MoNA Life

What MoNA Life does

MoNA Life Organization, Inc., headquartered in San Diego, California, is a wellness design consultancy founded by Troy Silva as the fourth iteration of the "MoNA" concept (preceded by Museum of Natural Art and Ministry of Natural Alignment). The company designs nature-based landscapes, biophilic interiors, and regenerative ecosystems that function like natural habitats, applying a proprietary methodology that combines landscape architecture, environmental psychology, horticulture, ecological design, and animal expertise. Its stated objective is to improve mental and physical health outcomes through environmental design for individuals seeking relief from anxiety, insomnia, depression, and stress.

The company's core products include landscape design, biophilic interior gardens, nature sourcing, botanical and zoological garden consultation, vertical and container gardens, wellness consulting, and ongoing maintenance and mentorship. Service delivery occurs through two primary channels: a low-friction $95, 30-minute Environmental Psychology Telehealth Session offered globally, and custom-priced full-service on-site design projects delivered primarily in California, Nevada, and select markets. A subscription-based monthly maintenance and mentorship contract extends the engagement model over time. Supporting assets include a free Environmental E-Zine used for top-of-funnel lead generation and a Shopify/Etsy e-commerce shop for ancillary merchandise.

MoNA Life is bootstrapped and founder-owned, with no external institutional investment disclosed. The operating team consists of four core members — founder Troy Silva (Cornell-educated, 20+ years of experience including San Diego Zoo exhibit work), plus a veteran/RN, a civil engineer/yoga practitioner, and a professional photographer. The company serves a primarily individual consumer base (homeowners across the U.S. and abroad) while also engaging hospitality clients (e.g., Drai's Beach Club), institutional/cultural clients (San Diego Zoo), and design professionals on collaborative projects. A planned Wilderux Resort Communities division in Southeastern Oklahoma signals expansion into owned hospitality/real estate.

Name

MoNA Life

Legal name

MoNA Life Organization, Inc.

Website

https://monalife.org

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

MoNA Life is a San Diego-based wellness design consultancy that creates regenerative ecosystems, biophilic interiors, and nature-based landscapes for individual homeowners, hospitality venues, and institutional clients via $95 telehealth consultations and custom full-service design projects.

Ownership category

akta.pro rank

Product category

Wellness Design Consulting

NAICS

Landscape Architectural Services (541320), Interior Design Services (541410)

akta.pro primary industry

Mental Wellness & Resilience Education (Non-clinical) (EDAAAHAK)

akta.pro secondary industries

Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG), Holistic & Integrative Wellness Education (Ayurveda, Traditional Practices) (EDAAAHAH), Wellness & Mindfulness Classes (Yoga Workshops, Meditation, Breathwork) (THAJAKAK)

Keywords

• Landscape architecture services
• Biophilic interior design
• Environmental psychology consulting
• Regenerative ecosystem design
• Wellness design consultancy

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Telehealth Environmental Psychology Consultations: 30-minute one-on-one Zoom consultations with Environmental Psychology consultants providing personalized design recommendations for mental health challenges. Includes follow-up support and 100% satisfaction guarantee.
2. Full-Service Design and Consulting: Comprehensive landscape design, biophilic interiors, botanical gardens, vertical gardens, container gardens, nature sourcing, and wellness consulting services. Pricing based on total scope of work for each unique project.
3. Maintenance and Mentorship Contracts: Ongoing maintenance and mentorship services for clients with existing Regenerative Ecosystems, providing continued support as environments grow and evolve over time.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

MoNA Life creates nature-based landscapes, biophilic interiors, and regenerative ecosystems through a wellness design consultancy. The firm applies environmental psychology to improve mental and physical health, offering telehealth wellness consultations ($95 for a 30-minute Zoom session), full-service design projects, and ongoing maintenance and mentorship.

Product overview

MoNA Life is a wellness, landscape, and interior design consultancy offering Regenerative Ecosystems design services. The core offering combines landscape design, biophilic interiors, botanical/zoological garden consultation, vertical gardens, container gardens, nature sourcing, wellness consulting, and maintenance mentorship. Primary service delivery includes Environmental Psychology Telehealth Sessions ($95, 30-minute consultations) for personalized wellness-focused environmental recommendations. Educational resources include a free Environmental E-Zine covering design psychology concepts. All services are grounded in environmental psychology principles aimed at creating spaces that function like natural ecosystems to improve mental health and well-being.

Differentiator

Problem solved

Functional benefit

Brands

• Wilderux Resort Communities: A planned resort community division for the remote Ouachita Mountains location in the Choctaw Nation of Southeastern Oklahoma, designed as an escape from modern life.

Products and services

• Landscape Design
• Biophilic Interior Design
• Regenerative Ecosystem Design
• Wellness Consultation (Telehealth)
• Maintenance and Mentorship
• Curated Nature Products
• Environmental E-Zine

Quantifiable outcome

• Mental health improvement through environmental design (specific results vary by individual and project scope)
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Fresh WataminorStrategic or Co-development Partner · 1 January 2019Collaborative partnership with Fresh Wata, an Experiential Marketing company led by a creative visionary real estate investor. Troy Silva served as Fresh Wata's Director of Multisensory Experiences. The partnership worked on projects including MoNA iterations and property development opportunities.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• OLIN: Landscape architecture, urban design, and planning firm with a strong sustainability and ecological design practice. Broad incumbent—operates at higher scale and broader project scope, but overlaps on ecosystem-style landscape design for high-end clients.
• SWA Group: Large international landscape architecture, urban design, and planning firm with projects emphasizing ecological resilience and habitat. Broad incumbent—competes for institutional and high-end residential landscape commissions with a much larger team and global footprint.
• Delos: Well-being real estate and biophilic design firm behind the WELL Building Standard, integrating wellness science into interiors, homes, and buildings. Broad incumbent—larger, standards-driven competitor with overlapping environmental psychology and wellness design offerings.
• Arup: Global engineering and design consultancy with a published body of work on biophilic design and regenerative environments across buildings and cities. Broad incumbent—far larger and broader, but competes for the same institutional and developer clients seeking evidence-based biophilic strategy.
• Human Spaces (Interface): Research and consulting arm of Interface that quantifies biophilic design's impact on workplace wellbeing. Broad incumbent—comparable evidence-based biophilic methodology applied at corporate scale, but operates as part of a much larger flooring manufacturer.

Direct peers

• Terrapin Bright Green: Biophilic design consultancy that translates environmental and sustainability research into built-environment strategies for clients. Direct peer—same biophilic/wellness positioning, similar advisory service model, and comparable client base of developers and institutions.
• Andrea Cochran Landscape Architecture: Boutique, award-winning landscape architecture studio focused on site-specific, sensory, and ecological residential and public projects. Direct peer—comparable bespoke, design-led practice serving high-end clients with minimalist, nature-forward outcomes.
• Habitat Horticulture: Living wall design, installation, and maintenance company serving commercial properties with biophilic installations and ongoing care contracts. Direct peer—overlapping service model including installation plus recurring maintenance, validating the recurring revenue approach.
• Verdant: Living wall and biophilic design firm creating interior and exterior green installations for commercial and residential clients. Direct peer—comparable nature-integrating installations, similar client mix, and adjacent consulting practice.

Regional players

• Living Architecture: UK-based project commissioning experimental, eco-friendly homes designed by leading architects that connect occupants to nature. Regional player—comparable thesis of design-driven wellbeing through nature-integrated built environments, though UK-focused and architect-led rather than landscape-led.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MoNA Life