Piano B

What Piano B does

Piano B is an Italian creative cooperative (società cooperativa e impresa sociale) headquartered in Parma and founded in 1993. It delivers communication, digital marketing, event organization, editorial, and non-profit advisory services to a mixed client base of small commercial businesses, foundations, and third-sector organizations. Day-to-day delivery is carried out by 1-10 core staff, supplemented by a wider national network of collaborators that enables Piano B to staff events and projects beyond its home region without proportionate fixed overhead.

The cooperative's commercial model is project-based, with engagements spanning local SMB clients such as Ottica Prisma and Liquorificio Colombo, smaller non-profits including Vinylistic APS, Zero Limiti, Intesa San Martino, Estatico ETS, and Associazione Distrofia Muscolare, and institutional partners such as Fondazione Terre des Hommes Italia, Fondazione Cariparma, Fondazione Comunità Mantovana, Banca d'Italia, and Regione Emilia Romagna. Notable programs include the Consultami project with Terre des Hommes Italia and the Giovani Connessioni 2025 campaign.

Through its dedicated Expedio sub-brand, Piano B has formalized a specialized advisory offering for non-profit and third-sector clients, distinct from its general communications work. The underlying technology stack is conventional for a creative agency — standard digital marketing and editorial tooling — with no proprietary platform disclosed. Revenue mechanics rely on project fees rather than disclosed subscription or retainer pricing, and no funding rounds, acquisitions, or external capital events are on record.

Name

Piano B

Legal name

Piano B Società Cooperativa e Impresa Sociale

Website

https://pianob.space

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Piano B is a Parma-based Italian cooperative founded in 1993 that delivers communication, digital marketing, event organization, editorial, and non-profit advisory services to commercial clients and third-sector organizations, including through its Expedio sub-brand.

Ownership category

akta.pro rank

Headquarters

HQ city

Parma

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Creative and Communication Services: Fees for graphic design, advertising, digital marketing, web development, event organization, and editorial services provided to businesses, nonprofits, and institutions.
2. Third Sector Advisory: Consulting fees for nonprofit advisory services including constitution, compliance, accounting, fiscal management, strategic consulting, and facilitated finance for associations, foundations, sports entities, and social enterprises.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Piano B provides customized graphic design, advertising, digital marketing, event organization, editorial, press-office, and third-sector advisory services. It supports businesses, nonprofits, sports entities, and institutions from communication planning through creative production, project execution, compliance, funding, and administrative support.

Product overview

Piano B is a cooperative and social enterprise offering integrated communication and creative marketing services. The company operates as a single unified offering structured around multiple interconnected service lines: Graphic Design and Advertising (coordinated visual identity, offline marketing, video and photography), Digital Marketing (website design, social media marketing, web marketing), Event Organization (conferences, sports events, trade fairs), Editorial Services (consulting, editing, layout, press office, presentations, digital presence), Third Sector Consulting (grant writing, funding research, administrative support), and Expedio (a dedicated non-profit advisory sub-brand providing specialized compliance and management services to associations, foundations, and sports organizations). The portfolio demonstrates projects spanning branding, web development, crowdfunding campaigns, and social impact initiatives.

Differentiator

Problem solved

Functional benefit

Products and services

• Expedio Dedicated nonprofit advisory service providing consulting, administrative support, compliance assistance, and management services to associations, foundations, sports entities, cooperatives, and social enterprises.
• Graphic Design and Advertising (Grafica e Advertising) Creative graphic-design service covering coordinated visual identity, offline marketing materials, advertising, video, and photography for organizational communications.
• Digital Marketing (Digital Marketing) Website design and management, social media marketing, and web marketing service for clients seeking to establish or improve their digital presence.
• Event Organization (Organizzazione Eventi) Organization of sports events, conferences, press events, and trade-fair booths with logistical, communication, and promotional support.
• Editorial Services (Servizi Editoriali) Editorial consulting, editing, proofreading, graphic projects, layout, press-office support, presentations, and digital-presence management.
• Third-Sector and Nonprofit Consulting Services (Servizi di consulenza per il terzo settore e non profit) Consulting service for third-sector and nonprofit entities covering public and private grant research and development, ordinary management, financial management, crowdfunding, and fundraising campaigns.

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Fondazione Terre des Hommes ItaliacoreStrategic or Co-development PartnerCollaboration partner for the Consultami project. One of the world's leading NGOs dedicated to child protection, enabling integrated social services alongside schools and municipal social services in Parma.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Konsoà: Italian digital agency specializing in web design, branding, and digital marketing for SMEs and organizations. Comparable to Piano B's Digital Marketing service line with similar SMB and nonprofit target customers in the Italian market.
• Armando Testa: One of Italy's leading independent creative advertising agencies, headquartered in Turin. Closely comparable to Piano B as a domestic Italian creative agency offering advertising, branding, and integrated communications to Italian clients, though operating at significantly larger scale and serving premium brand clients.
• dlgdlg - WinWin LinKai: Italian digital and creative agency offering branding, web design, social media, and integrated marketing services. Comparable to Piano B in service mix and Italian SMB focus, though serving different geographic segments.

Broad incumbents

• Publicis Groupe: Global advertising and communications holding company operating across creative, digital, media, and health. Comparable to Piano B as a competitor for integrated communications budgets, but operates at vastly larger scale with capital, technology platforms, and global reach Piano B lacks.
• WPP: World's largest advertising holding company offering creative, media, public relations, and consulting services. Comparable as a broader incumbent in the integrated communications space where Piano B operates, though focused on enterprise-scale clients rather than SMBs and nonprofits.

Regional players

• Gruppo Spaggiari Parma: Parma-based communications and publishing group serving schools, institutions, and third-sector organizations. Comparable to Piano B through shared Parma geography and overlapping nonprofit and institutional client segments, though focused on educational publishing rather than creative advertising.

Others

• Confcooperative Parma: Italian cooperative consortium representing social and productive cooperatives, including communication initiatives like the 'Lavoro Comunità Futuro' campaign featured on Piano B's video portfolio. Functions as an ecosystem partner and potential client referral channel for Piano B's third-sector work.
• Terre des Hommes Italia: Italian branch of international NGO focused on child protection and social rights. Comparable to Piano B through established partnership on the Consultami project; functions as a strategic client/partner rather than competitor, validating Piano B's third-sector positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pianob-spaziocreativo

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Piano B