Love Me Do Baby & Maternity

What Love Me Do Baby & Maternity does

Love Me Do Baby & Maternity is an independent baby and maternity retailer founded in 2013 and headquartered in Toronto. It operates a single physical store at 1142 Queen Street East in the Leslieville neighborhood, having relocated from Liberty Village, and runs a Shopify-based e-commerce site that ships across Ontario with free delivery over $99. The company sells a curated assortment of strollers, car seats, baby carriers, nursery furniture, clothing, sleepwear, maternity wear, toys, and books, and is an authorized retailer for premium infant brands including Bugaboo, UPPAbaby, CYBEX, Britax, BabyBjorn, and Veer. It also offers a Made-in-Canada product collection.

The business model is direct-to-consumer retail, blending higher-ticket gear sales with service-led differentiation. Recurring and attachment services include a Medela Symphony Rental Program for hospital-grade breast pump rentals, Certified Car Seat Consultation & Installation staffed by CPST technicians, and a gift registry for new parents and gift-givers. Commercial features include a 10% first-time customer discount, a Love Points 2.0 loyalty program, Sezzle buy-now-pay-later financing, and price matching against competitors, indicating a value-conscious positioning despite the premium-brand assortment. Marketing presence is concentrated on Instagram and Facebook, consistent with a community-oriented local brand.

The company has 1-10 employees, has not disclosed revenue, has no public funding history, and has not announced acquisitions or leadership changes in the available data. The addressable customer base is expectant and new parents plus gift purchasers in the Greater Toronto Area and adjacent online markets, served through both an in-store experience with expert consultation and a transactional e-commerce site.

Name

Love Me Do Baby & Maternity

Legal name

Love Me Do Baby & Maternity

Website

https://lovemedobaby.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Love Me Do Baby & Maternity is a Toronto-based independent boutique retailing curated baby gear, clothing, toys, maternity wear, and nursery furniture to expectant and new parents, complemented by certified car seat installation, gift registry, and breast pump rental services.

Ownership category

akta.pro rank

Product category

Baby and Children's Products Retail

NAICS

Hobby, Toy, and Game Retailers (45912), Home Furnishings Retailers (44912)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Hobby, Toy & Game Shops (5945), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Baby, Kids & Maternity Online Retailers (CRAFADAI)

akta.pro secondary industries

Kids & Nursery Furniture Retail (Cribs, Toddler Beds, Changing Tables, Bunk Beds) (CRAIAAAE), Kids’ & Baby Apparel Retail (CRAAABAD), Maternity Specialty Department Stores (CRAGAGAE)

Keywords

• Baby products retail
• Maternity clothing
• Nursery furniture
• Children's apparel
• Baby gear

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Retail sales of baby and children's products including strollers, car seats, clothing, toys, books, feeding equipment, nursery furniture, and maternity wear. Products sold at fixed retail prices with occasional promotional discounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Love Me Do Baby & Maternity operates a curated family lifestyle boutique in Toronto selling baby gear, strollers, car seats, carriers, clothing, toys, books, nursery furniture, feeding equipment, baby care products, and maternity wear. The boutique supplements retail with certified car seat consultation and installation, Medela Symphony breast pump rentals, a baby gift registry program, and in-store educational programming to support new parents.

Product overview

Love Me Do Baby & Maternity is a thoughtfully curated family lifestyle boutique offering a diverse portfolio of baby and children's products. The core offering spans multiple categories including strollers and car seats (with services like car seat consultation), an extensive toy selection (books, plush toys, sensory toys, puzzles, educational toys, and active outdoor play items), children's clothing and sleepwear, maternity and nursing wear, nursery furniture and bedding, feeding equipment, baby care and wellness products, and gifting solutions including gift cards and registry services. The store also features a curated Made-in-Canada collection highlighting Canadian-made brands. Notable product lines include the Bugaboo Butterfly 2 PLUS stroller, BabyBjorn and Beluga Baby carriers, ErgoPouch and Nest Designs sleepwear, and various specialty toy brands like Londji, Le Toy Van, and Itzy Ritzy.

Differentiator

Problem solved

Functional benefit

Products and services

• Strollers Full-size, compact, and travel strollers from premium brands including Bugaboo, sold to expectant and new parents shopping in-store and online.
• Car Seats Infant car seats, convertible car seats, and accessories from brands like Britax, Maxi-Cosi, and CYBEX for new parents.
• Baby Carriers, Wraps & Slings Hands-free baby carriers, wraps, and slings including BabyBjorn, Beluga Baby, and Bridge the Bump products for newborn and infant wearing.
• Children's Books Board books, bath books, picture books, and educational titles from publishers like Indestructibles, Wee Gallery, and Candlewick for infants and young children.
• Plush & Soft Toys Plush toys, stuffed animals, and soft toys from Moulin Roty, Mary Meyer, Manhattan Toy, and Marshmallow Zoo for infants and children.
• Sensory Toys Sensory toys designed to engage babies' five senses, including teething toys, rattles, and bath toys from Itzy Ritzy, Glo Pals, and Le Toy Van.
• Puzzles & Games Puzzles and games for toddlers and children from brands including Londji, Plus Plus, and Vilac.
• Creative & Pretend Play Creative play products including art supplies, kid-safe nail polish (Piggy Paint), magnetic toys, and pretend play items for young children.
• Educational Play Educational toys and learning materials including flash cards, magnetic letters, and early learning toys from Le Toy Van and Uncle Goose.
• Active & Outdoor Play Outdoor toys including Scoot & Ride scooters, helmets, sand toys, bubbles, and ride-on toys for toddlers and children.
• Sleepwear & Sleep Sacks Sleep sacks, swaddle sleep bags, pajamas, and sleepwear including ErgoPouch and Nest Designs bamboo sleep products for infants and toddlers.
• Baby & Toddler Clothing Children's clothing including tops, bottoms, rompers, dresses, outerwear, swimwear, socks, and accessories from brands like Roobear, Rylee + Cru, and Mini Mioche.
• Maternity & Nursing Wear Maternity and nursing clothing including nursing tops, maternity support bands, and breastfeeding covers for expectant and nursing mothers.
• Nursery Furniture & Bedding Cribs, bassinets, mattresses, bedding, swings, bouncers, and playards for nursery setup.
• Feeding & Nursing Equipment Breastfeeding and pumping equipment, bottles, cups, high chairs, boosters, and related feeding accessories for infants and toddlers.
• Baby Care & Wellness

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• BugaboocoreOthersAuthorized retailer of Bugaboo strollers and baby gear. Featured brand prominently displayed on website with dedicated collection pages.
• UPPAbabycoreOthersAuthorized retailer of UPPAbaby strollers and accessories. Featured brand with dedicated collection page showcasing James collection and other products.
• CYBEXcoreOthersAuthorized retailer of CYBEX car seats and strollers. Multiple CYBEX collections featured on website including CYBEX EOS line.
• BritaxcoreOthersAuthorized retailer of Britax car seats and baby gear. Featured brand with dedicated collection page.
• BabyBjorncoreOthersAuthorized retailer of BabyBjorn carriers, bouncers, and baby gear. Multiple BabyBjorn products featured including carriers ranging from $132-$263.
• MedelaminorOthersMedela Symphony Rental Program offered in-store. Customers can rent Medela Symphony breast pumps through the store.
• VeerminorOthersAuthorized retailer of Veer premium strollers and gear. Featured brand with dedicated collection page.
• SezzleminorOthersBuy-now-pay-later payment integration allowing customers to pay in installments. Displayed during checkout process.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Snuggle Bugz: Canadian specialty baby and kids retailer with multiple physical stores plus e-commerce, carrying the same premium stroller, car seat, and gear brands (Bugaboo, UPPAbaby, BabyBjorn) and competing for the same expectant-parent registry wallet as Love Me Do.
• West Coast Kids: Canadian online-led baby, kids, and maternity retailer offering premium gear, apparel, and registry services, overlapping directly with Love Me Do's category mix and target demographic across Canada.

Broad incumbents

• Indigo Books & Music: Canada's largest lifestyle retailer with a meaningful kids, baby, and toy assortment plus a national footprint and registry program, competing for the same gifting and kids-product basket at much greater scale.
• Hudson's Bay (The Bay): Canadian heritage department store carrying nursery furniture, baby gear, apparel, and toys with a national e-commerce platform, competing with Love Me Do on registry selection and convenience.
• Carter's: Largest North American specialty retailer of baby and young children's apparel, directly competing with Love Me Do's kids' clothing, sleepwear, and gift categories through its own stores and e-commerce site.
• Pottery Barn Kids: National specialty retailer of nursery furniture, bedding, and kids' decor with strong registry presence, competing with Love Me Do's nursery furniture and home category on assortment depth and design.

Regional players

• Albee Baby: Long-running NYC-based independent baby boutique (plus e-commerce) that also sells premium strollers, car seats, and gear and emphasizes expert service, making it a useful US comparator for Love Me Do's boutique-service model.
• Magic Beans: US Northeast independent baby and kids retailer with curated gear, apparel, and toy assortments and in-store expertise, structurally analogous to Love Me Do's community-driven boutique positioning.
• The Baby Cubby: US-based independent baby and kids boutique focused on curated gear, clothing, and toys with strong content and community emphasis, comparable in size and curation strategy to Love Me Do.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lovemedobaby
• Instagraminstagram.com/lovemedobabymaternity

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Love Me Do Baby & Maternity