Livermore Performance, Inc. dba LPI Racing

What Livermore Performance, Inc. dba LPI Racing does

Livermore Performance, Inc., doing business as LPI Racing, is a privately held e-commerce retailer of aftermarket racing and performance automotive parts founded in 2002 and headquartered in Bigfork, Montana. The company operates as a multi-brand distributor rather than a manufacturer, curating an 8,000+ SKU catalog spanning brake systems, suspension, fluid delivery, fuel system components, oil cooling, safety equipment, lighting, and specialty tooling. Its assortment is sourced from a roster of recognized specialty brands including Eibach, EBC Brakes, Brembo, Cobalt Friction, Setrab, XRP, PIAA, Girodisc, Wilwood, Autopower, and Brey-Krause, with many items intended for off-street/motorsport use.

The storefront runs on the X-Cart e-commerce platform and is differentiated by a vehicle-specific search and "garage" feature that lets customers filter parts by make, model, year, and submodel, addressing a key compatibility pain point in the aftermarket parts market. Fulfillment is direct-to-consumer via FedEx and UPS from the Montana warehouse, with orders also occasionally drop-shipped from manufacturers and distributors. The company accepts credit card and PayPal payments domestically and offers free shipping on non-oversized orders above $199.99 USD, with flat-rate $12.95 shipping below that threshold.

LPI Racing generates revenue exclusively through one-time unit-priced retail hardware sales to a fragmented base of motorsports enthusiasts, racers, and performance vehicle owners, primarily in North America. There is no disclosed subscription, enterprise contract, or wholesale channel; marketing is concentrated on the website itself, organic search, and a modest Facebook presence. The company is privately held with no disclosed investors, funding rounds, acquisitions, or strategic partnerships, and operates without public revenue disclosure.

Name

Livermore Performance, Inc. dba LPI Racing

Legal name

Livermore Performance Inc.

Website

https://lpiracing.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

LPI Racing is a privately held, Montana-based e-commerce retailer founded in 2002 that sells aftermarket racing and performance automotive parts from multiple specialty brands directly to motorsports enthusiasts, racers, and performance vehicle owners across North America.

Ownership category

akta.pro rank

Product category

Aftermarket Performance Automotive Parts Retail

NAICS

Automotive Parts and Accessories Retailers (44133)

SIC

Retail-Auto & Home Supply Stores (5531)

akta.pro primary industry

Performance, racing & tuning parts distribution (CRAOANAH)

akta.pro secondary industry

Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD)

Keywords

• Aftermarket racing parts
• Performance automotive parts
• Racing brake components
• Motorsport suspension parts
• Performance car accessories

Headquarters

HQ city

Bigfork

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Sales of Automotive Parts: LPI Racing generates revenue through direct retail sales of performance automotive and racing parts. The company sells products from multiple third-party brands including brake components, suspension parts, fluid delivery systems, and safety equipment. Revenue is derived from one-time product transactions with customers purchasing through the website.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

LPI Racing operates an online retail store selling aftermarket racing and performance automotive parts to individual enthusiasts. The catalog spans brake systems, fluid delivery, fuel system components, oil coolers, suspension parts, and safety equipment, drawing from multiple established performance brands.

Product overview

LPI Racing is an e-commerce retailer of aftermarket racing and performance automotive parts, operating as a multi-brand distributor rather than a product manufacturer. The company offers a comprehensive catalog of racing components organized into core categories including brake systems (pads, rotors, calipers, fluid, hardware), fluid delivery products (hoses, fittings, pumps), fuel system components, oil cooling systems, suspension, safety equipment, and specialty tools. The portfolio spans multiple sub-brands and manufacturers including Eibach (springs), EBC Brakes, Cobalt Friction, Brembo, Girodisc, Setrab, XRP, PIAA, Performance Friction, Wilwood, Autopower, and Brey-Krause. Products are vehicle-specific or universal-fit and are designed primarily for motorsport and racing applications, with many items not approved for street use. The online store is powered by X-Cart e-commerce software and features a vehicle garage system for part compatibility matching.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights4 records

Direct peers

• Summit Racing Equipment: The largest US direct-to-consumer retailer of performance/racing aftermarket parts. Highly comparable: same motorsport enthusiast target customer, overlapping premium brand portfolio (Brembo, EBC, Wilwood, etc.), and DTC e-commerce model — but at materially greater scale and catalog breadth.
• RockAuto: Online-only retailer of aftermarket auto parts with vehicle-specific catalog navigation. Overlaps with LPI on the multi-brand auto parts e-commerce model, though RockAuto spans the full light-vehicle aftermarket rather than focusing on racing-spec components.
• RealTruck: Vertical e-commerce retailer of truck/Jenee/SUV aftermarket parts and accessories with strong fitment search. Comparable in DTC-only specialty parts model, though centered on truck/SUV rather than track/race applications.
• Tire Rack: Major US online retailer of tires, wheels, and performance accessories with vehicle-specific fitment. Comparable in DTC e-commerce mechanics, vehicle-search UX, and enthusiast target customer.
• Turn5 (AmericanMuscle / ExtremeTerrain): E-commerce specialist retailer of aftermarket parts with category-specific storefronts (AmericanMuscle for Ford, etc.). Comparable as a digitally-native, category-focused performance parts retailer using fitment/garage tools and direct-to-consumer shipping.
• JEGS High Performance: Long-standing US mail-order and online retailer of racing and performance automotive parts targeting enthusiasts and racers. Directly comparable product mix (brakes, suspension, drivetrain, safety) and customer base to LPI Racing.

Emerging players

• Holley Performance Brands: Performance automotive brand house (Holley, MSD, Hooker, etc.) selling both directly to consumers and through dealers. Comparable motorsport enthusiast audience and overlapping categories (fuel, ignition, exhaust), but operates upstream as a manufacturer/brand owner rather than pure multi-brand distributor.
• Andy's Auto Sport: Online retailer of aftermarket body kits, performance parts, and accessories with vehicle-specific fitment search. Comparable small-to-mid-sized DTC e-commerce retailer serving the enthusiast aftermarket.

Broad incumbents

• AutoZone: Largest US specialty retailer of automotive replacement parts, accessories, and maintenance items, with a strong e-commerce channel. Overlaps LPI on auto parts e-commerce but serves a mass-market, DIY/consumer base rather than motorsport racers.
• O'Reilly Auto Parts: Major US auto parts retailer with growing e-commerce presence and extensive store network. Comparable as a multi-channel auto parts retailer, but oriented to general maintenance rather than motorsport-specific performance parts.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/people/LPI-Racing/100063602168933
• LinkedInlinkedin.com/company/lpi-racing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Livermore Performance, Inc. dba LPI Racing