Little Groove, Llc

What Little Groove, Llc does

Little Groove, LLC (formerly Baby Wiggle) is a privately held, founder-owned early-childhood music education company headquartered at 1313 Washington Street in Boston's South End. It delivers play-based, instructor-led music classes for children ages 3 months through 4 years, with an extended programming line reaching age 6 via Charlestown Sports (tennis and soccer). The core product set comprises Baby Wiggle Music (3–15 months), Little Groove Music (15 months–4 years), and Little Strummers Ukulele (2.5–5 years), supplemented by Charlestown Playspace (indoor drop-in play), birthday party entertainment, studio rental, and B2B music programming for libraries and preschools.

The underlying offering is built on a proprietary, developmentally staged curriculum emphasizing singing, rhythm, movement, and hands-on use of branded instruments (drums, maracas, tambourines, scarves, puppets, ukuleles), delivered by professional musicians rather than generic childcare workers. Distribution is wholly physical and place-based: classes are held at 14+ sites spanning public parks, partner studios (Boston Ballet School in Brookline, Somerville Music Spaces, Milk St Studios in Dover, Murray Academy of Irish Dance in Exeter, The Point Barre & Yoga in East Boston), an owned Charlestown Music & Art venue at 14 Green Street, and 25+ Boston Public Library branches plus additional Mass./NH libraries and Boston-area preschools. Technology footprint is minimal — a Wix-based website, social channels on TikTok/Instagram/Facebook/YouTube, and a Jotform trial form — with no documented app, AI/ML, or proprietary platform.

The business model is primarily session-based subscription revenue. Families purchase 6–8 week class series priced at $120–$300 depending on location, session length, and program type, with sibling discounts at roughly 50%, under-6-month free sibling attendance, Flex Pass makeup options, and an Auto-Enrollment program that auto-charges enrolled families into new sessions. Required one-time Music Kit ($65+tax) and ukulele ($70+tax) purchases add ancillary revenue, while birthday parties ($250 within NH / $350 within 7 miles of Boston / $450 for 7–15 miles) and Charlestown studio rentals (up to $500 per event) provide event-driven income. Institutional programming across 25+ library branches and multiple preschools adds recurring B2B revenue, and a refer-a-friend program drives referral acquisition. The owner-operator (Sara Wheeler) manages enrollments, customer service, and growth without disclosed outside capital.

Name

Little Groove, Llc

Legal name

Little Groove LLC

Website

https://www.babywiggle.com

Company type

Private

Operating status

Operating

Short description

Little Groove, LLC is a Boston-based early-childhood music education company delivering play-based music classes for children ages 3 months to 4 years (plus adjacent ukulele and sports programs to age 6) across 14+ Greater Boston and New Hampshire locations, serving local families plus 25+ library and preschool institutional partners.

Ownership category

akta.pro rank

Product category

Early Childhood Music Education

NAICS

Educational Services (61), Fine Arts Schools (61161), Child Care Services (62441)

SIC

Services-Educational Services (8200), Services-Child Day Care Services (8351), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Early Childhood Music Education (Ages 0–7) (EDAMANAD)

akta.pro secondary industry

Parent–Child Play & Interaction Programs (EDACALAF)

Keywords

• Early childhood music education
• Baby music classes
• Toddler music programs
• Preschool music activities
• Children's music instruction

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Weekly Music Classes: Recurring session-based revenue from weekly baby and toddler music classes. Classes are offered in 6-10 week sessions at various locations across Greater Boston and New Hampshire. Pricing varies by session length and location.
2. Music Kits and Instruments: One-time purchase of music kits ($65+tax) containing instruments for class participation. Ukuleles ($70+tax) also sold for Little Strummers program. These are required purchases for most class locations.
3. Birthday Party Services: Mobile music entertainment services for private birthday parties. Priced based on location distance and party size. Boston Area (within 7 miles): $350; Greater Boston (7-15 miles): $450; NH locations from $250.
4. Studio Space Rental: Rental of Charlestown Music & Art space for birthday parties and events. Party packages up to $500 for up to 10 children, with additional per-child fees.
5. Referral Program Revenue: Referral program drives customer acquisition - when a referred friend purchases a full session, both referrer and referee receive rewards (free class credit).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Little Groove provides in-person play-based music education classes and events for babies, toddlers, and young children (ages 3 months to 6 years) across 14+ locations in Greater Boston and southern New Hampshire. Core offerings include weekly Baby Wiggle Music classes for infants, Little Groove Music classes for toddlers, and Little Strummers Ukulele classes for preschoolers, complemented by birthday party entertainment, playspace access, sports classes, and library/preschool programming.

Product overview

Little Groove is a music education company offering in-person classes for babies and toddlers (ages 3 months to 4 years) across multiple Boston-area and New Hampshire locations. The core product portfolio includes Baby Wiggle Music for infants, Little Groove Music for toddlers, and Little Strummers Ukulele for preschoolers. Additional offerings include birthday party entertainment, playspace access, sports classes, space rental, auto-enrollment subscription service, referral programs, and event programming for preschools and libraries.

Differentiator

Problem solved

Functional benefit

Products and services

• Baby Wiggle Music

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• Boston Public Library System (25+ locations)coreStrategic or Co-development PartnerLittle Groove provides ongoing music programming for children at 25+ Boston Public Library branches including Adams Street, Brighton, Charlestown, Codman, Connelly, Copley, East Boston, Faneuil Hall, Grove Hall, Honan-Allston, Jamaica Plain, Lower Mills, Mattapan, North End, Parker Hill, South Boston, South End, Uphams Corner, West End, and West Roxbury. Also serves Groton Public Library, Nevins Library Methuen, Peabody Institute Library, and West Peabody Institute Library.
• Boston Area PreschoolscoreStrategic or Co-development PartnerLittle Groove provides music classes and special events for Boston area preschools through hands-on activities with drums and percussion instruments. Classes are designed to build foundational elements of rhythm such as beats, tempo, and patterns.
• Boston Ballet School (Brookline)minorChannel Partner/ Reseller/ DistributorLittle Groove conducts music classes at the Boston Ballet School facility in Brookline, providing an indoor class option for families in the area.
• Murray Academy of Irish Dance (Exeter, NH)minorChannel Partner/ Reseller/ DistributorLittle Groove conducts music classes at the Murray Academy of Irish Dance facility in Exeter, NH, serving the New Hampshire market.
• Milk St Studios (Dover, NH)minorChannel Partner/ Reseller/ DistributorLittle Groove conducts music classes at Milk Street Studios in Dover, NH, serving the New Hampshire market.
• The Point Barre & Yoga (East Boston)minorChannel Partner/ Reseller/ DistributorLittle Groove conducts music classes at The Point Barre & Yoga studio in East Boston, providing an indoor class option.
• Somerville Music SpacesminorChannel Partner/ Reseller/ DistributorLittle Groove conducts music classes at Somerville Music Spaces studio location, serving the Somerville community.
• St Mark's Park (Brookline)minorChannel Partner/ Reseller/ DistributorLittle Groove conducts outdoor music classes at St Mark's Park in Brookline for summer sessions.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Music Class: The Music Class runs early childhood music programs for infants, toddlers, and preschoolers in multiple US cities. It directly competes with Little Groove on group music and movement classes for the same developmental stages.
• Kindermusik: Kindermusik is a global early childhood music education franchise offering classes for children from birth through age 7. It directly competes with Little Groove on curriculum-led music and movement classes for the same infant-to-preschool age range.
• Gymboree Play & Music: Gymboree Play & Music offers play, music, and movement classes for young children including babies and toddlers. It directly competes with Little Groove's mixed-format early childhood enrichment offering (music + playspace + parties).
• Music for Aardvarks: Music for Aardvarks (and successor Mr. Richard and the Barnyard Pals) is an original-family music class program for ages 0–5 founded in New York. It is a comparable direct competitor in the play-based, song-driven early childhood music class category.
• Jam with Jamie: Jam with Jamie offers interactive music and movement classes, birthday parties, and family concerts for young children. It directly overlaps with Little Groove's mix of weekly classes plus party/event services.
• Music Together: Music Together is the largest franchised early childhood music and movement program in the US, offering parent-child music classes for ages 0–5. It directly competes with Little Groove in the play-based early childhood music education category and operates at significantly greater national scale.

Regional players

• Bach to Baby: Bach to Baby is a UK-based organizer of live classical music concerts for babies, toddlers, and their parents. It is comparable in early-childhood live music programming but operates in a different geography than Little Groove.
• Miss Karen's Music Class: Miss Karen's Music Class offers parent-child music and movement classes for babies and toddlers across Greater Boston, serving the same local market as Little Groove with a similar age range and play-based format.

Emerging players

• My Gym: My Gym is a franchised early childhood enrichment program offering movement, music, and sports classes for children under 10. It is a comparable category peer in scheduled, in-person early-childhood enrichment classes, with stronger overlap in sports and motor skills than in music curriculum.
• Boston Children's Museum: Boston Children's Museum provides early childhood programming including music, art, and movement experiences for young children and families in Greater Boston. It is a partial competitor in early enrichment programming overlapping with Little Groove's age range and geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/littlegroove
• Facebookfacebook.com/Littlegroovemusic
• Instagraminstagram.com/littlegroovemusic
• TikToktiktok.com/@littlegroovemusic

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Little Groove, Llc