Magellan Gmbh & Co. Kg

What Magellan Gmbh & Co. Kg does

Magellan GmbH & Co. KG is a German limited partnership (GmbH & Co. KG) headquartered in Bamberg that operates as a specialized children's, young adult, and new-adult book and game publisher under the Magellan Verlag brand. The company publishes in three core categories: children's books for ages 0–10+ (board books, picture books, read-aloud books, children's novels, non-fiction, audiobooks, and stationery); Young Adult fiction for readers aged 12–16+ across Romance, Romantasy, Fantasy, Contemporary, Dystopie, and Thriller genres, including the Lichterloh and Happy Head series; and games (board, card, memory, and puzzles) tied to selected book franchises such as Haferhorde and Woodwalkers. The company owns or licenses several branded series (Haferhorde, Woodwalkers, Lichterloh, Happy Head, Die Pferde aus Galdur) and translates international picture-book properties such as Rachel Bright's series into German.

Name

Magellan Gmbh & Co. Kg

Legal name

Magellan GmbH & Co. KG

Website

https://magellanverlag.de

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Magellan GmbH & Co. KG is a German children's and young adult book and game publisher headquartered in Bamberg, part of BVG Bamberger VerlagsGruppe, serving parents, teen readers, retailers, and libraries through direct e-commerce and trade channels.

Ownership category

akta.pro rank

Product category

Children's Book Publishing

NAICS

Book Publishers (51313), Book Retailers and News Dealers (459210)

SIC

Books: Publishing Or Publishing & Printing (2731), Book Printing (2732), Retail-Catalog & Mail-Order Houses (5961)

akta.pro industry

PRIMARYMPAJAFAO

Children’s Subscription & Book Club Publishing

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Children’s Publishing (Picture Books, Middle Grade, YA)

SECONDARYMPAJAAAB

Genre & Category Publishing (Romance, Mystery/Thriller, Sci‑Fi/Fantasy, etc.)

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Book Publishing (Trade & Consumer)

SECONDARYMPAJAAAN

Humor, Gift & Specialty Format Books (Journals, Coloring, etc.)

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Book Publishing (Trade & Consumer)

SECONDARYMPAJAFAH

Children’s Comics, Graphic Novels & Manga Publishing

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Children’s Publishing (Picture Books, Middle Grade, YA)

SECONDARYMPAJAKAH

Specialty & Niche Channel Distribution (Religious, Comic Shops, Specialty Retail)

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Print & Digital Distribution (Wholesalers, Subscription/Newsstand)

Keywords

• Children's book publishing
• Young adult fiction
• Board games
• Audiobook publishing
• Picture books

Headquarters

HQ city

Bamberg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Book and Game Sales: The company generates revenue through the sale of published books (children's books, young adult novels) and games (board games, card games, puzzles, memo games). Sales are primarily direct-to-consumer through the web shop, with book price binding (gesetzliche Buchpreisbindung) applying to books in Germany.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Magellan Verlag is a German children's and young adult book publisher that produces and sells age-segmented titles across picture books, board books, read-aloud books, children's novels, audiobooks, and Young Adult novels spanning Romance, Fantasy, Dystopie and Thriller genres. The publisher extends its book IPs into a complementary games catalog of board games, card games, memory games, and puzzles. Distribution occurs primarily through its own e-commerce web shop to end consumers and via a separate Händlerportal to independent book retailers in Germany.

Product overview

Magellan GmbH & Co. KG is a German children's and young adult book publisher operating as part of the BVG Bamberger VerlagsGruppe. The company offers a portfolio centered on three core product categories: Kinderbücher (Children's Books) including picture books, board books, read-aloud books, and children's novels for ages 0-10+; Young Adult fiction for teens ages 12-16+ spanning Romance, Fantasy, Dystopie, and Thriller genres; and Spiele (Games) including card games, memory games, board games, and puzzles. Additional offerings include Hörbücher (Audiobooks), the Bilderbuchkino digital presentation service for educators, a protected Händlerportal (Trade Portal) for retailers, and a Newsletter and Magellan Magazin for reader engagement. The company also publishes several branded series including Haferhorde, Woodwalkers, Die Pferde aus Galdur, and Die Haferhorde across both books and game products.

Differentiator

Problem solved

Functional benefit

Brands

• Haferhorde: Book and game series featuring talking horses, created by Suza Kolb.

Products and services

• Kinderbücher (Children's Books) Children's books and picture books for ages 0-10+ across formats including Pappbilderbuch (board books), Bilderbuch (picture books), Vorlesebuch (read-aloud books), Kinderbuch (children's novels), Sachbuch (non-fiction), Hörbuch (audiobooks), Eintragbuch (journals) and Notizbuch (notebooks). Categories are organized by age group (ab 2/3/4/5/6/8/10 Jahren), theme (Pferde, Weihnachten, Ostern, Fantasy, Krimi, Einschlafhilfe) and brand (Haferhorde). Most picture books priced at €16.00.
• Young Adult Novels Young Adult fiction for readers aged 12-16+ across Romance, Romantasy, Fantasy, Contemporary, Dystopie and Thriller genres. Notable series include Lichterloh (Systemdystopie), Happy Head (Near Future Fiction-Thriller), Chimaira, Die Pferde von Eldenau, Die wilden Pferde von Rydal Hill, Insel der wandernden Flüche, Umbra Academy, and Lizzy Carbon. Available in Hardcover, Klappenbroschur, Taschenbuch and Broschur formats.
• Spiele (Games)

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

Two partnerships are on record, tiered core and minor.

• BVG Bamberger VerlagsGruppecoreOthersThe Magellan GmbH & Co. KG is a company of the BVG Bamberger VerlagsGruppe. Order data is shared with the parent company BVG Bamberger VerlagsGruppe GmbH & Co. KG for order processing.
• Agorando Technologies GmbHminorImplementation/ SI/ Consulting PartnerAgorando Technologies GmbH handles returns processing for Magellan Verlag's web shop. Returns are to be sent to Agorando's facility in Rötha.

Recent moves6 records

Expansion highlights6 records

Direct peers

• Arena Verlag: Arena is a German children's and YA publisher with strong fantasy and series titles. Comparable to Magellan's YA catalog, particularly around fantasy, dystopia, and series-based teen fiction.
• Loewe Verlag: Loewe is a German children's book publisher with a strong picture book and YA portfolio, plus interactive and audiobook formats. Directly comparable to Magellan's age-grouped children's book catalog and multi-format strategy.
• Thienemann-Esslinger Verlag: Thienemann-Esslinger publishes German picture books and middle-grade/YA fiction and operates within the same family-owned publishing group context. Comparable in producing both literary children's fiction and branded character properties for the German market.
• HABA / Habermaaß: HABA is a German family-owned publisher of children's games, books, and toys. Direct overlap with Magellan's games, picture books, and family-oriented children's product portfolio.
• Carlsen Verlag: Carlsen is Germany's largest children's and young adult publisher (part of Bonnier), publishing picture books, YA novels, manga, and games. It is the closest direct competitor to Magellan in German-language children's and YA fiction.
• Oetinger Verlag: Oetinger is a long-established Hamburg-based German children's publisher with picture books, YA, audiobooks, and games. Comparable in age-group coverage and multi-format children's publishing approach to Magellan.
• Coppenrath Verlag: Coppenrath publishes German children's books, gift books, puzzles, and games — overlapping with Magellan's picture book plus games and gift-format SKUs.

Broad incumbents

• Kosmos Verlag: Kosmos is a major German publisher of games, puzzles, and children's experimental/experimental kits. Comparable as a German-based publisher with significant games and children's content overlap, though at considerably larger scale.
• Ravensburger AG: Ravensburger is a much larger German incumbent in games, puzzles, and children's books (via Ravensburger Buchverlag). Broadly comparable to Magellan's games business but operates at significantly greater scale and with broader categories.

Emerging players

• Tulipan Verlag: Tulipan is a smaller independent German children's picture book publisher. Comparable in scope (focused picture book catalog) but at a smaller scale than Magellan.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCqqvUuMRyxuu6k_B-R-gClw
• Facebookfacebook.com/magellanverlag
• LinkedInlinkedin.com/company/magellanverlag
• Instagraminstagram.com/magellanverlag
• TikToktiktok.com/@magellanverlag
• Pinterestpinterest.de/magellanverlag

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magellan Gmbh & Co. Kg