National Auto Dealers Service, Inc.

What National Auto Dealers Service, Inc. does

National Auto Dealers Service, Inc. (N.A.D.S.) is a professional services firm that supports franchise automotive dealerships in the administration of manufacturer warranty programs. Founded in 1963 and headquartered in Pomfret Center, Connecticut, the company delivers three core service modules: warranty claims processing, audit preparation services, and parts and labor rate uplift. Claims processing is the primary offering — N.A.D.S. submits and codes warranty claims directly to manufacturers on behalf of dealers, bypassing the dealer's DMS, and supports clients with ongoing training and compliance management. Audit services include mock audits, compliance reviews, and consulting designed to prepare dealers for manufacturer warranty audits and to qualify them for compliancy credits. Parts and labor rate uplift leverages franchise law expertise to negotiate higher retail reimbursement rates from manufacturers on warranty repairs.

The firm operates a dedicated client web portal providing job card status tracking, WPC requests, parts scrapping reports, GMIN management, and an inquiry interface. No specific underlying technology stack is publicly disclosed, and there is no indication of proprietary software products, patents, or AI/ML capabilities. The team consists of warranty administration specialists with over 100 years of combined experience and deep knowledge of GM Policy and Procedures.

N.A.D.S. generates revenue through quote-based professional services contracts sold via direct enterprise sales. Dealerships contact the firm by phone, email, or website inquiry; services can be deployed on a temporary or ongoing basis. Pricing is not publicly disclosed, though a free preliminary analysis of qualifying repair orders is offered. The firm reports over $60 million in annual sales and identifies itself as the largest and most comprehensive automobile warranty claims processing firm in the United States. Customers are predominantly enterprise-scale dealership groups (e.g., Randy Marion Automotive, Ingersoll Automotive Group, Jim Butler Auto Group, Robert DeNooyer Chevrolet). Marketing and distribution rely on direct outreach, the company website, customer testimonials, and informal manufacturer referrals.

Name

National Auto Dealers Service, Inc.

Legal name

National Auto Dealers Service, Inc.

Website

https://nadswarranty.net

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

1–10 employees

Short description

National Auto Dealers Service, Inc. is a professional services firm founded in 1963 that provides warranty claims processing, audit preparation, and parts and labor rate uplift services to franchise automotive dealerships across the United States.

Ownership category

akta.pro rank

Product category

Automotive Warranty Administration Services

akta.pro primary industry

OEM/Captive Warranty & Service Contract Programs (FSAJALAE)

akta.pro secondary industry

Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)

Keywords

• Warranty claims processing
• Automotive warranty administration
• Dealer audit services
• Warranty compliance audits
• Parts labor rate uplift

Headquarters

HQ city

Pomfret Center

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Warranty Claims Processing Services: Professional services for processing automotive warranty claims on behalf of licensed automobile dealers. Services include claims submission, compliance management, and ongoing training.
2. Audit Services: Mock audit services to evaluate and identify non-compliant issues, provide training, and prepare dealerships for manufacturer warranty audits.
3. Parts & Labor Rate Uplift Services: Assistance in securing higher labor and parts markup rates for dealers through preliminary analysis and franchise law expertise.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

National Auto Dealers Service, Inc. (N.A.D.S.) provides warranty claims processing services for automotive dealerships, handling the entry, tracking, and resolution of claims with manufacturers. The firm also conducts dealer audit services, including claims audits, warranty compliance audits, and "secret shopper"/due-diligence audits. In addition, N.A.D.S. prepares and negotiates parts & labor rate increase submissions on behalf of dealerships to secure higher manufacturer reimbursement rates.

Product overview

National Auto Dealers Service offers a unified warranty administration solution comprising three core service modules: Claims Processing (claims submission, coding, and training), Audit Services (mock audits and compliance preparation), and Parts & Labor Increase (rate optimization). Founded in 1963 and headquartered in Pomfret Center, CT, the company is the largest automotive warranty claims processing firm in the United States with over $60 million in annual sales. Services are delivered through a dedicated client website providing job card tracking, WPC requests, parts scrapping reports, and GMIN management.

Differentiator

Problem solved

Functional benefit

Products and services

• Warranty Claims Processing Outsourced entry, tracking, and resolution of warranty claims submitted to vehicle manufacturers. Aimed at franchised automotive dealerships and dealer groups that want to maximize warranty reimbursement and reduce the administrative burden of in-house claims handling; visibility provided through the Client Portal.
• Dealer Audit Services Independent review of dealership warranty practices, including claims audits, warranty compliance audits, and due-diligence ("secret shopper") audits. Used by automotive dealers and dealer groups to identify compliance gaps, reduce chargeback risk, and validate warranty operations.
• Parts & Labor Rate Increase Services Preparation, submission, and negotiation of parts & labor rate increase requests to vehicle manufacturers on behalf of dealerships. Aimed at franchised dealers whose current manufacturer reimbursement rates are outdated and who want higher labor and parts reimbursement without handling the negotiation themselves.

Quantifiable outcome

• Dealers can earn over $10,000 compliancy credit on the warranty side through proper P&P compliance
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Dealertrack (Cox Automotive): Dealertrack provides dealer F&I, DMS, and compliance technology used across US franchised retailers. Its digital F&I and compliance tools compete with N.A.D.S.'s audit and warranty administration services at the workflow-software layer.
• Cox Automotive: Cox Automotive offers a broad portfolio of dealer technology, F&I, and back-office services including Dealertrack and vAuto. Its wide footprint and integration with OEM and dealer ecosystems make it a structural competitor in warranty and compliance workflows.
• Assurant: Assurant underwrites vehicle service contracts and extended warranties, including through EasyCare, and partners with dealers on F&I product distribution. As both an issuer and a back-office provider, it competes with N.A.D.S. across adjacent parts of the warranty value chain.
• CDK Global: CDK Global is a dominant dealer management system provider whose software embeds warranty claim submission, compliance, and reporting workflows. As OEMs and dealers standardize on CDK, embedded warranty admin competes directly with N.A.D.S.'s independent service.
• Reynolds and Reynolds: Reynolds supplies DMS and retail management systems to franchised dealers, with warranty processing as part of its workflow. It is a broader incumbent whose native tooling overlaps the same dealer warranty processes N.A.D.S. supports.

Direct peers

• Solera Holdings: Solera provides automotive claims, warranty, and vehicle lifecycle management software to dealers, insurers, and OEMs. It competes with N.A.D.S. in warranty and claims processing, with a more technology-led delivery model.
• Service Net Warranty Solutions: Service Net provides outsourced warranty administration, claims processing, and dealer support services across multiple OEM ecosystems. It directly competes with N.A.D.S. in third-party warranty claims handling for franchised auto dealers.
• EasyCare (Assurant): EasyCare, backed by Assurant, sells F&I products, extended service contracts, and dealer support solutions. It overlaps N.A.D.S. on warranty administration and dealer-side warranty revenue optimization, though it also underwrites its own service contracts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/512005542208141
• LinkedInlinkedin.com/company/nadswarranty

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Auto Dealers Service, Inc.