitoring equipment including pressure lines, Swan-Ganz catheters, wire kits, and hemodynamic monitors.
• HillrommajorTechnology or IntegrationDistribution of diagnostic equipment including otoscopes, ophthalmoscopes, vital sign monitors, blood pressure holters, and procedural lamps.
• Essity (Tena)majorTechnology or IntegrationDistribution of Tena incontinence products for nursing care and home use.
• Mölnlycke Health CaremajorTechnology or IntegrationDistribution of wound care products and surgical consumables for healthcare facilities.
• Aidian OYcoreChannel Partner/ Reseller/ DistributorDistribution of medical diagnostics products including Egoo Q200 PCR testing device for SARS-CoV-2 detection (30-minute results).
• Estonian Red Cross (Eesti Punane Rist)minorOthersCorporate partnership supporting volunteer assistance activities, prevention work, first aid education in kindergartens and schools, and distribution of aid packages to underprivileged people across Estonia.
• SA Tartu Ülikooli Kliinikumi LastefondminorOthersSupport for children with special needs by providing medical aids and equipment. Annual donation contributions to help children across Estonia.
• HemoCuemajorTechnology or IntegrationDistribution of laboratory hemoglobin and blood glucose analyzers for point-of-care testing.
• MindraymajorTechnology or IntegrationDistribution of hematology and clinical chemistry analyzers for laboratory use.
• BindermajorTechnology or IntegrationDistribution of laboratory incubators, drying and heating chambers, growth and climate chambers, and vacuum drying chambers.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Mediq-Eesti-O%C3%9C-645489485464034
• LinkedInlinkedin.com/company/mediq-eesti
• Instagraminstagram.com/mediq_eesti

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mediq Eesti